Latest news with #Inferentia
Time of India
5 hours ago
- Business
- Time of India
Arm hires Amazon AI exec to boost plans to build its own chips
By Max A. Cherney SAN FRANCISCO: Arm Holdings has hired Amazon .com artificial intelligence chip director Rami Sinno to bolster its plans to develop its own complete chips, a person familiar with the matter said on Monday. Sinno was responsible for helping to develop Amazon's homegrown AI chips called Tr ai nium and Inferentia that are designed to help build and run large AI applications. Until now, Arm has not built its own chips. Instead, it designs the core architecture and instruction set for processors that it sells to customers. Chip designers like Apple and Nvidia use Arm technology in their chips. In July, Arm disclosed plans to invest a portion of its profit into building its own chips and other components. CEO Rene Haas discussed the possibility of moving beyond designs and building chiplets - smaller, function-specific versions of a chip that are stitched together - and complete systems. The company, which is majority-owned by the SoftBank Group , collects royalty payments on the chips its customers sell. Arm-based devices power nearly every smartphone in the world and server chips based on its intellectual property have made significant inroads in the data center market long dominated by Advanced Micro Devices and Intel. As part of a broad plan to increase its business, Arm has sought to expand beyond supplying crucial chip intellectual property to building its own complete designs. Reuters first reported on the company's plans outlined in sealed exhibits from a December trial, and its effort to hire executives from rivals in February. In recent years, Arm has sought to bolster its teams focused on building complete chips and systems. The company has hired Nicolas Dube, an executive from HPE with large-scale systems design experience, and Steve Halter, a chip engineer from Intel and Qualcomm, as part of the effort, the person familiar with the matter said. Sinno's effort at Amazon was part of the company's effort to design chips that would be cheaper and offer superior performance to Nvidia's graphics processors used for AI work.
Business Insider
5 hours ago
- Business
- Business Insider
Arm Poaches Amazon's AI Expert to Boost In-House Chip Ambitions
UK-based Arm Holdings (ARM) has hired tech giant Amazon's (AMZN) artificial intelligence (AI) expert to accelerate its plan to develop in-house chips. According to Reuters, Arm has brought on Amazon's AI chip director Rami Sinno to lead its chip-building efforts. Arm is one of the world's largest chip designers, with companies such as Nvidia (NVDA) and Apple (AAPL) relying on its technology to power their chips. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. At Amazon, Sinno played an integral role in developing its in-house AI chips, Trainium and Inferentia, which are designed to train and run large-scale AI models and applications. Arm Is Building a Solid AI Team After years of supplying only the intellectual property (IP) of chip designs, Arm is now aiming to capture a larger share of the chip market by directly producing its own chips. To achieve this goal, the company has been recruiting AI executives from peers and rivals. For example, Arm hired Nicolas Dube from HPE (HPE), who has extensive experience in large-scale systems design. It also recruited chip engineer Steve Halter, who previously worked at Intel (INTC) and Qualcomm (QCOM). Arm's push into in-house chips marks a bold strategic step but comes with risks. It could strain relationships with long-standing customers such as Nvidia, Apple, and Qualcomm. This could potentially weaken its royalty-earning business model. Moreover, Arm could face higher research and development costs associated with manufacturing these AI chips, which could hurt its margins and capital efficiency. Arm Is Seeking to Compete in the AI Chip Race In July, CEO Rene Haas revealed plans to invest a portion of its profits into building its own chips and related components. Arm is also seeking to build chiplets, which are smaller, function-specific versions of a chip that can be bundled together into complete systems. Japan's investment conglomerate SoftBank Group (SFTBY) holds a majority stake in Arm Holdings. The company earns revenue through chip design licensing and royalties on its IP. Arm's technology powers almost every smartphone in the world. Additionally, Arm's server chips have gained traction in the data center market, effectively competing with industry giants AMD (AMD) and Intel. If Arm can expand into in-house chipmaking without losing customer trust, it could open new growth opportunities, though execution risks remain high. Is ARM a Good Stock to Buy? Analysts remain highly optimistic about Arm Holdings' long-term stock outlook. On TipRanks, ARM stock has a Strong Buy consensus rating based on 18 Buys and six Hold ratings. The average Arm Holdings price target of $170.81 implies 21.1% upside potential from current levels. Year-to-date, ARM stock has gained 14.4%.
Indian Express
8 hours ago
- Business
- Indian Express
Arm hires Amazon AI exec to boost plans to build its own chips
Arm Holdings has hired artificial intelligence chip director Rami Sinno to bolster its plans to develop its own complete chips, a person familiar with the matter said on Monday. Sinno was responsible for helping to develop Amazon's homegrown AI chips called Trainium and Inferentia that are designed to help build and run large AI applications. Until now, Arm has not built its own chips. Instead, it designs the core architecture and instruction set for processors that it sells to customers. Chip designers like Apple and Nvidia use Arm technology in their chips. In July, Arm disclosed plans to invest a portion of its profit into building its own chips and other components. CEO Rene Haas discussed the possibility of moving beyond designs and building chiplets – smaller, function-specific versions of a chip that are stitched together – and complete systems. The company, which is majority-owned by the SoftBank Group , collects royalty payments on the chips its customers sell. Arm-based devices power nearly every smartphone in the world and server chips based on its intellectual property have made significant inroads in the data center market long dominated by Advanced Micro Devices and Intel. As part of a broad plan to increase its business, Arm has sought to expand beyond supplying crucial chip intellectual property to building its own complete designs. Reuters first reported on the company's plans outlined in sealed exhibits from a December trial, and its effort to hire executives from rivals in February. In recent years, Arm has sought to bolster its teams focused on building complete chips and systems. The company has hired Nicolas Dube, an executive from HPE with large-scale systems design experience, and Steve Halter, a chip engineer from Intel and Qualcomm, as part of the effort, the person familiar with the matter said. Sinno's effort at Amazon was part of the company's effort to design chips that would be cheaper and offer superior performance to Nvidia's graphics processors used for AI work.
Korea Herald
9 hours ago
- Business
- Korea Herald
Upstage teams up with AWS for global AI expansion
South Korean AI startup Upstage said it is teaming up with Amazon Web Services to expand into Asia-Pacific and US markets, while enhancing its Solar large language model to make high-performance, low-cost generative AI more accessible. Under the agreement, Upstage designated AWS as its preferred cloud provider and will use its infrastructure to build, train and deploy foundation models, the company said. It will leverage AWS' machine learning stack — including Amazon SageMaker as well as Trainium and Inferentia chips — to power Solar, and its AI-based document processing suite, Upstage added. As part of their expanded strategic partnership, Upstage also received a minority equity investment from Amazon, marking the first time the company has attracted direct funding from the US tech giant. The size of the investment was not disclosed. "We are pleased to support the next stage of Upstage's growth as it expands its Solar foundation model and document intelligence solutions," said Abhijeet Muzumdar, vice president of corporate development at Amazon. "By backing visionary companies like Upstage, we aim to foster continued innovation in generative AI." Upstage has long collaborated with AWS, training its Solar model on SageMaker and implementing the proprietary Depth-Up Scaling method on AWS infrastructure to improve performance. Its Solar lineup is currently offered via Amazon Bedrock Marketplace, SageMaker JumpStart and AWS Marketplace, the company explained. "Upstage and AWS have built a strong foundation through years of collaboration, and this agreement marks a new chapter in our shared vision to accelerate global AI innovation," said Upstage CEO Kim Sung-hoon. "Through this strategic partnership, we will expand our reach and deliver safe, intelligent and high-performance AI solutions to more public institutions." The company also said its "AI Initiative," launched in April, is also part of the collaboration with AWS. The program is designed to accelerate the adoption of generative AI by educational institutions and non-profit organizations, with more than 200 institutions, including Seoul National University and Korea Advanced Institute of Science and Technology.
India Today
10 hours ago
- Business
- India Today
Arm poaches Amazon AI chip guru to jumpstart its own chip-making ambitions
Arm Holdings has hired a senior Amazon executive who played a central role in the company's artificial intelligence chip programme, signalling a major step in its push to build its own chips. According to an exclusive Reuters report, Rami Sinno, formerly Amazon's AI chip director, has joined Arm to support its plans to develop complete chips. Sinno was a key figure in Amazon's work on its homegrown AI processors, Trainium and Inferentia, designed to power and run large-scale artificial intelligence now, Arm has largely avoided building its own chips. Instead, it has focused on designing processor architectures and instruction sets that other companies, including Apple and Nvidia, use as the basis for their products. This business model has made Arm technology essential to the smartphone market and increasingly important in data centres, where servers based on its intellectual property are competing against long-time industry leaders Intel and Advanced Micro Arm has been looking to move beyond supplying intellectual property and expand its role in the chip industry. In July, the company revealed plans to invest a portion of its profit into developing its own chips and components. Chief executive Rene Haas has also spoken of the possibility of building chiplets, smaller, specialised pieces of a processor that can be combined into a larger system, as well as complete systems themselves. Hiring Sinno is part of this broader ambition. Amazon's AI chip efforts under his leadership were aimed at creating processors that could compete with, and undercut, Nvidia's powerful graphics processors, which dominate the AI sector. The expertise he brings could prove vital for Arm as it seeks to enter the same competitive reported earlier this year that Arm has been actively recruiting experienced chip executives as part of its long-term strategy. The company has already hired Nicolas Dube, a former Hewlett Packard Enterprise executive with experience in large-scale systems design, and Steve Halter, who previously worked as a chip engineer at Intel and new hires reflect a clear direction: Arm is aiming to build out its own complete designs rather than remaining solely a supplier of processor blueprints. Such a shift could allow the company, which is majority-owned by SoftBank Group, to capture more value from the booming semiconductor market by selling its own chips while continuing to earn royalties from its licensing processors already underpin nearly every smartphone in the world, and its designs are gaining ground in servers. But breaking into AI chips, a field currently dominated by Nvidia and challenged by efforts from Amazon, Google, and others, will be a tougher test. - EndsMust Watch
