Latest news with #InfoSum
Yahoo
27-05-2025
- Business
- Yahoo
Amazon bolsters ad business with InfoSum, Magnite partnerships
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon continues to strengthen its advertising offerings, striking new agreements with data platform InfoSum and sell-side company Magnite, per a series of press releases. Through the InfoSum integration, advertisers can push their first-party signals directly to Amazon Ads and create custom audiences for personalized targeting across Amazon's supply, including Prime Video, Twitch, Fire TV and third-party inventory. The Magnite partnership gives publishers deeper access to Amazon's streaming TV inventory through Amazon Publisher Services and Fire TV devices. The collaboration is part of a deeper partnership between Magnite and Amazon's Transparent Ad Marketplace that dates back to 2016. The InfoSum and Magnite deals are another indicator that Amazon's combination of retail data and streaming capabilities may be what advertisers are looking for. Earlier this month, Amazon reported that its Q1 revenue generated from advertising rose 19% year-over-year to $13.92 billion, beating expectations and outperforming the growth rates of rivals such as Google and Meta. At its second annual upfront event, the company also revealed that its full-funnel offerings reach an average monthly ad-supported audience of more than 300 million in the U.S. With the InfoSum integration, advertisers will be able to use the platform's advanced identity capabilities for look-alike modeling, retargeting and audience suppression across Amazon's advertising inventory. As a result, they can reduce complexity and accelerate campaign activation without sharing sensitive data, be able to create custom audiences in Amazon Demand-Side Platform, leverage enriched insights and optimize their marketing spend based on real-time insights. The InfoSum partnership also reflects how first-party data is becoming more important for marketers as third-party cookies lose relevance and as marketing services providers find ways to enable privacy-focused uses for first-party data across the digital ecosystem. 'Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment," said Valerie Mercurio, vice president of business development at InfoSum, in a release. 'Our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights.' WPP last month acquired InfoSum, enhancing the network's AI-powered data intelligence and consumer identity capabilities. InfoSum will become a part of GroupM, the holding company's media investment group, and will be integrated into its proprietary WPP Open platform. The deepened partnership with Magnite, meanwhile, will grant deeper access to Amazon Publisher Services and Fire TV devices through the sell-side company's SpringServe platform. The collaboration builds on the two companies' existing integrations, which include Magnite serving as a launch partner of Amazon's Transparent Ads Marketplace in 2016 and being one of the first to join Amazon Ads' Certified Supply Exchange Program. 'Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions,' said Scott Siegler, director of Amazon Publisher Services, in a press release. Recommended Reading Amazon's booming ad business faces dynamic challenge from tariffs Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Scoop
21-05-2025
- Business
- Scoop
InfoSum Integrates With Amazon Ads To Maximise Advertiser Performance Using First-Party Insights
Press Release – InfoSum New suite of integrations enables advertisers to easily activate their first-party insights for enhanced audience reach, measurement, and media optimisation Sydney, AUSTRALIA, May 21, 2025: InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralised architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalised targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalise and optimise omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimised Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimising spend and improving return on investment (ROI). 'Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimising both performance and return on investment,' said Valerie Mercurio, VP, Business Development, at InfoSum. 'In 2025, it's imperative that the media industry prioritises privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights.' About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralised technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world.
Scoop
20-05-2025
- Business
- Scoop
InfoSum Integrates With Amazon Ads To Maximise Advertiser Performance Using First-Party Insights
Sydney, AUSTRALIA, May 21, 2025: InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralised architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalised targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalise and optimise omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimised Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimising spend and improving return on investment (ROI). "Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimising both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritises privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights." About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralised technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world.
Business Wire
20-05-2025
- Business
- Business Wire
InfoSum Integrates With Amazon Ads to Maximize Advertiser Performance Using First-Party Insights
LONDON & NEW YORK--(BUSINESS WIRE)--InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Share As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralized architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalized targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalize and optimize omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimized Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimizing spend and improving return on investment (ROI). "Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritizes privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights." About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world. Discover more at
Zawya
07-04-2025
- Business
- Zawya
WPP acquires InfoSum in major investment in its AI-driven data offer
Acquisition marks major strategic step forward for WPP's AI-driven data offer, transforming the breadth and scale of data intelligence for WPP clients and leapfrogging traditional identity-based solutions Allows WPP's clients to maximize the value of their first-party data with privacy-enhancing connections to data providers and media partners, powering campaigns across the entire marketing ecosystem Embeds an AI-enabled, safe and secure infrastructure within WPP Open for data-driven marketing and AI model training for WPP and its clients London, New York: WPP today announced the acquisition of InfoSum, the world's leading data collaboration platform. InfoSum will join GroupM, WPP's media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry's most powerful and secure data infrastructure. The acquisition is a major strategic step forward for WPP's AI-driven data offer, giving WPP and its clients immediate access to the industry's largest cross-platform source of privacy-safe, actionable data for marketing intelligence, audience targeting, and AI model training. InfoSum's patented cross-cloud data collaboration technology radically transforms the way companies generate audience intelligence by making it possible to connect data sources across the marketing ecosystem without moving or exposing data. By integrating InfoSum's capabilities with WPP Open - WPP's intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI. Now, using federated learning techniques, WPP clients will be able to generate new marketing intelligence based on their first-party data and the universe of data signals available to them through the InfoSum network, WPP's data assets, and GroupM's media intelligence. Clients can rapidly build, train, and deploy custom AI models that utilize these diverse datasets, generating insights and audiences instantly, optimizing campaigns across the entire marketing ecosystem, and delivering measurable improvements in campaign performance within hours rather than weeks. InfoSum's extensive global data network represents hundreds of billions of data signals across multiple dimensions of data from media platforms including Channel 4, DIRECTV, ITV, Netflix, News Corp, and Samsung Ads, as well as major retailers around the world and identity and data partners like Experian, TransUnion, Circana, Dynata, and NCSolutions. The acquisition accelerates WPP's creation of 'Intelligence Beyond Identity' for clients, enabling marketers to use 100% of their business intelligence and leapfrog traditional identity-based solutions that depend on decades-old, deteriorating databases weakened by cookie deprecation, platform fragmentation, and splintering audience match rates. Mark Read, CEO of WPP, said: 'At WPP, we have been building the technology and data infrastructure that will give our clients a unique competitive advantage in the AI era. Bringing InfoSum into WPP is a major step forward for our data capabilities and the results we can deliver for our clients. It allows clients to stay in complete control of their first-party data, while also giving them access to vastly greater quantities of high-quality, privacy-compliant data and pioneering technology that is not available anywhere else in the market today.' Brian Lesser, CEO of GroupM, commented: 'Directly integrating InfoSum's global data network and technology infrastructure will allow our clients to create even more value from their first-party data and enable us to train client AI models against the most data, from the most places, at unprecedented scale and speed. Our approach recognizes the importance of identity data to today's marketing strategies while allowing us to take advantage of the limitless opportunities for growth we can create by moving beyond them. As more and more clients leverage our AI-first solutions, every client model, every audience, and every campaign will benefit from network effects that will exponentially increase their intelligence and competitive advantage.' Lauren Wetzel, CEO of InfoSum, added: 'InfoSum's mission has always been to reimagine how data powers marketing in a secure, privacy-first, and, most importantly, impactful way for advertisers and consumers. WPP and GroupM are the perfect partners to help us accelerate our impact on a truly global scale. We couldn't be more excited to join forces with the team at GroupM as privacy and security become non-negotiables, and AI allows us to redefine what's possible for advertisers and our network of media and data partners.' InfoSum's technology enables WPP clients to swiftly deploy secure data environments optimized for federated learning, allowing marketers to rapidly scale their custom AI models and onboard their data faster and more easily than ever before. InfoSum's infrastructure will remain interoperable with existing platforms and partners to ensure current and future customers can continue driving growth through secure data collaboration. Companies interested in becoming a partner, can learn more at As part of the acquisition, Lauren Wetzel will remain CEO of InfoSum. Wetzel will take on the additional role as Chief Solutions Officer for GroupM, working cross-functionally to develop data-driven products and solutions for clients of WPP and GroupM. -Ends- Further information WPP Communications press@ About WPP WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit
