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Web Release
20-07-2025
- Health
- Web Release
WHX Tech to Lead the Way for Digital Health's Next Frontier
WHX Tech to Lead the Way for Digital Health's Next Frontier A new era of digital healthcare dialogue will ignite in Dubai when WHX Tech, Informa Markets' highly anticipated, three-day next-generation healthcare event, opens on September 8 at the Dubai World Trade Centre. Built around a curated content agenda shaped by an elite Advisory Board of global digital health leaders, WHX Tech is designed to spark actionable conversations, address systemic challenges, and propel real-world change. WHX Tech's programme brings together more than 200 speakers across three transformative stages: World X, Xcelerate and Future X with a shared focus on turning big ideas into breakthrough impact. World X is at the centre of the event and is dedicated to global adoption case studies, regulatory foresight, and highlighting future-ready solutions. Among those leading the dialogue are WHX Tech Advisory Board members including Dr. Sam Shah, Director of the Office of Healthcare Data Management at Saudi Arabia's NEOM, Reenita Das, Partner and Senior Vice President at Frost & Sullivan, Dr. Myriam Fernandez, Head of Health Innovation at Amazon Web Services, Dr. James Mault, CEO at BioIntelliSense, Dr. Tamara Sunbul, Digital Health Transformation & Innovation Strategic Advisor and Dr. David Rhew, Global Chief Medical Officer & VP of Healthcare at Microsoft. Dr. Shah will bring his vast experience of working with the UK's NHS, global regulatory bodies, and NEOM, to the World X stage, positioning him as a leading voice on responsible digital health innovation. 'The most powerful force in healthcare today is Generative AI. It is changing how people manage and relate to their health. What's needed now is global dialogue on standards, data governance, and sustainable implementation, and WHX Tech provides the ideal platform for that,' said Dr. Shah. 'WHX Tech spans borders and sectors, enabling collaboration across systems. At World X, we'll explore how global policies from Dubai's public health legislation to NEOM's digital-first model are setting the stage for proactive, preventive care powered by accessible data and trusted governance.' Data-Driven Healthcare: From Insight to Action Reenita Das will also take to the World X stage to address the sweeping shift toward data-led wellness. 'Data is the new deity in healthcare. It will enable the leap from reactive 'sickcare' to a truly predictive, personalised model of continuous wellbeing,' said Das, whose research at Frost & Sullivan and advocacy for FemTech have made her one of the most influential figures in global healthcare transformation. Yet Das warns against assuming technology alone will solve the system's problems. 'Technology only works when it fits into the everyday workflows of real people. Our studies show that nearly half of healthcare workers struggle to understand the tools meant to empower them. At WHX Tech, we're championing inclusive design, digital literacy, and public-private collaboration to build trust and scale adoption. 'World X is not just about showcasing ideas, it's about turning them into action, informed by lived experience and driven by those on the frontlines of care.' From Dialogue to Delivery: WHX Tech's Practical Focus WHX Tech is uniquely structured to drive implementation. Powered by strategic partner HIMSS and hosted in Dubai, fast emerging as the world's most dynamic health innovation hub, the event offers an immersive format with live demonstrations and hospital simulations, curated start-up showcases and investor matchmaking, and a US$ 50,000 prize for the region's largest health start-up competition. But the content agenda remains its heartbeat. 'WHX Tech is designed to tackle the most urgent questions facing global healthcare,' said Solenne Singer, Senior Vice President, Informa Markets. 'We've worked closely with our Advisory Board to ensure content reflects the sector's real needs from governance and interoperability to trust, equity, and adoption. The event will move the needle past theoretical discussion and into practical health solutions, more than a sector-specific conference.' 'The healthcare industry doesn't need more buzzwords, it needs platforms where clinicians, technologists, policymakers, and disruptors can have frank, focused dialogue about what actually works,' said Singer. 'That's what World X is designed for. And that's why WHX Tech matters.' With over 300 brands and more than 5,000 attendees expected, WHX Tech is the global convening point for the digital health ecosystem. 'What sets WHX Tech apart is its commitment to content that moves beyond hype—designed by experts, grounded in need, and built to drive transformation,' added Singer. For more information and to register interest in attending or exhibiting, visit:
The Sun
30-06-2025
- Business
- The Sun
Hosting IHW 2025 solidifies Malaysia's status as premier healthcare hub in Asean
KUALA LUMPUR: Malaysia's robust healthcare market growth, thriving medical tourism industry, strategic regional position, supportive government policies and ongoing improvements in healthcare infrastructure make it an ideal location to host International Healthcare Week 2025 (IWH 2025), which will take place from July 16 to 18. Informa Markets' regional portfolio director for Asean, Rungphech Chitanuwat, said this event will solidify Malaysia's status as a premier healthcare hub in Asean and serve as a gateway for global healthcare collaboration. 'As Asean Chair in 2025, Malaysia plays a pivotal role in promoting regional healthcare cooperation, addressing critical challenges such as supply chain resilience, digital health adoption and sustainable health financing through platforms like the EU-Asean Health Summit,' she told SunBiz. Rungphech said exposure at IHW 2025 can lead to increased export opportunities and attract investment for local manufacturers, allowing them to penetrate international markets more effectively. With medical tourism revenues expected to triple by 2032, IHW 2025 strengthens Malaysia's global appeal by showcasing its affordability, service quality and innovation in treatment options. 'The event reinforces Malaysia's status as a trusted healthcare destination for international patients,' Rungphech said. She noted that the success of IHW 2025 relies on robust partnerships between government bodies and private sector leaders to position Malaysia as a leading healthcare hub and gateway to the Asean market. 'IHW 2025 conference sessions lead conversations on new tech, policy innovation and public-private collaboration to the table with tangible solutions. We are not just showcasing products – we're helping shape systems,' Rungphech said. She added that IHW 2025 will integrate five major international trade exhibitions under one roof, covering the healthcare value chain, enhancing opportunities to learn, fostering meaningful collaboration and investment, and showcasing innovation across various healthcare sectors. Each exhibition is accompanied by dedicated conferences tailored to the specific needs and developments of their respective industries. Notable mentions include CPHI South East Asia, which encompasses the entire pharmaceutical production supply chain, and WHX Kuala Lumpur (formerly Asia Health), which focuses on medical devices, hospital services and healthcare systems. WHX Labs Kuala Lumpur (formerly Medlab Asia) will feature its premier medical laboratory event in the region, while Medtec Southeast Asia specialises in the design and manufacturing of medical devices and technologies. HIMSS (Healthcare Information and Management Systems Society) is a leading global conference that will explore key themes in digital health, including artificial intelligence, data innovation, workforce transformation, and equitable care delivery. 'By hosting IHW 2025 in Malaysia, we are not only enhancing the country's position as a key player in pharmaceuticals but also supporting national objectives for drug security and export development. 'We aim to create a lasting impact by advancing Malaysia's healthcare capabilities, fostering resilient supply chains, and enabling the region to meet future public health challenges through collaboration, education and innovation,' Rungphech said. Touching on key trends in digital health, she noted that Malaysia's healthcare IT market is projected to grow at a compound annual growth rate of 17.9%. IHW 2025 provides a global platform to accelerate digital adoption and innovation in this space. 'HIMSS, one of our co-located events, highlights digital transformation, AI, cybersecurity and workforce efficiency. 'There will be exclusive keynotes on cutting-edge health IT topics, interactive demonstrations, and a digital health technology exhibition, all designed to enhance knowledge and foster innovation in healthcare in Malaysia and the APAC region,' Rungphech said. She added that IHW 2025 is a catalyst for innovation where local companies and startups will benefit from exposure to global investors, access to business matchmaking platforms and opportunities to showcase solutions alongside international players. This is especially timely as Malaysia ramps up digital healthcare adoption, she said. Furthermore, Rungphech said, there will be more than 125 conference sessions, with over 15,000 products on display and an anticipated attendance of over 21,000. 'We aim to create a lasting impact by advancing Malaysia's healthcare capabilities, fostering resilient supply chains and enabling the region to meet future public health challenges through collaboration, education, and innovation. Essentially, this would mean more collaborations between industry players on the ground, easier access and likely partnerships,' Rungphech said. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow, she said. 'At IHW 2025, we provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We encourage the opportunity to connect buyers and sellers across more than a dozen global verticals. 'These conference sessions provide platforms for healthcare professionals, policymakers, researchers and industry leaders to share the latest research, clinical guidelines and successful strategies for NCD (non-communicable disease) prevention, early detection, management, and rehabilitation,' Rungphech said. IHW 2025 brings together health ministers, policymakers, public health experts, and industry stakeholders from across Asean and beyond, she said, adding that this facilitates crucial networking and partnership-building for cross-border collaboration on pandemic preparedness.
