Latest news with #Insights'
Broadcast Pro
21-07-2025
- Business
- Broadcast Pro
Blue Lucy unveils AI and analytics to streamline media workflows
At IBC 2025, Blue Lucy unveils multi-LLM integration, launches 'Insights' analytics package and expands the role of its AI assistant Lucia. Blue Lucy, a provider of media management and workflow automation solutions, is set to redefine the role of AI in content operations with major enhancements to its BLAM orchestration platform. The company has introduced a flexible new framework that allows broadcasters, producers and content distributors to integrate multiple Large Language Models (LLMs) directly into their media workflows. Moving beyond the one-size-fits-all approach to AI, the system empowers operators to choose the most suitable models for specific tasks, offering full control over performance, cost and data privacy. At this year's IBC show, Blue Lucy will showcase how BLAM enables the integration and chaining of multiple LLMs within a single workflow. This allows different models to be applied at different stages, such as using a lightweight summariser for low-priority metadata extraction and a more advanced model for processing high-value or rights-sensitive content. BLAM's microservice-based engine dynamically routes tasks to the appropriate model based on the operational context, enhancing both efficiency and output quality. The platform also features Lucia, Blue Lucy's native AI assistant, which works seamlessly alongside external AI models to simplify complex workflows and deliver measurable results. Designed with practical business applications in mind, Lucia complements the flexibility of model selection by assisting in real-time orchestration and automation. Further expanding BLAM's capabilities, Blue Lucy is launching Insights, an analytics module that surfaces operational data from across the media supply chain. Insights gives media teams a detailed view of content usage, workflow performance and system bottlenecks, enabling informed decisions directly from the BLAM interface. The new tool transforms existing operational data into a strategic asset, supporting continuous improvement and optimisation. Julian Wright, CEO of Blue Lucy, said: 'There is an interesting confluence in our industry: On the one hand the very real economic pressures particularly in production and distribution, and on the other a step change in the capability of emergent AI models to deliver genuine business value. AI does provide the opportunity to reduce operational cost and enable new revenue streams for producers and rightsholders, but with so many discrete business needs there simply isn't a one-size-fits-all model.' He confirmed: 'Our approach, as always, is about enabling operators to choose the most appropriate tools for their business application – in this case that means the specific AI models. We have developed a significant and broad range of new BLAM microservices for a gamut of common LLMs as well as a framework which allows operators who have developed their own proprietary models to seamlessly integrate these in BLAM workflows. The new connectors – coupled with the existing microservice capabilities – enable media companies to define workflows that combine sophisticated orchestration rules and AI models to derive measurable business value. 'It's about making AI truly useful in real-world content operations. BLAM gives operators full control and visibility, enabling them to choose the right model for the right job, maintain data sovereignty, and scale AI adoption at their own pace. It's AI on your terms, built into the operational fabric of your business.' With the dual launch of AI orchestration enhancements and the new Insights analytics package, Blue Lucy is positioning BLAM as a powerful engine for operational intelligence, offering granular control over AI deployment and delivering actionable business insights—all tailored to the demands of real-world media operations. Wright added: 'BLAM captures huge amounts of valuable data both from internal processes and from integrated systems. We have been using this data for many years to provide advice to operators on overall workflow optimisation. Now, after an 18-month development project to create a data processing plug-in and a new user interface we are able to provide an unprecedented level of business insight. Insights surfaces operational data across the content supply chain to support management decision making.' Stand 6.C29
Business Wire
02-06-2025
- Health
- Business Wire
NIQ and FoodHealth Co. Launch Comprehensive Nutrition Scoring Integration
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), the leading consumer intelligence company, and FoodHealth Co. today announced a groundbreaking collaboration to integrate the FoodHealth Score, a next-generation nutrition intelligence tool, into NIQ's global data ecosystem. This marks the first time NIQ, renowned for its expertise in customer intelligence and market research, will offer a comprehensive nutrient scoring system. The FoodHealth Score, developed by FoodHealth Co., is a data-driven metric that evaluates foods based on nutrient density and ingredient quality. 'Consumers are increasingly prioritizing health in their food choices, and the industry is taking notice,' said Marsha McGraw, Global Head of Partnerships and Verticals at NIQ. 'By integrating the FoodHealth Score, we're giving retailers and manufacturers a clear, data-backed way to evaluate product health impact and respond to evolving consumer expectations. This isn't just about data, it's about shaping a healthier food landscape.' A Multi-Pronged Integration Through this collaboration, the FoodHealth Score will be integrated into NIQ's licensable data tools, enabling retailers and manufacturers to evaluate how their products compare to others—on health—and to meet consumer demand for this information. This integration creates multiple areas of value: Consumer-Facing Tools: The score will be embedded into NIQ's Product Insight offering, allowing retailers to integrate the FoodHealth Score, and its corresponding health insights, in the same way that they integrate Label Insights' library of attributes when in a retail environment, consumers can view scores for all foods & filter based on score threshold. Food Industry Benchmarking: The score, and its corresponding health insights, will also be available for internal use by retailers and manufacturers who want to understand the competitive landscape and where white space exists to deliver on consumer demand for healthier options. Academic and Policy Research: Institutions will be able to license the score to study food health trends by ZIP code, congressional district, or demographic segment and leverage the data for potential use in powering public health policy and nutritional equity efforts. Turning Point for Conventional Food 'Health-conscious shoppers aren't a niche, they're the norm,' said Samantha Citro Alexander, Founder & CEO of FoodHealth Co. 'Consumers are scanning every aisle for healthier options, and they're willing to pay more when they can see the health difference. This is where the industry is headed, and our collaboration with NIQ is a game-changer for food companies looking to lead the way.' For decades, NIQ clients—including the largest food retailers and manufacturers—have relied on its data to track market performance, optimize product strategies, and uncover consumer insights. Now, with the integration of the FoodHealth Score, they can go even deeper by connecting product data with real health impact, shaping product development, and aligning with evolving consumer priorities. Upcoming Reports and Insights To demonstrate the power of this integration, NIQ and FoodHealth Co. will co-release a series of reports over the coming months to illuminate regional health disparities through the lens of food availability and consumption, offering unprecedented insight for policymakers, retailers, and public health leaders. About FoodHealth Co. FoodHealth Co. is a nutrition intelligence company redefining how we understand food and its impact on the body. Through its clinical research-backed FoodHealth Score, the company provides data tools that help consumers make better choices, retailers curate smarter shelves, and brands design with health in mind. With real-world integrations into major grocery chains, FoodHealth Co. believes that the future of health is food. Formerly known as bitewell, the company is headquartered in San Francisco. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved.
