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The 'miraculous' $38 eye-tightening gel my 40+ friends can't stop talking about
The 'miraculous' $38 eye-tightening gel my 40+ friends can't stop talking about

Yahoo

time09-04-2025

  • Health
  • Yahoo

The 'miraculous' $38 eye-tightening gel my 40+ friends can't stop talking about

"Holy sh*t!," the message from my friend began,"that eye firm stuff you recommended is MIRACULOUS! Thank you!"This was not the first expletive-filled text I'd received about Peter Thomas Roth Instant Firmx Temporary Eye Tightener. Since writing about eye-tightening creams last month (and testing the PTR version myself), I've shared this new-to-me wonder product with every woman over 40 I know — and some men too — in every social group I belong to. The response, particularly from my tired, middle-aged mom friends, has been universal: This stuff works. Peter Thomas Roth's Instant FirmX Temporary Eye Tightener first launched in 2011, but, 10 years later, a single viral TikTok video truly put the product on the map. In this now-famous clip, a middle-aged woman (going by the handle @trinidad1967), stares into the camera bare-faced, heavy eye wrinkles and under-eye bags evident and on display. Then, with a swoosh of Instant FirmX, and within literal seconds, the entire area appears smooth and lifted, as if the skin there had aged backward by 10 years. The results were so dramatic — almost a bit like magic — the video rapidly racked up tens of millions of views. A cult-favorite beauty product was born. The hero ingredient in PTR's Instant FirmX is something called sodium silicate, which works by absorbing water and actually pulling together tiny particles in the skin, reducing the look of puffiness and rapidly smoothing fine lines and even deeper wrinkles. The ophthalmologist-tested formula — which is free from parabens, formaldehyde and phthalates — also contains skin-nourishing peptides, retinyl palmitate and vitamins B and C. This formidable mix starts absorbing water and pulling the skin upon contact, which means the dramatic effects of FirmX are near immediate, though (caveat emptor!) like Cinderella's pumpkin coach, the transformation here is fleeting and this particular glow up will not last the night. As New York-based board-certified dermatologist Dr. Noah Gratch told me last month: "Tightening eye creams help make the under-eye area appear firmer, but the effects are short-term, typically lasting from a few hours to up to 12 hours." To combat this, Gratch suggests using tightening creams in tandem with a longer-term hydrating or firming eye cream, which can improve skin tone and texture for lengthier periods (for more, check out our list of the best eye creams of 2025). "Instant tightening creams provide temporary results that last for a few hours, while hydration creams can keep the skin moisturized for several hours. Firming creams require regular use over time to see long-term results," says Gratch. FirmX is a gel that easily glides onto your skin and absorbs quickly. However, to achieve the desired result, you have to follow the six-step instructions carefully, applying said gel carefully under and on the side of your eyes and, should you wish, below and above the brows, though you want to avoid what the brand calls 'the moveable part of the eyelid.' When I first tested FirmX on my 52-year-old skin, I found the application to be a bit exacting and hard to get right. What I learned is it's best to use a makeup brush or cotton swab and apply an ultra-thin layer; if not, you'll wind up with a crusty mess. However, once I got the application and the amount right, the proprietary skin-tightening mix delivered truly incredible results. Though I found the effect difficult to photograph on my own sunken, hooded eyes (reader, I tried!), my under-eye area had not looked this smooth in 20 years. If you're not loving your under-eye area but don't want to invest in surgery and need an instant (if temporary) tightening fix with dramatic results, this is the product for you. In under three minutes, this insanely effective gel not only tightens under-eye bags but smooths, depuffs and firms the skin in the entire eye area, blurring fine lines, crow's feet and even deep wrinkles for at least a few hours. Though not a long-term anti-aging skin care solution, this product is an ideal quick fix. I have friends buying it for big events like upcoming summer weddings, high school reunions and even job interviews. I myself am keeping it on hand for those days I look more haggard than I feel, when I'm over my aging face and could use a quick confidence boost. If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

Our beauty editor calls this 50%-off eye cream 'creep-you-out good' — get it for $19
Our beauty editor calls this 50%-off eye cream 'creep-you-out good' — get it for $19

Yahoo

time19-03-2025

  • Health
  • Yahoo

Our beauty editor calls this 50%-off eye cream 'creep-you-out good' — get it for $19

While many of us would like to look younger in an instant, patience is key when it comes to most anti-aging skin care. Many of the most effective active ingredients, like retinoids and vitamin C, typically require an extended time period to minimize the visible signs of aging. That said, there's an eye cream out there for those of us looking for a quick fix: The Peter Thomas Roth Instant Firmx Temporary Eye Tightener was formulated to banish the appearance of wrinkles and under-eye bags right away while also working to improve the look of skin over time. You'd think a product like that would cost a fortune, but get this — it's currently on sale for just $19 (down from $38) at Amazon. Better grab a few tubes! Related: Do eye-tightening creams work? Dermatologists give us a candid view At 50% off, this top-seller is, according to our trackers, down to its best price in years. Plus, when you compare it to pricey spa treatments and surgical procedures, it's a downright steal. Our advice? Stock up while you can save big. This multitasking wonder cream, which went viral on TikTok, contains an exclusive blend of skin-tightening silicates, seaweed extract, a powerful peptide complex and other anti-aging ingredients. The brand claims it'll instantly help firm up the delicate eye area, minimizing the appearance of crow's feet, lines, wrinkles and puffiness. Yahoo senior beauty editor Jennifer Romolini attests to its effectiveness. "It's shockingly good ... like creep-you-out good," she says. "In under three minutes, this insanely effective cream not only tightens undereye bags but smooths, depuffs and firms the skin in the entire eye area, blurring fine lines, crow's feet and even deep wrinkles for at least a few hours. It's gone viral several times over for a reason: This product actually works." One thing to note: "The application can be exacting — it's best to use a makeup brush or cotton swab and apply an ultra-thin layer; if not, it looks like a crusty mess," she heeds. "But, once you get the amount right, the proprietary skin tightening mix (with an assist from retinyl palmitate and vitamins B and C) delivers incredible results." Of course, it doesn't have the word "temporary" in its name for nothing. "While tightening eye creams are effective at rapidly minimizing puffiness and smoothing lines, it's important to note that the magical result you'll see is brief," Romolini says. "Those fresh-as-a-daisy eyes have a quick expiration date; your skin-miracle carriage will turn back into a regular ol' wrinkly pumpkin by the end of the night." Want to prolong the effects? Romolini enlisted the expertise of New York-based board-certified dermatologist Dr. Noah Gratch, who says, "The effects of eye creams are short-term, typically lasting from a few hours to up to 12 hours." He suggests "using tightening creams in tandem with a longer-term hydrating or firming cream, which can improve skin tone and texture for lengthier periods." More than 9,000 five-star fans say the results are — dare we say — eye-catching. "This wins a five-star review from me for the most effective product I've ever purchased," raved an impressed shopper. "If you can't afford Botox, this is a great temporary fix! You use such a small amount and literally follow the directions not to move muscles, and the crow's feet, etc. disappear like magic!" "For years, I've used Plexaderm to lift the bags under my eyes," shared another. "The product ... does not work nearly as well as it used to, so I decided to try something new. I purchased a tube of Peter Thomas Roth Instant Firmx Temporary Eye Tightener and was amazed! The product works extraordinarily better than Plexaderm and lasts many hours longer. I'm hooked and am getting ready to purchase another." This happy customer summed it up best: "An instant confidence boost for your eyes. ... It has completely transformed my skincare routine. As someone who values the appearance of firm and youthful-looking skin, this product exceeded my expectations in every way. ... Whether you need a quick pick-me-up before a special event or a reliable primer for daily makeup, this eye-tightener delivers impressive results without compromising comfort or quality." "First of all, I never write reviews, but wow ... this stuff works!" exclaimed a mostly pleased buyer. "I am 57 years old, and my under-eye area has always made me look tired (to the point [that] people mention it). This stuff made a dramatic difference instantly. I am sure it's temporary, but I couldn't care less. I will say it was a bit 'itchy' when it first started drying, but now that it is fully dry (about three minutes), it does not itch anymore. I'm a believer and hooked." "It actually works, but you must not get a drop of moisture on the applied area because the magical barrier (that smooths out the bags and puffiness) literally breaks down immediately, and the effect is gone," noted a final fan. "Use a pea-sized amount on each eye and use your finger to lightly dab an extremely thin coating — go across the entire width of your under-eye area and get as close to your bottom eyelashes as you can without getting the product into your eyes (because it will burn)." P.S. Here's another affordable option: If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.) The reviews quoted above reflect the most recent versions at the time of publication.

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