Latest news with #Integrate
Morocco World
2 days ago
- Business
- Morocco World
LinkAI Brings Global Ad Intelligence to Morocco
Rabat – On June 19, Integrate, Kantar's exclusive affiliate in Morocco, will host a breakfast event in Casablanca to unveil LinkAI, a new tool that aims to reshape how brands approach advertising. Far from just another tech launch, the gathering invites marketers, creatives, and media professionals to reflect on the growing concern that most ads today go unnoticed. With a reported 85% of advertisements failing to capture enough attention, LinkAI offers a fresh path forward. It predicts how audiences might respond to an ad, not after it airs, but well before. The technology scans every frame of a video, detects drops in focus, emotional disconnects, and even signs of viewer fatigue. It also reads deeper cues like narrative tension and micro facial expressions to gauge potential impact. Unlike traditional testing, LinkAI supports finalized videos and early-stage animatics. This gives creative teams a chance to course-correct long before production wraps. Rooted in neuroscience and AI, the tool helps brands reduce the guesswork and build campaigns with stronger emotional and commercial traction. Already deployed in over 70 countries and backed by data from more than 230,000 ads, LinkAI lets marketers place their content in a global context. It can assess how well an ad might perform based on format, culture, and sector. Attendees will see the tool in action through live tests on both Moroccan and international ads. Tags: adsads AIAILinkAIMorocco AI
Geek Wire
2 days ago
- Business
- Geek Wire
Integrate wins $25M Space Force contract for super-secure project management tool
Integrate is supporting the modernization of program execution across space missions with tools designed for speed, transparency and interoperability. (Integrate Photo) Seattle-based Integrate has been awarded a $25 million contract from the U.S. Space Force to support the deployment of its multiplayer project management software for government teams — and for the commercial space contractors they're working with. The award marks a new chapter for the startup. It's also a new chapter for the Space Force, which is keen to upgrade its tools for keeping track of high-stakes space initiatives such as the National Security Space Launch program. Integrate CEO and co-founder John Conafay said his company's software is analogous to 'Google Docs for project management.' However, the mission gets more complicated when the software has to work in the secure environment required for national security projects. 'We get very, very detailed and security-conscious with our permissioning and the way it's laid out,' he told GeekWire. The tool is built so that multiple stakeholders in a project can see 'exactly what they need to see at any given time, and can adjust it so you don't have to wait for multiple weeks or multiple months to find out you have a three-month delay to your schedule,' he said. Integrate CEO John Conafay. (Integrate Photo) The software has been built from the ground up on AWS GovCloud to operate in classified and hybrid environments. Integrate says it's already being used by early adopters — including the managers of an active mission to send astronauts to the International Space Station, and a company that is building one of the world's largest satellite constellations. Conafay declined to name those customers, but it doesn't take much imagination for space industry observers to guess who they might be. The newly announced Space Force award follows up on a $1.25 million contract that Integrate won in 2023 to support launch mission management and coordination at the Space Systems Command's Mission Manifest Office. Now the Mission Manifest Office is kicking things up a notch with the new five-year contract. 'This is a fully commercial contract, which means they're purchasing licenses and services with operational funds,' Conafay said. 'A very small part of the contract is to build a few features for them specifically, but they're all applicable to our commercial applications as well.' Conafay noted that the applications aren't limited to the space frontier. 'We're speaking to multiple automotive companies, both electric and not, who see a pretty significant application for this — anybody who's dealing with hundreds if not thousands of supply-chain partners and needs to keep them coordinated,' he said. 'We've had customers in renewables and maritime as well.' The Space Force contract will allow Integrate to expand its workforce. 'We're at about 13 people right now,' Conafay said. 'We're hiring four on top of that so that we can deliver faster — you know, 'underpromise and overdeliver' to the Space Force and our stakeholders, who have been just incredible to us.' It's already been quite a ride for Conafay, whose résumé includes stints at the U.S. Air Force and at a series of commercial space ventures. In the three years since he and his fellow co-founders started up the company in 2022, Integrate has raised about $5 million in investment — and has started turning a profit. 'Being profitable in three years for a venture-funded software startup is no small feat, much less with government,' Conafay said.
Ya Biladi
24-02-2025
- Entertainment
- Ya Biladi
Ramadan in Morocco : The «Super Bowl» of TV and social media
Each year, Ramadan disrupts the media habits of Moroccans, transforming this sacred month into a veritable «Super Bowl» of advertising. A study conducted by Integrate and Com & Talk Agency decodes these new dynamics and provides valuable insights. With 5 hours and 9 minutes of daily television consumption, TV remains the primary medium, especially during Iftar and prime time. Channels 2M and Al Aoula capture the majority of the audience, thanks to content that blends humor and emotion, which is particularly favored by women, who influence the choice of family programs. However, from 10 p.m. to 3 a.m., digital takes over. Facebook, Instagram, and TikTok record high engagement rates, offering brands a privileged space to interact with their audience. Forty-four percent of Moroccans practice multi-screening, switching between television and smartphones to watch reruns on YouTube or comment live on social media. «Ramadan is more than a period of high viewership; it's a time of emotion and connection. Advertisers must adapt their strategies to capture attention at the right moment», explains Siham Malek, Managing Director of Integrate. The study outlines several recommendations to maximize the impact of advertising campaigns : • Combine TV and digital to extend message exposure after Iftar. • Focus on interactive and immersive formats, such as stories and short videos. • Utilize WhatsApp and YouTube, which have become essential for reruns and direct interactions. «Brands that can create an emotional connection with their audience will benefit from lasting engagement», adds Dounia Sekkat, CEO of Com & Talk Agency.
