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RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards
RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards

Associated Press

time3 days ago

  • Business
  • Associated Press

RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards

Recognized as 2025 International Loyalty Program of the Year The Americas on the global stage for third consecutive year TORONTO, May 28, 2025 /CNW/ - Royal Bank of Canada's (RBC) Avion Rewards has once again been recognized on the global stage at the prestigious International Loyalty Awards, taking home multiple awards earlier this month. The awards recognize the pinnacle of excellence and innovation in loyalty on a global scale. Avion Rewards received the following: 'We're incredibly proud to have Avion Rewards recognized as program of the year (for the Americas) for the third year in a row, alongside two other noteworthy awards,' said Vinita Savani, Executive Vice President, Cards and Loyalty, RBC. 'We've built our loyalty program around a deep understanding of what matters most to our members—value, flexibility and experiences that feel truly rewarding. It's an honour to see this approach celebrated on a global stage.' Avion Rewards, Canada's largest proprietary loyalty program, has been a leader in loyalty for more than 20 years, providing consumers with a comprehensive rewards experience across their entire shopping journey. Available to all Canadians regardless of where they bank, Avion Rewards provides Canadians with the flexibility to shop, save, earn and redeem with more than 2,000 retail partners including some of Canada's leading brands. Now in its 14th year, the International Loyalty Awards honour excellence and innovation across the loyalty industry worldwide. Recognized as the premier global platform for customer loyalty, rewards and recognition, the prestigious awards program highlights consumer-centric businesses that are deeply committed to customer loyalty. The 2025 International Loyalty Awards received submissions from more than 120 countries, with each category evaluated by a distinguished panel of over 50 respected loyalty experts from diverse markets and sectors. Winners were determined through a comprehensive judging process that included shortlisting, pre-scoring, and a detailed judging session where each entry was meticulously discussed. For more information about Avion Rewards, visit: About RBC Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 98,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at About Avion Rewards Avion Rewards is a loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Its exclusive shopping companion, Avion Rewards ShopPlus, enables members to access offers seamlessly, saving them time and money right where they shop online. Additionally, as one of the largest travel providers in Canada, Avion Rewards makes it possible for members to benefit from the program's market-leading 'any airline, any flight, any time' travel offering, as well as its flagship Avion credit cards and concierge service. For more information, please contact: Matt Trocchi, RBC Corporate Communications SOURCE RBC Royal Bank

RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards Français
RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards Français

Cision Canada

time3 days ago

  • Business
  • Cision Canada

RBC's Avion Rewards scores hat trick at 2025 International Loyalty Awards Français

TORONTO, May 28, 2025 /CNW/ - Royal Bank of Canada's (RBC) Avion Rewards has once again been recognized on the global stage at the prestigious International Loyalty Awards, taking home multiple awards earlier this month. The awards recognize the pinnacle of excellence and innovation in loyalty on a global scale. Avion Rewards received the following: Winner of "2025 International Loyalty Program of the Year The Americas", for the third consecutive year, representing the pinnacle of achievement within the global loyalty industry, and the most coveted award in each region. Winner of "Outstanding Customer Experience", recognizing companies that demonstrate a customer-first strategy and truly holistic customer experience. Highly Commended for "Best Loyalty Program Marketing Campaign Worldwide", recognizing companies that bridged the gap between consumer and brand to deliver core business success. "We're incredibly proud to have Avion Rewards recognized as program of the year (for the Americas) for the third year in a row, alongside two other noteworthy awards," said Vinita Savani, Executive Vice President, Cards and Loyalty, RBC. "We've built our loyalty program around a deep understanding of what matters most to our members—value, flexibility and experiences that feel truly rewarding. It's an honour to see this approach celebrated on a global stage." Avion Rewards, Canada's largest proprietary loyalty program, has been a leader in loyalty for more than 20 years, providing consumers with a comprehensive rewards experience across their entire shopping journey. Available to all Canadians regardless of where they bank, Avion Rewards provides Canadians with the flexibility to shop, save, earn and redeem with more than 2,000 retail partners including some of Canada's leading brands. Now in its 14 th year, the International Loyalty Awards honour excellence and innovation across the loyalty industry worldwide. Recognized as the premier global platform for customer loyalty, rewards and recognition, the prestigious awards program highlights consumer-centric businesses that are deeply committed to customer loyalty. The 2025 International Loyalty Awards received submissions from more than 120 countries, with each category evaluated by a distinguished panel of over 50 respected loyalty experts from diverse markets and sectors. Winners were determined through a comprehensive judging process that included shortlisting, pre-scoring, and a detailed judging session where each entry was meticulously discussed. For more information about Avion Rewards, visit: About RBC Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 98,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 19 million clients in Canada, the U.S. and 27 other countries. Learn more at We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at About Avion Rewards Avion Rewards is a loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Its exclusive shopping companion, Avion Rewards ShopPlus, enables members to access offers seamlessly, saving them time and money right where they shop online. Additionally, as one of the largest travel providers in Canada, Avion Rewards makes it possible for members to benefit from the program's market-leading "any airline, any flight, any time" travel offering, as well as its flagship Avion credit cards and concierge service. For more information, please contact: Matt Trocchi, RBC Corporate Communications

Tesco's Clubcard Challenges, Powered by Eagle Eye, Wins "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards
Tesco's Clubcard Challenges, Powered by Eagle Eye, Wins "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards

Cision Canada

time4 days ago

  • Business
  • Cision Canada

Tesco's Clubcard Challenges, Powered by Eagle Eye, Wins "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards

LONDON, May 28, 2025 /CNW/ -- Tesco's Clubcard Challenges, powered by Eagle Eye's Personalised Challenges solution, has been named the Best Global Loyalty Launch or Initiative at the 2025 International Loyalty Awards. The award celebrates standout new loyalty initiatives launched in the past 12 months, from around the world, that combine innovation, creativity, and measurable impact - criteria that Clubcard Challenges met and exceeded amid tough competition. Launched in May 2024, the Clubcard Challenges initiative invited Tesco Clubcard members to complete personalised challenges over a six-week period to unlock up to £50 in points. The challenge thresholds, created by Eagle Eye's AI-driven personalisation engine, were tailored to each participant to maximise engagement. Tesco ran four campaigns, with the latest campaign being targeted to 10 million customers across the UK. "This award is testament to the teams at both Tesco and Eagle Eye," said Tim Mason, CEO, Eagle Eye. "It's a clear demonstration of how smart technology, paired with a bold retailer vision, can transform loyalty from a transactional experience into something truly engaging - and commercially powerful. Personalisation is the key." Clubcard Challenges was met with strong customer engagement and enthusiasm. As the judges noted, "Clubcard Challenges stands out by transforming routine purchases into a fun, engaging experience where customers earn Clubcard points through gamified missions and digital progress tracking. Tesco has achieved remarkable results by leveraging advanced AI personalisation and data-driven insights." As evidenced by its success powering the Clubcard Challenges initiative, Eagle Eye's Personalised Challenges solution has proved itself as an effective next-generation marketing and engagement tool for the grocery sector. While the International Loyalty Awards assessed only the proscribed implementation period of Clubcard Challenges, Eagle Eye remains Tesco's trusted technology partner, and similar initiatives are likely to manifest in the near future. "We're proud of our ongoing relationship with Tesco and of this joint award in particular," added Mason. "We look forward to building on this success in the months ahead." See the Tesco Clubcard Challenges case study here. Media Contact: Vanessa Horwell at [email protected] About Eagle Eye Eagle Eye is a leading SaaS and AI technology company that enables retail, travel, and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel, and personalized consumer marketing activities at scale. Eagle Eye AIR is a cloud-based platform that provides the most flexible and scalable loyalty and promotions capability in the world. More than 1 billion personalized offers are executed through the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses worldwide. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical point-of-sale (POS) locations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits, and more. The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses worldwide, including Loblaws, Southeastern Grocers, Giant Eagle, Rite Aid, Tesco, Asda, Morrisons, Waitrose, John Lewis & Partners, JD Sports, Pret a Manger and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, which is already being used by leading retailers worldwide, including Tesco, Pattison Food Group, Carrefour and Auchan. Visit to learn more.

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