Latest news with #InternationalRhinoFoundation
Int'l Business Times
7 days ago
- Business
- Int'l Business Times
Eat Diablo, Save the Wild: How a Kid's Love for Rhinos Sparked 3SonsFoods, A Family-Run Sauce Company with a Purpose
Sometimes, the most powerful movements begin with the simplest intentions. Think a child asking for donations instead of birthday presents, or a mother sharing her homemade green sauce with friends. These moments might seem ordinary. However, when led by heart and vision, they can turn into something bigger. Such is the story of 3SonsFoods, LLC, a family-run business founded on love, purpose, and the belief that good food can make a difference. Based in Katy, Texas, 3SonsFoods began as a venture between a mother and her three sons, united by a goal to enjoy clean, natural food while helping wildlife continue to thrive for generations to come. Luke Johannson, the middle son of the family, was deeply moved by the plight of endangered rhinos from a young age. Instead of asking for toys or video games at his birthday parties, Luke requested that guests donate to the International Rhino Foundation. "He wanted to do more, to raise more," shares his mother and 3SonsFoods CEO, Traci B. Johannson. "That's when I had an idea. What if we started selling my homemade creamy cilantro sauce to raise money?" That sauce, now famously known as Diablo Verde, became a local sensation . Teachers, neighbors, and friends couldn't get enough. When the orders kept rolling, it was evident it was a business in the making. Diabo Verde & Diablo Vegan Sauces With Luke managing inventory and conservation efforts for the rhinos, his older brother Ayden joined in to oversee shipping and logistics. George, the youngest, lent his creative energy to design, marketing, and product development. The trio, led by their fearless and entrepreneurial mom, established 3SonsFoods. From peddling jars by bike and at school to scaling into numerous retail locations across the United States, the brand's growth has been remarkable. Still, despite its immense growth, 3SonsFoods never lost sight of its purpose. It has remained true to its mission to "Make Sauce. Sell Sauce. Save Wildlife." A portion of every sale of Diablo Verde supports rhino conservation through partnerships with the International Rhino Foundation and the Endangered Rhino Conservation . Over the years, the brand has directly supported anti-poaching units, veterinary care, and habitat protection. Left to Right: Ayden, Luke, Traci & George That mission has since expanded. Inspired by Ayden's love for wolves, 3SonsFoods introduced Diablo Vegan, a dairy-free, coconut-cream-based version of the original sauce. Proceeds of this product go to the Saint Francis Wolf Sanctuary. This organization provides lifelong refuge for non-releasable wolves and wolfdogs, educating the public on their ecological importance while offering these majestic animals a life of safety and dignity. Even George, the youngest son, found a way to weave his love for the ocean into the business. The family is currently developing a Diablo red sauce, a smoky chipotle sauce. A portion of its proceeds is set to benefit marine wildlife and ocean cleanup initiatives. "We don't see giving back as a marketing strategy. It's in our DNA," Traci emphasizes. "We run lean intentionally so we can give more." 3SonsFoods' operations reflect this ethos, with jar and packaging recycling practices embedded into its day-to-day. Diablo Vegan Sauce Being Poured 3SonsFoods further stands out for crafting the Diablo lineup with health-conscious consumers in mind. As more people turn to home cooking and embrace wellness-focused lifestyles, the brand meets them where they are. Their sauces are flavorful, versatile, and free of preservatives, gluten, soy, nuts, and synthetic ingredients. Diablo salsas double as a versatile cooking sauce, elevating meals and transforming simple dishes into something restaurant-worthy. Whether being spooned over roasted veggies, mixed into scrambled eggs, used as an enchilada sauce, or poured over baked salmon for an easy weeknight dinner, these sauces are redefining what salsa can be. With each line available in mild, medium, and hot spice levels, there's something for every palate. Customer reviews highlight not just a love for the flavor but also a respect for the company's mission, ethics, and authenticity. One shared, "[The Diablo sauce is] so incredibly, phenomenally delicious! I highly recommend trying this sauce. It's delicious and you get to help a good cause, the rhinos." With its commitment to health and wildlife, it's hardly surprising that 3SonsFoods was named Grand Champion Prize Winner in H-E-B's prestigious "Quest for Texas Best" competition. This milestone propelled the brand into the spotlight. The family and their products have been featured in media outlets, including ABC and FOX . From humble beginnings in a home kitchen to growing into an award-winning brand, the journey has inspired a loyal following of customers who support 3SonsFoods for both its taste and impact. With Diablo's red sauce on the horizon and continued national retail expansion, the Johannson family has their sights set on scaling the brand while staying rooted in what matters: clean ingredients, inspired cooking, and meaningful giving.
The South African
20-06-2025
- Health
- The South African
Ever wondered: How to move a rhino?
Barely feeling the tranquiliser shot, the panic-stricken female rhino ran to take shelter in a wooded area, eluding the low-flying helicopter trying to prevent her escape. The rhino was supposed to be transferred to another park in Kenya, but outsmarted the humans. A few minutes later, rangers in 4×4 vehicles searched through thickets too dense for the crane truck that was meant to carry her away. A decision was quickly made to administer the antidote to the tranquiliser to prevent her from collapsing. If she fell the wrong way, she could suffocate. The young female will therefore remain where she was born. 'The rhino is the worst one to translocate,' said Taru Sheldrick, who was piloting the helicopter in Nakuru National Park in northwest Kenya, an oasis of greenery surrounding a deep blue lake. 'When you dart them, if you don't have long enough, they're running straight for thick bush, which is their security,' he said. 'Whenever you're darting a rhino, you have a little bit of fear. Because it's a species in danger. Every animal is just so important.' Rhinos, which can weigh up to two tonnes, were once abundant in sub-Saharan Africa. But hunting by European colonisers and later large-scale poaching pushed them to the brink of extinction. The International Rhino Foundation (IRF) says there are about 28 000 left in the world, nearly 24 000 in Africa. Kenya is home to more than 2 000 of them. Rhinos reproduce less efficiently if too many of its kin live in the same location, according to the Kenya Wildlife Service (KWS), which manages the country's parks. Moving them is therefore important, but rhinos are vulnerable to tranquilisers that slow their breathing, increase their body temperature and affect their heart rate, said Dominic Mijele from KWS. So it is a race against time as soon as a veterinarian, aboard a helicopter, administers the drug using a dart gun. Five to seven minutes after injection, the rhino begins to feel groggy. Then it collapses, as AFP observed on a recent trip: after the first female retreated into the bush, three other black rhinos were anaesthetised within the span of a few hours in Nakuru. A rescue team arrived on-site within two minutes of each shot, moving like a well-oiled machine. About a dozen caregivers surrounded the animals, spraying them with water to cool their body temperature, rolling them onto their sides to ensure their respiration was not obstructed, administering oxygen and monitoring their vital signs. Simultaneously, several other rangers secured the animals with straps threaded through the transport cage and attached to the front bumper of a jeep. Fifteen minutes after the rescue team's arrival, the antidote was administered. The animal then jolted to its feet and was promptly guided into a cage, which a crane loaded onto the flatbed of a truck. Mijele boasted of Kenya's unmatched expertise. 'We are number one in the world. We have done so many rhino translocations successfully,' he said. Jochen Zeitz, the owner of the private Segera Reserve, where about 20 rhinos have been relocated in the past two weeks, could not hide his relief after the latest operation. On his 200 square kilometres of land, elephants, buffalos, lions, leopards, cheetahs and more roam freely, said the former Puma CEO and current Harley-Davidson executive. But the reserve lacked 'this iconic species' which were present up until 60 years ago in Segera, but have since disappeared. Welcoming rhinos back is 'completing the conservation work that we've done as a foundation over the last 22 years' since acquiring the land, he told AFP. Due to the high risk of poaching for their horns, security measures had to be significantly enhanced with 100-150 new security staff, Zeitz said. Later in the day, a small group witnessed the release of the three rhinos from Nakuru, who had arrived in Segera after a six-hour drive. In the dense night darkness, they listened as the metal bars of the transport cages were removed, doors creaked open, and heavy stomping accompanied by guttural growls rang out. The rhinos had finally arrived at their new home. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1 Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news. By Garrin Lambley © Agence France-Presse
The Star
17-06-2025
- General
- The Star
How to move a rhino
BARELY feeling the tranquilliser shot, the panic-stricken female rhinoceros ran to take shelter in a wooded area, eluding the low-flying helicopter trying to prevent her escape. The rhino was supposed to be transferred to another park in Kenya recently, but outsmarted the humans. A few minutes later, rangers in 4x4 vehicles searched through thickets too dense for the crane truck that was meant to carry her away. A decision was quickly made to administer the antidote to the tranquilliser to prevent her from collapsing. If she fell the wrong way, she could suffocate. The young female will therefore remain where she was born. 'The rhino is the worst one to translocate,' said Taru Sheldrick, who was piloting the helicopter in Nakuru National Park in northwest Kenya, an oasis of greenery surrounding a deep blue lake. 'When you dart them, if you don't have long enough (time), they're running straight for thick bush, which is their security,' he said. 'Whenever you're darting a rhino, you have a little bit of fear. Because it's a species in danger. Every animal is just so important.' Rhinos, which can weigh up to two tonnes, were once abundant in sub-Saharan Africa. But hunting by European colonisers and later large-scale poaching pushed them to the brink of extinction. KWS veterinarians and rangers restraining one of the rhinos selected for translocation to the Segera Rhino Sanctuary. Race against time The International Rhino Foundation (IRF) says there are about 28,000 left in the world, nearly 24,000 in Africa. Kenya is home to more than 2,000 of them. Rhinos reproduce less efficiently if too many of its kin live in the same location, according to the Kenya Wildlife Service (KWS), which manages the country's parks. Moving them is therefore important, but rhinos are vulnerable to tranquillisers that slow their breathing, increase their body temperature and affect their heart rate, said Dr Dominic Mijele from KWS. So it is a race against time as soon as a veterinarian, aboard a helicopter, administers the drug using a dart gun. Five to seven minutes after injection, the rhino begins to feel groggy. Then it collapses,as AFP observed recently. After the first female retreated into the bush, three other black rhinos were anaesthetised within the span of a few hours in Nakuru. A rescue team arrived on-site within two minutes of each shot, moving like a well-oiled machine. About a dozen caregivers surrounded the animals, spraying them with water to cool their body temperature, rolling them onto their sides to ensure their respiration was not obstructed, administering oxygen and monitoring their vital signs. Simultaneously, several other rangers secured the animals with straps threaded through the transport cage and attached to the front bumper of a jeep. Fifteen minutes after the rescue team's arrival, the antidote was administered. The animal then jolted to its feet and was promptly guided into a cage, which a crane loaded onto the flatbed of a truck. KWS vets collecting health data from a sedated female black rhino. Number one Mijele boasted of Kenya's unmatched expertise. 'We are number one in the world. We have done so many rhino translocations successfully,' he said. Jochen Zeitz, the owner of the private Segera Reserve, where about 20 rhinos have been relocated in the past few weeks, could not hide his relief after the latest operation. On his 200sq km of land, elephants, buffalo, lions, leopards, cheetahs and more roam freely, said the former Puma CEO and current Harley-Davidson executive. But the reserve lacked 'this iconic species' which were present up until 60 years ago in Segera, but have since disappeared. Welcoming rhinos back is 'completing the conservation work that we've done as a foundation over the last 22 years' since acquiring the land, he said. Due to the high risk of poaching for their horns, security measures had to be significantly enhanced with 100-150 new security staff, Zeitz said. During the recent event, a small group witnessed the release of the three rhinos from Nakuru, who had arrived in Segera after a six-hour drive. In the dense night darkness, they listened as the metal bars of the transport cages were removed, doors creaked open, and heavy stomping accompanied by guttural growls rang out. The rhinos had finally arrived at their new home. – AFP
Asharq Al-Awsat
10-06-2025
- General
- Asharq Al-Awsat
70 South African White Rhinos Relocated to Rwanda
Rwanda said on Tuesday that 70 white rhinos had been successfully relocated to the Great Lakes nation after a two-day journey of some 3,000 kilometers (over 1,800 miles) from South Africa. It was the largest ever relocation of rhinos, which can weigh up to two tons, Rwandan officials said. Once abundant across sub-Saharan Africa, rhino numbers have dramatically fallen due to hunting by European colonizers and large-scale poaching. The animals were transported in two loads of 35 -- first aboard a Boeing 747, then by road -- from South Africa's Munywana Conservancy to Akagera National Park in Rwanda, or about 3,000 kilometers as the crow flies, according to the Rwanda Development Board (RDB). A "dedicated veterinary team will closely monitor their health and behavior for several weeks to ensure proper adaptation to their new environment and management of any stress associated with the move", it said in a statement. The move was part of African Parks' Rhino Rewild Initiative, supported by The Howard G. Buffett Foundation, and aims to support population growth and secure a new breeding stronghold in Rwanda. According to the International Rhino Foundation (IRF), rhino poaching in Africa rose by four percent from 2022 to 2023, with at least 586 rhinos poached in 2023. The southern white rhino, one of two subspecies, is now listed as "near threatened", with roughly 17,000 individuals remaining, according to the International Union for Conservation of Nature (IUCN). The northern white rhino has all but vanished, with only two females left alive.
Malay Mail
09-06-2025
- Health
- Malay Mail
How to move a rhino? Think dart guns, helicopters, and a whole lot of patience
NAKURU (Kenya), June 10 — Barely feeling the tranquiliser shot, the panic-stricken female rhinoceros ran to take shelter in a wooded area, eluding the low-flying helicopter trying to prevent her escape. The rhino was supposed to be transferred to another park in Kenya on Saturday, but outsmarted the humans. A few minutes later, rangers in 4x4 vehicles searched through thickets too dense for the crane truck that was meant to carry her away. A decision was quickly made to administer the antidote to the tranquilise to prevent her from collapsing. If she fell the wrong way, she could suffocate. The young female will therefore remain where she was born. 'The rhino is the worst one to translocate,' said Taru Sheldrick, who was piloting the helicopter in Nakuru National Park in northwest Kenya, an oasis of greenery surrounding a deep blue lake. 'When you dart them, if you don't have long enough, they're running straight for thick bush, which is their security,' he said. 'Whenever you're darting a rhino, you have a little bit of fear. Because it's a species in danger. Every animal is just so important.' Rhinos, which can weigh up to two tonnes, were once abundant in sub-Saharan Africa. But hunting by European colonisers and later large-scale poaching pushed them to the brink of extinction. Race against time The International Rhino Foundation (IRF) says there are about 28,000 left in the world, nearly 24,000 in Africa. Kenya is home to more than 2,000 of them. Rhinos reproduce less efficiently if too many of its kin live in the same location, according to the Kenya Wildlife Service (KWS), which manages the country's parks. Moving them is therefore important, but rhinos are vulnerable to tranquilisers that slow their breathing, increase their body temperature and affect their heart rate, said Dr Dominic Mijele from KWS. So it is a race against time as soon as a veterinarian, aboard a helicopter, administers the drug using a dart gun. Five to seven minutes after injection, the rhino begins to feel groggy. Then it collapses, as AFP observed on Saturday: after the first female retreated into the bush, three other black rhinos were anaesthetised within the span of a few hours in Nakuru. A rescue team arrived on-site within two minutes of each shot, moving like a well-oiled machine. Kenya Wildlife Service veterinarians and rangers rush to restrain and aid a sedated female black Rhinoceros that has been selected for translocation to the Segera Rhino Sanctuary from the Lake Nakuru National Park. — AFP pic About a dozen caregivers surrounded the animals, spraying them with water to cool their body temperature, rolling them onto their sides to ensure their respiration was not obstructed, administering oxygen and monitoring their vital signs. Simultaneously, several other rangers secured the animals with straps threaded through the transport cage and attached to the front bumper of a jeep. Fifteen minutes after the rescue team's arrival, the antidote was administered. The animal then jolted to its feet and was promptly guided into a cage, which a crane loaded onto the flatbed of a truck. Kenya Wildlife Service veterinarians and rangers in action. — AFP pic 'Number one' Mijele boasted of Kenya's unmatched expertise. 'We are number one in the world. We have done so many rhino translocations successfully,' he said. Jochen Zeitz, the owner of the private Segera Reserve, where about 20 rhinos have been relocated in the past two weeks, could not hide his relief after the latest operation. On his 200 square kilometres of land, elephants, buffalos, lions, leopards, cheetahs and more roam freely, said the former Puma CEO and current Harley-Davidson executive. But the reserve lacked 'this iconic species' which were present up until 60 years ago in Segera, but have since disappeared. Kenya Wildlife Service veterinarians and rangers help push a truck stuck in the mud, carrying a female black rhinoceros selected for translocation from Lake Nakuru National Park to the Segera Rhino Sanctuary. — AFP pic Welcoming rhinos back is 'completing the conservation work that we've done as a foundation over the last 22 years' since acquiring the land, he told AFP. Due to the high risk of poaching for their horns, security measures had to be significantly enhanced with 100-150 new security staff, Zeitz said. Late Saturday, a small group witnessed the release of the three rhinos from Nakuru, who had arrived in Segera after a six-hour drive. In the dense night darkness, they listened as the metal bars of the transport cages were removed, doors creaked open, and heavy stomping accompanied by guttural growls rang out. The rhinos had finally arrived at their new home. — AFP
