Latest news with #IntuitionbyAramis
Yahoo
15-05-2025
- Business
- Yahoo
Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador
NEW YORK, May 06, 2025--(BUSINESS WIRE)--Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men's fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression. Launched in 1963, Aramis became an industry leader in the men's fragrance and grooming category as the first men's prestige fragrance in the US. More than 60 years later, leveraging the brand's rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity – EQ as well as IQ; sensitivity as well as strength; purpose as well as power. Wade is the embodiment of all these qualities, evolving from one of the most successful NBA shooting guards to a highly regarded multi-hyphenate: producer, philanthropist, advocate, and entrepreneur. "I'm excited to join the Aramis family as a Global Ambassador and launch Intuition by Aramis this summer," said Dwyane Wade. "Aramis is a brand that aligns with my values, and Intuition reflects modern masculinity and confidence. Fragrance is all about how you present yourself to the world. Your scent is part of your vibe, and my new fragrance truly levels up your scent-game." "We couldn't be more excited to be announcing Intuition by Aramis with the incomparable Dwyane Wade," said Justin Boxford, Global Brand President, Estée Lauder & Aramis. "From family to fashion to philanthropy, Dwyane is a visionary and changemaker who is the epitome of modern masculinity. Through the reimagination of Aramis and the collaboration with Dwyane, we are able to honor the brand's incredible heritage while tapping into new consumers in the rapidly growing men's fragrance market." Intuition by Aramis, a woody, green neo-fougère, will launch in August 2025 at key global retailers and will retail for $95/50ml and $130/100ml. Wade's inaugural Intuition campaign will debut across TV, print, digital, in-store and OOH. About AramisIn 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men's cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, Aramis was the first prestige men's fragrance to be sold in department stores around the world and quickly became an industry leader in the men's fragrance and grooming category. Today, Aramis Fragrance is revitalized and reimagined for a new generation. Follow Aramis on Instagram @AramisFragrances #ARAMISINTUITION. About Dwyane WadeDwyane Wade is an entrepreneur with partnerships including Way of Wade, MISSION, Stance, BallerTV, Proudly, Versace, TMRW Sports, Wade Cellars, Thorne, and Jeeter. Wade has stakes in the Utah Jazz, Chicago Sky, Real Salt Lake, and Utah Royals ownership groups. The WY Network is Wade's digital show and podcast network, which includes hero show Time Out where you can find unfiltered basketball, lifestyle, and cultural conversations. Founder of 59th & Prairie Entertainment, he is an executive producer of Emmy and Oscar-winning projects. He is the New York Times bestselling author of A Father First, co-authored the New York Times bestselling children's book Shady Baby, and released his photographic memoir DWYANE in 2021. His Wade Family Foundation provides relief to marginalized communities in need. As an NBA player for sixteen seasons and primarily with the Miami Heat, he was selected as an NBA All-Star 13 times, won three NBA championships, and was named the 2006 NBA Finals Most Valuable Player. He is an Olympic Gold medalist, was named to the NBA's 75th Anniversary team as one of the 75 greatest players in NBA history and was inducted into the 2023 Naismith Memorial Basketball Hall of Fame. In 2024, Wade became the first Miami Heat player to receive a statue. NYSE: ELELC-B View source version on Contacts Tara Connaughton, tconnaug@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
07-05-2025
- Business
- Business Wire
Aramis宣布推出新香水「Intuition」，Dwyane Wade擔任全球大使
紐約--(BUSINESS WIRE)--(美國商業資訊)-- 今日，Aramis宣布推出 Intuition by Aramis 香水，代表這個傳奇男士香水品牌開啟了新篇章。Dwyane Wade將擔任 Intuition by Aramis 的全球大使及形象代言人。這款香水將於2025年8月上市，Wade在廣告宣傳的故事構思和創意表達方面與品牌進行了密切合作。 Aramis於1963年推出，是美國首款頂級男士香水，已發展成為男士香水及個人護理品類的產業領導者。60多年後的今天，借助品牌深厚的底蘊和在香水領域的權威性， Intuition by Aramis 的靈感源自一種新型的男性氣質構想——兼具情商與智商；既感性又堅強；既有目標又有力量。Wade正是這些品質的化身，他從最成功的NBA得分後衛之一，成長為備受尊敬的多重身分者：製片人、慈善家、宣導者以及企業家。 Dwyane Wade表示：「我很高興能成為Aramis家族的全球大使，並在今年夏天推出 Intuition by Aramis 香水。Aramis是一個與我的價值觀不謀而合的品牌， Intuition 這款香水體現了現代男性氣質與自信。香水關乎你如何向世界展現自己。你的氣味是個人氣質的一部分，而我參與推出的這款新香水真的能提升你的『氣味魅力』。」 Estée Lauder及Aramis全球品牌總裁Justin Boxford表示：「能與無與倫比的Dwyane Wade一同推出 Intuition by Aramis 香水，我們感到無比振奮。從家庭到時尚再到慈善事業，Dwyane是一位有遠見卓識的變革者，是現代男性氣質的典範。透過對Aramis品牌的重新構想以及與Dwyane的合作，我們在尊重品牌輝煌歷史的同時，也能夠吸引快速成長的男士香水市場中的新消費者。」 Intuition by Aramis 是一款木質馥奇香調的綠色新香水，將於2025年8月在全球主要零售商處發售，50毫升裝售價95美元，100毫升裝售價130美元。 Wade為 Intuition 香水拍攝的首支廣告將在電視、平面媒體、數位媒體、店內以及戶外廣告中亮相。 關於Aramis 1963年，Aramis由Estée Lauder夫人創立。她是一位開拓進取的企業家，也是以其名字命名的化妝品公司的富有遠見的創辦人。Aramis旨在成為全球最優雅的男士古龍水。它精緻獨特，具有經典的男性氣質和高雅格調，且能超越時間的考驗。Aramis是首款在全球百貨公司銷售的頂級男士香水，並迅速成為男士香水及個人護理品類的產業領導者。 如今，Aramis香水針對下一代消費者經過了煥新與重新構想。 在Instagram @AramisFragrances #ARAMISINTUITION上關注Aramis。 關於Dwyane Wade Dwyane Wade是一位企業家，合作品牌包括Way of Wade、MISSION、Stance、BallerTV、Proudly、Versace、TMRW Sports、Wade Cellars、Thorne和Jeeter。Wade在猶他爵士隊、芝加哥天空隊、皇家鹽湖城隊和猶他皇家隊中均有持股。The WY NetworkWade旗下的數位節目和播客網路，其中包括王牌節目《 Time Out 》，在節目中你可以聽到關於籃球、生活型態和文化的無拘無束的討論。身為59th & Prairie Entertainment的創辦人，他是艾美獎和奧斯卡獎得獎影片的執行製片人 。 他是《紐約時報》暢銷書《 A Father First 》的作者，與人合著了《紐約時報》暢銷書兒童讀物《 Shady Baby 》，並於2021年出版了包含大量照片的回憶錄《 DWYANE 》。他的Wade Family Foundation為處於困境中的邊緣化社群提供援助。身為一名在NBA征戰了16個賽季的球員，他主要效力於邁阿密熱火隊，13次入選NBA全明星陣容，贏得過三次NBA總冠軍，並榮獲2006年NBA總決賽最有價值球員。他是奧運會金牌得主，入選NBA 75周年最佳陣容，被認為是NBA歷史上最偉大的75名球員之一，並於2023年入選Naismith籃球名人堂。2024年，Wade成為邁阿密熱火隊首位獲立雕像的球員。 免責聲明：本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用，煩請參照原文，原文版本乃唯一具法律效力之版本。
Business Wire
06-05-2025
- Business
- Business Wire
Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador
NEW YORK--(BUSINESS WIRE)--Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men's fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression. Launched in 1963, Aramis became an industry leader in the men's fragrance and grooming category as the first men's prestige fragrance in the US. More than 60 years later, leveraging the brand's rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity – EQ as well as IQ; sensitivity as well as strength; purpose as well as power. Wade is the embodiment of all these qualities, evolving from one of the most successful NBA shooting guards to a highly regarded multi-hyphenate: producer, philanthropist, advocate, and entrepreneur. 'I'm excited to join the Aramis family as a Global Ambassador and launch Intuition by Aramis this summer," said Dwyane Wade. 'Aramis is a brand that aligns with my values, and Intuition reflects modern masculinity and confidence. Fragrance is all about how you present yourself to the world. Your scent is part of your vibe, and my new fragrance truly levels up your scent-game.' 'We couldn't be more excited to be announcing Intuition by Aramis with the incomparable Dwyane Wade,' said Justin Boxford, Global Brand President, Estée Lauder & Aramis. 'From family to fashion to philanthropy, Dwyane is a visionary and changemaker who is the epitome of modern masculinity. Through the reimagination of Aramis and the collaboration with Dwyane, we are able to honor the brand's incredible heritage while tapping into new consumers in the rapidly growing men's fragrance market.' Intuition by Aramis, a woody, green neo-fougère, will launch in August 2025 at key global retailers and will retail for $95/50ml and $130/100ml. Wade's inaugural Intuition campaign will debut across TV, print, digital, in-store and OOH. About Aramis In 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men's cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, Aramis was the first prestige men's fragrance to be sold in department stores around the world and quickly became an industry leader in the men's fragrance and grooming category. Today, Aramis Fragrance is revitalized and reimagined for a new generation. Follow Aramis on Instagram @AramisFragrances #ARAMISINTUITION. About Dwyane Wade Dwyane Wade is an entrepreneur with partnerships including Way of Wade, MISSION, Stance, BallerTV, Proudly, Versace, TMRW Sports, Wade Cellars, Thorne, and Jeeter. Wade has stakes in the Utah Jazz, Chicago Sky, Real Salt Lake, and Utah Royals ownership groups. The WY Network is Wade's digital show and podcast network, which includes hero show Time Out where you can find unfiltered basketball, lifestyle, and cultural conversations. Founder of 59th & Prairie Entertainment, he is an executive producer of Emmy and Oscar-winning projects. He is the New York Times bestselling author of A Father First, co-authored the New York Times bestselling children's book Shady Baby, and released his photographic memoir DWYANE in 2021. His Wade Family Foundation provides relief to marginalized communities in need. As an NBA player for sixteen seasons and primarily with the Miami Heat, he was selected as an NBA All-Star 13 times, won three NBA championships, and was named the 2006 NBA Finals Most Valuable Player. He is an Olympic Gold medalist, was named to the NBA's 75th Anniversary team as one of the 75 greatest players in NBA history and was inducted into the 2023 Naismith Memorial Basketball Hall of Fame. In 2024, Wade became the first Miami Heat player to receive a statue.
