Latest news with #Invoca
Geek Wire
28-05-2025
- Business
- Geek Wire
Invoca acquires Symbl, a Seattle startup that uses AI for conversational intelligence
Symbl co-founders Surbhi Rathore and Toshish Jawale. (Symbl Photo) Marketing tech company Invoca has acquired a Seattle startup that uses AI to analyze multimodal interactions. Terms of the deal were not disclosed. Symbl, known as when it graduated from Techstars Seattle in 2019, sells software that lets developers build AI software for communication-related tasks across voice and text in real-time. Former Amdocs colleagues Surbhi Rathore and Toshish Jawale co-founded Symbl in 2018. Rathore is now VP of AI products and strategy at Invoca; Jawale is head of engineering. Rathore told GeekWire she's excited 'for the opportunity to focus on the application layer, given all these years on building the platform.' Founded in 2008, Invoca is a 'revenue execution' company that helps marketing teams boost leads and sales. It focuses on call tracking and contact center conversion rates. Invoca has raised $184 million. 'We are embedding the agentic capabilities of across the entire Invoca platform, giving you the ability to polish even the most minute sources of friction in your buying journey and thus increase your go to market efficiency,' Invoca CEO Gregg Johnson wrote in a blog post. Matt Diederichs, VP of strategic operations at Invoca, said Symbl's models 'understand the nuances of actual talking' and 'can surface insights that are emotionally aware, contextually persistent, and immediately useful.' 'Pretty impressive stuff,' he wrote on LinkedIn. Symbl raised a $17 million Series A round in 2021 led by Bay Area firm GreatPoint Ventures. Other backers include Gutbrain Ventures, PBJ Capital, Crosscut Ventures, Flying Fish, Jump Capital, Third Kind VC, and Technexus Ventures. Total funding to date was $28.5 million. Symbl was ranked No. 189 on the GeekWire 200, our list of top Pacific Northwest tech startups.
Associated Press
29-04-2025
- Business
- Associated Press
Invoca PreSense Now Available on Genesys AppFoundry
Invoca PreSense combines with the Genesys Cloud™ platform to give customers the power to drive more efficient revenue growth by connecting digital marketing teams to the contact center SANTA BARBARA, Calif., April 29, 2025 /PRNewswire/ -- Invoca, the leader in revenue execution platforms, today announced its PreSense solution is now available on the Genesys AppFoundry®, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. Invoca PreSense makes it easy for Genesys customers to orchestrate optimal experiences for consumers who call after engaging with their digital advertising campaigns on Google, YouTube, Facebook, Instagram, TikTok, and other channels. The company's solution enables contact centers to increase conversion rates and revenue by using real-time intent data from a caller's digital ad clicks, website behavior, and shopping cart to route them to the right agent while arming those agents with insights to drive more revenue. 'Every call to a contact center is a moment of truth where the business either wins or loses a customer,' said Cathie Frazzini, VP of Global Partnerships and Alliances at Invoca. 'Everything hinges on the experience. Invoca PreSense helps contact centers grow revenue by aligning with digital marketing teams to orchestrate winning end-to-end experiences at scale, from ad click to call to conversion.' DIRECTV uses Invoca PreSense with Genesys to dynamically route callers based on their engagement with the company's digital advertising and website. When a DIRECTV agent picks up the phone, they know what campaign the caller clicked on, what's in their cart, what features they're interested in, and what webpages they've visited, leading to more efficient conversations and better outcomes. Using PreSense, DIRECTV has improved sales call conversion rates by 110%. Invoca's application is now available with Genesys Cloud™, the AI-powered Experience Orchestration platform. With Genesys Cloud, organizations can coordinate every interaction and touchpoint through a full suite of omnichannel options, built in employee experience, native and turnkey AI and end-to-end journey optimization. As the trusted platform born on the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer at the right time. PreSense is part of Invoca's solution for contact centers to measure and optimize revenue generation. The solution also includes AI-powered quality management that scores agent performance on every call, correlating behaviors to outcomes and identifying coaching opportunities to boost conversion rates and efficiency across the contact center. To learn more about the specific features and benefits of Invoca PreSense, visit the AppFoundry listing and the Invoca blog. About Invoca Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit View original content to download multimedia: SOURCE Invoca
Associated Press
11-02-2025
- Business
- Associated Press
Invoca's Signal AI Studio Makes It Fast and Easy for Marketers to Deploy AI That Connects Online Advertising to Offline Revenue
Signal AI Studio gives every marketer the power to rapidly train AI signals that accurately detect if calls to their businesses are leads and resulted in conversions. Leading brands such as AT&T, AutoNation, and Banner Health use Invoca's AI to measure the performance of their search and digital advertising, make smarter optimizations to increase conversion rates, grow revenue, and convert more callers to customers. SANTA BARBARA, Calif., Feb. 11, 2025 /PRNewswire/ -- Invoca, the leader in revenue execution platforms, today announced major advancements to Signal AI Studio, its no-code AI training solution for marketers. Powerful new features make it faster and easier to deploy customized AI signals to measure the lead intent and conversion outcome of phone calls driven by their search and digital advertising. Offline AI data from Signal AI Studio can be fed automatically into marketing platforms such as Google Ads, Google Analytics, Meta Ads Manager, Search Ads 360, and Adobe to measure end-to-end campaign performance, optimize conversion rates and return on ad spend (ROAS), and deliver personalized experiences at scale. Leading brands such as AT&T, AutoNation, and Banner Health use Invoca's AI to connect online marketing to offline revenue and drive more efficient growth. 'Invoca has embedded AI technology into our platform for a decade. With Signal AI Studio, Invoca customers remain at the forefront of the AI revolution,' said Nathan Ziv, SVP of Product at Invoca. 'There's nothing else like it in Martech—a no-code UI that empowers anyone to train, deploy, and refine custom AI models that capture the precise offline insights marketers need to optimize online campaigns and drive better results.' How Data From Signal AI Studio Is Transforming Marketing Prove Marketing's Impact on Revenue: Measure how search and digital advertising drives phone leads and conversions to benchmark performance and prove value to the business. Increase Revenue Without Increasing Ad Spend: Shift ad spend to the channels and campaigns driving the most leads and conversions – both online and offline – to grow revenue from marketing even when budgets tighten. Power Better Google Ads Performance: Use phone lead and conversion data to fuel better optimizations from Google Ads smart bidding and Performance Max. Target the Right People With the Right Ads: Retarget phone leads that didn't convert with digital ads. Suppress non-leads and callers who converted from seeing ads. Know When Call Handling Impacts Marketing Results: Get hard data on how many phone leads each marketing campaign sends to contact centers and other business locations, if those calls are answered, and if they are successfully converted to appointments or sales. 'The accuracy of Invoca's AI is incredible. It analyzes every phone conversation with our business to tell if the caller is a sales lead and if they placed an order on the call,' said Frank McGinn, Business Intelligence Analyst at Viasat. 'With Invoca's AI, we can prove the true value of our marketing and power the right optimizations across all our channels, including Google Ads, paid social, display, and more. It's having a huge impact on our marketing performance and revenue.' New Enhancements That Speed AI Signal Training Intuitive UI for Easy Signal Creation: A guided workflow speeds marketers through the process of creating and deploying AI signals – no technical expertise or data science knowledge is required. Multi-Signal Training: Instead of training signals one at a time, users can train multiple AI signals at once using the same set of calls for faster deployment. For example, while training an Appointment Lead signal, marketers in healthcare could simultaneously train signals to detect Appointment Booked, New Patient, and Rescheduled Appointment, reducing training time by 75%. AI-Powered Thematic Search: Advanced search capabilities automatically surface the most relevant calls for training, improving speed and efficiency. Real-Time AI Accuracy Scores: Users can see predicted accuracy scores for each AI signal during training as well as post-deployment to ensure confidence in the data. 'Invoca's AI measures how all our marketing activities drive insurance policies purchased over the phone. The AI data is amazingly accurate, as it provides an in-depth view of where consumers are in their purchasing journey,' said Tim Mogler, Senior Account Manager at Mutual of Omaha. 'AI has given us confidence when reviewing call data no matter the channel and allowing us to pivot when needed. With Invoca's AI, our marketing team can invest in the right campaigns with certainty, and the impact it's had on sales and revenue has been impressive.' Signal AI Studio is generally available to all Invoca customers. Businesses interested in improving their marketing and sales performance can request a demo at Learn More: About Invoca Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit
