Latest news with #Invygo
Zawya
25-06-2025
- Automotive
- Zawya
PEUGEOT Middle East launches new car subscription service in partnership with Invygo and Yelo
PEUGEOT becomes the first Stellantis brand to be made available on a subscription platform in the region Rollout begins in the UAE, with plans to expand across the GCC Dubai, United Arab Emirates – PEUGEOT Middle East has partnered with Invygo and Yelo to pilot its first vehicle subscription service in the region, offering UAE customers access to its latest models through a flexible, digital-first experience. This strategic collaboration represents a new phase in PEUGEOT'S regional mobility offering, focused on evolving how drivers experience its vehicles. PEUGEOT is the first Stellantis brand to be introduced under this new model, reflecting the marque's alignment with lifestyle focused customers who value distinctive design, intuitive technology, and convenience. The service is powered by Yelo's operational lease model and integrated through Invygo's subscription platform. For UAE customers, this initial deal means they can now drive a PEUGEOT with just a few taps on their phone with no paperwork, no long-term commitment, and no upfront costs. This modern mobility experience is designed for maximum convenience. PEUGEOT's urban agility, bold design, and focus on driving pleasure make it a natural fit for subscription models, especially for first-time drivers, young professionals, and digital-first users who want flexibility without compromising on quality. Commenting on the agreement, Slaven Klarin Smiljanic, Group Managing Director, Stellantis Middle East, said: 'This partnership reflects PEUGEOT Middle East's and Stellantis' ambition to shape new mobility experiences. PEUGEOT, with its distinctive character and driver-focused DNA, is the right brand to lead the way. The collaboration with Invygo and Yelo allows us to offer something new: a service that aligns with evolving customer expectations and is digital, flexible, and quality-led. This is the starting point for a wider journey across the GCC and with more Stellantis brands to come.' Invygo, one of the region's leading car subscription platforms, allows users to access, upgrade, or change cars via a fully digital process with no paperwork, no upfront costs, and complete transparency. Eslam Hussein, Co-founder and CEO of Invygo, added: 'This partnership with PEUGEOT Middle East and Stellantis marks a major milestone in our journey to redefine car ownership in the region. At Invygo, we're committed to offering customers a flexible, digital-first alternative to traditional car buying. By working closely with global OEMs like Stellantis, we can accelerate access to innovative subscription models and make high quality vehicles more accessible than ever.' For Yelo, this marks a significant milestone in the company's fleet expansion strategy in the UAE, reinforcing its commitment to quality, innovation, and strong automotive partnerships. The newly acquired vehicles will be rented through Yelo's operational lease model to Invygo, contributing to the diversification of its client portfolio. Marwan Oklah, General Manager – UAE & Oman at Yelo, said 'Yelo is a mobility brand, not a traditional company, with a focus on delivering smart, flexible mobility solutions. This collaboration reflects Yelo's mission to elevate mobility offerings across the region by aligning with global automotive leaders like PEUGEOT Middle East and Stellantis and is indicative of our focus on building strong partnerships that elevate the standard of mobility in the region. By working with like-minded companies such as Invygo, we're able to provide customers with more accessible and flexible vehicle solutions, while strengthening our service offering in the UAE. 'This initiative marks a major step forward for Yelo as we expand our strategic presence in the UAE, reinforcing our commitment to innovation and leadership in the regional mobility space.' As the first Stellantis pilot of its kind in the region, this launch signals a broader shift in how the group approaches customer access. With PEUGEOT leading the way, the initiative lays the foundation for future subscription models across Stellantis brands and markets in the GCC. About Stellantis Stellantis N.V. (NYSE: STLA / Euronext Milan: STLAM / Euronext Paris: STLAP) is one of the world's leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today's customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. About PEUGEOT PEUGEOT is an inventive premium generalist brand. The Power of ALLURE is its new promise, reflected in each of its models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality and ease of use) are its values. PEUGEOT is presentin more than 1,570,000 customers in 130 countries over the past 9 years and the Brand sold more than 1,050,000 vehicles worldwide in 2022. By 2025, all its models, both passenger cars and commercial vehicles, will be electric. The PEUGEOT E-LION project is a 360° approach to achieving the Zero Carbon goal in 2038. The PEUGEOT 9X8 electrified Hypercar demonstrates the Brand's passion for motorsport and is entered in the World Endurance Championship (WEC), including the Le Mans 24 Hours. About Invygo Founded in 2019, invygo is the Middle East's first and largest automotive subscription service. Available in KSA, UAE, and Qatar, invygo's app-based service allows people to choose, drive, swap, and own cars at the tap of a button. About Yelo Yelo, an internationally recognized mobility provider with a strong operational footprint and a proven record of service excellence. Since its establishment in 2000, Yelo has been positioned as a leading provider in the car rental and transportation sector. Headquartered in Riyadh, its services have been designed in alignment with the arousal of high-tech, paperless, and customer-centric services among GCC's futuristic vision of leveraging innovation. In the past 2 years, Yelo is expanding its operations in GCC, Europe, and North Africa regions to cover Saudi, UAE, Oman, Kuwait, Switzerland, France, Egypt and Morocco to serve all its customers around the region with well-established expansion plan. CONTACTS
Zawya
30-04-2025
- Automotive
- Zawya
Shared mobility trends drive new era for Saudi automotive aftermarket
A discussion panel at the Automechanika Academy examined the implications of peer-to-peer (P2P) and subscription-based car rental models for Saudi Arabia's automotive aftermarket Saudi Arabia's vehicle ownership preferences are changing, leading to increased demand for maintenance cycles and parts due to short-term vehicle usage models The Automechanika Academy concludes today (30 April 2025) at the seventh edition of Automechanika Riyadh Riyadh, KSA: As Saudi Arabia progresses toward its Vision 2030 goals, access to and usage of vehicles is experiencing a significant transformation. The country's automotive aftermarket must adapt to this change. The rise of peer-to-peer (P2P) car sharing and subscription-based rentals is altering traditional mobility norms. This shift necessitates a rethinking of how, when, and where vehicles are serviced, maintained, and repaired. This growing challenge was at the heart of a dynamic panel session held at the Automechanika Academy, part of Automechanika Riyadh 2025, the Kingdom's leading regional platform for the automotive aftermarket. Titled Disruptive Dialogue: Shifting the Paradigm – The Impact of P2P and Subscription Car Rentals on Saudi Arabia's Evolving Aftermarket, the panel brought together leading voices from mobility platforms, commercial parts distributors, and aftermarket service innovators to explore how businesses must respond to this transformation. According to Statista, the car-sharing segment in Saudi Arabia is projected to grow from US$ 53 million in 2023 to over US$ 77 million by 2027. This reflects a rapidly expanding user base and increasing digital engagement with flexible vehicle access models. Speaking during the panel, Eslam Hussein, Co-Founder & CEO, Invygo, said: 'Today we live in a subscription economy because subscription makes the things we need or want more accessible, convenient and flexible for users. The subscription model has disrupted many industries, and we are trying to disrupt the automotive industry. The idea is that you can get a car, whether it is for a day, month, week or to subscribe to own.' The discussion also highlighted the opportunities emerging for automotive aftermarket players who adapt early. Rafat Al-Sarkaji, Commercial Director, Al-Kadi Commerce & Industry, said: 'The subscription model creates more demand. The car is being used more often and, therefore, needs more repair. It is an opportunity for the body shops, for spare parts retailers and many other players. The automotive aftermarket industry must improve their services and technology to ensure they are ready to adapt to this new model.' Held under the theme 'Innovate Locally. Impact Globally', The Automechanika Academy aims to promote knowledge-sharing and encourage meaningful dialogue within the automotive aftermarket sector. Bilal Al Barmawi, CEO and Founder of 1st Arabia, the licensee of Automechanika Riyadh directed by Messe Frankfurt Exhibition GmbH, said: "The shift towards on-demand and shared mobility is changing how vehicles are used and how the aftermarket must respond. Through the Automechanika Academy, we are providing businesses with the insights they need to innovate, adapt, and lead in a rapidly evolving market." The seventh edition of Automechanika Riyadh concludes today (30 April) at the Riyadh International Convention and Exhibition Centre (RICEC). This year's event featured over 450 exhibitors from more than 30 countries. "Automechanika Riyadh continues to establish new standards for innovation and global collaboration in the Kingdom. This year's edition features a record number of international exhibitors and forward-thinking individuals, reinforcing the event's position as Saudi Arabia's leading platform for the automotive aftermarket," said Aly Hefny, Show Manager, Automechanika Riyadh, Messe Frankfurt Middle East. The product areas showcased at Automechanika Riyadh include Parts & Components, Electronics & Systems, Tires & Batteries, Oils & Lubricants, Accessories & Customising, Diagnostics & Repairs, Body & Paint, and Car Wash & Care. About Automechanika Riyadh Automechanika Riyadh, licensed by Messe Frankfurt GmbH, will take place from 28 April – 30 April 2025 at Riyadh International Convention and Exhibition Centre. This will be the 7th edition of Automechanika in Saudi Arabia, which is the leading exhibition dedicated to the automotive aftermarket industry in the Kingdom. The dedicated exhibition is one of 14 instalments of Automechanika – the most successful and largest automotive aftermarket exhibition brand in the world. About 1st Arabia 1st Arabia Tradeshows & Conferences is a leading exhibition & conference organizer in the Kingdom of Saudi Arabia. Headquartered in Riyadh, 1st Arabia has regional offices in Jordan and is set to expand its operations in more countries regionally. 1st Arabia organizes top international trade exhibitions and conferences that provide unparalleled networking and business opportunities for companies looking to excel and grow within the Kingdom. Apart from conducting quality and high profile B2B trade fairs, country specific shows, corporate events, conferences, events management and festivals, 1st Arabia also provides a complete marketing tool and exhibition solutions to their valued clients. 1st Arabia is the only MICE organization in the Kingdom of Saudi Arabia who is a member of the International Organizations like IAEE, ICCA, MPI PCMA, SISO and, UFI.
