2 days ago
Sonasid, FRMF Partner to Boost Morocco's National Football
Rabat – Sonasid, a key player in Morocco's steel industry, has signed a long-term strategic partnership with the Royal Moroccan Football Federation (FRMF), officially becoming a partner of the country's national football team, men's and women's.
The deal signals a commercial alliance and a shared national drive to push Morocco's international presence through sport, and to foster values such as discipline, teamwork, and belief in the country's youth.
'This partnership goes far beyond a simple collaboration. It unites two forces that carry Morocco's ambitions,' said Ismail Akalay, CEO of Sonasid.
His words point to a vision that ties together industrial strength and sporting excellence, with the country's future at the center.
By standing beside the FRMF, Sonasid intends to expand its role beyond steel production.
The company places social responsibility at the heart of its work, backing initiatives that open new paths for young people, promote education, and support social progress through the power of sport.
Sonasid's steel already shapes much of Morocco's modern infrastructure, including stadiums that host the national team's games.
The company leads in green steel innovation and runs major operations in Jorf Lasfar, Nador, and Berrechid. With this new chapter, it deepens its investment in the country.
The partnership comes as FRMF is strengthening cooperation with key stakeholders to promote national football.
In April, the FRMF and the National Moroccan Tourism Office (ONMT) sealed a landmark partnership under the theme 'Morocco, Land of Football.'
The agreement placed football at the center of the country's tourism vision. The timing felt deliberate, as Morocco prepares to host the 2025 Africa Cup of Nations and co-host the 2030 FIFA World Cup with Spain and Portugal. Tags: FRMFMorocco footballsonasidsports
