a day ago
US' Dick's continues as official sporting goods retailer of WNBA
DICK'S Sporting Goods (NYSE: DKS) and the Women's National Basketball Association (WNBA) announced a multi-year extension of their partnership, which originally began in Fall 2021. Through this renewed agreement, DICK'S will continue as the Official Sporting Goods Retailer and an Official Marketing Partner of the WNBA through the 2028 season. Additionally, DICK'S will remain the Official Sporting Goods Retailer of the Chicago Sky and Minnesota Lynx.
Starting this season, DICK'S is also a Proud Partner of the Jr. WNBA, the WNBA's initiative dedicated to inspiring girls to play basketball in a positive and healthy way and to learn and grow beyond the game. DICK'S will have access to host local youth programming onsite at Jr. WNBA events. Also, new to this deal is GameChanger, a DICK'S Sporting Goods company and youth sports mobile platform, which is joining as an Official Marketing Partner of the WNBA, and a Proud Partner of the Jr. WNBA. Through GameChanger, youth players, coaches and families will benefit from enhanced access to live streaming, scheduling, communications and scorekeeping for youth basketball games.
Dick's Sporting Goods has extended its partnership with the WNBA through 2028, continuing as the Official Sporting Goods Retailer. The renewed deal includes support for the Jr. WNBA, expanded youth initiatives via GameChanger, and ongoing efforts like It's Her Shot to boost girls' basketball participation and WNBA fan engagement nationwide.
"We're proud to have been a WNBA partner for the last three years and are so thrilled to extend our partnership with the league for another four seasons," said Emily Silver, Chief Marketing and Athlete Experience Officer at DICK'S Sporting Goods . "For a long time, we've known that investing in women's sports is smart business, and we look forward to continuing to find ways to show-up for fans, new and old, and build powerful moments that support the league and its players for years to come."
"This partnership renewal with DICK'S Sporting Goods reflects our shared commitment to growing the game at every level," said WNBA Chief Growth Officer Colie Edison . "DICK'S plays an essential role in advancing our league's value of community by giving fans everywhere greater access to express their fandom. From investing in our franchises to empowering young athletes, DICK'S continues to be a vital partner in our efforts to elevate women's basketball and inspire the next generation."
In addition to its presence in-game, on social and digital channels, across broadcasts and at marquee WNBA events such as AT&T WNBA All-Star and WNBA Live, DICK'S will continue leveraging its partnership to support WNBA fans nationwide. Fans can shop a wide assortment of authentic WNBA apparel and equipment at more than 300 DICK'S locations, including all 13 WNBA markets, as well as online at DICK' and via the DICK'S mobile app.
Additionally, in partnership with Nike, DICK'S is continuing its commitment to promoting youth participation in basketball with It's Her Shot, a free, nationwide basketball initiative for girls ages 8–18, offering skills clinics, pickup games and mentorship opportunities with WNBA players. Since its inception in 2021, It's Her Shot has hosted 20 events in 12 of the 13 current WNBA markets, reaching more than 3,000 young athletes. The program has also donated over $300,000 to youth organizations across the country.
DICK'S is proud to make WNBA jerseys more accessible than ever before, offering fans immediate access to jerseys from top draft picks and ensuring availability across all 13 WNBA markets. By supporting jersey sales nationwide and amplifying the visibility of the league's rising stars, DICK'S continues to champion women's sports and deepen its commitment to growing the game. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
