Latest news with #It'sMoreFunTogether
The Irish Sun
3 days ago
- Entertainment
- The Irish Sun
Brits' worst telly habits revealed from guessing the plot to scrolling on phone during the best bits, survey shows
TELL YOU WHAT Brits' worst telly habits revealed from guessing the plot to scrolling on phone during the best bits, survey shows BRITS' top telly bugbears are people asking loads of questions about the show, switching between channels – and accidentally giving away spoilers. A poll of 2,000 adults found 24 per cent who watch with others get cheesed off when their sofa-mates eat snacks too loudly. Advertisement 2 Scarlett Moffatt admitted that TV nights in her house are 'chaotic' Credit: Will Ireland/PinPep While 21 per cent find it frustrating when other people keep the volume too low. However, a quarter confessed to being a nightmare to watch TV with, because they're always asking questions themselves. For 40 per cent of them, they're just trying to understand a plot point better – but 31 per cent said they simply weren't paying enough attention. Despite this, 33 per cent say a night in front of the box with friends is just as enjoyable as doing an activity with a friend. Advertisement It comes as M&M's celebrates the launch of its latest platform, It's More Fun Together, turning TV quirks into something worth celebrating, with a Couch Confessions pop-up in London, hosted by TV-lover celebs Sam Thompson and Scarlett Moffatt. Reality TV Star, Scarlett Moffatt, said: 'TV nights at home are my love language, chaotic, full of theme-tune singalongs and subtitle debates. "But hunkering down on the couch with Scott and Jude is what makes it so special. "I love the little quirks that turn ordinary nights into unforgettable family moments, because watching together is always more fun, even if Jude is the remote-control-king nowadays.' Advertisement The research also revealed what TV viewers would like to make watching telly collectively better – with 20 per cent opting for snack bowls that perfectly divide portions between people. And 19 per cent would like a family-sized footstool, so everyone could put their feet up, and 15 per cent long for a device that sets the TV at the 'perfect' volume. Guests of the pop-up were lucky enough to get their hands on some of these solves, alongside scavenger hunts for TV snacks and content moments galore. The study also found 26 per cent of people who watch with others admitted they frequently try and guess at plot twists before they happen. Advertisement While the same amount wind up other viewers by stopping to rewind a show, to catch some missed dialogue. Brits also found an appetite for celebrity company in front of the box, with David Attenborough, Ant and Dec and Olivia Colman ranking top three of Britain's most sought-after telly companions. And 22 per cent think nothing of stopping a show at a vital moment – to go to the loo or make a cup of tea. While nearly a fifth (19 per cent) of dozy watchers who took part in the study by are also liable to nod off mid-episode. Advertisement Inspired by the modern British living room, the immersive experience was split into two sides for guests to explore, and paid homage to the nation's favourite ways to watch television together. TV Personality & Radio Host, Sam Thompson, added: 'I'm all about turning TV nights into a proper event with bean bags, onesies, volume up and a stash of snacks. "It's my favourite time to just hang out with mates, even if it takes us an hour to agree on what to watch and someone always falls asleep halfway through." 2 Sam Thompson and Scarlett Moffatt host M&M'S Couch Confessions pop up Credit: Will Ireland/PinPep Advertisement
Scottish Sun
3 days ago
- Entertainment
- Scottish Sun
Brits' worst telly habits revealed from guessing the plot to scrolling on phone during the best bits, survey shows
BRITS' top telly bugbears are people asking loads of questions about the show, switching between channels – and accidentally giving away spoilers. A poll of 2,000 adults found 24 per cent who watch with others get cheesed off when their sofa-mates eat snacks too loudly. Sign up for the Entertainment newsletter Sign up 2 Scarlett Moffatt admitted that TV nights in her house are 'chaotic' Credit: Will Ireland/PinPep While 21 per cent find it frustrating when other people keep the volume too low. However, a quarter confessed to being a nightmare to watch TV with, because they're always asking questions themselves. For 40 per cent of them, they're just trying to understand a plot point better – but 31 per cent said they simply weren't paying enough attention. Despite this, 33 per cent say a night in front of the box with friends is just as enjoyable as doing an activity with a friend. It comes as M&M's celebrates the launch of its latest platform, It's More Fun Together, turning TV quirks into something worth celebrating, with a Couch Confessions pop-up in London, hosted by TV-lover celebs Sam Thompson and Scarlett Moffatt. Reality TV Star, Scarlett Moffatt, said: 'TV nights at home are my love language, chaotic, full of theme-tune singalongs and subtitle debates. "But hunkering down on the couch with Scott and Jude is what makes it so special. "I love the little quirks that turn ordinary nights into unforgettable family moments, because watching together is always more fun, even if Jude is the remote-control-king nowadays.' The research also revealed what TV viewers would like to make watching telly collectively better – with 20 per cent opting for snack bowls that perfectly divide portions between people. And 19 per cent would like a family-sized footstool, so everyone could put their feet up, and 15 per cent long for a device that sets the TV at the 'perfect' volume. Guests of the pop-up were lucky enough to get their hands on some of these solves, alongside scavenger hunts for TV snacks and content moments galore. The study also found 26 per cent of people who watch with others admitted they frequently try and guess at plot twists before they happen. While the same amount wind up other viewers by stopping to rewind a show, to catch some missed dialogue. Brits also found an appetite for celebrity company in front of the box, with David Attenborough, Ant and Dec and Olivia Colman ranking top three of Britain's most sought-after telly companions. And 22 per cent think nothing of stopping a show at a vital moment – to go to the loo or make a cup of tea. While nearly a fifth (19 per cent) of dozy watchers who took part in the study by are also liable to nod off mid-episode. Inspired by the modern British living room, the immersive experience was split into two sides for guests to explore, and paid homage to the nation's favourite ways to watch television together. TV Personality & Radio Host, Sam Thompson, added: 'I'm all about turning TV nights into a proper event with bean bags, onesies, volume up and a stash of snacks. "It's my favourite time to just hang out with mates, even if it takes us an hour to agree on what to watch and someone always falls asleep halfway through." 2 Sam Thompson and Scarlett Moffatt host M&M'S Couch Confessions pop up Credit: Will Ireland/PinPep
Daily Mirror
3 days ago
- Entertainment
- Daily Mirror
The top 20 TV bugbears that drive Brits mad - from loud snacks to asking questions
A new poll of 2,000 UK adults has revealed the top television bugbears that drive Brits mad - and it's likely we're all guilty of some of them If you've ever found your patience tested by a chatty companion or a remote-control hog during a night in front of the telly, you're not alone. A new survey of 2,000 UK adults has revealed the country's biggest television pet peeves - including people who fire off endless queries about the show, constantly flicking between channels, and perhaps most infuriatingly of all, accidentally revealing major plot twists. The study, commissioned by M&M'S to mark the debut of its "It's More Fun Together" campaign, discovered that 24 per cent of Brits become irritated when their sofa companions munch snacks too noisily, whilst 21 per cent grow frustrated with those who keep the sound turned down too low. However, it appears many of us are guilty of these TV ourselves. A quarter of participants confessed they are a nightmare to watch television with, admitting to constantly firing off questions during programmes. It comes after Channel 4 breaks silence after Gogglebox couple suddenly dumped from show. All the celebrities rumoured to be joining BBC Strictly Come Dancing 2025. For 40 per cent of these question-askers, it's simply a case of trying to understand a tricky plot point, but 31 per cent owned up to not paying enough attention. Despite the occasional irritation, watching television together remains a strong way to connect. A third (33 per cent) of those surveyed said a night in front of the telly with friends is just as enjoyable as doing an activity together. To celebrate these quirks, M&M'S hosted a "Couch Confessions" pop-up in London, with TV-loving celebrities Sam Thompson and Scarlett Moffatt. Reality TV Star, Scarlett Moffatt, said: "TV nights at home are my love language, chaotic, full of theme-tune singalongs and subtitle debates. "But hunkering down on the couch with Scott and Jude is what makes it so special. "I love the little quirks that turn ordinary nights into unforgettable family moments, because watching together is always more fun, even if Jude is the remote-control-king nowadays." The survey also revealed what would make group TV viewing even better. One in five (20 per cent) would love snack bowls that perfectly divide portions between people, while 19 per cent dream of a family-sized footstool so everyone can put their feet up. Fifteen per cent wish there were a device that sets the TV at the 'perfect' volume. Guests at the M&M'S pop-up got to try out some of these solutions, along with scavenger hunts for TV snacks. The immersive experience also paid homage to the nation's favourite ways to watch TV together, with themed rooms inspired by the modern British living room. When it comes to dream TV companions, Brits would most like to watch with David Attenborough, Ant and Dec, and Olivia Colman. TV Personality & Radio Host, Sam Thompson, added: "I'm all about turning TV nights into a proper event with bean bags, onesies, volume up and a stash of snacks. "It's my favourite time to just hang out with mates, even if it takes us an hour to agree on what to watch and someone always falls asleep halfway through." TOP ANNOYING TELLY HABITS BRITS ADMIT TO: Trying to guess the plot twists before they happen Rewinding to catch missed dialogue Using a phone, TV, and another device at the same time Pausing the show at vital moments to go to the toilet or make a cup of tea Google actors while watching the show Crying during emotional moments Falling asleep mid-show Covering eyes during scary scenes Talking to the TV as if the characters can hear you Get distracted by notifications on my phone Ask someone else to update me on what's happened when I haven't been paying attention Cheering for favourite characters Sing along to the theme tune Mimicking the accents of the characters Turning the volume up or down when someone else wants it at a different setting Search the show when watching and accidentally see spoilers Eating snacks that were supposed to be for another occasion Talking over the show about something else when someone's trying to concentrate on it Commentate throughout the show Stealing snacks from someone else when they leave the room
Yahoo
10-06-2025
- Entertainment
- Yahoo
M&M's promotes cross-generational unity with new creative platform
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. M&M's revealed a new creative platform, 'It's More Fun Together,' that promotes a message of togetherness through humor and cross-generational bonding, according to a press release. New spots depict occasions, including a family movie night and a couple settling into a romantic evening that's disrupted by a visiting relative, where M&M's unite people. The brand's signature spokescandies crack jokes and add an element of surprise in the spots. The effort was developed for a global audience spanning over 100 markets, with an emphasis on the ampersand in M&M's name to hammer home the theme of unity. The marketer joins others in the industry in focusing on connection in divisive times. At a time when many CPG brands are reinventing themselves to better cater to Gen Z, M&M's is taking a cross-generational approach with 'It's More Fun Together.' The concept for the platform is rooted in survey data from YouGov and Statista that show a majority of Gen Z, millennials and boomers in the U.S. cite M&M's as their favorite candy, underpinning the Mars-owned confectionery brand's broad appeal. 'We know that to maintain this iconicity, we must — and we will — continue to keep fans at the heart of how the M&M's brand comes to life,' said Rankin Carroll, global chief creative officer of Mars Snacking, in a statement. 'Co-creation is the future of brand building, and 'It's More Fun Together' lays the foundation for us to do just that.' A fresh crop of ads accordingly depict people of varied ages and backgrounds bonding over M&M's. In one spot promoting M&M's Minis, a millennial couple eagerly waits to see if their toddler has gotten the hang of going to the bathroom alone, only to be surprised when the red M&M spokescandy walks out of the john and asks for a reward. Another ad, 'Jump Scare,' shows parents settling in to watch a horror movie with their twins, when the dad suddenly emits a high-pitched scream. The blue M&M warns the scares are only just getting started. Each video closes with M&M's products as the '&' in the logo flashes different colors. Other spots running as part of 'It's More Fun Together' are more product-oriented, highlighting the taste of offerings such as peanut- and milk chocolate-flavored M&M's. The campaign will run across digital, social, TV, out-of-home and other traditional ad channels and includes partnership and activations at the brand's experiential retail stores, per details shared with Marketing Dive. 'It's More Fun Together' was created by Team OMC and BBDO with paid media by EssenceMediacom and PR by Weber Shandwick. 'It's More Fun Together' arrives several years after M&M's was caught in a swirl of controversy after updating its spokescandies to be more inclusive, which drew criticism from right-wing commentators. Changes included introducing a purple spokescandy mascot themed around acceptance, who factors into 'It's More Fun Together.' M&M's leaning into messaging around unity could resonate at a moment when many consumers are divided. Other confectionery brands have taken a similar tack of late. Twix, another product under the Mars portfolio, ditched a long-standing focus on the left-right divide of its twinned chocolate bars earlier this year, pivoting to marketing that has people working together. The multimillion dollar campaign, 'Two is more than one,' is intended to address how sick young consumers are of polarization and capitalize on their interest in living life to the fullest. Mars ramping up its creative initiatives comes as it is potentially mulling other changes around its marketing. The company is planning to move its media account from WPP Media, formerly GroupM, to Publicis, Digiday reported, citing sources familiar with the matter. Recommended Reading Twix ditches left-right divide for new brand position around unity
