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Enchanteur's GCC Ad Champions Graceful Feminine Power
Enchanteur's GCC Ad Champions Graceful Feminine Power

Fashion Value Chain

time14 hours ago

  • Entertainment
  • Fashion Value Chain

Enchanteur's GCC Ad Champions Graceful Feminine Power

Enchanteur, the French-inspired personal care brand from Wipro Yardley, has launched a captivating new campaign for its perfumed body lotion across the GCC region. Conceptualized by AHA — a media-fluid creative agency with operations in India and Dubai — the campaign intertwines elegance and resilience in a visually poetic narrative. Set during Eid and tailored for the Middle East's hot summer climate, the film introduces a non-sticky, hydrating lotion designed to leave skin soft, radiant, and subtly perfumed — perfect for warm-weather wear. The storyline opens in a serene elevator setting where a poised woman in pink enters, her fragrance subtly shifting the atmosphere. She exits, leaving behind her scarf — a symbolic trace of her presence. Later, in a powerful transition, the scene moves to an MMA studio. The same woman challenges a male fighter, confronting not just her opponent, but ingrained perceptions about feminine strength. Her precise, fluid movements reflect internal confidence — unspoken yet unmistakable. The scarf returns as a visual metaphor for her lasting impact, just like her scent. To bring the vision to life, AHA conducted extensive casting, eventually selecting an Italian-Brazilian actress who trained in MMA choreography to authentically portray both elegance and strength. A global team collaborated across five countries — with a French director, Canadian AD, Bangkok-based DOP, and an international cast. The shoot took place in a minimalistic Bangkok studio, ensuring focus on movement and emotion. Sushobhan Chowdhury, Founder & Creative Strategist at AHA, said, 'This campaign wasn't just a commercial — it was about storytelling that resonates. The fragrance represents presence — something that lingers beyond the moment. It's confident, emotional, and designed to endure.' Now live across TV, OTT, cinemas, and digital and outdoor platforms in the GCC, the campaign marks a bold and refined new chapter for Enchanteur — a tribute to feminine identity, fragrance, and enduring grace. Watch the ad:

Jorginho Signs with Brazil's Flamengo
Jorginho Signs with Brazil's Flamengo

See - Sada Elbalad

time07-06-2025

  • Sport
  • See - Sada Elbalad

Jorginho Signs with Brazil's Flamengo

Rana Atef On Friday, the Brazilian side Flamengo announced the signing of Italian-Brazilian midfielder Jorginho from English Premier League side Arsenal, ahead of the 2025 FIFA Club World Cup. Jorginho signed a contract that runs until July 2028, marking the beginning of a new chapter in his career that started in Brazil before making a name for himself in European football. He is set to wear the number 21 jersey with the team and will be ready to participate in the global tournament next summer. Jorginho was born in Brazil but moved to Italy in 2008 while still a youth player. There, he gained Italian citizenship, later rising to prominence with Napoli, where he spent four successful seasons, winning the Coppa Italia and the Italian Super Cup. In 2018, he took a major step in his career by moving to the English Premier League, signing with Chelsea. At Chelsea, he enjoyed his best years, winning the 2019 UEFA Europa League against Arsenal, the 2021 UEFA Super Cup (where he was named Man of the Match in the final), and the FIFA Club World Cup in the same season. Jorginho transferred to Arsenal in January 2023, where he played in several matches until the end of the most recent season. read more Japan Stun Spain 2-1 to Qualify for World Cup Last 16 World Cup 2022: Get to Know Confirmed Line-ups of Japan and Spain Group E Decider Saudi Arabia Bid Farewell to World Cup after 2-1 Loss to Mexico Tunisia Achieve Historic Win over France but Fail to Qualify Tunisia to Clash against France in World Cup Sports Get to Know Squad of Group D Teams in World Cup Sports Al Ahly Gift EGP 70,000 to Players After Claiming Egyptian Super Cup Title Sports Bencharki Hits First 2 Goals with Al Jazira Since Leaving Zamalek Sports Arsenal Possible Line-up for Nottingham Forest News China Launches Largest Ever Aircraft Carrier Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Sports Neymar Announced for Brazil's Preliminary List for 2026 FIFA World Cup Qualifiers News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Arts & Culture New Archaeological Discovery from 26th Dynasty Uncovered in Karnak Temple Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies News Flights suspended at Port Sudan Airport after Drone Attacks News Shell Unveils Cost-Cutting, LNG Growth Plan

Motta sacked as coach of struggling Juventus, replaced by Tudor
Motta sacked as coach of struggling Juventus, replaced by Tudor

Iraqi News

time24-03-2025

  • Sport
  • Iraqi News

Motta sacked as coach of struggling Juventus, replaced by Tudor

Milan – Thiago Motta was sacked as Juventus coach on Sunday after less than one season in charge with former player Igor Tudor replacing him, the Italian giants announced. 'Juventus FC announce that Thiago Motta has been relieved of his duties as men's first team coach,' said a statement by Juventus. 'Juventus also announce that the team will now be led by Igor Tudor, who will take charge of his first training session tomorrow, Monday, 24 March.' The decision to dump Motta followed a 4-0 defeat by Atalanta — their heaviest home defeat since 1967 — and a 3-0 loss at Fiorentina in the team's last two games, leaving Juve a disappointing fifth in the Italian top flight. Tudor will be tasked with securing fourth place, the last qualifying spot for the Champions League, which is crucial for Juventus' fragile finances. Croatian Tudor made 174 appearances for Juve as a player, before going into coaching. His past managerial experiences include Verona, Marseille and Lazio. Although his arrival in Piedmont had raised high hopes after leading Bologna to the Champions League last season, Motta, 42, quickly disappointed the supporters. His team rarely thrilled and collected 13 draws in the league, while summer recruits failed to live up to expectations. Last month, they were knocked out of the Champions League by PSV Eindhoven in the play-off for a place in the last 16 and the Italian Cup, of which they were the defending champions, when they lost to Empoli in the quarter-finals. The Italian-Brazilian coach made some odd choices, notably by relegating Serbian striker Dusan Vlahovic and Turkish phenomenon Kenan Yildiz to the bench. Juve are in a fight for a place in Europe's top club competition with six points separating Bologna in fourth and ninth-placed AC Milan. 'The club would like to thank Thiago Motta and all of his staff for their professionalism and for the work they have carried out in recent months with passion and dedication,' added Juventus.

Motta sacked as coach of struggling Juventus, replaced by Tudor
Motta sacked as coach of struggling Juventus, replaced by Tudor

Yahoo

time23-03-2025

  • Sport
  • Yahoo

Motta sacked as coach of struggling Juventus, replaced by Tudor

Thiago Motta was sacked as Juventus coach on Sunday after less than one season in charge with former player Igor Tudor replacing him, the Italian giants announced. "Juventus FC announce that Thiago Motta has been relieved of his duties as men's first team coach," said a statement by Juventus. "Juventus also announce that the team will now be led by Igor Tudor, who will take charge of his first training session tomorrow, Monday, 24 March." The decision to dump Motta followed a 4-0 defeat by Atalanta -- their heaviest home defeat since 1967 -- and a 3-0 loss at Fiorentina in the team's last two games, leaving Juve a disappointing fifth in the Italian top flight. Tudor will be tasked with securing fourth place, the last qualifying spot for the Champions League, which is crucial for Juventus' fragile finances. Croatian Tudor made 174 appearances for Juve as a player, before going into coaching. His past managerial experiences include Verona, Marseille and Lazio. Although his arrival in Piedmont had raised high hopes after leading Bologna to the Champions League last season, Motta, 42, quickly disappointed the supporters. His team rarely thrilled and collected 13 draws in the league, while summer recruits failed to live up to expectations. Last month, they were knocked out of the Champions League by PSV Eindhoven in the play-off for a place in the last 16 and the Italian Cup, of which they were the defending champions, when they lost to Empoli in the quarter-finals. The Italian-Brazilian coach made some odd choices, notably by relegating Serbian striker Dusan Vlahovic and Turkish phenomenon Kenan Yildiz to the bench. Juve are in a fight for a place in Europe's top club competition with six points separating Bologna in fourth and ninth-placed AC Milan. "The club would like to thank Thiago Motta and all of his staff for their professionalism and for the work they have carried out in recent months with passion and dedication," added Juventus. bsp-dj/nf

Motta praises Juve's composure in late Verona win
Motta praises Juve's composure in late Verona win

Egypt Today

time04-03-2025

  • Sport
  • Egypt Today

Motta praises Juve's composure in late Verona win

TURIN, Italy, March 3 (Reuters) - Juventus had to keep it cool as they patiently awaited an opener in their late home win against Hellas Verona in Serie A on Monday, a conduct coach Thiago Motta appreciated from his players. Misfiring Juventus earned a 2-0 victory thanks to late goals from Khephren Thuram and Teun Koopmeiners, despite creating nearly 30 chances throughout the game and fully dominating their opponents. "The way we got to the three points was important and it wasn't easy," Motta told DAZN. "Being calm means waiting and playing football. It's not easy because after the elimination (from Coppa Italia) the atmosphere was particular and you could have an extra desire and anxiety to do things (right). "When it's like that you leave counter-attacks, and instead we didn't give our opponents that opportunity. In the second half we could have scored even more than the two goals. The boys deserved it and have a lot of quality." Juve suffered a shock Italian Cup exit last week when they were beaten 4-2 on penalties by Empoli in the competition's quarter-finals after the regular time ended in a 1-1 draw. "In the last (cup) match we got our attitude wrong in the first half but we are always very demanding with ourselves, we want to do better and that's the secret," Motta said. "We have to look for something to improve every day. Today we had a great performance but that's part of the past." The Italian-Brazilian coach had words of courage for goalscorer Koopmeiners, who found the back of the net for the first time since the beginning of December. "Koopmeiners did well and I'm very happy for him, he's a special guy," Motta added. "He has a great mentality, it's a privilege for us to have him. He has to be convinced, confident and accept criticism. He's doing well and he'll give us a lot." The 27-year-old Dutch international, who joined Juve from Atalanta for a reported fee of around 55 million euros ($57.68 million) in August, scored his second Serie A goal for the Turin side. Fourth-placed Juventus host Atalanta, in third, on Sunday, with three points separating the sides.

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