Enchanteur's GCC Ad Champions Graceful Feminine Power
Enchanteur, the French-inspired personal care brand from Wipro Yardley, has launched a captivating new campaign for its perfumed body lotion across the GCC region. Conceptualized by AHA — a media-fluid creative agency with operations in India and Dubai — the campaign intertwines elegance and resilience in a visually poetic narrative.
Set during Eid and tailored for the Middle East's hot summer climate, the film introduces a non-sticky, hydrating lotion designed to leave skin soft, radiant, and subtly perfumed — perfect for warm-weather wear.
The storyline opens in a serene elevator setting where a poised woman in pink enters, her fragrance subtly shifting the atmosphere. She exits, leaving behind her scarf — a symbolic trace of her presence. Later, in a powerful transition, the scene moves to an MMA studio. The same woman challenges a male fighter, confronting not just her opponent, but ingrained perceptions about feminine strength.
Her precise, fluid movements reflect internal confidence — unspoken yet unmistakable. The scarf returns as a visual metaphor for her lasting impact, just like her scent.
To bring the vision to life, AHA conducted extensive casting, eventually selecting an Italian-Brazilian actress who trained in MMA choreography to authentically portray both elegance and strength. A global team collaborated across five countries — with a French director, Canadian AD, Bangkok-based DOP, and an international cast. The shoot took place in a minimalistic Bangkok studio, ensuring focus on movement and emotion.
Sushobhan Chowdhury, Founder & Creative Strategist at AHA, said, 'This campaign wasn't just a commercial — it was about storytelling that resonates. The fragrance represents presence — something that lingers beyond the moment. It's confident, emotional, and designed to endure.'
Now live across TV, OTT, cinemas, and digital and outdoor platforms in the GCC, the campaign marks a bold and refined new chapter for Enchanteur — a tribute to feminine identity, fragrance, and enduring grace.
Watch the ad: https://youtu.be/z22YrCTIjPg
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India Today
3 hours ago
- India Today
Raveena Tandon boards Air India flight days after crash, shares moving note
Actor Raveena Tandon recently boarded an Air India flight and shared emotional photos and thoughts from inside the aircraft. She spoke about the sad mood among the crew and passengers after the recent Air India plane crash on June 12 in Ahmedabad. Despite the tragedy, she praised the cabin crew for managing to smile and stay strong for the photos from the flight, Raveena wrote, 'New Beginnings to rise and fly again against all odds to pick up and start all over , new resolve towards greater strength. The atmosphere solemn and the crews welcoming smiles, tinted with sadness. The Silent passengers and crew bonding with unspoken condolences and subtle confidence .Condolences to the families that have lost their loved ones . A wound that will never heal. . Godspeed always @airindia . Fearless and a will To overcome and be strong again. Jai Hind (sic).' Raveena Tandon boards Air India flight. (Photo Credit: Instagram/Raveena Tandon) advertisementThe Air India 171 flight was going from Ahmedabad to London and crashed shortly after takeoff. Out of 242 people on board, only one person, Vishwaskumar Ramesh, survived. He was sitting in seat 11A and managed to escape in time. The rest of the passengers included 169 Indians, 53 British nationals, 7 Portuguese citizens, and 1 Canadian. The plane crashed near the Meghaninagar area of Ahmedabad, and thick smoke was seen rising from the spot. Authorities have found the black boxes and are studying them to find out what caused the crash. The pilot had issued a "mayday" call before the Watch
News18
3 hours ago
- News18
Justin Bieber Lashes Out At Fan Expressing Concern: ‘Worry About Yourself'
Last Updated: Justin Bieber lost his cool when a fan shared a screengrab of a text message from someone called 'Grandpa' who wrote, 'I am worried about Justin Bieber (sic).' It seems like Justin Bieber is fed up with public intervention in his personal life. At least, his latest action suggests so. In a recent post on social media, the singer clapped back at a fan for expressing concern over his mental health and well-being. He lost his cool when a fan shared a screengrab of a text message from someone called 'Grandpa' who wrote, 'I am worried about Justin Bieber (sic)". The same person shared another text a day later, writing, 'There is so much heartbreak in Justin's life." The photo that emerged online was accompanied with a message reading 'We all are." Soon after the picture caught Justin's attention, he seemingly got angry and lashed out at the user, replying, 'Worry about yourself, gramps." The screenshot of his comment on the picture was shared by an Instagram handle that goes by the name Comments by Celebs. Fans reacted to the post, standing up by the Canadian singer's side with one of them writing, 'If you're not worried, I'm not worried Mr. Bieber ily." Another added, 'TELL EM KINGGGG". A section of fans, however, echoed growing concern. One of them expressed, 'We all are grandpa, we all are," whereas another mentioned, 'Swear I be feeling this way too, check on Justin." The recent action by Justin Bieber follows a series of cryptic social media posts shared by him in the last few weeks which prompted concerns for his mental health. The singer who has been married to Hailey Bieber since 2018 recently shared a message on social media sharing that he was 'tired of transactional relationships". 'If I have to do something to be loved… That's not love," the singer wrote on his Instagram Stories. Justin Bieber's actions on social media are indeed leaving his fans surprised and shocked at the same time. For the unversed, Justin's marital life with Hailey has also been a subject of discussion among social media users. Many felt that his health deteriorated after the issues with his wife. In February, he was spotted behaving oddly, sparking whether he was consuming drugs. Representatives, however, denied rumours of drug use and slammed them as 'negative, salacious and harmful". A few weeks ago, the singer lost his grandfather. Hailey, too, mourned the demise of Justin Bieber's grandfather, Bruce Dale. First Published:
News18
3 hours ago
- News18
Justin Bieber Cuts Off Ties With A Friend, Shares Text Messages On Social Media
Last Updated: In the screenshots posted by Justin Bieber, he seemed to be angrily texting a friend whom he ultimately blocked. Justin Bieber has been facing criticism due to his strange activities on social media. The Canadian singer created waves across social media as he posted a screenshot of his private messages with an unidentified friend. The screenshots highlighted an argument between Bieber and his friend, which sparked intense criticism on the internet. In the screenshots posted by Bieber, he seemed to be angrily texting a friend. The message read, 'I will never suppress my emotions for someone." Stating conflict is a part of each relationship, Bieber wrote, 'If you don't like my anger, you don't like me. My anger is a response to pain I have been through." View this post on Instagram A post shared by Justin Bieber (@justinbieber) To this, his unidentified friend replied, 'I'm not used to someone lashing out at me. It's not that I don't see and feel your anger." In response to these texts, Bieber replied that their friendship was officially over and that he will never accept a man calling his anger 'lashing out." The screenshot further highlighted Bieber's text, which read, 'I wasn't kidding when I told you I didn't need you as a friend. I have good friends who will respect these boundaries." In other screenshots, Bieber was seen calling his friend a p***y and blocking him. Netizens did not take Bieber's anger well, as some suggested he should learn how to deal with his anger. One user wrote, 'You cannot have justifiable angry outbursts due to trauma; it doesn't work that way." Another user mentioned, 'Being yourself can't become an excuse to constantly hurt the people around you. You deserve to learn how to deal with what you feel in a lighter, healthier way—and we deserve to be around you without fearing the next explosion." Some fans also advised Bieber to deal with such matters privately. One fan commented, 'Supported you since 2010… Officially unfollowing now and will continue to pray privately for you and your family. This is the epitome of unrighteous anger." Someone else wrote, 'Bruh, I love you, but this really needs to stay private. You have too many followers for something like this." Later, the singer took to the stories and asked people to stop asking about him. 'Quit asking him if I'm okay. Quit asking me how I'm doing. I don't do that to you. Because I know how life is for all of us. It's hard," Bieber wrote, asking his followers not to project insecurities onto one another. First Published: June 16, 2025, 14:39 IST
