Latest news with #J.D.Ney
Hamilton Spectator
29-05-2025
- Automotive
- Hamilton Spectator
Car shoppers pessimistic about Canada's zero-emissions vehicle sales target: survey
A new survey has found that the majority of car buyers don't think the Canadian government can achieve its target of 100 per cent zero-emission vehicle sales by 2035, as interest in electric vehicle purchases remains largely unchanged from last year. The survey from consumer insights firm J.D. Power found that 75 per cent of new-vehicle shoppers are not confident the 2035 target will be reached. The survey also found that 28 per cent of respondents are 'very likely' or 'somewhat likely' to consider an EV for their next vehicle purchase, down from 29 per cent last year and 34 per cent in 2023. J.D. Ney, director of automotive practice at J.D. Power Canada, said Canadians are still hesitant to embrace EVs for several reasons, with anxiety topping the list as they are worried about how far they can drive on a single charge. He said affordability and lack of charging infrastructure are other major factors. 'Based on the type of vehicle that most Canadians want to drive, they're expensive vehicles in this market,' he said. The target that all new light-duty vehicles sold be zero-emissions by 2035 was initially set by former prime minister Justin Trudeau's government. But Ney said based on the survey results, it is unlikely Canada could reach that goal in the next decade. 'EVs will continue to be a part of ... the mobility solution for Canadians and I think that they'll slowly grow in terms of market share,' he said in a phone interview. 'It certainly may not be as quickly as, you know, a federal government mandate would like, but I think they're going to remain a part of the conversation for quite some time.' Canadian interest in EVs is much lower than in the United States, where 59 per cent of those surveyed said they are either 'very likely' or 'somewhat likely' to purchase an electric vehicle. The federal government paused an incentive program in January that offered Canadians rebates of up to $5,000 when buying or leasing electric vehicles, a move that Ney said was 'certainly not going to help EV adoption.' J.D. Power's online survey of nearly 4,000 potential new vehicle buyers found that program pause had a negative effect on 42 per cent of those who were likely to consider getting an EV. The polling industry's professional body, the Canadian Research Insights Council, says online surveys cannot be assigned a margin of error because they do not randomly sample the population. The survey also found that Canadian car buyers' most-considered EV brands have changed. Tesla, owned by tech billionaire Elon Musk, dropped from second to eighth place among most-considered EV brands in Canada, with Hyundai, Kia, Toyota, Ford and Chevrolet now occupying the top five spots. This report by The Canadian Press was first published May 29, 2025.
Yahoo
29-05-2025
- Automotive
- Yahoo
Ottawa's halted $5,000 rebate won't sway most EV shoppers, says J.D. Power
Most Canadians shopping for an electric vehicle (EV) say the federal government's halt on rebates worth up to $5,000 has not put the brakes on their purchase plans, according to J.D. Power Canada. Ottawa announced an immediate pause on its zero-emission vehicle (ZEV) incentive program in mid-January. At the time, Transport Canada dubbed it a 'huge success,' having granted rebates for over half a million eligible vehicles since its launch in 2019. The following month, DesRosiers Automotive Consultants described an 'astonishing' collapse in battery electric vehicle sales, adding that 'stunning declines were witnessed by a plethora of BEVs, as sales plummeted across the segment.' The situation was compounded by shrinking rebates in Quebec, a top market for electric vehicle sales. According to Statistics Canada, ZEV sales tumbled 47 per cent year-over-year in March, after a 41 per cent drop in February. However, J.D. Power Canada says only 42 per cent of new vehicle shoppers likely considering an EV say Ottawa's rebate halt had a 'negative effect' on their decision. Twenty-eight per cent say the pause was 'more or less neutral' in terms of swaying their intentions. J.D. Power says it collected responses from 3,979 new vehicle shoppers in March and April. EV shoppers remain a slim segment of the overall market, notes J.D. Ney, director of the automotive practice at J.D. Power Canada. 'There is a significant percentage of the population (72 per cent) that are not even considering an EV, regardless of the incentive landscape,' he told Yahoo Finance Canada in an email. The federal government is targeting 100 per cent ZEV sales by 2035 for all new light-duty vehicles. J.D. Power Canada found the percentage of new vehicle shoppers who say they are 'very likely' or 'somewhat likely' to consider an EV for their next purchase has held steady at 28 per cent year-over-year, down a single percentage point from 2024. 'The disappearance of incentive dollars certainly won't make the targets more achievable,' Ney added. J.D. Power Canada notes 'widespread pessimism,' with 75 per cent of new vehicle shoppers responding to its study saying they are 'not at all confident' or 'not very confident' the target will be achieved. Earlier this month, the global head of electrification and sustainability for ride-hailing giant Uber Technologies (UBER) said the company is facing 'big challenges' in its push for drivers to embrace electric vehicles. Uber is targeting 100 per cent zero emissions rides in Canada, the United States and Europe by 2030. Jeff Lagerquist is a senior reporter at Yahoo Finance Canada. Follow him on Twitter @jefflagerquist. Download the Yahoo Finance app, available for Apple and Android. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
29-05-2025
- Automotive
- Yahoo
EV Purchase Consideration Holds Steady in Canada but Brand Preferences Shift Significantly, J.D. Power Finds
Vehicle Shoppers in Canada Less Than Half as Likely to Consider an EV Than U.S. Shoppers TORONTO, May 29, 2025--(BUSINESS WIRE)--The percentage of new-vehicle shoppers in Canada who say they are "very likely" or "somewhat likely" to consider an electric vehicle (EV) for their next purchase has held steady at 28% year over year, down a single percentage point from 2024, even as the country's Incentives for Zero Emissions Vehicles (iZEV) rebate program has been paused, according to the J.D. Power 2025 Canada Electric Vehicle Consideration (EVC) Study,SM released today. However, the overall stability in consideration hides some significant shifts in underlying market dynamics. Nearly half (42%) of new-vehicle shoppers who overall say they are likely to consider an EV, also say that the pause in the $5,000 per vehicle incentive program would negatively affect their likelihood to shop for an EV. What's more, in the province of Quebec where EV incentives were temporarily paused in February and March 2025, consideration declined 8 percentage points while increasing 2 percentage points in the rest of Canada. Additionally, there has been a significant shakeup in the lineup of the most frequently considered EV brands. "Despite a great deal of volatility in the EV marketplace, overall consumer interest in EVs at a topline level is largely unchanged this year," said J.D. Ney, director of the automotive practice at J.D. Power Canada. "What is noteworthy, though, is the reaction to the incentive landscape, and perhaps more importantly for manufacturers, the shift in consumer interest toward traditional brands. Hyundai, Kia, Toyota, Ford and Chevrolet are now the top five most-considered brands among new-vehicle shoppers who say they are 'very likely' or 'somewhat likely' to consider an EV. Tesla, which had been among the top two EV brands considered in the study for the past four years, has fallen to eighth place among likely EV shoppers—down 16 percentage points year over year—while among all other brands combined the average gain is half a percentage point." Following are key findings of the 2025 study: EV consideration steady, but still less than half that of U.S. market: The percentage of new-vehicle shoppers in Canada who say they are "very likely" or "somewhat likely" to consider an EV for their next vehicle purchase is 28%, which is down from 29% a year ago and down from 34% in 2023. In the United States,1 by contrast, the number of shoppers who say they are either "very likely" or "somewhat likely" to consider an EV is 59% this year, unchanged from 2024. Shuffle in the ranks of most-considered EV brands: The top five most-considered EV brands among likely EV buyers in this year's study are Hyundai, Kia, Toyota, Ford and Chevrolet. Tesla falls six positions to eighth place among those who say they are "very likely" or "somewhat likely" to consider an EV. iZEV program pause weighs on significant number of EV shoppers: When asked whether the iZEV program—which offered a $5,000 rebate on the purchase of an EV and which was indefinitely paused in January—has affected their EV purchase consideration, 42% of new-vehicle shoppers who were likely to consider an EV say it had a negative effect on their decision, while 28% said the pause was more or less neutral in terms of the effect on their decision. Widespread pessimism that Canada will meet 2035 vehicle emissions target: The Canadian government committed to achieve 100% zero-emission vehicle sales by 2035 for all new light-duty vehicles. The majority (75%) of new-vehicle shoppers say they are "not at all confident" or "not very confident" that the target will be achieved. The Canada Electric Vehicle Consideration (EVC) Study is an annual industry benchmark for gauging EV shopper consideration. Study content includes overall EV consideration by geography; demographics; vehicle experience and use; lifestyle; and psychographics. It also includes model-level consideration details such as cross-shopping and "why buy" findings and analysis of reasons for EV rejection. This year's study measured responses from 3,979 new-vehicle shoppers and was fielded in March-April 2025. For more information about the Canada Electric Vehicle Consideration (EVC) Study, visit See the online press release at About J.D. Power J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modelling capabilities to understand consumer behaviour, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies. J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit About J.D. Power and Advertising/Promotional Rules: ____________________ 1 J.D. Power 2025 U.S. Electric Vehicle Consideration (EVC) StudySM View source version on Contacts Media Relations ContactsGal Wilder, NATIONAL PR; 416-602-4092; gwilder@ Geno Effler, J.D. Power; West Coast; 714-621-6224;
Business Wire
29-05-2025
- Automotive
- Business Wire
EV Purchase Consideration Holds Steady in Canada but Brand Preferences Shift Significantly, J.D. Power Finds
TORONTO--(BUSINESS WIRE)--The percentage of new-vehicle shoppers in Canada who say they are 'very likely' or 'somewhat likely' to consider an electric vehicle (EV) for their next purchase has held steady at 28% year over year, down a single percentage point from 2024, even as the country's Incentives for Zero Emissions Vehicles (iZEV) rebate program has been paused, according to the J.D. Power 2025 Canada Electric Vehicle Consideration (EVC) Study, SM released today. However, the overall stability in consideration hides some significant shifts in underlying market dynamics. Nearly half (42%) of new-vehicle shoppers who overall say they are likely to consider an EV, also say that the pause in the $5,000 per vehicle incentive program would negatively affect their likelihood to shop for an EV. What's more, in the province of Quebec where EV incentives were temporarily paused in February and March 2025, consideration declined 8 percentage points while increasing 2 percentage points in the rest of Canada. Additionally, there has been a significant shakeup in the lineup of the most frequently considered EV brands. 'Despite a great deal of volatility in the EV marketplace, overall consumer interest in EVs at a topline level is largely unchanged this year,' said J.D. Ney, director of the automotive practice at J.D. Power Canada. "What is noteworthy, though, is the reaction to the incentive landscape, and perhaps more importantly for manufacturers, the shift in consumer interest toward traditional brands. Hyundai, Kia, Toyota, Ford and Chevrolet are now the top five most-considered brands among new-vehicle shoppers who say they are 'very likely' or 'somewhat likely' to consider an EV. Tesla, which had been among the top two EV brands considered in the study for the past four years, has fallen to eighth place among likely EV shoppers—down 16 percentage points year over year—while among all other brands combined the average gain is half a percentage point.' Following are key findings of the 2025 study: EV consideration steady, but still less than half that of U.S. market: The percentage of new-vehicle shoppers in Canada who say they are 'very likely' or 'somewhat likely' to consider an EV for their next vehicle purchase is 28%, which is down from 29% a year ago and down from 34% in 2023. In the United States, 1 by contrast, the number of shoppers who say they are either 'very likely' or 'somewhat likely' to consider an EV is 59% this year, unchanged from 2024. Shuffle in the ranks of most-considered EV brands: The top five most-considered EV brands among likely EV buyers in this year's study are Hyundai, Kia, Toyota, Ford and Chevrolet. Tesla falls six positions to eighth place among those who say they are 'very likely' or 'somewhat likely' to consider an EV. iZEV program pause weighs on significant number of EV shoppers: When asked whether the iZEV program—which offered a $5,000 rebate on the purchase of an EV and which was indefinitely paused in January—has affected their EV purchase consideration, 42% of new-vehicle shoppers who were likely to consider an EV say it had a negative effect on their decision, while 28% said the pause was more or less neutral in terms of the effect on their decision. Widespread pessimism that Canada will meet 2035 vehicle emissions target: The Canadian government committed to achieve 100% zero-emission vehicle sales by 2035 for all new light-duty vehicles. The majority (75%) of new-vehicle shoppers say they are 'not at all confident' or 'not very confident' that the target will be achieved. The Canada Electric Vehicle Consideration (EVC) Study is an annual industry benchmark for gauging EV shopper consideration. Study content includes overall EV consideration by geography; demographics; vehicle experience and use; lifestyle; and psychographics. It also includes model-level consideration details such as cross-shopping and 'why buy' findings and analysis of reasons for EV rejection. This year's study measured responses from 3,979 new-vehicle shoppers and was fielded in March-April 2025. For more information about the Canada Electric Vehicle Consideration (EVC) Study, visit See the online press release at About J.D. Power J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modelling capabilities to understand consumer behaviour, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies. J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit
