a day ago
- Entertainment
- Korea Herald
WePlay x Estherbunny Present the Limited-Time Summer "Fashion Show"
SEOUL, South Korea, July 29, 2025 /PRNewswire/ -- WePlay, a leading global social entertainment platform, is thrilled to announce a limited-time summer collaboration with the immensely popular character Estherbunny, adored by Gen Z worldwide, for the Korean market. Centered around the concept of a "Summer Fashion Show," this special crossover event will run for seven days, from August 1 to August 7, offering WePlay Korea users an immersive experience brimming with summer vibes and adorable charm.
Created by artist Esther Kim, Estherbunny has garnered a massive global fanbase with her unique aesthetic. Her status as a representative IP of new-generation global culture was reaffirmed in 2025 when she received the NEW FACE Award at Japan's JAPAN Character Award. Her design draws inspiration from her own multicultural upbringing – her large ears and characteristically tilted large eye not only form a distinctive look but also symbolize a gentle posture of always listening to others, radiating warm yet independent energy.
During this limited-time collaboration, players will encounter the cute and confident Estherbunny across various WePlay content. Unlock limited-edition in-game items featuring Estherbunny's unique summer style, and participate in events to earn special rewards. These exclusive items incorporate Estherbunny's signature elements – her large ears, prominent eye, and rounded, soft cotton candy-like form – blending quirky balance with captivating contours. Players will be able to enjoy their games while experiencing the distinctive design charm of Estherbunny.
The WePlay team stated:
"We are thrilled to partner with Estherbunny for this special summer collaboration. The WePlay × Esther Bunny crossover isn't just a sweet visual feast—it's a fusion of personality, fashion, and social interaction. Estherbunny's unique charm and influence among Gen Z audiences align perfectly with WePlay's commitment to delivering diverse, high-quality entertainment. We believe this 'Summer Fashion Show' collaboration will create unforgettable summer joy for our players."
About WePlay
WePlay is the next-generation global social entertainment platform under Singapore-based company WeJoy. It is a comprehensive application integrating multiple games and entertainment functions. With the mission to " Bring joy and friends to young people around the world" and the vision to " Bring people together through games, lead the trend of global online social entertainment," WePlay is dedicated to co-creating a new era of gaming and social interaction filled with possibilities and innovative vitality with its players.
