5 days ago
Index Living Mall Unveils JAPANDI AOMORI Series
In today's fast-paced world, younger generations are prioritising simplicity, wellness, and work-life balance. Index Living Mall (ILM) introduces its latest solid wood furniture line—the AOMORI Series—designed to help urbanites embrace moments of pause and live with greater intention.
This new collection blends Japanese tranquillity with the warmth of Scandinavian woodcraft, reflecting the essence of JAPANDI design. Inspired by the beauty of nature, each piece features soft curves, exposed wood grain, and earthy tones—capturing the mood of a peaceful 'Lazy Morning' and encouraging a more mindful lifestyle.
JAPANDI Design, Elevated by Craftsmanship
True to the JAPANDI philosophy, the AOMORI Series merges Eastern serenity with Western functionality. Natural wood tones evoke the calm of colder climates, while rounded edges bring tactile and visual softness. More than furniture, each piece reflects a lifestyle—imbuing living spaces with quiet warmth.
Beyond solid wood, tempered Pixel Glass adds lightness and dimension, creating an airy, contemporary aesthetic that complements various interiors with ease.
Ms Kridchanok Patamasatayasonthi, Managing Director of Index Living Mall PCL, shared: 'Amid economic challenges, consumers are increasingly value-conscious. The AOMORI Series is built for long-term use—crafted from rubber trees that no longer produce latex, promoting sustainability and circular economy practices. JAPANDI aesthetics meet today's need for simplicity and emotional connection, proving that true simplicity doesn't strip away feeling, it enriches life with enduring warmth.'
Smart Design for Urban Living
Targeting design-savvy first-jobbers aged 28–40, the AOMORI Series is ideal for compact spaces like condominiums near BTS and MRT lines, while still suiting townhomes and single-family residences. Scaled for flexibility, the series includes over 20 SKUs for bedrooms, living areas, workspaces, and dining rooms.
Highlights include:
#Bedroom: Wooden bedframes (3.5, 5, 6 ft) with curved headboards, built-in shelving, and drawers. Complemented by a sliding wardrobe with Pixel Glass, a compact dressing table, and rounded nightstands.
#Workspace: A Japanese-inspired curved desk paired with minimal décor to foster creativity and calm.
#Living Room: Refined bentwood sofas, armchairs, coffee tables with glass tops, and versatile sideboards and shelves.
#Dining Room: A clean-lined 4–6 seat table with grey upholstered chairs for relaxed, meaningful meals.
Blending Thai Craft with Global Design
Adding a local touch, ILM pairs the series with colourful handwoven Pha Khao Ma cloths—traditional Thai textiles that complement the collection's earthy tones. These can be styled as bed runners, table accents, or even bento wraps, offering a seamless cultural fusion.
As part of the AOMORI Series Premium Campaign, JOY Members who spend over 15,000 THB will receive a complimentary handwoven Pha Khao Ma from Nan Province artisans—crafted with 100% natural cotton and plant-based dyes. The top five spenders will also receive a complimentary Intercontinental Ocean View hotel package worth 22,000 THB. Promotion runs from 1 August to 30 September 2025.
