Latest news with #JGR
Associated Press
3 days ago
- Business
- Associated Press
COOFANDY Collaborates with JGR to Launch Creative Comic Serial, Creating an All-Scenario Fashion Experience Through Cross-Industry Synergy
On May 27, 2025, global fashion brand COOFANDY officially announced its partnership with renowned racing culture brand JGR to jointly launch a brand-new creative comic series, interpreting brand stories through groundbreaking visual narratives. This collaboration not only marks a deep exploration into cross-industry innovation for both parties but also offers consumers a multi-dimensional trend experience through comic serialization, holiday-themed product recommendations, and previews of co-branded collections. Launch of the Comic Serial: Unraveling the Philosophy of Victory Attire through Storytelling As the first tangible step in their collaboration, COOFANDY and JGR have officially launched updates to their joint comic serial in recent days. The series unfolds from the perspective of JGR racer Christopher Bell, skillfully showcasing the functionality and fashion sense of COOFANDY's apparel through scenes such as the delivery of racetrack gear and post-race outfit transitions. The first two comics, which were previewed on the 27th, have already sparked heated discussions among fans. Now, the officially released third installment will further unravel the storyline—featuring the protagonist donning COOFANDY's iconic attire, navigating a perfect blend of adventure and elegance within the racing context. It is reported that the comic has been published on platforms including COOFANDY's official Instagram account, with subsequent updates scheduled to follow in the coming weeks. Fans are encouraged to follow the account to keep up with the unfolding narrative. Bell's Picks Debut: An All-Scenario Fashion Guide from Track to Life Building on the momentum of the comic's popularity, COOFANDY has concurrently launched the 'Bell's Picks' celebrity-endorsed collection, with Amazon as the initial launch platform. This collection targets three core scenarios—sports, business, and casual wear—to embody the brand's philosophy of 'The win is a journey-style it well!： Sports Collection The 2-piece hooded sports ensemble prioritizes cost-effectiveness and versatility, catering to both professional athletic needs and daily wear. Its breathable and quick-drying fabric is ideal for spring and summer seasons or high-intensity workouts. The classic design of the hoodie and shorts not only fulfills functional requirements during fitness activities (such as pocket storage and adjustable waistbands) but also expands into everyday wear through street-style tailoring. Gentleman's Collection Tailored for workplace and social occasions, this collection features knitted Polo shirts and classic slim-fit trousers. The 1/4-button opening design, paired with knitted collars, high-elasticity cuffs, and hems, offers a timeless and classic aesthetic. When paired with the matching classic slim-fit trousers, it meets the dressing needs for daily wear, business, office, and school settings, making it a popular choice for children to gift to their fathers on Father's Day. Light-Trend Casual Collection The cotton T-shirt short sleeves are crafted from a cotton-polyester blend, ensuring lightweight breathability suitable for all-day wear in spring, summer, and autumn. Paired with gym workout shorts made from quick-drying and breathable material, they offer excellent moisture-wicking performance, keeping the body dry and comfortable even during high-intensity exercise. The shorts are not only durable and wear-resistant but also highly elastic, accommodating a full range of motion during workouts. Whether for gym sessions, running, basketball, hiking, or outdoor leisure activities, they are the perfect choice for fitness enthusiasts, balancing both style and functionality. June Co-Branded Masterpiece Preview: Racing Elements Ignite the Summer In addition to the already-unveiled comic and outfit series, the collaboration between COOFANDY and JGR is set to reach a climax with the launch of a co-branded collection that incorporates JGR's iconic elements and Bell's personal style, expected to hit the market in June 2025. Although specific product details remain under wraps, keywords such as racing elements and Bell's exclusive logo suggest that this collection has the potential to become a trendsetting phenomenon in the summer fashion scene of 2025. With the June launch of the co-branded collection, this marketing campaign, which merges speed, fashion, and emotional value, will enter a new phase. As COOFANDY conveys through its comic series with the core message 'The win is a journey-style it well' the brand is positioning fashion as the ultimate companion for users on their life's journey. Media Contact Company Name: COOFANDY Contact Person: Charlotte Liu Email: Send Email Country: United States Website:
Business Upturn
6 days ago
- Automotive
- Business Upturn
From Track to Wardrobe: COOFANDY Celebrates 10th Anniversary with Christopher Bell to Redefine 'Dress the Win'
New York, NY, May 27, 2025 (GLOBE NEWSWIRE) — On May 27, 2025, marking its 10th anniversary, global menswear leader COOFANDY announced a landmark collaboration with NASCAR powerhouse Joe Gibbs Racing (JGR) and star driver Christopher Bell. This partnership—COOFANDY's first foray into motorsports—amplifies the brand's commitment to empowering male confidence and excellence through its revitalized tagline, 'Dress the Journey,' and campaign slogan, 'Dress the Win.' A Union of Speed, Legacy, and Sartorial Mastery Joe Gibbs Racing (JGR), one of NASCAR's most dominant teams with over 400 victories, five Cup Series championships, and four Daytona 500 titles, joins forces with COOFANDY as an official partner. The brand will sponsor Christopher Bell's pivotal race at Martinsville Speedway on October 26 and appoint him as its global ambassador. Joe Gibbs, Founder & Owner of JGR, remarked: 'We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans. They have an outfit to help inspire confidence for any occasion and our race team shares a lot in common with COOFANDY, as we both pursue excellence and have a passion for winning.' Christopher Bell stated, 'I'm excited for our partnership with the COOFANDY brand,' driver of the Joe Gibbs Racing No. 20 Toyota. 'Being confident is definitely an important part of being successful on the racetrack and COOFANDY's Dress The Win campaign encourages confidence in men for every one of life's important moments.' Dual Mantras: From Podium to Personal Triumphs COOFANDY's 10th-anniversary campaign centers on two interconnected pillars: 'Dress the Journey': Celebrating life's milestones, from career ascents to fatherhood, COOFANDY's tailored designs empower men to transition seamlessly through life's roles with timeless elegance. 'Dress the Win': Honoring victories both monumental and mundane, the campaign encourages men to express their ambition through clothing that blends individuality with understated luxury. A Decade of Redefining Menswear Since 2015, COOFANDY has anchored its mission in 'elevating men's most pivotal moments through impeccable craftsmanship.' From boardroom suits to ceremonial tuxedos, the brand merges premium fabrics, three-dimensional tailoring, and accessible sophistication to redefine the modern gentleman's wardrobe. COOFANDY CMO Sidney Sun elaborated: 'I'm very proud to stand here today with JGR. COOFANDY and JGR share the same values — passion, performance, and a drive for excellence. This partnership is more than just fashion meeting racing; it's about inspiring confidence and helping men look and feel their best, every day. Through our long-term collaboration, we will create something truly unique for our customers as we keep pushing forward — with style, speed, and spirit.' Vision for the Future: Accelerating Global Influence This alliance with JGR and Bell marks a pivotal step in COOFANDY's global expansion. By aligning with motorsports' thrilling ethos, the brand aims to resonate with fashion-conscious consumers worldwide while pioneering innovations at the intersection of racing culture and menswear. 'Ten years is a milestone, but our journey has just will continue to empower men to embrace every moment with confidence—whether they're crossing a finish line or redefining personal success.' About COOFANDY Founded in 2015, COOFANDY is a global menswear brand dedicated to crafting timeless, confidence-inspiring apparel for life's defining moments. With a focus on premium materials and tailored elegance, COOFANDY bridges classic sophistication and contemporary style. About Joe Gibbs Racing Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, four NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL's top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport's three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner's championships. The organization also has captured four Daytona 500 titles, considered to be NASCAR's premier event each season. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Yahoo
6 days ago
- Business
- Yahoo
From Track to Wardrobe: COOFANDY Celebrates 10th Anniversary with Christopher Bell to Redefine "Dress the Win"
New York, NY, May 27, 2025 (GLOBE NEWSWIRE) -- On May 27, 2025, marking its 10th anniversary, global menswear leader COOFANDY announced a landmark collaboration with NASCAR powerhouse Joe Gibbs Racing (JGR) and star driver Christopher Bell. This partnership—COOFANDY's first foray into motorsports—amplifies the brand's commitment to empowering male confidence and excellence through its revitalized tagline, 'Dress the Journey,' and campaign slogan, 'Dress the Win.' A Union of Speed, Legacy, and Sartorial Mastery Joe Gibbs Racing (JGR), one of NASCAR's most dominant teams with over 400 victories, five Cup Series championships, and four Daytona 500 titles, joins forces with COOFANDY as an official partner. The brand will sponsor Christopher Bell's pivotal race at Martinsville Speedway on October 26 and appoint him as its global ambassador. Joe Gibbs, Founder & Owner of JGR, remarked: 'We look forward to helping COOFANDY celebrate their 10-year anniversary and introducing their brand of clothing to our fans. They have an outfit to help inspire confidence for any occasion and our race team shares a lot in common with COOFANDY, as we both pursue excellence and have a passion for winning.' Christopher Bell stated, 'I'm excited for our partnership with the COOFANDY brand," driver of the Joe Gibbs Racing No. 20 Toyota. "Being confident is definitely an important part of being successful on the racetrack and COOFANDY's Dress The Win campaign encourages confidence in men for every one of life's important moments." Dual Mantras: From Podium to Personal Triumphs COOFANDY's 10th-anniversary campaign centers on two interconnected pillars: 'Dress the Journey': Celebrating life's milestones, from career ascents to fatherhood, COOFANDY's tailored designs empower men to transition seamlessly through life's roles with timeless elegance. 'Dress the Win': Honoring victories both monumental and mundane, the campaign encourages men to express their ambition through clothing that blends individuality with understated luxury. A Decade of Redefining Menswear Since 2015, COOFANDY has anchored its mission in 'elevating men's most pivotal moments through impeccable craftsmanship.' From boardroom suits to ceremonial tuxedos, the brand merges premium fabrics, three-dimensional tailoring, and accessible sophistication to redefine the modern gentleman's wardrobe. COOFANDY CMO Sidney Sun elaborated: "I'm very proud to stand here today with JGR. COOFANDY and JGR share the same values — passion, performance, and a drive for excellence. This partnership is more than just fashion meeting racing; it's about inspiring confidence and helping men look and feel their best, every day. Through our long-term collaboration, we will create something truly unique for our customers as we keep pushing forward — with style, speed, and spirit." Vision for the Future: Accelerating Global Influence This alliance with JGR and Bell marks a pivotal step in COOFANDY's global expansion. By aligning with motorsports' thrilling ethos, the brand aims to resonate with fashion-conscious consumers worldwide while pioneering innovations at the intersection of racing culture and menswear. 'Ten years is a milestone, but our journey has just will continue to empower men to embrace every moment with confidence—whether they're crossing a finish line or redefining personal success.' About COOFANDY Founded in 2015, COOFANDY is a global menswear brand dedicated to crafting timeless, confidence-inspiring apparel for life's defining moments. With a focus on premium materials and tailored elegance, COOFANDY bridges classic sophistication and contemporary style. About Joe Gibbs Racing Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Cup Series teams, four NASCAR Xfinity Series teams, an ARCA Series team, and a driver development program. JGR is based in Huntersville, N.C., and owned by 2020 NASCAR Hall of Fame inductee Joe Gibbs, who also earned his place in the Pro Football Hall of Fame and was named as one of the NFL's top 10 coaches of all-time with a winning career that included three Super Bowl Championships as head coach of the Washington franchise. JGR has competed in NASCAR since 1992, capturing more than 400 wins over that span. No team has more combined wins across the sport's three national series in the history of NASCAR. In addition, JGR has won five Cup Series championships along with four Xfinity Series driver championships and six Xfinity Series owner's championships. The organization also has captured four Daytona 500 titles, considered to be NASCAR's premier event each season. CONTACT: Charlotte Liu charlotte (at)
NBC Sports
23-05-2025
- Automotive
- NBC Sports
Australian Supercars driver Jack Perkins to make NASCAR Xfinity debut with Joe Gibbs Racing
Jack Perkins, who competes in the Australian Supercars series, will make his NASCAR Xfinity debut Aug. 30 at Portland International Raceway with Joe Gibbs Racing, the team announced Thursday. 'This is a long-held dream come true for me, and I am so excited about driving in NASCAR's Xfinity Series for the legendary Joe Gibbs,' Perkins said in a statement from the team. 'I started thinking about competing in NASCAR when I first visited the U.S. in 2008 to watch Marcos Ambrose at Sonoma, and be a spotter for Paul Morris, who was contesting an ARCA West race the same weekend. 'It's been a long journey to get here. I've come close a few times, but we couldn't quite get all the ducks lined up. To do it now with Coach Gibbs and JGR proves you should never give up.' Dustin Long, Perkins arrived in the U.S. earlier this week and has spent time at Joe Gibbs Racing. He's undergone a seat fitting and been in the Toyota Racing Development simulator. He will attend the Xfinity race and the Coca-Cola 600 this weekend at Charlotte Motor Speedway. 'Jack has a distinguished career in the Australian Supercars series and came highly recommended by James Small, our crew chief on the No. 19 team in the Cup Series,' said Steve DeSouza, Executive Vice President Xfinity Series and Development, in a statement from the team. 'We're excited to have him make his Xfinity Series debut with us on the road course in Portland.' Said Perkins of Small: 'James and I grew up together, running round Australia's race paddocks as kids while our dads were busy doing their things, and we've remained close mates. James will be at Darlington with the Cup Series the weekend we're racing in Portland, but he's doing everything he can to help me prepare and ensure JGR and I have a successful experience. Without James, the whole deal just wouldn't be happening.' Perkins has three Repco Supercars Championship podium finishes, nine race victories and 35 podiums in the Dunlop Super2, the Supercars equivalent of NASCAR's Xfinity Series.
Perth Now
23-05-2025
- Automotive
- Perth Now
Channel 7 star makes ‘dream' US move two decades in the making
Australia's NASCAR invasion has continued with Supercars veteran and Channel 7 commentator Jack Perkins securing a debut nearly two decades in the making. The popular 38-year-old will drive a Toyota Supra for Joe Gibbs Racing in the second-tier Xfinity Series at the Portland road race in August. WATCH THE VIDEO ABOVE: Australia's NASCAR invasion continues. He has already spent time practising in the team's simulator at their North Carolina headquarters and will attend this weekend's blockbuster races at Charlotte. Perkins' looming debut comes 17 years after he first put a NASCAR debut on his bucket list during a trip to watch a Supercars champion and help out a future Bathurst winner. 'This is a long-held dream come true for me, and I am so excited about driving in NASCAR's Xfinity Series for the legendary Joe Gibbs,' Perkins said in a statement. 'I started thinking about competing in NASCAR when I first visited the US in 2008 to watch Marcos Ambrose at Sonoma, and be a spotter for Paul Morris, who was contesting an ARCA West race the same weekend. 'It's been a long journey to get here. I've come close a few times, but we couldn't quite get all the ducks lined up. To do it now with Coach Gibbs and JGR proves you should never give up.' Perkins' NASCAR run will follow recent cameos from fellow Supercars drivers Cam Waters, Will Brown and Brodie Kostecki, while Shane van Gisbergen famously turned a shock win on debut into a full-time switch. Waters, Brown and Broc Feeney are all hopeful of Cup or Xfinity appearances at Chicago or Sonoma in July or Portland in August alongside Perkins. Perkins has already linked up with Joe Gibbs Racing ahead of his August debut. Credit: JGR Perkins' hopes received a massive boost when long-time friend and Bathurst-winning former Supercars race engineer James Small put in a good word with his bosses at JGR. Small moved to the US at the end of 2013 and has risen to become a race-winning crew chief in the top-tier NASCAR Cup Series. Perkins will be the first Australian to drive for Joe Gibbs, the three-time NFL Super Bowl-winning coach who has led his eponymous NASCAR team to nine championships across the top-tier Cup and Xfinity series. 'James and I grew up together, running round Australia's race paddocks as kids while our dads were busy doing their things, and we've remained close mates,' Perkins said. 'James will be at Darlington with the Cup Series the weekend we're racing in Portland, but he's doing everything he can to help me prepare and ensure JGR and I have a successful experience. 'Without James, the whole deal just wouldn't be happening.' His personal backer Shaw and Partners Financial Services has also returned to support the cameo alongside other Australian sponsors Southern Cross Truck Rentals, TLC Auto Centre, ARB Penrith and Muscle Car Warehouse. Perkins will front Channel 7's Supercars coverage at the Darwin Triple Crown in June and Townsville 500 in July before turning his attention back to NASCAR. His American adventure comes ahead of a possible return to the Supercars grid as a co-driver for the endurance season headlined by the Bathurst 1000. Perkins is tipped to resume his partnership with James Courtney after the 2017 third-place finishers reunited last year at Blanchard Racing Team.
