Latest news with #JGroup
Mid East Info
03-06-2025
- Business
- Mid East Info
Blis named ‘AdTech Platform of the Year,' bags 4 awards at MMA SMARTIES MENA 2025 - Middle East Business News and Information
Blis secured two Golds in 'Data & Insights' and 'Real-Time Marketing' categories and a Bronze in 'Programmatic' category claiming the crown of 'AdTech platform for 2025' UAE,June 2025: Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of JGroup, has been crowned 'AdTech Platform of the Year' at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of 'Data & Insights' and 'Real-Time Marketing', as well as a Bronze award in 'Programmatic', affirming its leadership in delivering data-driven advertising solutions that generate tangible business outcomes. These accolades reflect Blis's commitment to redefining the advertising landscape through cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible, measurable outcomes. Karim Hassan, Commercial Director at Blis, said: 'We are honoured to be recognised with the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business' 'We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,' he added. Imaad Joma, Founder of JGroup, stated: 'This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are incredibly pleased with Blis's accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business partners.' The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location intelligence technology, the campaign aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer engagement. Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: 'At Starbucks, our goal has always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis's recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable business impact.' The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.
Web Release
02-06-2025
- Business
- Web Release
Blis named ‘AdTech Platform of the Year,' bags 4 awards at MMA SMARTIES MENA 2025
Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of JGroup, has been crowned 'AdTech Platform of the Year' at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of 'Data & Insights' and 'Real-Time Marketing', as well as a Bronze award in 'Programmatic', affirming its leadership in delivering data-driven advertising solutions that generate tangible business outcomes. These accolades reflect Blis's commitment to redefining the advertising landscape through cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible, measurable outcomes. Karim Hassan, Commercial Director at Blis, said: 'We are honoured to be recognised with the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business' 'We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,' he added. Imaad Joma, Founder of JGroup, stated: 'This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are incredibly pleased with Blis's accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business partners.' The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location intelligence technology, the campaign aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer engagement. Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: 'At Starbucks, our goal has always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis's recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable business impact.' The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.
Mid East Info
26-02-2025
- Business
- Mid East Info
JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025 - Middle East Business News and Information
JGroup, a leading global media powerhouse, is participating in Web Summit Qatar 2025, which is running till Wednesday, February 26, 2025, in Doha, Qatar. At the event, the company is taking part in key discussions on the evolving landscape of media and advertising in the era of artificial intelligence (AI). JGroup has been committed to making a significant impact on the future of the industry by leveraging AI for creativity, efficiency and moral media practices as the region reinforces its position as a leading hub for technological innovations. The progressive potential of emerging technologies has been revolutionising the media and advertising landscape, from automated campaign management and advanced audience targeting to hyper-personalised content distribution and predictive consumer analytics. During the summit, JGroup has been offering vital insights on the potential of AI-driven solutions in improving digital storytelling, optimising ad placements and boosting brand engagement. Imad Jomaa, Founder and CEO of JGroup, stated: 'It's no secret that AI is revolutionising the advertising industry by reshaping ways marketers work and driving unprecedented growth. AI is at the core of the rapidly evolving media and advertising landscape in the Middle East region. It is more than simply a tool for automation; it fosters innovation, productivity and meaningful connections between audiences and brands. Being a leading player in this industry, we are committed to advancing this discussion and ensuring that it is used ethically while realising its full potential for audience engagement, narrative and market intelligence. Its ability to mimic human thinking, recognise patterns and make predictions has made it an integral part of our daily lives and business operations.' Brands can enhance user experiences across digital and out-of-home (OOH) channels, optimise ad spending and deliver personalised campaigns in real time by leveraging innovative advertising solutions. JGroup has pioneered the integration of AI-driven analytics to enhance digital, broadcast and OOH advertising networks, further paving the way for data-driven and high-impact campaigns. In light of rapid technological developments, the MENA regions is making substantial efforts to strengthen its position as a leader in media innovation. Furthermore, Qatar's commitment towards fostering a tech-powered economy cements its role as a strategic hub for AI-driven media and advertising in the region. JGroup's commitment to staying ahead of industry trends and influencing the media landscape through innovative technologies and strategic partnerships is reflected by its participation at Web Summit Qatar 2025. Web Summit Qatar 2025 is projected to convene global media leaders, AI pioneers and digital strategists to discuss the future of media and advertising. As a leading industry player, JGroup's vital insights and contributions will be vital in shaping the discussions on the impact of AI on advertising, content creation and consumer engagement.
Zawya
25-02-2025
- Business
- Zawya
JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025
Dubai: JGroup, a leading global media powerhouse, is participating in Web Summit Qatar 2025, which is running till Wednesday, February 26, 2025, in Doha, Qatar. At the event, the company is taking part in key discussions on the evolving landscape of media and advertising in the era of artificial intelligence (AI). JGroup has been committed to making a significant impact on the future of the industry by leveraging AI for creativity, efficiency and moral media practices as the region reinforces its position as a leading hub for technological innovations. The progressive potential of emerging technologies has been revolutionising the media and advertising landscape, from automated campaign management and advanced audience targeting to hyper-personalised content distribution and predictive consumer analytics. During the summit, JGroup has been offering vital insights on the potential of AI-driven solutions in improving digital storytelling, optimising ad placements and boosting brand engagement. Imad Jomaa, Founder and CEO of JGroup, stated: 'It's no secret that AI is revolutionising the advertising industry by reshaping ways marketers work and driving unprecedented growth. AI is at the core of the rapidly evolving media and advertising landscape in the Middle East region. It is more than simply a tool for automation; it fosters innovation, productivity and meaningful connections between audiences and brands. Being a leading player in this industry, we are committed to advancing this discussion and ensuring that it is used ethically while realising its full potential for audience engagement, narrative and market intelligence. Its ability to mimic human thinking, recognise patterns and make predictions has made it an integral part of our daily lives and business operations.' Brands can enhance user experiences across digital and out-of-home (OOH) channels, optimise ad spending and deliver personalised campaigns in real time by leveraging innovative advertising solutions. JGroup has pioneered the integration of AI-driven analytics to enhance digital, broadcast and OOH advertising networks, further paving the way for data-driven and high-impact campaigns. In light of rapid technological developments, the MENA regions is making substantial efforts to strengthen its position as a leader in media innovation. Furthermore, Qatar's commitment towards fostering a tech-powered economy cements its role as a strategic hub for AI-driven media and advertising in the region. JGroup's commitment to staying ahead of industry trends and influencing the media landscape through innovative technologies and strategic partnerships is reflected by its participation at Web Summit Qatar 2025. Web Summit Qatar 2025 is projected to convene global media leaders, AI pioneers and digital strategists to discuss the future of media and advertising. As a leading industry player, JGroup's vital insights and contributions will be vital in shaping the discussions on the impact of AI on advertising, content creation and consumer engagement.
