Latest news with #JINS
Hypebeast
17-07-2025
- Business
- Hypebeast
JINS and Snow Peak Reunite for a Versatile Outdoor-Ready Eyewear Collection
Summary JINSandSnow Peakare back for their third collaboration — bringing a fresh lineup of performance eyewear designed to meet the demands for the outdoors. Merging minimal design with smart functionality the new collection features four styles across ten variations, each built to support everything from fishing to casual trail walks. This season's lineup leans heavily on JINS' 360° multi-directional hinge system, allowing for fluid motion in all directions. The hinge boosts both durability and comfort — making it ideal for rugged outdoor use or long days under the sun. Every pair also comes equipped with a co-branded shoulder-strap carrying case and a Snow Peak–branded cleaning cloth, keeping the details consistent with the brands' function-forward aesthetic. Leading the lineup is the JINS Switch Flip Up +360°, priced at $290 USD, which features a flip-up lens plate that transitions easily from clear to shaded vision. Designed with adaptability in mind, it's also compatible with a separately sold Fishing Set lens plate,offering a customizable option for those that see fit. For anglers specifically, the JINS Switch Flip Up +360° Fishing Set delivers a more specialized setup, priced at $140 USD. It includes two polarized lens plates: one with a low-light gray tint and high visible light transmission, ideal for maintaining visibility during early morning or cloudy conditions. A compact water-repellent case is also included, allowing for better accessibility and convenience. The collection also introduces a premium update of the JINS Switch Metal Flip Up +360°, also starting at $290 USD. This style features a sleek metal frame for a slightly more refined feel and a lightweight wear, without compromising its outdoor-readiness. With the same flip-up mechanism and rugged hinge, it's a versatile choice whether on the trail or casual city wear. Rounding out the drop is a more classic sunglasses option — the JINS SUNGLASSES +360°, retailing at $190 USD. This model introduces clear-color frames for the first time in the series, paired with lens options tailored to different needs. Whether you're on the road or lakeside, they deliver comfort, clarity, and clean design. Altogether, the collection balances utility with everyday wearability, staying true to both brands' roots in thoughtful design and performance. With smart construction, durable builds, and lightweight details, the collection is built to keep up with the pace of the outdoors without compromising style. Available now viaJINS' official site.
Los Angeles Times
23-04-2025
- Health
- Los Angeles Times
Sharper Days, Deeper Zzzs: What Blue Light Glasses Really Do
LA Times Studios may earn commission from purchases made through our links. Wake up. Check your phone. Open your laptop. Spend 10 hours toggling between digital screens like Zoom, Slack, and Netflix. Repeat. If this sounds like your day-to-day, welcome to the club — one populated by screen-bound professionals, binge-watchers, and late-night scrollers. But there's a silent tax on all this productivity and entertainment: eye strain, digital fatigue, and disrupted sleep. The culprit? Blue light. We're talking about the kind emitted from digital devices (phones, tablets, monitors) that, while invisible, may be slowly rewiring our sleep cycles and frying our focus. It's called blue light burnout, and chances are you've already experienced it. Blue light is part of the visible light spectrum, with shorter wavelengths and higher energy, known as high-energy visible light (about 400 to 490 nanometers). Naturally present in sunlight, blue light plays a vital role in regulating our circadian rhythms. However, exposure to artificial blue light (especially after sundown) can have unintended effects. According to UC Davis Health, nighttime blue light exposure suppresses melatonin, the hormone responsible for helping us sleep. This disruption can cause delayed sleep onset, reduce sleep quality, and throw off your body's internal clock. Translation: more scrolling before bed, less restorative sleep. In today's digital age, blue light overexposure has become a significant concern. Blue light (technically known as high-energy visible (HEV) light) is emitted from digital devices like smartphones, laptops, tablets, and LED lighting. And while it's not inherently evil, too much of it can do a number on your eyes. Prolonged exposure can lead to what's now commonly known as Computer Vision Syndrome (CVS), or digital eye strain. If you've ever felt that dry, itchy eye feeling after a long workday, or experienced mysterious headaches or blurred vision during a Netflix binge, congratulations — you've met CVS. According to research published in the International Journal of Ophthalmology, chronic exposure to blue light may even increase oxidative stress on the retina and raise the risk of age-related macular degeneration. So, no — it's not just in your head. But it's not all doom and gloom. Blue light exposure also has a stealthy side effect that many of us are just starting to take seriously: sleep disruption. That same shortwave light that keeps screens so vibrant also tricks your brain into thinking it's still daytime, suppressing melatonin production and delaying your ability to fall (and stay) asleep. Back in 2011, when most of us were just learning to swipe, Japanese eyewear brand JINS introduced something groundbreaking: blue light-blocking glasses, originally called JINS PC. Designed to combat digital eye strain before 'blue light' was a household term, these glasses became a cultural phenomenon. Katsumi (Mickey) Kubota, President of JINS Eyewear US, says JINS saw the need before the conversation started. 'People were spending more time in front of screens, but no one was addressing the consequences. We decided to change that.' Today, that original innovation lives on in JINS SCREEN, a refined line of lenses that balance form and function. They're not just protective; they're chic, customizable, and smartly tailored to our digital lives. In a world where screens never sleep, Kubota says, 'Protecting your eyes and your rest has never been more important.' 'At JINS, we've designed our nighttime-friendly lenses to filter higher percentages of blue light,' he adds. 'They help support natural sleep rhythms without compromising clarity or comfort. Our lenses can be seamlessly integrated into reading glasses, gaming setups, or everyday frames — so you don't have to sacrifice convenience for wellness.' Initially launched as JINS PC, the product was among the first to introduce the concept of functional eyewear designed not for vision correction, but for eye protection in a digital world. The glasses were a hit, attracting media buzz and spawning a new category of eyewear. Their appeal was in their simplicity: use them like regular glasses, but with built-in blue light protection. Eventually, the product was rebranded as JINS SCREEN, and the technology evolved to include multiple cut rates and a sleeker design. Kubota adds, 'The more people used our glasses, the more they realized how essential they are — not just for gamers or techies, but for anyone with a smartphone.' These lenses now come in two core options: While past models included higher cut rates and specialized nighttime lenses, the current lineup prioritizes versatility and comfort. Both options can be added to almost any JINS frame (whether prescription or non-prescription) with an optional fee. For the minimalist or non-glasses wearer, JINS even offers package sets that include both the frame and SCREEN lenses, making blue light protection an easy, stylish add-on. Of course, even the most advanced lenses won't help if you're reluctant to wear them. That's why JINS approaches eyewear with fashion in mind. Their frames range from understated classics to trend-forward silhouettes, ensuring that your blue light blockers look as good as they perform. 'We wanted to eliminate the stigma,' says Kubota. 'Protective eyewear shouldn't look like protective gear. It should feel like part of your personal style.' JINS has continuously collaborated with academic researchers to refine its lens technology. Their focus is on developing coatings and materials that block harmful wavelengths while maintaining visual clarity. This commitment to research pays off: Studies suggest that reducing short-wavelength light exposure at night can improve sleep quality and cognitive performance. Another found that blue light-blocking glasses may help people with insomnia fall asleep faster. The science supports what wearers already report anecdotally: less eye fatigue, better sleep, and improved focus. Of course, blue light lenses are just one tool in a digital wellness toolkit. Experts recommend a few additional strategies: When combined with smart habits, blue light-blocking glasses can make a noticeable difference in your digital fatigue. In a world that never powers down, taking care of your eyes (and your mind) isn't a luxury, it's a necessity. That's where JINS SCREEN glasses come in. Sleek, smart, and grounded in science, they're more than just an accessory. They're a simple, stylish way to shield your eyes from digital burnout and help recalibrate your sleep routine. Click here for more information on JINS
