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FancyTech A&M awards 2025: Honoring excellence in retail advertising and marketing
FancyTech A&M awards 2025: Honoring excellence in retail advertising and marketing

Saudi Gazette

time27-05-2025

  • Business
  • Saudi Gazette

FancyTech A&M awards 2025: Honoring excellence in retail advertising and marketing

FancyTech has officially launched its first-ever A&M (Advertising & Marketing) Awards, a landmark initiative celebrating exceptional achievements in retail marketing, innovation, and brand engagement. The awards ceremony was held at the JW Marriott Hotel Marina and welcomed over 40 nominated brands and top marketing professionals from across the MENA region and global markets. Known as THE TAG, the FancyTech A&M Awards is the first regional recognition platform dedicated exclusively to creative excellence in retail advertising and marketing. With a focus on innovation, personalization, and effectiveness, the awards honored groundbreaking campaigns that demonstrated a strong blend of strategic thinking and creative execution across 14 categories. These included AI Marketing Excellence, Most Admired Retail Campaign, Influencer Collaborations, Customer Experience Initiatives, and more. FancyTech, a global leader in AI-powered commercial content, organized the event to showcase how artificial intelligence is reshaping content production, audience targeting, and storytelling in marketing. Serving more than 1,000 clients across 10+ countries, FancyTech recently established its MENA headquarters, signaling its strategic commitment to the region. Its content solutions span end-to-end creative production and distribution across digital and social platforms.'We are proud to launch the A&M Awards to highlight the intersection of technology, creativity, and marketing excellence,' said William Li, CEO of FancyTech.'These awards celebrate how brands can unlock personalization-at-scale and drive impactful engagement using AI and strategic creativity. The winners this year have shown us that the future of retail marketing is here, and it's smarter, faster, and more relevant than ever.'An independent, cross-disciplinary jury selected the award winners. The panel featured leading voices from academia, media, branding, and design, including Ravi Dhar from the Yale School of Management, Nancy Villanueva of Interbrand, Andrea Gordon of Dubai Design District, Avishesha Bhojani of BPG Group, and other senior professionals from Mullen Lowe Lintas, Zebra Technologies, and MAHE insights ensured a balanced and credible selection process. Among this year's winners were major names such as Max Fashion, Nayomi, Centrepoint, Eyewa, Landmark, and Adidas, along with fast-rising innovators like Space and Shapes, Threads, and THAT Concept Store. These brands impressed the jury through their excellence in localization, customer engagement, and AI-driven content Windra, CEO of Space and Shapes, a winner in the AI Marketing Ecosystem Partner category, remarked, 'With FancyTech, we've transformed the way we work. We can now produce multiple creative sets at the same cost as one traditional campaign — and do it two times faster. It's a complete shift in efficiency and results.'The FancyTech A&M Awards 2025 sets a new standard in the region, recognizing how marketing is evolving through technology and storytelling. It is not just a celebration — it is a glimpse into the future of retail creativity.

MEFMA CONFEX & Awards 2025 returns to Dubai this October backed by booming industry growth - Middle East Business News and Information
MEFMA CONFEX & Awards 2025 returns to Dubai this October backed by booming industry growth - Middle East Business News and Information

Mid East Info

time27-05-2025

  • Business
  • Mid East Info

MEFMA CONFEX & Awards 2025 returns to Dubai this October backed by booming industry growth - Middle East Business News and Information

Dubai, UAE, 27 May 2025: The Middle East Facility Management Association (MEFMA) announces the return of its flagship event, MEFMA CONFEX & Awards 2025, taking place from 28 to 30 October at JW Marriott Hotel Marina, Dubai. Now in its 12th edition, MEFMA CONFEX has become the Middle East's most influential and comprehensive event dedicated to the FM industry, bringing together visionary leaders, decision-makers, innovators, and experts from the region under one roof. With the GCC's Facility Management (FM) market projected to grow from USD 54.6 billion in 2023 to USD 72 billion by 2028, the sector is witnessing record momentum. This rapid growth is fueled by national development agendas, large-scale infrastructure projects, smart city initiatives, and a rising demand for sustainable and tech-driven asset management solutions. Over three days, attendees will engage in meaningful dialogue, explore cutting-edge technologies, and celebrate pioneering achievements at the 4th MEFMA Awards of Excellence—recognizing the highest standards of performance and innovation that are driving the industry forward regionally and globally. On this occasion, Eng. Jamal Lootah, President of MEFMA, said: 'MEFMA CONFEX 2025 will be a landmark gathering for the FM community, uniting industry leaders to drive transformation, forge strategic partnerships, and unlock the next wave of innovation shaping the region's-built environment. As the FM sector takes on an increasingly pivotal role in enabling smart, sustainable, and resilient cities, this event serves as both a celebration of how far we've come and a forward-looking platform to define what's next for the industry.' As the FM sector gains recognition for its vital role in delivering smart, livable, and efficient cities, MEFMA CONFEX continues to drive regional knowledge exchange, policy advocacy, and cross-sector collaboration. Don't miss your chance to be part of the region's most anticipated FM event. details on the speaker lineup and agenda will be announced soon.

FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI - Middle East Business News and Information
FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI - Middle East Business News and Information

Mid East Info

time13-05-2025

  • Business
  • Mid East Info

FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI - Middle East Business News and Information

FancyTech, a global leader in commercial content generation, announces its strategic expansion into the Middle East. With a proven track record of serving over 1,000 clients across more than 10 countries—including brands from the retail, e-commerce, financial services, and real estate industries —FancyTech is poised to help innovative brands reimagine how visual content is imagined, produced, and delivered. Reimagining Visual Content Creation: In an era where consumers demand personalized, high-quality content delivered swiftly, FancyTech offers a transformative solution. By developing custom-trained AI models tailored to each brand's unique identity, FancyTech enables the rapid generation of brand-consistent assets for different customer touchpoints. Streamlining the Marketing Workflow: Beyond content creation, FancyTech can manage the entire content lifecycle—from generation to final distribution. This comprehensive, end-to-end approach empowers marketers to craft highly tailored content that resonates with specific audience segments while also enhancing their ability to scale personalized experiences efficiently and effectively. Strategic Launch Aligned with Regional Creativity: To mark its entry into the MENA market, FancyTech has partnered with the inaugural A&M Awards, also known as THE TAG— the world's only dedicated awards for creative excellence in retail advertising and marketing campaigns—across omnichannel, digital, content, and media. The event will take place on May 15, 2025, at the JW Marriott Hotel Marina in Dubai. This collaboration underscores FancyTech's commitment to fostering creativity and innovation within the regional retail sector. The A&M Awards bring together a unique mix of regional expertise and leadership—featuring over 40 nominated brands across 12 categories. Among them are some of the most influential names in MENA retail, including Barn's, Beauty Secrets, and Nayomi from Saudi Arabia; Zoom and Autopro (ENOC), Kibsons, Choithrams, and Max Fashion (Landmark Group) from the UAE. Joining them are globally recognized giants like Crate & Barrel (US), Costa Coffee (UK), Nando's (South Africa), and Papa John's (US)—brands known for setting benchmarks in customer experience, brand storytelling, and marketing innovation at scale. Entries will be evaluated by a cross-disciplinary jury of industry leaders from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, BPG Group, and more. About FancyTech: FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award at Viva Tech and featured on Forbes Asia's '100 to Watch' list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation.

Middle East remains an attractive bet for emerging market investors
Middle East remains an attractive bet for emerging market investors

Khaleej Times

time08-04-2025

  • Business
  • Khaleej Times

Middle East remains an attractive bet for emerging market investors

Despite growing concerns over the global economic outlook, driven by escalating trade tensions and their impact on global growth, the Mena region remains an attractive and comparative shelter for emerging market investors. Its relatively limited exposure to the global non-oil-related trade conflict, structural reform plans, and ongoing economic diversification towards domestic demand growth is supported by sizable foreign reserves and solid fiscal positions. EFG Hermes, an EFG Holding company and the leading investment bank in the Middle East and North Africa (Mena), has announced the commencement of the 19th EFG Hermes Annual One-on-One Investor Conference, the largest investment forum in the Mena region. The event is taking place at the JW Marriott Hotel Marina in Dubai from April 7 to 10, 2025. With the theme 'Mena Investment Playbook,' this year's conference promises unparalleled insights and access to some of the region's most dynamic investment discussions. The EFG Hermes One-on-One Investor Conference has established itself as the Mena region's premier investor gathering, bringing together an impressive lineup of C-level executives, institutional investors, and government officials. This year, the conference is hosting 220 companies from 12 countries and welcoming 675 institutional investors and fund managers representing 252 global institutions as part of the firm's commitment to delivering an even more impactful experience this year, offering immense value to all attendees. The conference will serve as a pivotal platform for supporting the future of investment in the region, providing investors with a unique opportunity to gain firsthand insights into the investment landscape and connect with key decision-makers in the region. Karim Awad, Group CEO of EFG Holding, said: 'This year, our flagship One-on-One conference coincides with surging global market volatility, as the trade conflict continues to fuel investors' concerns over the outlook for economic growth. However, at EFG Hermes, we see opportunity amid the uncertainty. The fundamental theme for the Mena region remains intact: strong balance sheets provide resilience against low oil prices, currency pegs provide a haven amidst growing uncertainties, and lower interest rates revitalize credit growth - particularly in key GCC markets where there is ample room for leverage.' Awad added: 'We are delighted to welcome all our conference participants and invite them to enjoy the vibrant exchange of ideas and engage in the thought-provoking discussions in our interactive meeting spaces.' Key highlights of this year's agenda feature a keynote address by Karim Awad, Group CEO of EFG Holding, setting the stage for an insightful exploration of regional investment dynamics. This was followed by a pivotal fireside chat titled 'Egypt's Economic Reset? An Inside View,' featuring Rami Aboulnaga, Deputy Governor of the Central Bank of Egypt, and moderated by Ziad Daoud, Chief Emerging Markets Economist at Bloomberg. Next, attendees engaged in a panel discussion in partnership with the Dubai Financial Market (DFM) on 'The Role of Capital Markets in Advancing the UAE's Long-Term Vision: Opportunities and Challenges.' This session included insights from Hamed Ali, CEO of Dubai Financial Market and Nasdaq Dubai, and Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), which was moderated by Ramia Farrage, Senior Presenter and Producer at Forbes Middle East. The opening session culminated with the EFG Hermes Live Research Poll recognized as the region's largest live research poll. Presented by Sally Mousa, Senior Presenter at Forbes Middle East, this dynamic and interactive segment allowed attendees to participate actively through real-time voting. Their contributions played a pivotal role in gauging the sentiment of both the global and regional investment landscapes, offering valuable insights and fostering meaningful engagement among participants. Building on this engaging atmosphere, H.E. Ahmed Kouchouk, Egypt's Minister of Finance, will join the conference on the 8th of April to meet with investors, sharing insights, and engaging in discussions about Egypt's economic roadmap. Mohamed Ebeid, Co-CEO of EFG Hermes, an EFG Holding company, added, 'This year's conference delved deep into the investment opportunities shaping the Mena region in 2025, amidst rising economic anxieties, highlighting growth in renewable energy, technology, and infrastructure driven by initiatives like Saudi Arabia's Vision 2030 and the UAE's Centennial 2071. As the region emerges as an innovation hub, with fintech and green finance gaining momentum, we aimed to equip investors with actionable insights to navigate this dynamic landscape. The conference united investors, analysts, and industry leaders to explore Mena's transformative potential and forge connections that will shape its capital markets' future.'

EFG Hermes kicks off 19th Annual One-on-One Investor Conference: MENA Investment Playbook
EFG Hermes kicks off 19th Annual One-on-One Investor Conference: MENA Investment Playbook

Zawya

time07-04-2025

  • Business
  • Zawya

EFG Hermes kicks off 19th Annual One-on-One Investor Conference: MENA Investment Playbook

Cairo: EFG Hermes, an EFG Holding company and the leading investment bank in the Middle East and North Africa (MENA), announced today the commencement of the 19th EFG Hermes Annual One-on-One Investor Conference, the largest and most influential investment forum in the MENA region. The event is taking place at the JW Marriott Hotel Marina in Dubai from April 7th to 10th, 2025. With the theme 'MENA Investment Playbook,' this year's conference promises unparalleled insights and access to some of the region's most dynamic investment discussions. The EFG Hermes One-on-One Investor Conference has established itself as the MENA region's premier investor gathering, bringing together an impressive lineup of C-level executives, institutional investors, and government officials. This year, the conference is hosting 220 companies from 12 countries and welcoming 675 institutional investors and fund managers representing 252 global institutions as part of the firm's commitment to delivering an even more impactful experience this year, offering immense value to all attendees. Despite growing concerns over the global economic outlook, driven by escalating trade tensions and their impact on global growth, the MENA region remains an attractive and comparative shelter for emerging market investors. Its relatively limited exposure to the global non-oil-related trade conflict, structural reform plans, and ongoing economic diversification towards domestic demand growth is supported by sizable foreign reserves and solid fiscal positions. The conference will serve as a pivotal platform for supporting the future of investment in the region, providing investors with a unique opportunity to gain firsthand insights into the investment landscape and connect with key decision-makers in the region. Karim Awad, Group CEO of EFG Holding, stated, 'This year, our flagship One-on-One conference coincides with surging global market volatility, as the trade conflict continues to fuel investors' concerns over the outlook for economic growth. However, at EFG Hermes, we see opportunity amid the uncertainty. The fundamental theme for the MENA region remains intact: strong balance sheets provide resilience against low oil prices, currency pegs provide a haven amidst growing uncertainties, and lower interest rates revitalize credit growth - particularly in key GCC markets where there is ample room for leverage.' Awad added: 'We are delighted to welcome all our conference participants and invite them to enjoy the vibrant exchange of ideas and engage in the thought-provoking discussions in our interactive meeting spaces.' Key highlights of this year's agenda feature a keynote address by Karim Awad, Group CEO of EFG Holding, setting the stage for an insightful exploration of regional investment dynamics. This was followed by a pivotal fireside chat titled 'Egypt's Economic Reset? An Inside View,' featuring Mr. Rami Aboulnaga, Deputy Governor of the Central Bank of Egypt, and moderated by Ziad Daoud, Chief Emerging Markets Economist at Bloomberg. Next, attendees engaged in a panel discussion in partnership with the Dubai Financial Market (DFM) on 'The Role of Capital Markets in Advancing the UAE's Long-Term Vision: Opportunities and Challenges.' This session included insights from Mr. Hamed Ali, CEO of Dubai Financial Market and Nasdaq Dubai, and Mr. Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), which was moderated by Ramia Farrage, Senior Presenter and Producer at Forbes Middle East. The opening session culminated with the EFG Hermes Live Research Poll recognized as the region's largest live research poll. Presented by Sally Mousa, Senior Presenter at Forbes Middle East, this dynamic and interactive segment allowed attendees to participate actively through real-time voting. Their contributions played a pivotal role in gauging the sentiment of both the global and regional investment landscapes, offering valuable insights and fostering meaningful engagement among participants. Building on this engaging atmosphere, H.E. Ahmed Kouchouk, Egypt's Minister of Finance, will join the conference on the 8th of April to meet with investors, sharing insights, and engaging in discussions about Egypt's economic roadmap. Mohamed Ebeid, Co-CEO of EFG Hermes, an EFG Holding company, added, 'This year's conference delved deep into the investment opportunities shaping the MENA region in 2025, amidst rising economic anxieties, highlighting growth in renewable energy, technology, and infrastructure driven by initiatives like Saudi Arabia's Vision 2030 and the UAE's Centennial 2071. As the region emerges as an innovation hub, with fintech and green finance gaining momentum, we aimed to equip investors with actionable insights to navigate this dynamic landscape. The conference united investors, analysts, and industry leaders to explore MENA's transformative potential and forge connections that will shape its capital markets' future.' For more information and to register for the conference, please visit the EFG Hermes Conferences website. About EFG Holding EFG Holding (EGX: – LSE: EFGD) is a leading financial institution with a remarkable 40-year legacy of success in seven countries spanning two continents. Operating within three distinct verticals — the Investment Bank (EFG Hermes), Non-Bank Financial Institutions (NBFI) (EFG Finance), and Commercial Bank (Bank NXT) — the company provides a comprehensive range of groundbreaking financial products and services tailored to meet the needs of a diverse clientele, including individual clients and businesses of all sizes. EFG Hermes, the leading investment bank in the Middle East and North Africa (MENA), offers an extensive array of financial services, encompassing advisory, asset management, securities brokerage, research, and private equity. In its domestic market, EFG Holding serves as a universal bank, with EFG Finance emerging as the fastest-growing NBFI platform, comprising Tanmeyah, a small and microfinance player, EFG Corp-Solutions, which provides leasing and factoring services, Valu, a universal financial technology powerhouse, as well as Bedaya for mortgage finance and Kaf for insurance as well as Fatura, a technology-backed B2B marketplace. Furthermore, the company delivers commercial banking solutions through Bank NXT, a leading provider of integrated retail and corporate banking products in Egypt. Proudly present in: Egypt | United Arab Emirates | Saudi Arabia | Kuwait | Bahrain | Kenya | Nigeria Learn more about us at For further information, please contact: May El Gammal Group Chief Marketing & Communications Officer of EFG Holding melgammal@ Omar Salama Associate Director of Communications of EFG Holding osalama@ The EFG Holding Public Relations Team PublicRelations@ Note on Forward-Looking Statements In this press release, EFG Holding may make forward-looking statements, including, for example, statements about management's expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Holding's belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management's control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.

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