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Daily Record
3 days ago
- General
- Daily Record
Nutella fans stunned after realising they've been saying brand's name wrong for years
The chocolate hazelnut spread is a staple in fridges across the nation and is a firm favourite with Brits, but it seems many people have been pronouncing it wrong. Nutella, the globally celebrated chocolate hazelnut spread, remains a cupboard staple in households and features prominently on menus. However, despite its enormous appeal, fans are stunned to learn they've been pronouncing its name wrong for decades. Despite the hazelnut delicacy outperforming British-born Marmite in sales, 88% of Brits surveyed confess to mispronouncing the product. Whilst millions tuck into the silky, chocolatey delight each day, hardly anyone realises that the proper pronunciation isn't " NUT-ella " – it's genuinely " NOU-tell-uh ". Nutella, the cherished brand manufactured by Italian firm Ferrero, is genuinely pronounced with a gentle "new" and not a harsh "nut" at the beginning. According to Jack Bird, Branding expert for Add People, the SME Digital Marketing agency: "The confusion lies in the brand's international roots - a problem many brands face when expanding from an SME to a global product. "Nutella was invented in Italy in the 1960s as a cheaper sweet treat to chocolate. Whilst its name is a blend of the word 'nut' and 'ella' meaning 'sweet', and even has NUT in bold on packaging, the nut sounds closer to 'noot' or 'new' in the native language." To make things even more puzzling, the packaging displays the 'nut' in bold lettering, a styling decision that confuses English speakers into drawing incorrect conclusions. James Stewart, Marketing Director for Nutella, Ferrero UK & Ireland, confirmed the pronunciation in 2021, stating, "As Nutella is enjoyed in every corner of the world, there have long been some fun debates on how it should be pronounced. "Our Nutella team wanted to share how we pronounce the iconic spread's name. We emphasise the 'NOU' in 'NOU-tella', but we don't mind how our fans decide to pronounce it - the most important thing to us is that you enjoy it! "Next time you reach for that iconic jar, remember: it's NOU-tell-uh, even if it feels a little weird to say at first. It still tastes amazing – however you say it.'
Daily Mirror
24-07-2025
- Entertainment
- Daily Mirror
We've all been pronouncing Nutella wrong for years, claims confirms
It seems we've been pronouncing this iconic brand's name wrong for the past six decades, and people still haven't taken the hint despite the key letter being in bold It seems that we've been pronouncing it one of the UK's most popular food product wrong. Nutella, the world-renowned chocolate spread, is a staple in many UK households and the cherry on top for many desserts. After all these years, you'd be surprised to know you've been pronouncing its name wrong for years. Nutella got invented in the 1960s in Italy, and since then, it has become a worldwide sweet treat enjoyed by millions. Its name is a blend of the word 'nut' and 'ella', which means 'sweet'. Interestingly, the word 'nut' in bold reads as 'noot' or 'new' in its native language, Italian. The chocolate spread is considered popular in the UK, especially as the go-to breakfast spread and baking ingredient. Supermarkets stock the product in various sizes, but surprisingly, the chocolate spread isn't as popular as it is in other European countries. According to EWFM, France is the largest consumer of Nutella, over 25 per cent of the world 's Nutella gets consumed and produced in the country itself. For the past 61 years of spreading smiles, many fans assumed that the hazelnut-chocolate brand got as pronounced as it appeared on the jar: 'Nut-ell-uh', right? Well, it turns out that we've been saying it wrong this entire time, but Ferrero has now cleared up the confusion around its pronunciation. A total of 88% of Brits admitted to mispronouncing the brand, reports Wales Online. Not everyone knows that the correct pronunciation is 'NOU-tell-uh', not 'NUT-ella', as the Italian brand expands. To make things even more confusing, the packaging features the word in bold letters, which is a design that confuses English speakers into mispronouncing it. This method works in Europe, but it creates a genuine funny pronunciation mistake for English-speaking countries. Jack Bird, branding expert for Add People, the SME Digital Marketing agency, said: 'The confusion lies in the brand's international roots - a problem many brands face when expanding from an SME to a global product.' But don't feel too ashamed about misspronouncing it, as the brand itself has used the incorrect pronunciation over the years through their adverts. James Steward, Marketing Director for Nutella, Ferrero UK & Ireland, also confirmed its correct pronunciation in 2021, saying: 'As Nutella is enjoyed in every corner of the world, there have long been some fun debates on how it should be pronounced.' So the debate has been closed, it's 'NOU-tell-uh ', not 'NUT'ella'. Don't get it wrong next time you do your groceries!
Daily Mail
07-07-2025
- Sport
- Daily Mail
Can you spot the embarrassing mistake that has seen an NRLW team get blasted for 'getting their jerseys from Temu'?
The Dragons have been blasted by fans for another jersey blunder after some eagle-eyed supporters spotted a spelling mistake on the milestone kit of NRLW debutant Indie Bostock. St George Illawarra overcame Canberra at GIO Stadium on Saturday, winning 36-14, but one shocking mistake struck a nerve with their fans. Last year, the club copped it for an embarrassing spelling error on Jack Bird's milestone Red V kit, and this time it was Indie Bostock's turn. The club spelled Saturday as 'Staurday' on the 18-year-old debutant's jersey. Dragons supporters haven't had a lot to cheer about this year - and the latest howler seems to have made things worse. 'I think that sums up our club perfectly,' posted one fan. 'I think the spell checker might be dyslexic,' another wrote. 'Do the Dragons get their jersey print from TEMU? Embarrassing!' posted a third. Despite the jersey Howler, Bostock took just three minutes to score a runaway 80-metre try for the Dragons after being called up into the centres from the extended bench. The star of the NSW U19s State of Origin win last month, and the sister of Dolphins winger Jack, added a second by supporting Berry down the right after the break. That put the visitors up 18-4 but the Raiders' revival came through tries to Bartlett and Sophie Holyman. St George Illawarra responded with another three tries – Berry, halfback and captain Raecene McGregor, and winger Margot Vella. The Dragons only won two of nine games last year but rookie coach Nathan Cross seems to have them on course for a few more in 2025.
News.com.au
06-07-2025
- Sport
- News.com.au
Dragons torn to shreds as fans spot horror jersey detail
The Dragons have stuffed up yet another milestone jersey, with fans demanding the club hire a proofreader after another horror gaffe on the weekend. Just over a year on from their 'Dargons' blunder, one St George Illawarra player again ran out with a major error on the front of their iconic Red V kit. Watch every game of the 2025 NRL Women's Premiership LIVE and ad-break free during play on FOX LEAGUE, available on Kayo Sports. New to Kayo? Get your first month for just $1. Limited-time offer. As the Dragons got their NRLW season off on the right foot, running out 36-14 winners over the Raiders, they did get one thing horribly wrong. They messed up the debut NRLW jersey of Indie Bostock – the younger sister of Dolphins flyer Jack Bostock – spelling Saturday 'Staurday'. has contacted the Dragons about the jersey blunder. You can see Indie Bostock's incredible NRLW debut in the player above. The major blunder comes just over a year on from a typo on the special milestone jumper Jack Bird wore for his 150th NRL appearance last year. The jersey suggested Bird had played 150 games for the 'Dargons' rather than the Dragons, an inexplicable error that has seen the club referred to as the 'Dargs' or 'Dargons' ever since. And that wasn't a one-off either. When Fa'amanu Brown made his debut for the club last year, his jersey was embroidered with the incorrect date. So after Bostock's debut jersey error, fans have torn into the club for not getting the simplest of things right time and time again. 'Do the Dragons get their jersey print from TEMU? Embarrassing!' one fan wrote on X as an image of Bostock's jersey blunder circulated online. 'Come on guys, need to be better than this,' another wrote. 'Not Indie Bostock having a typo on her debut jersey. The Dragons need to invest in a proofreader with the amount of typos they have on their jerseys,' a third fan said. While the jersey blunder took a lot of the spotlight, Dragons fans have a lot to be excited about, with their NRLW side looking like serious premiership contenders in 2025. The Red V only led by a try with 12 minutes to go on Saturday, but exploded late, piling on three unanswered tries to register a dominant 36-14 win. Teagan Berry was a standout for the Dragons at fullback, while Bostock showed her speed and skill scoring two tries in her NRLW debut. The Dragons will attempt to go two from two next Saturday when they face the Roosters in Kogarah.
Globe and Mail
10-06-2025
- Business
- Globe and Mail
How three generations of leadership transformed a small plumbing business into a successful mechanical construction company
It started with a bird and a wrench. In 1971, Jack Bird, a plumber by trade, opened a small-scale plumbing business out of his garage in Willowdale, Ont. He called it Jack Bird Plumbing & Heating and provided mostly residential services and hot water heating, as the name suggests. 'It really catered to residential,' Jack's son, Brian Bird, says of the original logo featuring a bird sitting atop a wrench. A neighbour across the street happened to work as a commercial artist for Loblaws, so Jack asked them to draw the logo. A vintage matchbook from that era features a bird and a wrench, with the motto: 'Our business is built on service.' The Bird family's humble plumbing business has come a long way since it first opened its doors. Over the 54-year history, three generations of Birds have served as chief executive officer. The company's direction has evolved with each succession and the name has changed each time to reflect its offerings. Today, it's called Bird Infrastructure and is run by current-CEO Brandon Bird, Jack Bird's grandson and a third-generation plumber. Over the years, it has shifted from a regional plumbing provider to a multi-service, multi-location company with 200 employees and a state-of-the-art 40,000-square-foot in-house fabrication shop. The company specializes in complex retrofit projects in facilities that need to continue day-to-day operations such as courthouses and hospitals. The company's first shift happened in 1991 when Brian Bird took the company over from his father. He gradually pivoted to pursue industrial, commercial and institutional (ICI) construction work – a natural interest for him. A hands-on leader, Brian was into complex work, including retrofitting steam and process systems. By the early 2000s, the Gormley, Ont.-based company was so busy it dropped service-side offerings altogether and wholeheartedly embraced mechanical ICI. To reflect the change, Brian renamed the company Bird Mechanical. 'When we started doing these bigger projects, people were saying, 'Jack Bird Plumbing and Heating doesn't sound like a mechanical company that can do this type of work,'' Brian says. 'So, I changed the name and we started striving towards more industrial, commercial projects.' His push into this niche was successful. In the early aughts, Bird Mechanical had landed its biggest contract yet – a $7.7-million project to replace the chiller and cooling tower at Toronto's Hospital for Sick Children. Brian's son, Brandon Bird, was a high school student who spent almost every weekend and summer break working for his dad. He ran equipment, moved pipe and loaded trucks. 'He would drop me off in the morning and pick me up every day on site,' Brandon, now 36, remembers. 'My dad always went out of his way to make sure I was exposed to the trade if I wanted it.' He enjoyed it but didn't think he would join the family business. Instead, he followed his passion, attending Toronto Film School to pursue a career in filmmaking. In 2008, when Brandon was between movie productions, he was flown down to California on behalf of his dad's company to learn how to run a new pipe-cutting machine. That trip was a pivotal moment – afterwards, Brandon walked into his father's office and said, 'Sign me up. I'll do this.' 'He had a look like he was on Punk'd,' Brandon recalls. 'He was looking around for hidden cameras, like what just happened.' But it was no prank: in 2012, Brandon completed his Red Seal plumbing certification and gradually took on more responsibilities at the company. By the time Brian stepped into an executive chairman role in 2016, Bird Mechanical was bringing in $28-million in annual sales, and his son, Brandon, was primed to take over as the third-generation CEO. Anticipating market needs and giving each CEO the freedom to follow their gut allowed for compounding success, according to Kerry Smith, national leader for family office services at MNP. 'Successful business leaders understand the industry and see where that industry is going,' Mr. Smith says. 'In this case, each individual was able to read the market and see where the trends were going.' The integrated mechanical construction firm has grown significantly since Brandon took over the company. In the last decade, he has made strategic acquisitions, including a civil contractor business and a structural steel company. In 2018, Brandon took a risk and expanded into Atlantic Canada, opening an office in Dartmouth, N.S. with 40 employees. The push came with its share of challenges. Brandon describes it as 'the biggest and most humbling learning experience.' He would attend meetings with East Coasters who were wary of the Ontario-based company, despite its nearly 50-year history. But with each job, Bird proved its expertise and, in 2021, it landed a $12.4-million contract to upgrade Cape Breton Regional Hospital's piping to connect heating and cooling systems to new and aging facilities.
