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Scottish Sun
22-05-2025
- Entertainment
- Scottish Sun
Google slashes price of YouTube plan that removes ads for ALL Brits by £60 a year after revealing new ‘Lite' option
There are a couple of downsides though TUBE GOOD TO BE TRUE? Google slashes price of YouTube plan that removes ads for ALL Brits by £60 a year after revealing new 'Lite' option GOOGLE is offering a discounted way for Brits to way to watch YouTube without ads. Normally you'd have to pay £12.99 for a YouTube Premium membership – but now there's a cheaper option. Advertisement 3 YouTube viewers will soon start seeing a new option for cheaper ad-free viewing in the UK Credit: The Sun / Google / YouTube The tech giant has finally launched its YouTube Premium Lite plan in the UK, The Sun can confirm. This discounted plan first launched in the US back in March. And now Google has confirmed that it's finally rolling out to Brits. The Sun can confirm that the offer is now live in the UK, with pricing set at £7.99 a month. Advertisement Read more on Google CHAT'S SO GOOD Text mistake we've all made can now be FIXED after Google makes huge change That means you're paying £5 less each month versus the Premium plan, saving you £60 a year. It'll remove ads on most YouTube clips, but won't take them off music videos. "We've been testing Premium Lite to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free," said Google's Jack Greenberg. "Whether it's gaming, comedy, cooking or learning. Advertisement "For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, we recommend the Premium plan." Google says that ads will vanish from "most YouTube and YouTube Kids videos". Me at the Zoo - Relive the magic of first video ever posted on YouTube Premium Lite will work on any device, including your phone, laptop, and TV. But you might still see ads on music videos, Shorts, and when you're searching or browsing YouTube. Advertisement The US pilot began on March 5, 2025, and now it's rolling out more globally. "We're happy to share that we're expanding Premium Lite to viewers in Mexico, Argentina, Brazil, Canada and Great Britain next," a YouTube community manager explained. 3 Google, which owns YouTube, says it's rolling out the new plan now Credit: Google "We're slowly rolling this out over the next couple days, so hold tight." Advertisement You can check if the new plan is available to you by going to this link. It's still possible to buy YouTube Premium in the UK for the full £12.99 monthly fee. This gets you several additional perks, not least the ability to watch all music videos ad-free. YOUTUBE PREMIUM VS PREMIUM LITE Here are the differences at a glance... YouTube Premium Lite Ad-free YouTube videos (mostly) Ad-free YouTube Kids (mostly) Price: £7.99 per month (Cancel anytime) YouTube Premium Ad-free YouTube videos (totally) Ad-free YouTube Kids (totally) Ad-free YouTube Music app Download and play offline Background Play Price: £12.99 per month (Cancel anytime) Picture Credit: Google / YouTube You're also able to download content for offline playback with YouTube Premium. Advertisement And the pricier plan also gets you the ability to play content in the background. Just last month, YouTube's first-ever video reached its 20-year anniversary. And the streaming giant recently confirmed plans to showcase a major sports event for free. 3 YouTube has started offering a cheaper alternative to its main YouTube Premium plan Credit: Google / YouTube
The Sun
22-05-2025
- Entertainment
- The Sun
Google slashes price of YouTube plan that removes ads for ALL Brits by £60 a year after revealing new ‘Lite' option
GOOGLE is offering a discounted way for Brits to way to watch YouTube without ads. Normally you'd have to pay £12.99 for a YouTube Premium membership – but now there's a cheaper option. 3 The tech giant has finally launched its YouTube Premium Lite plan in the UK, The Sun can confirm. This discounted plan first launched in the US back in March. And now Google has confirmed that it's finally rolling out to Brits. The Sun can confirm that the offer is now live in the UK, with pricing set at £7.99 a month. That means you're paying £5 less each month versus the Premium plan, saving you £60 a year. It'll remove ads on most YouTube clips, but won't take them off music videos. "We've been testing Premium Lite to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free," said Google's Jack Greenberg. "Whether it's gaming, comedy, cooking or learning. "For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, we recommend the Premium plan." Google says that ads will vanish from "most YouTube and YouTube Kids videos". Me at the Zoo - Relive the magic of first video ever posted on YouTube Premium Lite will work on any device, including your phone, laptop, and TV. But you might still see ads on music videos, Shorts, and when you're searching or browsing YouTube. The US pilot began on March 5, 2025, and now it's rolling out more globally. "We're happy to share that we're expanding Premium Lite to viewers in Mexico, Argentina, Brazil, Canada and Great Britain next," a YouTube community manager explained. "We're slowly rolling this out over the next couple days, so hold tight." You can check if the new plan is available to you by going to this link. It's still possible to buy YouTube Premium in the UK for the full £12.99 monthly fee. This gets you several additional perks, not least the ability to watch all music videos ad-free. You're also able to download content for offline playback with YouTube Premium. And the pricier plan also gets you the ability to play content in the background. Just last month, YouTube's first-ever video reached its 20-year anniversary. And the streaming giant recently confirmed plans to showcase a major sports event for free.
The Irish Sun
22-05-2025
- Entertainment
- The Irish Sun
Google slashes price of YouTube plan that removes ads for ALL Brits by £60 a year after revealing new ‘Lite' option
GOOGLE is offering a discounted way for Brits to way to watch YouTube without ads. Normally you'd have to pay £12.99 for a YouTube Premium membership – but now there's a cheaper option. Advertisement 3 YouTube viewers will soon start seeing a new option for cheaper ad-free viewing in the UK Credit: The Sun / Google / YouTube The tech giant has finally launched its YouTube Premium Lite plan in the UK, The Sun can confirm. This discounted plan first launched in the US back in March. And now Google has confirmed that it's finally rolling out to Brits. The Sun can confirm that the offer is now live in the UK, with pricing set at £7.99 a month. Advertisement Read more on Google That means you're paying £5 less each month versus the Premium plan, saving you £60 a year. It'll remove ads on most YouTube clips, but won't take them off music videos. "We've been testing Premium Lite to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free," said Google's Jack Greenberg. "Whether it's gaming, comedy, cooking or learning. Advertisement Most read in Tech "For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, we recommend the Premium plan." Google says that ads will vanish from "most YouTube and YouTube Kids videos". Me at the Zoo - Relive the magic of first video ever posted on YouTube Premium Lite will work on any device, including your phone, laptop, and TV. But you might still see ads on music videos, Shorts, and when you're searching or browsing YouTube. Advertisement The US pilot began on March 5, 2025, and now it's rolling out more globally. "We're happy to share that we're expanding Premium Lite to viewers in Mexico, Argentina, Brazil, Canada and Great Britain next ," a YouTube community manager explained. 3 Google, which owns YouTube, says it's rolling out the new plan now Credit: Google "We're slowly rolling this out over the next couple days, so hold tight." Advertisement You can check if the new plan is available to you by going to this It's still possible to buy YouTube Premium in the UK for the full £12.99 monthly fee. This gets you several additional perks, not least the ability to watch all music videos ad-free. YOUTUBE PREMIUM VS PREMIUM LITE Here are the differences at a glance... YouTube Premium Lite Ad-free YouTube videos (mostly) Ad-free YouTube Kids (mostly) Price: £7.99 per month (Cancel anytime) YouTube Premium Ad-free YouTube videos (totally) Ad-free YouTube Kids (totally) Ad-free YouTube Music app Download and play offline Background Play Price: £12.99 per month (Cancel anytime) Picture Credit: Google / YouTube You're also able to download content for offline playback with YouTube Premium. Advertisement And the pricier plan also gets you the ability to play content in the background. Just last month, YouTube's And the streaming giant recently confirmed plans to 3 YouTube has started offering a cheaper alternative to its main YouTube Premium plan Credit: Google / YouTube Advertisement
Reuters
05-03-2025
- Business
- Reuters
YouTube brings cheaper subscription tier to US with no ads, except for music
SAN FRANCISCO, March 5 (Reuters) - Alphabet's (GOOGL.O), opens new tab YouTube on Wednesday rolled out a $7.99 monthly subscription service that is ad-free for most videos, except music, to create a plan to compete more directly with offerings from Netflix (NFLX.O), opens new tab and Disney (DIS.N), opens new tab. The "Premium Lite" plan is aimed at customers who rarely watch music videos or listen to music. YouTube is a major player in the streaming music world, but the online video company has a substantial number of watchers who rarely use that function and may gravitate to the new service. YouTube's existing $13.99 Premium plan has no ads, including for music, while a separate $10.99 plan offers ad-free music videos and other videos with ads, essentially the reverse of the new plan. The new option fills a demand YouTube has been noticing for several years among users who already pay for other music streaming subscriptions. That dynamic is particularly apparent in the United States, where the market is led by Spotify (SPOT.N), opens new tab and streaming offerings from Apple (AAPL.O), opens new tab and Amazon (AMZN.O), opens new tab. John Harding, a vice president of engineering, said the main focus of the new plan is to tap into a "much larger set of people" who otherwise might not consider paying for YouTube. "We didn't feel that we really got it matching the tier for users that don't need the music content, and so that's where this revision comes in," said Jack Greenberg, the product director for YouTube Premium. The company began testing Premium Lite last year in Australia, Germany and Thailand. The preliminary data showed a new user base of first-time subscribers paying for Premium Lite, Harding said, with some later upgrading to Premium. More people upgraded than the amount downgrading to the cheaper plan. YouTube announced Wednesday that it had eclipsed 125 million paying subscribers, up from 100 million in January 2024, though those figures include users who are signed up for temporary free trials. Ads comprise the majority of YouTube's revenue, accounting for $36 billion of Alphabet's $350 billion in overall 2024 revenue. But subscriptions are increasingly contributing to sales. Alphabet is secretive about sharing YouTube's subscription-based revenue, but CEO Sundar Pichai stated during an October call about the company's third-quarter results that YouTube's combined ad and subscription revenue surpassed $50 billion over the previous four quarters. Chief business officer Philipp Schindler also stated last year that subscriptions were boosting the bottom line for both YouTube and its content creators. Some details regarding the U.S. launch of Premium Lite were first reported by Bloomberg in February. YouTube in 2023 hiked the price of Premium and Music Premium by $2 and $1, respectively.
