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Yes, Black Girls Tan Too — And The Beauty Industry Is Finally Taking Notice
Yes, Black Girls Tan Too — And The Beauty Industry Is Finally Taking Notice

Forbes

time5 hours ago

  • Entertainment
  • Forbes

Yes, Black Girls Tan Too — And The Beauty Industry Is Finally Taking Notice

When you think of self-tanning, chances are you're not picturing a Black woman reaching for bronzing mousse. But that narrative is shifting—and fast. St. Tropez and Peta Jane self-tanning products pictured with Black women embracing glowing skin Across TikTok and Instagram, a new wave of Black and brown creators are openly embracing self-tanning. Not to change their complexion, but to even it out, enhance natural radiance, and reclaim a beauty ritual that's long excluded them. What once felt like an off-limits aisle in the beauty store is now a space for experimentation, education and glow-ups—with melanin at the center. Videos tagged #BlackGirlsTan have racked up millions of views, with creators like Jackie Aina and Kamie Crawford showcasing their glowing skin post spray tan. It's not to change their complexion, but to even it out, contour and improve superficial imperfections. So I decided to dig deeper and experience it for myself—sitting down with two of the industry's most trusted experts: Sophie Evans, celebrity tanning artist and skin finishing expert for St. Tropez, and Peta Murgatroyd, Dancing with the Stars alum and founder of Peta Jane Beauty. Both women are redefining the self-tanning space—not only by making products that work across all skin tones, but by helping to reframe what 'tanning' actually means. 'Self-tan is for everybody,' Evans told me. 'And on darker skin, it looks amazing—you get rid of tan lines, contour the body and it gives you that glow. We all go darker in the sun—why not enhance that?' Sophie's been tanning melanin-rich skin since the '90s, working with stars like Sade and Mel B of the Spice Girls long before it was trendy. Today, her work continues with a new generation of creators, who are turning the lens on a new kind of luxury: even skin, body confidence and radiant, natural glow. Meanwhile, Peta Murgatroyd is carving her own lane with Peta Jane Beauty, a self-funded brand built around everyday confidence, buildable color and formulas that actually work for all skin tones. Both experts agree: the results are only as good as your prep. So if you're a first-timer, don't skip these essentials. 'Exfoliate 24 hours before,' Murgatroyd emphasized. 'But don't use oily scrubs. Oil creates a barrier and prevents the tan from absorbing. Instead, use a dry exfoliating mitt to remove dead skin and get an even base.' She also advises shaving a full day prior to tanning to avoid the formula settling into open pores or looking spotty. Evans' agrees, adding that moisturizing only dry areas (like elbows, knees, ankles) is key to avoiding over-saturation and patchiness. Once you're prepped, here's how to apply for flawless results: Exfoliate – 24 hours before tanning. On the day of, moisturize dry areas like elbows, knees, ankles, and feet – Use a mitt to apply St. Tropez's Classic Bronzing Mousse or Peta Jane's Gradual Tan in long, even strokes. Work in sections (forearms, upper arms, chest).Glow – Wait 4–8 hours before rinsing (or 1 hour with express formulas). Then moisturize daily to maintain a smooth, radiant finish. Peta Jane and St. Tropez both prioritize neutral undertones, which are essential for melanin-rich skin. 'I've tried formulas that made me look red, green—even gray,' said Murgatroyd. 'So we created a line with a neutral brown base that works on every skin tone—from fair to deep. There's no orange, no weird undertones—just glow.' Peta Jane ultra dark tanning mousse pictured with Black model Her top picks? 'The mist is my date-night hero,' Murgatroyd laughed. 'I have three kids, a dog, and no time. I spray my chest, my legs—wherever showing—and I'm out the door glowing.' Evans recommends St. Tropez's Violet Supreme Mousse, which contains olive-based and melanin-compatible pigments, and Sunlit Serum Drops for precise, brush-based application. 'Even on deep skin, a little contour with the right product goes a long way,' Evans told me. 'It's not about coverage—it's about enhancing what's already there.' Black model showcasing tan before and after using St. Tropez tan berry sorbet mousse When I asked Evans about tips for newcomers, especially Black women curious but cautious, she offered this: As more Black women reclaim their glow on their own terms, the industry is finally being challenged to keep up. This is about more than bronzing. It's about visibility, access and choice. 'Black girls tan too,' Evans said with a smile. 'And when they do, they glow differently.' 'Everyone deserves to feel radiant,' Murgatroyd echoed. 'No matter your skin tone, your lifestyle, your routine—you deserve products that make you feel good in your skin.' Tanning is no longer a one-shade-fits-all experience. Whether you're looking to contour your curves, blur out stretch marks or just look like you stepped off a yacht in St. Barts—there's finally space (and product) for Black women in the glow game. So yes, Black girls tan too.

Laverne Cox, Dapper Dan, and Vera Wang Celebrated the 2025 Fragrance Foundation Awards
Laverne Cox, Dapper Dan, and Vera Wang Celebrated the 2025 Fragrance Foundation Awards

Elle

time4 days ago

  • Entertainment
  • Elle

Laverne Cox, Dapper Dan, and Vera Wang Celebrated the 2025 Fragrance Foundation Awards

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Forget the first Monday in May. For perfumeheads, it's all about the first Thursday in June. If you've ever wondered how the noses behind your favorite perfumes celebrate their craft, the answer is a star-studded evening at Lincoln Center. Every year at this time, fragrance founders, celebrities, and unabashed perfume enthusiasts gather to celebrate the annual Fragrance Foundation Awards at the David H. Koch Theater in New York City. Presenters like actress Laverne Cox, beauty influencer Jackie Aina, and designers Vera Wang and Dapper Dan announced awards in categories like Best Indie Fragrance and Perfume Extraordinaire of the Year. 'This is the fragrance industry's biggest night,' Linda G. Levy, president of The Fragrance Foundation, said in a statement. 'It's the one night when the fragrance community—from the big, bold names to the independent creators—come together to celebrate the creativity and craftsmanship of our industry, and the remarkable achievements of the people behind the scents.' Standout honorees included Kilian Paris Sunkissed Goddess, an amber and vanilla blend with hints of coconut, which took home Women's Luxury Fragrance of the Year; Byredo Desert Dawn, which smells like cardamom, rose, and papyrus, and won for Universal Luxury Fragrance; and the D.S. & Durga Murder Mystery Set, a layering trio designed to help you build a unique scent, awarded for Innovative Fragrance. Ralph Lauren was the evening's Hall of Fame honoree. Fittingly, the awards were scented by Daniela Andrier, who won the Lifetime Achievement Perfumer award. The fragrance, aptly named Lincoln in June, filled the room with vibrant floral notes. Click through the gallery below to take a peek inside the glamorous evening of fragrance.

Sephora Savings Event: Top Black-Owned Beauty Brands To Shop Now
Sephora Savings Event: Top Black-Owned Beauty Brands To Shop Now

Forbes

time09-04-2025

  • Entertainment
  • Forbes

Sephora Savings Event: Top Black-Owned Beauty Brands To Shop Now

Range Beauty True Intentions Hydrating Foundation Range Beauty True Intentions Hydrating Foundation Sephora's annual Savings Event is not only an excellent opportunity to refresh your beauty collection but also a chance to support Black-owned beauty brands. Influential figures like Jackie Aina and Brooke DeVard have been instrumental in highlighting the importance of inclusivity and representation in the beauty industry. Aina, a prominent beauty influencer, has consistently advocated for diversity and has even launched her own brand, FORVR Mood, available at Sephora. Similarly, DeVard, host of the "Naked Beauty" podcast, has fostered unfiltered conversations about beauty trends and self-care, emphasizing the significance of supporting Black-owned businesses. Advocacy like theirs, along with the work of organizations like The Black Beauty Club, has sparked a powerful shift—encouraging beauty lovers to support and prioritize Black-owned brands. By continuing to amplify this movement, it pushes the beauty industry toward greater inclusivity and lasting change. From April 4 to April 14, 2025, Beauty Insider members can enjoy significant discounts: Rouge members receive 20% off, VIB members get 15% off, and Insiders enjoy 10% off sitewide with the code SAVEMORE. Additionally, Sephora Collection products are 30% off. Here's a curated roundup of fan-favorite products from Black-owned brands that have been trending across social media, organized by category. Range Beauty True Intentions Hydrating Foundation This foundation is formulated to suit sensitive and acne-prone skin, offering buildable coverage with a natural finish. It features a lightweight texture and includes ingredients often chosen for their skin-supportive properties, making it a popular option for those looking for both comfort and performance. Pat McGrath Labs Mothership X Eyeshadow Palette: Moonlit Seduction This palette contains ten highly pigmented shades in a range of finishes, designed to create a variety of eye looks. It is frequently highlighted for its smooth texture, ease of blending, and strong color payoff. Fenty Beauty by Rihanna Match Stix Matte Contour Skinstick This long-wearing contour stick is designed to offer buildable coverage and smooth application, making it easier to blend without caking. Its stick format allows for precise placement, and it features undertones that are often noted for enhancing natural-looking definition. Ami Colé Skin-Enhancing Tint Sephora Ami Colé Skin-Enhancing Tint This clean, lightweight tint is formulated to suit melanin-rich skin tones, aiming to even out complexion and add a radiant glow. It provides light-to-medium coverage with a dewy finish, and is often recommended for balanced to dry skin types due to its breathable texture and hydrating formula. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder This innovative balm-to-powder formula blurs imperfections and controls oil, providing a natural, skin-like finish. Highly rated for its versatility and effectiveness, it has been praised for giving the skin a blurred, airbrushed effect without feeling heavy. LYS Beauty Triple Fix Serum Foundation Sephora LYS Beauty Triple Fix Serum Foundation This serum-based foundation provides buildable, medium coverage with a natural finish. It includes ingredients such as Ashwagandha, Hyaluronic Acid, Turmeric, and Avocado Oil, which are commonly used for their skin-nourishing benefits. It is often noted for its effectiveness in minimizing the appearance of redness, blemishes, and dark spots across a range of skin types and tones. Eadem Milk Marvel Dark Spot Serum with Niacinamide and Vitamin C Formulated to target dark spots and post-acne marks commonly experienced in skin of color, this serum combines niacinamide and vitamin C to help improve brightness and promote a more even tone. It is frequently recognized for its gentle yet effective performance. Topicals Faded Serum for Dark Spots & Discoloration This serum is designed to help diminish discoloration, post-blemish marks, scars, and dark spots, supporting a more even skin tone over time. It is commonly noted for its effectiveness across different skin types, with many users reporting improvements in acne-related marks and enhanced overall brightness. Shani Darden Skin Care Retinol Reform® Sephora Shani Darden Skin Care Retinol Reform® This retinol serum is widely recognized for its role in improving skin texture and reducing the appearance of fine lines and wrinkles. Often described as a cult favorite, it is formulated to deliver noticeable results while minimizing the risk of irritation. Users frequently report smoother, clearer, and more radiant skin with consistent use. Rose Ingleton MD FutureBright Brightening Dark Spot Vitamin C Serum Developed by dermatologist Dr. Rose Ingleton, this serum is designed to address dark spots and uneven skin tone. It aims to support a brighter, more radiant complexion and is often noted for its gentle, yet effective formulation suitable for a range of skin types. Cay Skin Isle Lip Balm SPF 30 with Sea Moss and Aloe Stem Cells This lip balm, created by supermodel Winnie Harlow, is formulated to offer sun protection while delivering hydration and nourishment to the lips. It is often recognized for its lightweight, non-sticky texture and soft, glossy finish. PATTERN by Tracee Ellis Ross Hydration Shampoo Sephora PATTERN by Tracee Ellis Ross Hydration Shampoo This shampoo is designed to gently cleanse while delivering hydration, particularly for curly and coily hair types. Formulated with ingredients like aloe vera and honey, it is frequently highlighted for its moisturizing benefits. Many users have shared that their hair feels noticeably smooth, similar to the effects of using a conditioner. BREAD BEAUTY SUPPLY Hair Oil Everyday Gloss Sephora BREAD BEAUTY SUPPLY Hair Oil Everyday Gloss This lightweight hair oil is formulated to enhance shine and nourish strands without leaving a heavy or greasy feel. Suitable for a range of hair types, it's often praised for its pleasant scent and overall effectiveness. Users frequently note its ability to tame frizz and smooth flyaways, making it a staple in many haircare routines. Sienna Naturals Hydrating H.A.P.I. Shampoo Sephora Sienna Naturals Co-founded by Issa Rae Hydrating H.A.P.I. Shampoo This shampoo is formulated to cleanse and hydrate textured hair while supporting overall scalp health. It is often highlighted for its gentle cleansing properties and ability to enhance moisture retention and curl definition. Users frequently mention improved slip and manageability after use. Briogeo's Scalp Revival™ Rosemary Pre-Wash Scalp and Hair Oil is a moisturizing treatment designed to soothe and balance a dry, itchy scalp while nourishing the hair. Formulated with a blend of natural oils and vitamins, this pre-wash treatment aims to promote a healthier scalp environment and strengthen hair strands. Melanin Hair Care Multi-Use Pure Oil Blend Sephora Melanin Hair Care Multi-Use Pure Oil Blend This lightweight, non-greasy oil blend is formulated to soften and hydrate both hair and skin. Its multi-use nature makes it a versatile addition to any routine—commonly used as a sealant, a nourishing scalp treatment, or mixed into deep conditioners for added moisture. Adowoa Beauty Baomint Moisturizing Curl Defining Gel This gel is formulated to offer a soft, flexible hold while boosting curl definition and delivering moisture. Free from harsh chemicals, it is suitable for a wide range of curl patterns and is often chosen for its ability to style without stiffness or buildup. FORVR Mood, I Am Her Eau de Parfum Sephora FORVR Mood, founded by beauty influencer Jackie Aina, includes a line of fine fragrances developed to appeal to a range of scent preferences. One of the standout offerings, I Am Her Eau de Parfum, features a blend of raspberry, pear, and red velvet cake accord, creating a sweet and feminine profile. The fragrance is positioned as bold and attention-grabbing, designed to leave a lasting impression. BROWN GIRL Jane Eau de Parfum Sephora BROWN GIRL Jane Eau de Parfum These fine fragrances are designed to inspire, blending distinctive notes for unforgettable scents. The Discovery Set offers a chance to sample a range, with standouts like 'Casablanca' praised for its warm, spicy, and comforting profile. World of Chris Collins Harlem Nights Eau de Parfum Sephora World of Chris Collins Harlem Nights Eau de Parfum This luxurious fragrance channels the spirit of Harlem's vibrant nightlife with rich notes of rum, saffron, and vanilla. Known for its bold and captivating scent, it stands out as a refined and distinctive choice. Support goes beyond skin tone—join the movement and shop Black-owned beauty to champion inclusivity, innovation and excellence in every product.

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