6 days ago
This New Approach to Haircare Could Change Your Mane For Good
Founded by Dubai-based entrepreneur Abdul Nassani, Alkemy relies on principles of spirituality to give each guest a tailor-made treatment that blends ancient rituals with biotechnology. 'For us, holistic care means looking after the whole person – mind, body, and spirit – not just delivering a hair treatment,' he explains. 'Each visit is designed as a journey, starting and ending with mindful rituals that encourage presence and relaxation. These rituals complement our expert treatments, creating a truly holistic experience that nurtures wellbeing inside and out.'
Master stylist Jad Chehade further explains the art of blending traditional knowledge with expert technique to nurture long-term hair and scalp benefits: '[In some cases], elevated cortisol levels can disrupt the hair growth cycle, leading to thinning, shedding, and reduced scalp circulation. By incorporating rituals for our guests designed to reduce stress (such as using essential oils), we can help create the ideal conditions for healthier growth and improved scalp function.' This conscious approach blurs the lines between beauty and wellness, resulting in great hair as expected, but also a calmer mind and over time, lifelong results that speak for themselves.
So what are the key factors that separate holistic haircare from the usual treatments at your neighbourhood salon? And how do they really benefit your mane? Below, experts share all.
Engaging the senses
The first rule to holistic haircare: realising that it's not just about what grows out of your head; it's about healing your body as a whole. 'The body is deeply interconnected,' Chehade agrees. 'By engaging the senses (sight, sound, scent, and touch) we can create rituals that encourage relaxation and improved circulation, both of which support hair vitality.' He counts sage, geranium, and frankincense essential oils as vital ingredients that can calm the nervous system. A great practice to adopt is to begin every selfcare routine with a spritz of an aromatic mist that soothes the soul. At Alkemy, the fragrance of choice is a hand-blended aromatherapy concoction that never fails.
Getting to the root
Often, salons treat the strands with new-age serums and tools without getting to the main cause of the issue: the scalp. One of the key factors of holistic haircare is addressing the skin on the head with deep-cleansing rituals that exfoliate, remove product buildup and boost microcirculation. Alkemy's answer to this need "leaves the scalp detoxed and balanced – creating the ideal foundation for healthy hair growth and optimal treatment absorption, Chehade says.
Looking to the past
There's a reason traditional treatments have been relied upon for centuries and generations. Taking a leaf from our great grandparents across cultures, the Japanese deep hair restoration treatment is among the key experiences to try at Alkemy. 'This treatment combines a purifying scalp scrub, a customised nourishing mask, and a restorative leave-in formula,' explains Chehade. 'The result is renewed softness, balance, and full-spectrum hair wellness.'
Touching the right points
Designed to release tension, stimulate lymphatic flow and promote circulation, curated head massages can 'not only support hair growth but also offer emotional relief and nervous system relaxation,' explains Chehade. Stimulating specific touch points can also play a big part in supporting full-spectrum hair wellness,"from root to soul".
Saying goodbye mindfully
How one ends their haircare routine is just as important as how the journey begins. Nassani's recommendation? Always say goodbye with a grounding moment. The gentle burning of palo santo helps promote a feeling of balance and restoration.
