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Happydent 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan' brings a fresh cinematic twist to its iconic storytelling
Happydent 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan' brings a fresh cinematic twist to its iconic storytelling

Hans India

time02-06-2025

  • Entertainment
  • Hans India

Happydent 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan' brings a fresh cinematic twist to its iconic storytelling

Happydent, one of India's most beloved chewing gum brands from the house of Perfetti Van Melle India, has launched a striking new ad film that takes a playful yet purposeful turn. The New Campaign 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan', rekindles the brand's legendary storytelling with a fresh, cinematic lens—celebrating the magic of a radiant smile and its power to inspire imagination, drawing viewers into a visually rich narrative world. Conceptualized by McCann Worldgroup India, the campaign is led by renowned creative leader Prasoon Joshi, who has written the lyrics for the background song and lent his unique voice to it, set to the music of Bollywood's renowned music maestro, Shantanu Moitra. The campaign is thoughtfully crafted to resonate with a new generation of consumers who value authenticity, playfulness, and purpose. At the heart of the film is a storyline revolving around a group of performers who, with the help of visual-red paint and bright smiles, highlight the improper conduct of needlessly littering their surroundings. It is an imaginative yet insightful reminder that small acts of brightness can spark larger societal change. Rooted in cultural insights and everyday behavior, the film blends relatability, warmth, and a subtle message to highlight how simple gestures can inspire collective responsibility. With rich, high-impact visuals, the campaign pays homage to Happydent's iconic legacy—including memorable classics like the Palace and Photographer ads while evolving its storytelling for today's world. Commenting on the launch, Nikhil Sharma, Managing Director, Perfetti Van Melle India, shared 'At Perfetti Van Melle India, our goal has always been to build brands that resonate culturally and emotionally while delivering business impact. Happydent perfectly embodies this vision. 'Chamka Muskaan, Jagmag Jahaan' reflects our strategic intent to stay relevant with modern consumers while staying true to the brand's core. Our enduring partnership with McCann Worldgroup continues to deliver creative excellence that is both distinctive and meaningful.' Gunjan Khetan, Marketing Director, Perfetti Van Melle India, added 'Happydent has always believed in the power of imaginative storytelling—narratives that don't just entertain, but connect. This campaign celebrates the sparkling smile as a symbol of imagination, expression and meaning. 'Chamka Muskaan, Jagmag Jahaan' isn't just a tagline—it's the spirit of the brand and the times we live in. As we engage with Gen Z and modern audiences, we're proud to create stories that reflect purpose and emotional resonance with visual brilliance.' Prasoon Joshi - Chief Creative Officer & CEO McCann Worldgroup India said: 'Writing for Happydent has always been close to my heart. But this project would not have been possible without the unwavering trust and collaborative spirit of the Perfetti team. Special acknowledgment goes to Nikhil and his belief in bold ideas. Along with Gunjan who gave us the creative freedom we needed to soar. They have kept the legacy of visionaries like Sameer Suneja who redefined Perfetti's advertising. The day I met Vinil for this project I knew he would be the right person to give life to this idea and script. He has an exceptional eye for craft and storytelling, and it shines through in every frame. A shout out to my wonderful team at McCann Utsav, Gaurav, Jeet, Abhishek and my old partner in melody, Shantanu'. The new Happydent commercial is a film that isn't just another commercial—it's a reminder of what advertising can be when it dares to dream, laugh, and feel.

Sanjay Kapoor celebrates son Jahaan Kapoor's birthday with an adorable father-son moment
Sanjay Kapoor celebrates son Jahaan Kapoor's birthday with an adorable father-son moment

Time of India

time26-05-2025

  • Entertainment
  • Time of India

Sanjay Kapoor celebrates son Jahaan Kapoor's birthday with an adorable father-son moment

(Picture Courtesy: Facebook) Actor Sanjay Kapoor gave fans a heartfelt glimpse into his family life as he celebrated his son Jahaan Kapoor's birthday. Taking to Instagram, Sanjay shared a sweet video where he is seen carefully shaving Jahaan's moustache, ensuring it's neat and done properly. A Precious bond captured on camera Jahaan, in turn, looks relaxed and playful, chuckling as his father works the trimmer, at last checking in the mirror to see the results, and then saying, 'It doesn't look so different.' Sanjay responds, 'It's gone,' and continues perfecting it while Jahaan bites his lips so his father can shave properly. Maheep Kapoor shares son Jahaan's Halloween look as Joaquin Phoenix's character in 'Joker'! Sanjay captioned the post, 'Happy birthday @jahaankapoor26, love you #preciousmoments,' highlighting the deep bond the two share. Netizens say - 'Such a cute moment' Sanjay Kapoor's post was soon flooded with wishes from fans. One comment read, 'Happy birthday Jahaan.' Another one wrote, 'How sweet is this.' Warm Wishes from Friends and Family Jahaan's birthday was not only marked by his parents' loving posts but also by warm wishes from friends and industry circles, including Chunky Panday, who wrote in the comment section, 'Happy Happy Birthday dear JK.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 2025 Top Trending local enterprise accounting software [Click Here] Esseps Learn More Undo The Kapoor family has long been part of Bollywood's star-studded inner circle, and Jahaan's upcoming debut has sparked considerable anticipation among fans. Jahaan Kapoor's rising stardom Jahaan Kapoor, the younger child of Sanjay and Maheep Kapoor, is stepping into the world of cinema, following in the footsteps of his famous family. While his sister Shanaya Kapoor is already making waves in the film industry, Jahaan is preparing for his big debut with the independent English film 90 Feet From Home. Earlier this year, the 19-year-old shared the film's teaser on his Instagram, writing, 'Teaser of '90 Feet From Home' is finally here! Witness the emotions, drama, and incredible performances that make this film so special. Trailer Coming Soon!!!' Proud parents Sanjay and Maheep Kapoor reposted the teaser on their own accounts, showering him with praise and excitement. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .

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