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Local Sweden

Meet the Aussie looking for a date by putting up posters in Stockholm

His unusual dating ad, posters put up in Stockholm's bars and cafes reading 'Could you be the warmth in my winter?', has already become a talking point in the capital. 'I came up with the idea to try something new. Find a creative way to approach a somewhat bland issue of dating, since I felt like it had become less fun and more like a chore,' Farrugia tells The Local after Stockholm newspaper Mitti covered the story. 'I wanted to do something about it and hopefully meet someone who was creative and playful and appreciated the approach and vibe I was putting out,' he adds. One of Jake Farrugia's posters put up around Stockholm. Photo: Private Dating in Sweden is one of many newcomers' top gripes, with a lot of people struggling to navigate the social rules and get behind the shell of the often reserved Swedes. 'In Sweden people are a bit more introverted and less likely to go forward to someone and have a chat and also sceptic at times if someone does. In Australia where I'm from, it's normal to have a chat and see if there is a vibe that develops,' says Farrugia. 'Not to say that Australia doesn't have its issues as well.' 'It's hard to make generalisations and it depends what sort of people you vibe with. Don't get me wrong, I love Sweden and Swedish people and there are a lot of social and warm Swedes. You just have to search a bit, but once you find them, they are gold.' So what's his success rate? Although he's had a few messages from potential dates, he jokes that so far more Swedish journalists have contacted him than women. 'I guess something resonates with people. Dating should feel fun and perhaps there can be things that can be done to solve that issue. I want to see more people happy and enjoying dating and life in general,' he says, surprised by the media attention. 'But hey, it's fun to try new things and put up little cute posters to see who it vibes with, and just the act in itself is fun – to challenge the norm and dare to do something different, which is something I get a kick from!'