10-07-2025
Man infuriates thousands of Australians with a simple three-second action online: 'That's criminal'
An Aussie TikToker has managed to enrage an entire nation over one simple tomato sauce sachet.
Jake Sheader, a content creator who brands himself as an 'Australian living as an American in Australia', has gone viral after posting a hilariously infuriating video demonstrating (incorrectly) how to use an Aussie tomato sauce packet.
The clip has racked up more than 2million views and a jaw-dropping 114,000 comments -mostly from irate Aussies.
The one-minute video showed him bumbling to open the sachet, explaining in a faux-American accent how he'd discovered Australia's iconic 'Master of Foods' sauces.
'Aussies are so cute, look at what they have,' Jake began, holding up a humble sauce packet.
'You peel it off like this…' he said, while very clearly struggling to peel the top off and eventually resorting to his teeth.
He then proudly described how to dip French fries directly into the mutilated, sliced-open sachet, declaring:
'It's the perfect amount of dipping sauce. The Aussies really have everything here!'
But to millions of Australians watching, the only thing he didn't have was a clue.
'The second you said peel it off, I went into a blind rage!' wrote one viewer.
While Jake's calm, doe-eyed delivery may have convinced some international viewers, Australians were collectively losing their minds.
The correct way to use the sauce sachet, known to virtually every local who's ever been near a servo sausage sizzle, is to fold the packet in half and squeeze the sides together, causing the sauce to burst cleanly from the middle.
Instead, Jake's deadpan tutorial sparked mass online outrage, and quite a few laughs.
'Aussies are all screaming at the screen!!' one follower commented.
'A lesson in 'How to trigger the Aussie population in less than 30 seconds.' Well played, sir!' said another.
Even the brand MasterFoods themselves chimed in to the debate, noticing his satirical tone and mimicking it in return: 'Easy squeezy there, mate! - Master of Foods, an Aussie icon.'
'I'm Australian and you ain't allowed to come back until you master that tomato sauce,' one person joked.
'That's criminal what you just did.'
Perhaps the biggest twist, Jake isn't actually American, he's Australian through and through.
Speaking exclusively to FEMAIL, Jake revealed the entire video was a piece of satire, and that he's actually 100 per cent Aussie, born and bred in regional NSW.
'I grew up in regional NSW, so I am a country bumpkin through and through!' he said.
The viral sauce video was born out of a conversation with a close friend.
'She suggested that there is no better way to outrage Australians than to take an everyday item and misuse it! It is funny to see how spot on she was!'
While some savvy viewers clicked onto the joke (his TikTok bio does clearly state that he's 'Australian Living as an American in Australia'), others were fully convinced by the accent, and outraged by the so-called 'blunder'.
Jake, who studied marketing at Macquarie University and works full-time in the industry, says his TikTok series is part social experiment, part creative outlet.
'I began as a way to mirror the absurdity I was seeing online [and] how many US social media personalities fail to see that there is an entire world outside of their country,' he explained.
'What I did not expect to see, however, was the Australian viewers banding together to defend cultural practices and colloquialisms that make our nation wholly unique.
'It is quite heartwarming to see actually!'
Only time will tell.
