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Newsweek
a day ago
- Entertainment
- Newsweek
Gen Z's Summer Isn't Just a Vibe—It's a Whole Crafted Persona
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Are you a coastal cowgirl or a tomato girl? This year women are embracing "summer personas" that influence everything from wardrobe choices to food preferences. According to a new poll of 2,000 U.S. women aged 18-42, 74 percent said they are actively channeling a specific "summer vibe" this year. The study, conducted by Talker Research and commissioned by smoothie brand Jamba, highlights a growing cultural phenomenon. Among those who embrace a summer persona, a striking 91 percent say it reflects their truest self—a sign that what started as TikTok trends are becoming genuine expressions of identity. File photos of women with some of the popular "summer personas." File photos of women with some of the popular "summer personas." zamrznutitonovi, Jacob Wackerhausen, OKrasyuk/Getty Images What Are Summer Personas? The concept of summer personas has evolved from a blend of internet micro-trends, nostalgic aesthetics, and the seasonal rhythm of content creation. While people have long dressed for the seasons or planned summer "eras." Starting in 2021-2022, influencers coined catchy titles often representing moods, aspirations and aesthetics. From the "vanilla girl" to the "clean girl" and of course "brat summer," Gen Z and millennials have been the driving force behind the curated persona. Jo Hayes, etiquette expert and social trends commentator, told Newsweek: "It's the universal human desire for identity, and personal life meaning, that drives this 'persona' phenomena." From Grandmacore to Pilates Princess The survey asked respondents, all either Gen Z or millennial, to choose their top persona from a list of popular seasonal aesthetics. The top choices were: Grandmacore Gals (22 percent) : Drawn to cozy, vintage-inspired simplicity. They favor comforting meals like barbecue, seafood boils, and iced tea. : Drawn to cozy, vintage-inspired simplicity. They favor comforting meals like barbecue, seafood boils, and iced tea. Coastal Cowgirls (20 percent) : Embrace rustic-meets-beachy style, enjoying frequent pool days, summer drinks, and themed gatherings. : Embrace rustic-meets-beachy style, enjoying frequent pool days, summer drinks, and themed gatherings. Pilates Princesses (17 percent) : Focused on wellness, they're the most likely to match outfits to their aesthetic, read books, and sip green smoothies. : Focused on wellness, they're the most likely to match outfits to their aesthetic, read books, and sip green smoothies. Tomato Girls (14 percent): Inspired by Mediterranean romance, this group is known for colorful food, frozen cocktails, and plenty of Instagram-worthy meals. Each persona also came with distinctive habits. For example, coastal cowgirls average 10 summery drinks per week, while Pilates princesses exercise four days weekly and read an average of seven books over the summer. "Every human craves a strong sense of identity. In previous generations, individuals would launch from these families into careers and vocations that further enforced these identities. For example, teachers, nurses, doctors, lawyers, and most definitely the role of husband or wife, mother or father," Hayes explained. When it comes to inspiration, TikTok leads the way, with 44 percent of women citing it as their primary source for developing their aesthetic. This digital influence is translating to offline choices. A third of respondents (33 percent) said they planned their vacations around their chosen summer identity, and more than half (59 percent) matched their outfits to the look they're curating. "Many young women do find themselves in the 20-something drift," Hayes said. "They may not yet be in 'getting married' or 'having babies' territory, so they can't take on the 'wife/mom' identity... So they seek out another 'persona' to give their life some sense of identity." But is it a good idea to choose a summer persona? Hayes explained: "A sense of identity is a good thing, and if the 'persona' is a healthy one, like doing Pilates and drinking green smoothies, as long as it doesn't turn into a 'full identity' thing, where one gets completely absorbed, with blinkers on, avoiding other life-giving activities that might align with other personas."
Business Insider
04-08-2025
- Business
- Business Insider
I'm the CEO of GoTo Foods. I start my day with memes and end it at a Steinway.
This as-told-to essay is based on a conversation with Jim Holthouser, the CEO of GoTo Foods. It has been edited for length and clarity. The majority of my career has been in the hospitality business, making sure people feel welcome, well-fed, and taken care of. There's something deeply rewarding about creating experiences — whether it's in a hotel lobby or over a cinnamon roll. GoTo Foods is the parent company of brands like Cinnabon, Jamba, Carvel, and others you've probably grabbed lunch from before. We have more than 7,000 restaurants around the world and more on the way, including a new international expansion of Moe's Casa Mexicana into India. As CEO, my job is to ensure that everything runs smoothly, focusing on our culture and growth. I see my role as serving our people — customers, franchisees, and the 700 folks working in our headquarters. The only way I can achieve it all is with a routine that keeps me focused and steady. Structure, rhythm, and a little bit of piano every night — that's how I stay grounded. Here's what a typical day looks like for me. Business Insider's Power Hours series gives readers an inside look at how powerful leaders in business structure their workday. See more stories from the series here, or reach out to editor Lauryn Haas to share your daily routine. I don't sleep past 6:30 a.m. Even on weekends, I can't seem to sleep past 6:30. I usually set an alarm, but most mornings I'm already awake before it goes off. First thing? Coffee. Black. No cream, no sugar, no calories. Then I scroll through news summaries. I like The Wall Street Journal, Kiplinger Daily, Morning Brew, the 1440 newsletter, and a few others. After that, I do something a little ridiculous but very fun: I go meme-hunting. I've got friend groups from different chapters of my life, and we send memes to each other 365 days a year. Some are political, some are just absurd. It's not about the jokes so much as it's a way to stay connected to people I care about. I work out every morning — and love my Whoop ring. I'm pretty religious about my daily workouts. Three days a week are cardio, and three are weights. I'm on the Peloton at least once a week. If I'm not listening to coach Leanne Hainsby get me through an intense session, I'm listening to 70s music. My Whoop ring is always on to measure the intensity of my workouts and stress levels. It's sometimes too much information, but I like having the data. I'm at the office by 8:30 — then I start my rounds. I don't force myself to be in the office first, but I do go every day to walk the floors of our Atlanta headquarters. I try to know people by name, and remember what they care about — whether it's their dogs, new babies, or jazz music. It's just part of showing up. I see culture as an investment. It doesn't grow passively, so I make it a point to nurture it every day. I fast until lunch, otherwise I'd eat Cinnabon every day. I've been practicing intermittent fasting for years. It's a good discipline and helps me manage my weight — especially given the line of work I'm in. When I started at this company (back when it was called Focus Brands), they warned me about something called the "Focus 15" — as in, the 15 pounds you gain in your first year. Sure enough, I gained 11. For lunch, I'm pretty predictable: grilled chicken and salad four out of five days a week. I also bring a little bag of raw veggies and a hard-boiled egg for a snack. No dips, no sauces, just straight veggies. I get teased for it all the time, but it doesn't bother me — it works. I meet weekly with my 10 direct reports — and mentor others over lunch. I've organized the company to have 10 direct reports. I meet with most of them for an hour each week. I also do regular skip-level meetings with brand heads who don't report to me directly. We'll grab a beer, lunch, have a casual chat in my office — whatever works for them. It's not about metrics; it's about getting to know each other. A lot of people here have asked me to mentor them. If someone has the guts to reach out, I'll almost always say yes. Most of the time, it's just a monthly lunch. But it's meaningful for both of us. We have a purpose statement here: We feed people potential. Whether someone stays with us for 30 years or three, I want them to walk away stronger than they came in. I plan my life in my phone's Notes app. I usually list out my entire week's worth of tasks on Friday afternoons. I know what needs to get done, what can shift, and where I've got free pockets — usually two to three hours a day — to handle the unexpected and keep stress at bay. I have about 15 lists going at any given time, and I'm always updating them with tasks I need to complete or things I need to remember. I don't use fancy project management software — just Notes on my iPhone. I'll scroll through it if I'm feeling anxious or if I haven't heard about a project in a while. It helps me stay on top of things. After the typical workday, there are more meetings. My day doesn't end until 8 or 9 at night, often because I have a lot of entertaining and after-hours meetings and activities to do. We try to stay dialed into the local political scene to develop those kinds of contacts — you never know when you're going to need them. People think CEOs are there to set strategy and pull levers from the top. But I think the job is really about serving the people around you. I mentor, check in, give recognition, and stay connected — not because it's expected, but because it matters. I play piano nearly every night. I started playing the piano when I was six, and I've never really stopped. At age 11, I was invited to study at Juilliard. I didn't do that, but playing in piano bars and nice restaurants was how I paid my way through undergrad and grad school. These days, I play for 30 minutes most evenings to decompress. When I'm focused on music, I can't think about work. I have a Steinway and record albums for a nonprofit based in Nashville called American Entertainment Works. I assign my royalties to them to help fund their cultural preservation projects. I've recorded eight albums so far — jazz, blues, classical, Gershwin — and I'm working on four more. I clear my inbox every night before bed. I'm one of those inbox-zero people. If I don't clear my email before bed, I won't sleep well. I probably get around 100 emails a day, but only 30% of them are truly important. Franchisees always get top priority. We've got over 2,000 of them, and they're the lifeblood of our company. Their messages always rise to the top. I shut things down by 8 p.m. and spend the rest of the night with my wife. Unless I'm out for work, I aim to stop working by 8 p.m. My wife and I will catch up over tea or a glass of wine — depending on the day— and maybe watch a show or the news. I aim to be asleep by 10:30 or 11 p.m. I used to function just fine on five or six hours of sleep, but I've learned to value seven.
New York Post
28-07-2025
- Entertainment
- New York Post
What ‘summer vibe' are Gen Z and Millennial women chasing this year?
From 'Coastal Cowgirl' and 'Grandmacore' to 'Tomato Girl' — nearly three-quarters of Gen Z and millennial women have a summer vibe they're chasing this year. That's according to a survey of 2,000 millennial and Gen Z women, which took a peek at how respondents want their summers to shape up thematically, and uncovered that 74% of respondents have a summer persona. Advertisement In the survey, most women with a summer persona (91%) agreed that it reflects their truest self, and many have carried this persona over into real-life decisions. A third of respondents (33%) have planned a summer vacation around their aesthetic, and more than half (59%) plan their outfits to match their summertime personality. 9 A survey of 2,000 millennial and Gen Z women took a peek at how respondents want their summers to shape up thematically, and uncovered that 74% of respondents have a summer persona. – Conducted by Talker Research and commissioned by Jamba, the survey asked Gen Z and millennial women to choose the summer persona they resonate with most and split the data according to the various personalities. Advertisement According to results, 'Grandmacore' was the most popular (22%), where respondents enjoy cozy, vintage-inspired simplicity in their lifestyle. Next in popularity was the 'Coastal Cowgirl' (20%) aesthetic. Women who identify with this aesthetic love mixing beachy vibes with western, rustic elements. 9 From 'Coastal Cowgirl' and 'Grandmacore' to 'Tomato Girl' — nearly three-quarters of Gen Z and millennial women have a summer vibe they're chasing this year. SWNS Seventeen percent of respondents lean into a 'Pilates Princess' persona and gravitate toward wellness and daily routines. Advertisement And 14% said they're 'Tomato Girls' who embrace a romantic aesthetic and all things Mediterranean-inspired. Most with a summer persona said it influences their lifestyle (75%), and one in three (34%) use it as a creative outlet for their self-expression. 9 The survey asked Gen Z and millennial women to choose the summer persona they resonate with most and split the data according to the various personalities. Roberto Vivancos – 9 According to results, 'Grandmacore' was the most popular (22%), where respondents enjoy cozy, vintage-inspired simplicity in their lifestyle. SWNS Advertisement Seeing where their creativity is sourced from, TikTok (44%) is the most popular platform women go to to get inspired when crafting their summer personas. Next on the list is Instagram (36%), followed closely by Pinterest (32%). 'We know that today's consumers are curating their summers around fun, viral personas, and we're always looking for creative ways to meet fans where they are,' said Kate Morgan, Vice President Marketing, Jamba. 'This summer we're looking to celebrate these identities with feel-good flavors.' 9 Women who identify with the 'Coastal Cowgirl' aesthetic love mixing beachy vibes with western, rustic elements. SWNS Looking at differences between women's summer personas, the survey found that women who identify with the Pilates Princess image are the most likely to plan their outfits to match their aesthetic (76%), read the most books per summer (seven, on average), and exercise the most per week (four days, on average). Coastal Cowgirls like to treat themselves to the most summery drinks per week (10, on average), have the most pool days each summer season (nine, on average,) and host the most gatherings themed around their aesthetic (54%). And Tomato Girls are the most likely to always photograph and post their food and drink pics on social media (23%). 9 The survey found that women who identify with the Pilates Princess image are the most likely to plan their outfits to match their aesthetic, read the most books per summer, and exercise the most per week. SWNS Advertisement 9 Seeing where their creativity is sourced from, TikTok is the most popular platform women go to to get inspired when crafting their summer personas. Santorines – Seeing how different personas have distinct palates, the study revealed that those who take on the Grandmacore personality feel that smooth, indulgent and comforting flavors best reflect their vibe (35%), while Tomato Girls (33%), Pilates Princesses (41%) and Coastal Cowgirls (38%) all prefer bright, juicy and fresh flavors. Tomato Girls said that bold and colorful items, like frozen cocktails and party foods, best match their personality (27%), and Pilates Princesses are the most likely to opt for clean, wellness-focused options, like green smoothies and matcha (23%). 9 14% said they're 'Tomato Girls' who embrace a romantic aesthetic and all things Mediterranean-inspired. SWNS Advertisement While Coastal Cowgirls (39%) and Grandmacore Gals (32%) like hearty meals, such as barbecue, seafood boils, and iced tea, best. GEN Z AND MILLENNIAL WOMEN'S SUMMER PERSONAS Grandmacore Gals (22%) — enjoy cozy, vintage-inspired simplicity Feel that smooth, indulgent, and comforting food flavors best reflect their vibe (35%) Like hearty meals, such as barbecue, seafood boils, and iced tea, best (32%) Coastal Cowgirls (20%) — love mixing beachy vibes with western, rustic elements Treat themselves to the most summery drinks per week (10, on average) Have the most pool days each summer season (nine, on average) Host the most gatherings themed around their aesthetic (54%) Pilates Princesses (17%) — gravitate toward wellness and daily routines 9 Some women like having the most pool days each summer season. Maridav – Most likely to plan their outfits to match their aesthetic (76%) Read the most books per summer (seven, on average) Exercise the most per week (four days, on average) Most likely to opt for clean, wellness-focused options, like green smoothies and matcha (23%) Tomato Girls (14%) — embrace a romantic aesthetic and all things Mediterranean-inspired Most likely to always photograph and post their food and drink pics on social media (23%) Prefer bright, juicy, and fresh flavors (33%) Advertisement Survey methodology: Talker Research surveyed American women (1,000 millennials and 1,000 Gen Z); the survey was commissioned by Jamba Juice and administered and conducted online by Talker Research between June 20 and June 27, 2025.
Yahoo
28-07-2025
- Entertainment
- Yahoo
JAMBA TAPS TRENDING PERSONAS FOR NEW SUMMER BUNDLES
Tomato Girls, Pilates Princesses and More Can Express Their Brightest Selves with Jamba'sLimited-Time Bundles ATLANTA, July 28, 2025 /PRNewswire/ -- This summer Jamba, one of the seven iconic brands within the GoTo Foods platform company, is tapping into a cultural truth: Gen Z and millennials aren't just planning a season — they're curating a narrative. With trending personas like "Tomato Girl" and "Pilates Princess" shaping everything from daily routines to drink orders, summer has become a highly intentional, personalized experience. To meet the moment, Jamba is blending data with storytelling — unveiling limited-time bundles inspired by the behaviors of top summer personas, identified in a new national survey. From this survey of nearly 2,000 Gen Z and Millennials, Jamba created four new limited-time summer bundles that correspond with viral personas – Tomato Girl, Pilates Princess, Coastal Cowgirl, & Grandmacore. "We know that today's consumers are curating their summers around fun, viral personas and we're always looking for creative ways to meet fans where they are," said Kate Morgan, Vice President Marketing, Jamba. "Our new limited-time summer bundles are a way to celebrate these identities with feel‑good flavors that match the experiences Gen Z and millennials are craving and help our fans express their brightest selves all season long." Limited-Time Bundles & Survey Insights:Starting Monday, July 28, the new summer limited-time bundles will be available nationwide at all Jamba locations while supplies last through August 31. Channel your inner summer persona and grab one while you can! Product details and insights from the survey below: Morning Market Bundle Crafted for the Tomato Girl, this bundle includes a Greens & Ginger Smoothie + a sourdough parmesan Savory Pretzel that makes a picture-perfect pair for the 23% of tomato girls most likely to photograph and post their food and drink pics on social media. This fresh duo blends garden-inspired flavors with a kick of citrus and ginger inspired by the 33% of tomato girls that prefer bright, juicy and fresh flavors. Sculpt & Sip BundleInspired by the Pilates Princess, this bundle includes a Berry Brown Sugar Oatmeal Bowl + Protein Berry Workout Smoothie to fuel your flow. The Sculpt & Sip Bundle features workout ready protein since Pilates princesses exercise the most per week, but they're welcome to try our green options as 23% are most likely to opt for clean, wellness-focused options, like green smoothies. Breezy Bundle Made for the Coastal Cowgirl, this bundle includes a Watermelon Bowl Smoothie Bowl + a Strawberry Watermelon Lemonade Over Ice to deliver sun-soaked flavor for the group that has the most pool days each summer and summery drinks per week. Cozy Core Bundle The majority of respondents identified with Grandmacore. 35% feel that smooth, indulgent and comforting food flavors best reflect their vibe. That's why this bundle Includes a Peach Perfection Smoothie + a Waffle, providing comfort with a twist. For more information on Jamba and the new limited-time bundles, please visit and connect with Jamba on TikTok (@jambajuice), Instagram (@jamba), X (@jambajuice), and Facebook (@jamba). About Jamba® Founded in 1990, Jamba is a leading global lifestyle brand that specializes in serving freshly blended fruit and vegetable smoothies, made-to-order bowls, fresh-squeezed juices and shots, as well as boosts and bites for those on the go. As of March 30, 2025, Jamba had over 770 locations across 34 U.S. states, along with presence in South Korea, the Philippines, Taiwan, Singapore, Australia, Guatemala and Saudi Arabia. Join Jamba rewards for special offers. For more information, visit or connect with us on Facebook, Instagram, TikTok or X. Media Contact: press@ View original content to download multimedia: SOURCE Jamba Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
San Francisco Chronicle
08-07-2025
- Business
- San Francisco Chronicle
Chicken sandwich hotspot opening first S.F. location
Gregoire, a Berkeley favorite for French-influenced chicken sandwiches and lunch, is expanding into San Francisco this year. Owner Gregoire Jacquet confirmed to the Chronicle he is opening a franchise location at 1300 Ninth Ave., a former Jamba juice shop at the intersection with Irving Street. Inside, the menu will include favorites such as Jacquet's potato puffs, salads and more. Plans are to open in November. 'I'm very excited,' Jacquet said. 'San Francisco is where I first landed, so it's near and dear to my heart.' Jacquet has been working to franchise Gregoire for roughly three years, and has plans for more locations. To help, he has leased a commissary kitchen in Emeryville to prepare all ingredients for each future outpost. The idea is to offer items that change each quarter but to reduce cooking and labor as much as possible for operators: just assemble and serve. 'It's the best way of having consistency. You don't need chefs, and it helps keep the footprint small,' he explained. Jacquet arrived in the Bay Area from his native France in 1989 with a background in fine dining. His first local job in the industry was under famed chef Jacky Robert at his restaurant Amelio's, later cooking at the San Francisco Ritz-Carlton. (He also cooked at the luxury hotel's locations in Boston and Puerto Rico before settling down in the Bay Area.) He later opened the first Gregoire alongside his wife Tara in 2003. While some were skeptical of the fine dining chef turning to a casual model, the potato puffs and sandwiches won people over. 'I remember a guy telling me it's never going to work. But we're still here after 23 years,' Jacquet said. Jacquet has expanded in the past. The couple ran a second location in Oakland from 2006 through 2017. They chose to close the location, which served as a commissary for the two restaurants, due to burnout and to spend more time with their children. 'Now that my kids are gone, my wife and I decided we need to grow again,' he said. This isn't the Gregoire brand's first foray into the city. A Gregoire food truck serving sandwiches and potato puffs is regularly stationed outside Salesforce Tower and Levi's Plaza during the midweek lunch hour, and it often makes other appearances around the Bay Area.
