Latest news with #JamesStephen
Hans India
6 days ago
- Hans India
AI-powered digital literacy platform empowers poor students
Visakhapatnam: Notwithstanding resource constraints and on a shoestring budget, a distinguished professor with an indomitable will managed to reach out to disadvantaged students in five villages of Pendurthi mandal in Visakhapatnam and, with his team, made learning fun for the digital have-nots. Thanks to his indefatigable efforts, some of the students now know pretty well how to access digital lessons, post queries, view video classes, and share best practices. Prof Meka James Stephen, Chair Professor of Dr. BR Ambedkar Chair, Andhra University, embarked upon a short-term research project that focused on 'digital education for social justice: achieving equal opportunities through Sustainable Development Goal-4 in rural India', the path ahead was not that easy as children used to shy away when the team approached them. Besides, there were resource constraints and lack of infrastructure. That, however, did not deter the 15-member-team and over 30 facilitators, led by James Stephen, from reaching out to the marginalised communities residing in five hamlets of Pendurthi – Pinagadi, Rampuram, Karakavanipalem, Gorepalli and Kotnivanipalem and encouraging the wards help browse beyond their favourite YouTube channels, reels and movies to add value to their education via a digital journey. After making repeated field visits, followed by a detailed survey, Prof James Stephen says that a comprehensive framework for a customised AI-driven digital literacy platform was initiated. 'By integrating advanced technologies such as Artificial Intelligence, Machine Learning, Natural Language Processing (NLP) and scalable cloud infrastructure, the platform delivered relevant and personalised digital learning portions to students,' the Chair Professor highlights. Multilingual support, 'gamified 'content, real-time analytics, and hybrid infrastructure that supports both online and offline access formed part of the key features of the digital literacy project. 'To access AI-driven content, mobile phones were used. Children were able to access digital lessons and go through the content whenever they wanted to,' explains Prof. James Stephen, who was recently honoured with the 'Global Research Excellence Award' at the Nexus Synergy Awards 2025, Europe in recognition of his outstanding contributions to research and social innovation. Also, as a keynote speaker at the Springer international conference 'Networking International Conference on Emerging Trends in Expert Applications and Security' held in Poland, he highlighted technological interventions for marginalised communities. The short-term research-based project in Pedurthi empowered over 250 students aged between 10 and 18 years in the five villages with digital literacy. 'Post our literacy intervention, their ability to use digital tools shot up to 97 per cent from a mere 21 per cent before. There is an apparent shift in their subject-wise understanding as most of them crossed 60 per cent in their test scores. And their comfort level in accessing digital content rose to 88 per cent from 18 per cent before,' exults Prof. James Stephen. But in order to scale up the prototype project to a real-time application, the Chair Professor says, infusion of additional funds is required. 'With the support of government funds, IoT-enabled devices and a cloud-based set-up could be designed to cater to a large section of rural students for digital literacy,' James Stephen shares with The Hans India. A multilingual NLP interface with speech-to-text and text-to-speech conversion made content accessibility much easier for students.
Business Upturn
24-06-2025
- Business
- Business Upturn
Ethereum (ETH) Whale Allocates $250K to Little Pepe (LILPEPE) Presale as Stage 3 Gains Momentum
By GlobeNewswire Published on June 25, 2025, 01:05 IST DUBAI, United Arab Emirates, June 24, 2025 (GLOBE NEWSWIRE) — On-chain activity has revealed that a major Ethereum holder has allocated approximately $250,000 into the ongoing presale of Little Pepe ($LILPEPE), a Layer 2 meme-chain currently in its third fundraising stage. This strategic purchase follows the whale's recent divestment of ETH into Shiba Inu (SHIB), further signaling renewed interest in Ethereum-native meme ecosystems. The wallet, known to hold over $17 million in ETH-based assets, moved 1,400 ETH to a centralized exchange earlier this month. Shortly after, a portion of the funds was directed into SHIB, while a separate tranche was allocated directly into Little Pepe's presale wallet, according to blockchain explorers. The transaction coincides with a strong presale performance by Little Pepe, which has already raised over $1.7 million across its funding rounds and sold more than 1.5 billion tokens. The current token price stands at $0.0012, with the next increase scheduled for the upcoming stage. The investment by a high-value ETH holder has drawn attention to the project's growing momentum ahead of its initial exchange listings. What Is Little Pepe? Little Pepe is building a dedicated Layer 2 blockchain optimized for meme coin creation, deployment, and trading. The network is designed to offer ultra-low transaction fees, EVM compatibility, bot-resistant mechanics, and an in-house launchpad called Pepe's Pump Pad . These features aim to provide a seamless and secure environment for meme-based crypto innovation. According to the project's roadmap, a testnet release is expected in Q3 2025, followed by validator onboarding and integrations with key decentralized applications. The $LILPEPE token will serve as the gas currency and governance asset of the chain. $777,000 Giveaway and Community Campaign To boost user engagement and support adoption, Little Pepe is also running a $777,000 giveaway campaign. Participants who contribute at least $100 to the presale and complete a set of simple social media tasks—such as following the project on X (formerly Twitter), joining the Telegram group, and tagging friends—will become eligible for prize pool entries. Ten winners will be awarded $77,000 worth of LILPEPE each. The campaign has been widely shared across crypto communities, helping drive awareness and attracting both retail investors and larger holders. A Strategic Shift Toward Infrastructure-Driven Meme Projects While meme coins have traditionally risen on the back of viral narratives, the emergence of Layer 2 chains like Little Pepe suggests a shift toward utility-backed meme ecosystems. With early adoption from notable Ethereum holders and continued presale growth, Little Pepe is positioning itself not just as a token, but as an infrastructure layer for meme finance. Learn More: Contact Details:James Stephen [email protected] Disclaimer : This content is provided by Little Pepe. The statements, views, and opinions expressed in this content are solely those of the content provider and do not necessarily reflect the views of this media platform or its publisher. We do not endorse, verify, or guarantee the accuracy, completeness, or reliability of any information presented. We do not guarantee any claims, statements, or promises made in this article. This content is for informational purposes only and should not be considered financial, investment, or trading in crypto and mining-related opportunities involves significant risks, including the potential loss of capital. It is possible to lose all your capital. 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Campaign ME
06-02-2025
- Business
- Campaign ME
What are the social media rules for brand success?
When's the last time you stopped to ask yourself why a brand failed? Not just in the 'Oh, their product was bad' kind of way, but really looked under the hood? I'll tell you why: brands fail when they're stuck in traditional marketing. Audiences want more—they want to see content that speaks directly to them. The days of 'set it and forget it' branding are over. It's time to adapt social media strategies or fade into irrelevance. Stop blaming the algorithm: It's on you The algorithm is a mirror; it reflects what audiences want to see. Blaming the algorithm is the easy way out. As James Stephen, better known by his online alias, MrBeast, puts it, 'stop blaming the algorithm—it's on you.' The algorithm isn't out to get you; it's built to give people what they want. If your content isn't performing, the problem isn't the platform—it's the value (or lack thereof) your content provides. The algorithm is smarter than you think. It knows when your audience is hooked and when they're scrolling past. Look at the account on Instagram. In just 50 days, they built a massive audience—300K+ followers, 27 million monthly views—by leveraging AI-driven storytelling through their virtual influencer, Avani. Instead of chasing trends, they produce hyper-relevant content that breaks down marketing moves from global brands in a way that's fun, insightful, and shareable. The result? Engagement from some of the biggest names in business – Kim Kardashian, Nas Daily, Charlotte Tilbury, AI thought leaders, Shark Tank investors and many more. Create what users want to see, not what you like. Speak the language of your audience Another truth bomb: It doesn't matter if you're a B2B company, a startup, or a corporate giant. Your content must speak the language of your audience—literally and figuratively. Even if you're targeting niche industry leaders, remember this: they're human too. That CEO you're aiming for? They're consuming content while lounging in their pyjamas after a long day. The trick is to target the macro to attract the micro. Make your content engaging, relevant, and valuable, and it will reach the right eyes—whether they belong to a teenager or a seasoned executive. Look at LinkedIn's top-performing content. It's not polished, corporate jargon—it's personal stories, insights, and real experiences that feel human. Brands that adopt this approach, like Hubspot – have built massive followings by making their content engaging, not just informative. Nobody's too busy for good content—they're just too busy for bad content. Finding what works for your brand Struggling to figure out what works for your brand? You're not alone. The biggest challenge isn't a lack of creativity—it's not knowing where to start. Here's a game-changing strategy: create a dummy social media account. Instead of endlessly scrolling through random content, curate your feed with 100 pages in your niche—brands, creators, and influencers who inspire you. This isn't copying – brand managers need to immerse themselves in the content landscape, spotting trends, and identifying what resonates. Pay attention to what catches your eye. What posts make you stop scrolling? What styles, formats, and messaging feel aligned with your brand? Use this as a launchpad to test and refine your approach. Your brand's winning formula isn't hidden—it's right in front of you. You just need to train your feed (and your mind) to see it. 'Edu-tainment' Don't just educate—entertain. But no, you don't have to dance on camera. Edu-tainment is about combining value with engagement. The first three seconds of your video are critical; they're your hook. Build an engaging storyline, provide real value, and leave your audience wanting more. And don't forget the CTA (call-to-action) to rehook them at the end. Think about Duolingo. Their social media isn't just about language learning; it's playful, humorous, and highly shareable. They've turned education into entertainment, and as a result, they've built a massive, engaged community. Viral content doesn't just inform—it connects, entertains, and inspires action. Speaking of inspiration, let's talk about Employee-Generated Content (EGC). You've heard of User-Generated Content (UGC), right? EGC is its cooler, more authentic sibling. Who understands your brand better than the people who live and breathe it every day? Let your employees tell their stories. It's raw, it's authentic, it's relatable and incredibly effective. You can't buy that kind of authenticity – it's storytelling from within. Every employee's voice adds a layer of authenticity that money can't buy. The result? Consistent engagement, stronger client relationships, and a community that feels like they're part of your journey, not just spectators. EGC dominated 2024, and trust me, it's going to slay in 2025 too. Brands like Tesla and Shopify thrive on EGC. Instead of generic corporate posts, they share behind-the-scenes insights, personal experiences, and expertise—making their content more authentic and engaging. Encourage your team to share their stories—it's the most organic way to build trust and engagement. Avoiding the two-lane traffic of mixed audiences One mistake I see brands and creators making all the time? Mixing content of two different languages on the same page. It's like trying to drive on two parallel Sheikh Zayed Roads at the same time: one for Arabic speakers and one for English speakers. These roads never intersect. Trying to cater to both audiences on one page dilutes your message and confuses the algorithm. Also, mixing English content with Arabic subtitles (or vice versa) doesn't work. Dialects and accents also play a huge role in attracting the right audience. Your audience expects precision and clarity, not a mashup. If you're targeting two different groups, give each one its own lane. Two languages? Two pages. Period. The bottom line: Connection is king Brands don't fail because of bad products. They fail because they don't evolve. Traditional marketing is too slow, too broad, and too impersonal for today's fast-moving, highly selective audience. The bottom line? Stop blaming the algorithm. Focus on your audience. Speak their language, grab their attention, and never let go. Whether you're a global corporation or a small business, the rules are the same. Content isn't king anymore—connection is. And that connection? It's on you. By Mahdi Shafiei, Founder, Trifid Media
