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Mid East Info
27-05-2025
- Business
- Mid East Info
11th Annual HR Tech MENA Summit Wraps Up on a High Note, Paving the Way for a New Era of HR Innovation - Middle East Business News and Information
Dubai, UAE – May 27, 2025: The 11th Annual HR Tech MENA Summit , held on May 20–21, 2025, in Dubai, UAE, concluded successfully with over 500 senior HR and tech leaders from across the MENA region in attendance. This prestigious event organized by QNA International, focused on the evolving intersection of human resources and technology, highlighted how AI, data analytics, and HR tech are transforming the workplace today and tomorrow. From a decade of legacy to stepping into a new era, the summit marked a defining moment in the region's HR journey—one where Tech Transformation is no longer a choice but a necessity, human connections meet intelligent systems in a powerful blend of human and tech , and every interaction becomes a digital handshake driving workforce evolution. Celebrating a decade of legacy and stepping into a new era, the summit spotlighted the region's ongoing digital transformation and commitment to employee-centric practices. With a sharp focus on innovation, AI integration, and workforce agility, the event gathered C-suite executives, decision-makers, and pioneering tech experts. Key discussions revolved around the role of AI in enhancing employee experience, streamlining decision-making, and supporting data-driven HR strategies. Over two impactful days, the summit provided a platform for knowledge-sharing, networking, and strategic collaboration. ' Our latest survey, conducted during the event, revealed that many organizations now expect over half of their HR decisions to be data-driven, and 83% rate AI highly important in HR processes ,' said Sidh NC , Director at QNA International, the event organizer. ' These insights demonstrate the region's accelerated shift toward digital-first HR strategies and a future-ready workforce .' In addition to keynote addresses and panel discussions, the summit facilitated in-depth exploration into how emerging technologies are redefining traditional HR functions. James Tarbit , Global Head of Employee Experience at Ipsos, shared his perspective: 'It's been a fascinating summit. The conversation is becoming more timely than ever. With AI adoption doubling in the past 12 months, this is truly the perfect time to be having these discussions. The summit also emphasized the importance of high-quality engagement. Anthony Keenan , Solutions Director at Qualtrics Middle East, highlighted the event's collaborative spirit: ' The networking breaks have been excellent. I was impressed by the diversity and quality of delegates. This dynamic was clearly driven by the insightful content shared during the sessions, which focused everyone on the core themes of the day.' A standout moment came from Mohammed A. Bukhary, Deputy Mayor of Human Capital for Makkah, who spoke about the event's role in regional collaboration: ' Being here with so many talented professionals and HR experts is a tremendous opportunity. Events like this enable us to share knowledge, exchange best practices, and strengthen our community. The collective experience is immense-more than a thousand years of expertise gathered in one place. ' While technology remained central to the summit, the event also emphasized human connections in a digital-first world. Ali AbuHaliqa , Executive Director of Human Capital and Deputy Chief Corporate Support Officer at Mubadala Energy, reflected: ' It was truly a pleasure to be part of the event. I enjoyed the energy in the room and the engaging discussions. ' The positive energy continued with reflections from Lisa Lyons, Partner at Mercer, who appreciated the diverse perspectives brought to the table: ' It has been fascinating to hear such a diversity of thought from panelists, keynote speakers, and delegates. The mix of participants—from leaders of large organisations to start-ups created a unique chemistry and range of viewpoints that made every conversation meaningful. ' A major feature of the summit was the live survey conducted throughout the event, which offered real-time insights into the region's evolving HR tech landscape. Survey results showed that nearly half of the respondents now expect data to drive most HR decisions, while over two-thirds (69.8%) see AI as vital in HR processes. These findings reinforced the urgency for businesses to adapt and embrace smarter, tech-enabled HR strategies. As the region's flagship gathering for HR innovation, the next edition promises deeper insights, cutting-edge trends, and even more strategic networking opportunities. With continued focus on AI, data analytics, employee experience, and organisational agility, the upcoming summit aims to help organisations future-proof their HR operations and workforce strategies. As we move from a decade of legacy into a new era of transformation, the HR Tech MENA Summit stands as the region's most prestigious and premier event, creating a powerful digital handshake between technology and human potential. 'The 11th HR Tech MENA Summit was more than just a gathering—it was a catalyst for action,' said Sidh NC, Director at QNA International. 'As we turn the page on a decade of progress, we're stepping into a future where HR is not just enhanced by technology but empowered by it. The conversations, connections, and commitments made here will echo across boardrooms and businesses, driving a more agile, intelligent, and human-centered world of work.' The successful conclusion of the 11th HR Tech MENA Summit not only underscored the MENA region's commitment to HR innovation but also laid a strong foundation for the future of work. As organisations continue to adopt new technologies and agile practices, summits like the HR Tech MENA Summit will play a crucial role in shaping the workplace of tomorrow, where the blend of human insight and technological advancement drives meaningful, lasting change.
Web Release
12-05-2025
- Business
- Web Release
Qualtrics & Ipsos Lead AI-Driven HR Innovation at HR Tech MENA Summit in Dubai
Business and Economics Technology By Editor_wr On May 12, 2025 As the MENA region accelerates its digital transformation, the HR Tech MENA Summit is bringing together top HR leaders to explore the future of work – powered by AI, trust, and strategic innovation. Qualtrics, in partnership with Ipsos, takes center stage as the Platinum Sponsor, unveiling cutting-edge AI-powered solutions designed to redefine employee experience, retention, and leadership in 2025. Qualtrics is making a powerful statement on the evolving role of technology in human resources. With AI transforming workplace dynamics, the summit serves as a vital platform for fostering visionary leadership, wellbeing, and the strategic blending of technology and human touch—the 'digital handshake.' Qualtrics' presence at the event is a clear signal of the brand's commitment to empowering organizations with data-driven tools that support long-term workforce success. Rohan Sinha, Vice President of Sales at Qualtrics Middle East, emphasized the significance of the HRTech MENA Summit, citing the reasons they attend every year, ' It serves as a fantastic platform for connecting with HR leaders, innovators, and industry experts who are shaping the future of work in the region. The summit provides great opportunities to share insights on the latest trends in HR technology, particularly around the integration of AI and data analytics, which are crucial for enhancing employee experience and driving organizational success.' Qualtrics' collaboration with Ipsos strengthens this mission. As a global leader in market and social research, Ipsos brings critical depth and context to the quantitative insights delivered by Qualtrics. Together, the partnership provides a richer picture of employee needs, behaviors, and aspirations—making it easier for companies to respond with agility and empathy. As the Platinum Sponsor of HR Tech MENA Summit, Qualtrics is not only showcasing advanced technology but also championing a vision of the future where trust, wellbeing, and strategic innovation coexist. The event will bring together senior HR leaders, decision-makers, and digital transformation experts from across the region to share best practices, discuss challenges, and explore solutions that will define the workplace of tomorrow. Qualtrics identify three key trends and challenges in the MENA region that they offer solutions for. Firstly, there is widespread curiosity and apprehension around AI adoption, particularly regarding its influence on employee trust and job security. Secondly, with attrition rates rising across industries, data-driven strategies for retention are no longer optional—they're essential. Finally, building organizational trust through transparency, authenticity, and consistent leadership has become a top priority in the face of shifting employee expectations. At the HR Tech MENA Summit, Qualtrics and Ipsos will support a keynote session delivered by James Tarbit, Global Head of Employee Experience, Ipsos titled 'The 3T's of the Workforce World: Trust, Talent & Technology.' The keynote is scheduled on Day 1 from 10:00–10:15 AM and is expected to set the tone for discussions around trust-building in a tech-first workplace. The presentation will offer insights into how employers in the MENA region can lead with empathy while leveraging analytics for better decision-making. According to Qualtrics, the 'digital handshake' is more than a metaphor—it's a mandate. As organizations integrate smart technology into HR processes, it is imperative to maintain the human element, ensuring that employees feel heard, valued, and supported. Solutions from Qualtrics enable companies to monitor employee sentiment in real time, identify at-risk segments, and take proactive steps toward cultivating a resilient, purpose-driven workplace culture. The countdown has begun, and Qualtrics, in partnership with Ipsos, invites attendees to experience the future of HR technology at the HR Tech MENA Summit in Dubai. Don't miss the chance to see how the region's top solution providers are transforming employee experience through innovation, insight, and intentional leadership. Prev Post QE2 Unveils Midweek Staycation for UAE Residents Comments are closed.
