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Topshop and Topman comeback hits the headlines with webstore return and landmark runway show
Topshop and Topman comeback hits the headlines with webstore return and landmark runway show

Fashion Network

time2 days ago

  • Entertainment
  • Fashion Network

Topshop and Topman comeback hits the headlines with webstore return and landmark runway show

Topshop and Topman have been making headlines for months as the team behind them teased their comeback plan. And at the weekend it all fell into place and was just about the best feelgood news story out there. On Friday, the long awaited standalone website went live, then on Saturday, the two brands took over London's best known landmark – Trafalgar Square – to stage a runway show with Cara Delevingne, Adwoa Aboah, Tolu Coker, and Mayor of London Sadiq Khan in attendance. Open to the public, the show featured new, unsigned talent discovered through an open casting call launched earlier this summer in collaboration with Wilhelmina Models London. And there was a live DJ set from Norman Jay and Melvo Baptiste. But the big focus was what was actually in the AW25 See Now, Buy Now collections (as well as a preview of styles set to drop later in the season). For Topshop, the retailer delivered sharp tailoring, outerwear, dresses and denim with key looks including a patchwork shearling coat, strong-shouldered 1980s tailoring, drop-waist jackets, signature patterned knitwear and fluid, voluminous skirts. The palette mixed dark charcoal and deep navy with bold hints of dark red and rich chocolate. Denim was reworked into 'clean modern silhouettes' and new washes, while also spotlighting the brand's popular Jamie and Joni jeans. Topman was all about 'modern utility', blending 'refined' formalwear with 'sharp new silhouettes and impeccably cut pieces that embodied the brand's commitment to elevated quality and contemporary design'. Think check wool coats paired with handknits and pleated, wide-leg tailored trousers, utility trousers, unique prints and embroidered jersey pieces, all grounded in denim in deep indigos, grey, and black. Topshop/Topman MD Michelle Wilson said the show was 'a love letter to London – its energy, creativity, and global influence. The return of is more than a relaunch; it's a reinvention. And this is just the beginning'. As for the new webstore, offers next day and standard delivery options, as well as a super-quick option. The runway show is on there, and the product focus in clearly on trend-led pieces, including Delevingne's new 'Cara Edit '. It looks strong enough to appeal to any Gen Z or Millennial with an eye on trends, as well the Gen X and even Boomers who loved it in its heyday. But the big question remains whether the brand(s) will ever open physical stores. We know that it will return physically via wholesale and that Wilson has rejected the idea of it returning in exactly the same form of that heyday with a big chain of physical shops. Its former flagship is now occupied by Ikea, after all. But if the comeback is a big success, who knows?

Topshop and Topman comeback hits the headlines with webstore return and landmark runway show
Topshop and Topman comeback hits the headlines with webstore return and landmark runway show

Fashion Network

time2 days ago

  • Entertainment
  • Fashion Network

Topshop and Topman comeback hits the headlines with webstore return and landmark runway show

Topshop and Topman have been making headlines for months as the team behind them teased their comeback plan. And at the weekend it all fell into place and was just about the best feelgood news story out there. On Friday, the long awaited standalone website went live, then on Saturday, the two brands took over London's best known landmark – Trafalgar Square – to stage a runway show with Cara Delevingne, Adwoa Aboah, Tolu Coker, and Mayor of London Sadiq Khan in attendance. Open to the public, the show featured new, unsigned talent discovered through an open casting call launched earlier this summer in collaboration with Wilhelmina Models London. And there was a live DJ set from Norman Jay and Melvo Baptiste. But the big focus was what was actually in the AW25 See Now, Buy Now collections (as well as a preview of styles set to drop later in the season). For Topshop, the retailer delivered sharp tailoring, outerwear, dresses and denim with key looks including a patchwork shearling coat, strong-shouldered 1980s tailoring, drop-waist jackets, signature patterned knitwear and fluid, voluminous skirts. The palette mixed dark charcoal and deep navy with bold hints of dark red and rich chocolate. Denim was reworked into 'clean modern silhouettes' and new washes, while also spotlighting the brand's popular Jamie and Joni jeans. Topman was all about 'modern utility', blending 'refined' formalwear with 'sharp new silhouettes and impeccably cut pieces that embodied the brand's commitment to elevated quality and contemporary design'. Think check wool coats paired with handknits and pleated, wide-leg tailored trousers, utility trousers, unique prints and embroidered jersey pieces, all grounded in denim in deep indigos, grey, and black. Topshop/Topman MD Michelle Wilson said the show was 'a love letter to London – its energy, creativity, and global influence. The return of is more than a relaunch; it's a reinvention. And this is just the beginning'. As for the new webstore, offers next day and standard delivery options, as well as a super-quick option. The runway show is on there, and the product focus in clearly on trend-led pieces, including Delevingne's new 'Cara Edit '. It looks strong enough to appeal to any Gen Z or Millennial with an eye on trends, as well the Gen X and even Boomers who loved it in its heyday. But the big question remains whether the brand(s) will ever open physical stores. We know that it will return physically via wholesale and that Wilson has rejected the idea of it returning in exactly the same form of that heyday with a big chain of physical shops. Its former flagship is now occupied by Ikea, after all. But if the comeback is a big success, who knows?

Topshop confirms it'll open STORES as website to launch later this year
Topshop confirms it'll open STORES as website to launch later this year

Scottish Sun

time03-06-2025

  • Business
  • Scottish Sun

Topshop confirms it'll open STORES as website to launch later this year

IN a sea of closures and retail struggle, Topshop is bucking the trend and opening stores this year. The brand aims to relaunch Topshop and Topman for its loyal millennial fans and newcomers, both online and brick-and-mortar. 2 Topshop was a high street staple, with a flagship store on Oxford Street, London Credit: Alamy In 2021, Topshop and Miss Selfridge were purchased by Asos, following the collapse of former owner Arcadia. They were sold for a combined price of £330million. But in September last year, Asos sold a 75 percent stake in Topshop and Topman for around £135million to Danish holding company Heartland. At the time of the deal, Asos planned on relaunching and by August this year. Michelle Wilson, MD at Topshop and Topman, told Drapers that the brand has something up its sleeve for August. But that's just the beginning - Topshop and Topman will return to the high street for autumn via a wholesale partner. 'We have something planned in August to bring Topshop back into real life again, with a more semi-permanent presence than the one-day pop-up,' she said. 'In the shorter term that will be something with partner support and in the longer term we will do something standalone." Wilson said she was "excited to see Topshop back in person" and said their collaboration "will surprise people". In April this year, Topshop launched a pop-up at Defected Records and shoppers went wild for it. Pull&Bear Opens New Flagship Store at Silverburn: Fashion Fans Celebrate in Glasgow! They recorded a sale every three minutes, which Topshop bosses have said is proof that there is demand for the adored store. Wilson added that they aren't trying to "recreate" the Topshop that millions knew and loved. She explained that the clothing store will be given a 2025 makeover to allow it to compete with the current climate. Wilson hinted that the shop will offer experiences, much like its industry-leading Oxford Street flagship store. The once-thriving London branch offered nail bars and piercing parlours. Topshop and Topman bosses also revealed that it is "not going after a specific age demographic." However, for the now thirty-somethings whose wardrobes were packed full of Topshop garms in the early 2000s, there's more good news. Traditional favourites like the Jamie and Joni jeans will be here to stay, as well as the new Asos-era bestsellers like the wide-leg Cinch jean. Wilson teased shoppers and said that they should expect Topshop's more casual side, as well as the formal "going out" pieces. In April, Asos CEO José Antonio Ramos Calamonte, announced the return of He said: "The first step of this comeback is This will be a standalone website, which will exclusively sell the legendary brand's clothing and is expected to launch in the second half of the year. Topshop was founded in 1964 youth-focused offshoot of the department store Peter Robinson. It became a leader in trend-driven fashion and was a staple on the high street. Topshop was known for offering affordable, yet stylish, clothing that closely mirrored runway trends. However, the retail landscape began to shift in the 2010s, with growing competition from online retailers and changing consumer habits. The Sun has approached Topshop for comment.

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