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Borneo Post
21 hours ago
- Borneo Post
China's lesser-known destinations draw more inbound tourists
Foreign tourists learn to make traditional wheaten food at a homestay in Pingyao, north China's Shanxi Province, May 15, 2025. (Photo by Qiao Yan/Xinhua) TAIYUAN (June 9): Basking in the sunshine, John Jammet and his wife sat in the courtyard of a traditional house in the historic Pingyao County of north China's Shanxi Province, with coffee in hand. Their trip seemingly offered them a glimpse into the lives of Chinese back in the day. 'Last night we traveled in the main streets and the lanterns were very beautiful,' said the man from France. 'What attracted me most were a lot of young girls and boys wearing traditional clothes. It showed that they love their culture and history.' Fascinated by the video game 'Black Myth: Wukong,' Jammet became interested in the culture behind it, and thus decided to come to China and have a look. The couple carefully planned their trip, with it including China's capital Beijing, Pingyao, the ancient capital Xi'an in northwest China and the picturesque Guangxi Zhuang Autonomous Region in south China, reflecting their quest to see 'both modern cities and traditional culture.' 'In the Western world, I think there is misunderstanding about China, because our countries are different,' he explained. 'It is important to see with our own eyes what's the truth about China. For me, China is safe and clean, people are kind and helpful.' At the mention of China, images that immediately jump into the minds of many foreign tourists are normally the Great Wall, giant pandas and the many skyscrapers in the bustling metropolis of Shanghai in east China. Thanks partly to China's eased visa policies, an increasing number of foreign tourists are now also turning their attention to lesser-known destinations to delve deeper into Chinese history and culture, just like Jammet and his wife. Zachary Iziah Smith, an American travel blogger, poses for a photo at Mogao Grottoes in Dunhuang, northwest China's Gansu Province, April 11, 2025. (Xinhua) OFF THE BEATEN TRACK As of the beginning of May, China has granted unilateral visa-free entry to people from 38 countries, and has extended its visa-free transit period to 240 hours for travelers from 54 countries. In 2024, China recorded 64.88 million border crossings by foreign nationals, an 82.9-percent increase year on year. In the first quarter of 2025, this number stood at 17.44 million, up 33.4 percent compared to the same period in 2024. During the five-day May Day holiday, the most recent vacation in China for family outings and tourism, statistics regarding air ticket bookings on Chinese travel services platform Qunar showed that in addition to the megacities of Beijing, Shanghai and Guangzhou, the lower-tier cities of Chengdu, Xiamen, Nanjing, Chongqing and south China's Haikou were also among the top-ranking destinations for non-Chinese tourists. In addition, hotel bookings made by foreign passport holders in Zhuhai, east China's Qingdao and central China's Wuhan grew by 70, 60 and 50 percent respectively. Hotels, restaurants and even hairdressers in residential areas not very close to traditional attractions in Beijing are beginning to greet foreign tourists, while small cities and counties are also seeing more inbound visitors. Kang Mobei is general manager of a shop affiliated to the Gansu Provincial Museum, which sells creative cultural products inspired by items in the museum, like a green fluffy toy based on the iconic copper galloping horse. Notably, Gansu Province in northwest China is home to many historical sites, including the Mogao Grottoes UNESCO World Heritage Site. During the May Day holiday, she found more foreign tourists in her shop, many of whom came from countries like Australia, Indonesia, Thailand and Japan. 'Some of them had already been to the museum, and a few even showed me pictures they found on social media platforms like 'rednote' when asking for products,' said Kang, who observed that some customers had fluffy toys from other creative cultural product shops dangling from their bags. With overseas customers in mind, the store installed POS machines for international bank cards and carried out language training for their staff. A foreign visitor (L) learns how to make matcha beverage at a tea industrial park in Jiangkou County, southwest China's Guizhou Province, April 14, 2025. (Xinhua/Yang Wenbin) EASIER, FASTER, BETTER KNOWN To meet this increasing demand from foreign customers for niche tourist destinations, Chen Wanni and Chen Min last year founded China Explorer Tour (CET), a tour operating company specializing in authentic food, adventure and cultural-immersion themed retreats and experiences across China. 'It was more successful than we had expected,' said Chen Wanni, admitting that she was prepared for a loss in the first year, but surprisingly they managed to break even. The referral rate of the tourist routes reached 60 percent, with many customers recommending to their friends to come back, while quite a few have come more than once. 'Tourism is not only an industry, but also a window for overseas travelers to learn about China,' she said. Chen Min informed Xinhua that more and more overseas tourists are expressing interest in China's lesser-known destinations, in addition to the traditional attractions, representing the maturity of the nation's tourism industry in recent years. Tom Peacock-Nazil from Britain last September booked a 10-day tour with CET, and visited not only Beijing and Xi'an but also southwest China's Guizhou Province, where he saw both the stunning beauty of nature and various ethnic cultures. 'I realized I had massively underestimated China,' he said. 'I think I've fallen in love with China. That's mainly because we've been off the beaten track. I'm dying to come back and I've been learning about other provinces. I've got plans already.' Sun Weili, a regional manager with the Chinese travel platform Group, noted that the surge in foreign tourists for in-depth tours in China is a result of combined efforts. 'Along with eased visa policies, they can also feel the convenience in terms of payment and traffic, as well as more diversified tours,' he said. For instance, a 16-day luxury train tour from Chengdu to Xinjiang Uygur Autonomous Region has attracted overseas visitors, which promises to take them to an in-depth journey to the northwestern region. So far tickets for all the 10 trips between May and October have been sold out, with 70 percent of the customers inbound tourists. Meanwhile, thanks to movies, video games and social media, Chinese culture is better promoted across the world, luring more curious overseas visitors to have a closer look. 'We are more open and confident,' Sun said. Zhang Jun, who is with a travel agency in Datong in Shanxi, has worked as a tour guide for 18 years. He has noted the huge development of inter-city transportation which has made self-guided tours possible. 'For instance, we used to sit in overnight trains and transfer to reach Pingyao from Beijing. But now the journey takes less than four hours.' John Jammet this time traveled in China for 15 days, which he found not enough to explore the country. 'China is big,' he said. 'I might need to spend a month here.' – Xinhua China domestic tourism traditional
Axios
04-03-2025
- Business
- Axios
Sweetgreen adds fries to the menu at restaurants nationwide
Sweetgreen is putting its spin on a fast-food staple with the nationwide launch Tuesday of Ripple Fries — its first French fry product. Why it matters: The fast-casual chain — which first gained a devoted lunch following among office workers over its salads — has been on an expansion spree since going public in 2021. The chain, headquartered in Los Angeles, has been broadening its menu and opening restaurants beyond its traditional target area in central business districts. The big picture: Sweetgreen says it's the first national brand to offer air-fried fries that are prepared without seed oils. Ripple fries are made with five simple ingredients, including avocado oil, Nicolas Jammet, Sweetgreen co-founder and chief concept officer, told Axios. The fries, which were tested in Los Angeles restaurants, come with a choice of two new housemade sauces: Garlic Aioli and Pickle Ketchup. What they're saying:"As we look at our core categories of salads, bowls and plates — and more people engaging with Sweetgreen at dinner — we really got excited about a really craveable side dish or shareable that can sit next to those things," Jammet said. "We didn't see any options in the national fast-food landscape that had fries that were a little more conscious," Jammet said, adding the company wanted to create a "product that actually made you feel good and that you could feel good about eating." "This launch is another step forward in redefining what fast food can be," Jammet said. Kelly's taste test: Sweetgreen gave Axios an early taste of the Ripple Fries and both sauces. The crispy potatoes had the perfect amount of seasoning and the freshness shined through. The pickle ketchup was my favorite sauce and the fries complimented my bowl. Flashback: The first Sweetgreen opened in 2007 on M Street in Washington, D.C. It's more than doubled its store count since the start of the pandemic, growing from 103 in early 2020 to more than 240 locations. Last May, Sweetgreen added its first red meat option Caramelized Garlic Steak to the menu. More from Axios: Starbucks spring menu coming Tuesday as 13 drinks removed Dunkin' dropping nondairy milk fee March 5 Denny's adds egg surcharge at some restaurants due to bird flu
