13-05-2025
- Business
- Business Journals
VyStar Credit Union BizSpotlight
Stockbridge, Georgia, is entering an exciting new chapter with the renaming of its premier entertainment destination to the VyStar Amphitheater at The Bridge. This partnership between VyStar Credit Union and the City of Stockbridge represents more than a naming opportunity—it's a long-term investment in the region's economic growth, cultural enrichment, and community vitality. More Than a Name—A Commitment to Community The newly named VyStar Amphitheater at The Bridge is a 3,600-seat, state-of-the-art outdoor venue that has hosted an array of acclaimed performers since opening in 2021. With its renaming, VyStar strengthens its presence in Georgia and underscores its mission to 'Do Good' by creating inclusive spaces that bring people together. 'This amphitheater represents more than just a venue; it symbolizes our dedication to being an integral part of the Stockbridge and Metro Atlanta community,' said Janean Armstrong, VyStar's SVP/Georgia Market President. 'We're proud to partner with the city to foster economic opportunity and cultural experiences for all.' Local Economic Impact and Job Creation The investment is already bearing fruit. The amphitheater is expected to attract tens of thousands of visitors each year, boosting local tourism and generating new business for nearby restaurants, shops, and hotels. The partnership also supports job creation—both through events hosted at the venue and in VyStar's growing regional footprint, including its Stockbridge branch that opened in 2023. VyStar employs a dedicated community engagement team focused on identifying local nonprofits, schools, and service providers to expand its impact across Metro Atlanta. Perks for Members and Military Families As part of its commitment to making arts and entertainment more accessible, VyStar offers exclusive benefits to its members at the amphitheater: • Pre-sale access to select concerts and events • Discounted tickets on qualifying shows • Dedicated VyStar member entrance for faster entry • Preferred seating opportunities at participating performances Additionally, VyStar honors its military roots by offering special discounts for active-duty service members, veterans, and their families, making it easier for those who serve to enjoy high-quality live entertainment. The Ribbon Cutting Celebration From food truck festivals to live music under the stars, the VyStar Amphitheater at The Bridge is quickly becoming a vibrant cultural hub. The official ribbon cutting celebration featured a live performance by Stockbridge's 'World-Renowned' Wolfpack Marching Band of Woodland High, giveaways and a Financial Fitness Quiz Show, a fun, educational activity that reflects VyStar's focus on empowering members through financial wellness. The winner received two VIP tickets to the 2025 season. A Model for Public-Private Partnership City leaders see the VyStar partnership as a blueprint for smart investment. 'VyStar's expansion into the Georgia area is a tremendous win for the City of Stockbridge,' said Stockbridge Mayor Anthony S. Ford. 'The team's commitment to community building and financial wellness aligns perfectly with our city's values. The VyStar Amphitheater at The Bridge will not only enhance our local arts scene but also stimulate economic growth by attracting visitors and residents. We are excited to welcome VyStar and look forward to the positive impact the business will have throughout our community for years to come.' VyStar's commitment extends beyond the stage. Its ongoing sponsorship of citywide initiatives from Veteran's Day events to financial education workshops in partnership with organizations like Frontline Housing, demonstrates a genuine desire to uplift the community. In 2024 alone, VyStar donated more than $7 million to over 400 nonprofits, and employees contributed more than 39,000 volunteer hours including efforts across Georgia that support financial education, housing stability, and youth mentorship programs. Looking Ahead As Stockbridge continues to grow, VyStar's investment in The Bridge sets the stage for a more connected, creative, and inclusive future. The amphitheater is more than a venue, it's a gathering place, a catalyst for opportunity, and a symbol of what's possible when purpose-driven organizations partner with purpose-driven cities. For concert updates and a full list of perks available to VyStar members and military families, visit:
