Latest news with #JapaValleyTokyo
Time Out
2 days ago
- Entertainment
- Time Out
Pharrell Williams and Nigo to open massive lifestyle hub in Tokyo inspired by Napa Valley
From mouth-watering food and rich cultural experiences to having one of the most beautiful airports in the world, Japan already has plenty of reasons to visit. And now, there's one more: Japa Valley Tokyo, a new lifestyle hub inspired by California's famed Napa Valley. Here's everything we know so far. Japa Valley Tokyo is the brainchild of creative heavyweights Pharrell Williams and Nigo, in collaboration with Japanese hospitality group Not A Hotel. If that name rings a bell, it's the same team behind the unique concept where individuals can buy a share of a luxury holiday home to co-own and use with other shareholders. Their latest venture will take over much of the former Shin-Yurakucho Building site, transforming it into a vibrant space that blends art, fashion, food, and hospitality. Drawing inspiration from the rolling, vineyard-lined hills of Napa Valley, the Tokyo version swaps out wine for something closer to home: Japanese sake. The hub will also feature artwork by Kaws, with teaser images revealing a giant Kaws Holiday figure as a centrepiece. There will be event spaces, alongside F&B and retail pop-ups too.
Time Out
04-08-2025
- Entertainment
- Time Out
Pharrell and Nigo team up to open a massive cultural complex in Tokyo
Pharrell Williams – singer, fashion designer and all-around cultural icon – is teaming up with Nigo, artistic director of Kenzo, to open a massive cultural hub in the heart of Tokyo in 2027. To be realised in collaboration with design-driven hospitality brand Not A Hotel, the upcoming Japa Valley Tokyo will take over much of the former Shin-Yurakucho Building site, transforming it into a vibrant hub for art, shopping and hospitality. Pharrell and Nigo's new venture comes as landowner Mitsubishi Estate is actively developing the area around Yurakucho Station, gearing up to unveil the new one-hectare project site as Yurakucho Park. Inspired by California's Napa Valley, the Japa Valley Tokyo project will reimagine the famous wine region through sake breweries in place of vineyards. The site will also feature artwork by American artist and designer Kaws, along with pop-up installations from a changing line-up of artists, chefs and designers, plus an event space for future projects. As you might guess from the above, we don't know all the details yet. But if the renderings are any indication, this highly anticipated space sure is set to liven up the Yurakucho neighbourhood. While Pharrell and Nigo serve as co-chief visionaries of the project, the duo have also been appointed creative advisors of Not A Hotel – a brand that already runs unique accommodation sites around Japan, including properties in Hiroshima, Hokkaido, Chiba and Miura (Kanagawa). website. We visited Okinawa's new Junglia theme park – here's what to expect
