Latest news with #JapaneseBrand
Associated Press
6 days ago
- Business
- Associated Press
Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle
MACAU - Media OutReach - 12 July 2025 - Japanese leading sportswear brand DESCENTE celebrates the grand opening of its new flagship store at Galaxy Promenade on July 11th. Located in one of Macau's most vibrant and well-trafficked shopping districts, the new flagship store reflects the area's 'Healthy Lifestyle' positioning. With a design language that blends performance functionality and future aesthetics, DESCENTE aims to offer a sophisticated, immersive experience that connects sports innovation with modern urban living for local shoppers and international travelers alike. DESCENTS Galaxy Macau Flagship Store grandly opened Inspired by Snow, Designed for the Future — DESCENTE Moves with Innovation With nearly 90 years of history, DESCENTE originated in alpine skiing and is renowned for its ergonomic construction and high-performance technical fabrics. At the heart of the brand is the philosophy of 'Design that Moves,' which represents not only physical motion but also the evolution of lifestyle through innovative design. From elite athletes to everyday city wearers, DESCENTE has consistently pushed the boundaries of sportswear with Japanese precision tailoring and functional elegance. DESCENTE Galaxy Macau Flagship Store adopts the brand's latest Store 4.0 concept — themed 'Tomorrow's World'. The space merges elements of snow culture, advanced technology, and urban living into one futuristic vision. Guided by the design pillars of 'Trajectory, Breakthrough, and Energy', the flagship store symbolizes the skier's spirit of exploration and the brand's ongoing mission to transcend limits. From the metallic façade to the directional arrow motifs and dynamic zoning, the retail environment exemplifies DESCENTE's commitment to sustainability, innovation, and seamless integration of sports lifestyle — courageously embracing the endless possibilities of the future. Reimagining Movement — Spotlight on Running & Training Innovation Designed around four active lifestyle scenarios — running, training, commuting, and outdoor — the flagship store at Galaxy Macau creates an immersive customer journey that demonstrates real-life application of DESCENTE's performance apparel. The featured collections this season include the latest Running and Training series, reflecting the brand's continual evolution of performance technology and lifestyle-forward design. Lightweight Performance — Running Collection Engineered for lightness and breathability, the Running collection features men's and women's lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent 3-layer shell and ergonomic F360 silhouette for mobility and performance. The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau's changing climate. Both styles utilize two of DESCENTE's signature technologies— the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of movement. Dynamic Control — Body Flex Training Collection The Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men's training wear provides both structure and freedom — ideal for urban workouts and daily mobility. DESCENTE's long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. Whether under extreme training conditions or for casual wear, the apparel showcases the brand's unwavering pursuit of motion performance and wearing comfort. From Summit to Street — Defining a Multifunctional Lifestyle DESCENTE Galaxy Macau Flagship Store also showcases the brand's commitment to lifestyle versatility through three core series: ALLTERRAIN, DUALIS, and GOLF. This area features the ALLTERRAIN series, designed for high-end outdoor activities, and the DUALIS series, suitable for daily commuting and light outdoor pursuits. The ALLTERRAIN series uses a minimalist design and high-performance materials for various terrains and harsh conditions, combining technology and craftsmanship to meet outdoor enthusiasts' needs with exceptional functionality and durability. The DUALIS series brings DESCENTE's craftsmanship into urban living, offering a flexible and lightweight design perfect for daily commutes and light outdoor activities, allowing modern urbanites to transition effortlessly between city and outdoor settings. The GOLF series showcases DESCENTE's innovative spirit and expertise from skiing, tailored for golf enthusiasts. Designed for comfort and functionality, these products feature ergonomic designs and high-performance fabrics, merging DESCENTE's craftsmanship with athletes' needs for precise swings and stable postures on the course. Limited-Time Personalization Experience — Mark a Moment in Sport & Style To celebrate the opening of the flagship store at Galaxy Macau, DESCENTE offers each guest a personalized canvas tote bag, hand-painted on-site by a local artist. The activation combines artistic flair and sport spirit, creating a collectible gift that blends personalization, interaction, and DESCENTE's attention to detail. Hashtag: #DESCENTE The issuer is solely responsible for the content of this announcement. About DESCENTE Founded in 1935, DESCENTE is a French word meaning 'downhill skiing.' The DESCENTE signature arrow logo – known as the 'Spirit Mark' – represents the basic skiing techniques of 'schuss,' 'traverse,' and 'sideslip.' Over its 89-year history, the brand has expanded into cycling, running, golf, cross-training, and high-performance gear. By merging functional beauty with exceptional craftsmanship, DESCENTE meets the diverse needs of athletes through innovative designs and collaborations with top professionals. Guided by the brand concept 'Design that Moves,' DESCENTE believes that only with exceptional designs backed by continuous technological innovation, it is possible to underpin sportsmanship, make breakthroughs, nurture new forms of sport, and strengthen character. And it is the spirit of those people who share our love of sport that keeps us progressing with relentless innovation. DESCENTE Galaxy Macau Flagship Store Address: G009B, G/F Promenade East, Galaxy Promenade Opening Hours: Sunday to Thursday: 10:00 – 22:00; Friday, Saturday, Public Holidays 10:00 – 00:00 Facebook: Instagram:
Zawya
6 days ago
- Business
- Zawya
Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle
MACAU - Media OutReach - 12 July 2025 - Japanese leading sportswear brand DESCENTE celebrates the grand opening of its new flagship store at Galaxy Promenade on July 11 th. Located in one of Macau's most vibrant and well-trafficked shopping districts, the new flagship store reflects the area's 'Healthy Lifestyle' positioning. With a design language that blends performance functionality and future aesthetics, DESCENTE aims to offer a sophisticated, immersive experience that connects sports innovation with modern urban living for local shoppers and international travelers alike. Inspired by Snow, Designed for the Future — DESCENTE Moves with Innovation With nearly 90 years of history, DESCENTE originated in alpine skiing and is renowned for its ergonomic construction and high-performance technical fabrics. At the heart of the brand is the philosophy of 'Design that Moves,' which represents not only physical motion but also the evolution of lifestyle through innovative design. From elite athletes to everyday city wearers, DESCENTE has consistently pushed the boundaries of sportswear with Japanese precision tailoring and functional elegance. DESCENTE Galaxy Macau Flagship Store adopts the brand's latest Store 4.0 concept — themed 'Tomorrow's World'. The space merges elements of snow culture, advanced technology, and urban living into one futuristic vision. Guided by the design pillars of 'Trajectory, Breakthrough, and Energy', the flagship store symbolizes the skier's spirit of exploration and the brand's ongoing mission to transcend limits. From the metallic façade to the directional arrow motifs and dynamic zoning, the retail environment exemplifies DESCENTE's commitment to sustainability, innovation, and seamless integration of sports lifestyle — courageously embracing the endless possibilities of the future. Reimagining Movement — Spotlight on Running & Training Innovation Designed around four active lifestyle scenarios — running, training, commuting, and outdoor — the flagship store at Galaxy Macau creates an immersive customer journey that demonstrates real-life application of DESCENTE's performance apparel. The featured collections this season include the latest Running and Training series, reflecting the brand's continual evolution of performance technology and lifestyle-forward design. Lightweight Performance — Running Collection Engineered for lightness and breathability, the Running collection features men's and women's lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent 3-layer shell and ergonomic F360 silhouette for mobility and performance. The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau's changing climate. Both styles utilize two of DESCENTE's signature technologies— the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of movement. Dynamic Control — Body Flex Training Collection The Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men's training wear provides both structure and freedom — ideal for urban workouts and daily mobility. DESCENTE's long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. Whether under extreme training conditions or for casual wear, the apparel showcases the brand's unwavering pursuit of motion performance and wearing comfort. From Summit to Street — Defining a Multifunctional Lifestyle DESCENTE Galaxy Macau Flagship Store also showcases the brand's commitment to lifestyle versatility through three core series: ALLTERRAIN, DUALIS, and GOLF. This area features the ALLTERRAIN series, designed for high-end outdoor activities, and the DUALIS series, suitable for daily commuting and light outdoor pursuits. The ALLTERRAIN series uses a minimalist design and high-performance materials for various terrains and harsh conditions, combining technology and craftsmanship to meet outdoor enthusiasts' needs with exceptional functionality and durability. The DUALIS series brings DESCENTE's craftsmanship into urban living, offering a flexible and lightweight design perfect for daily commutes and light outdoor activities, allowing modern urbanites to transition effortlessly between city and outdoor settings. The GOLF series showcases DESCENTE's innovative spirit and expertise from skiing, tailored for golf enthusiasts. Designed for comfort and functionality, these products feature ergonomic designs and high-performance fabrics, merging DESCENTE's craftsmanship with athletes' needs for precise swings and stable postures on the course. Limited-Time Personalization Experience — Mark a Moment in Sport & Style To celebrate the opening of the flagship store at Galaxy Macau, DESCENTE offers each guest a personalized canvas tote bag, hand-painted on-site by a local artist. The activation combines artistic flair and sport spirit, creating a collectible gift that blends personalization, interaction, and DESCENTE's attention to detail. Hashtag: #DESCENTE The issuer is solely responsible for the content of this announcement. About DESCENTE Founded in 1935, DESCENTE is a French word meaning 'downhill skiing.' The DESCENTE signature arrow logo – known as the 'Spirit Mark' – represents the basic skiing techniques of 'schuss,' 'traverse,' and 'sideslip.' Over its 89-year history, the brand has expanded into cycling, running, golf, cross-training, and high-performance gear. By merging functional beauty with exceptional craftsmanship, DESCENTE meets the diverse needs of athletes through innovative designs and collaborations with top professionals. Guided by the brand concept 'Design that Moves,' DESCENTE believes that only with exceptional designs backed by continuous technological innovation, it is possible to underpin sportsmanship, make breakthroughs, nurture new forms of sport, and strengthen character. And it is the spirit of those people who share our love of sport that keeps us progressing with relentless innovation. DESCENTE Galaxy Macau Flagship Store Address: G009B, G/F Promenade East, Galaxy Promenade Opening Hours: Sunday to Thursday: 10:00 – 22:00; Friday, Saturday, Public Holidays 10:00 – 00:00 Facebook: Instagram: DESCENTE
Malay Mail
6 days ago
- Business
- Malay Mail
Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle
DESCENTS Galaxy Macau Flagship Store grandly opened MACAU - Media OutReach - 12 July 2025 - Japanese leading sportswear brand DESCENTE celebrates the grand opening of its new flagship store at Galaxy Promenade on July 11. Located in one of Macau's most vibrant and well-trafficked shopping districts, the new flagship store reflects the area's 'Healthy Lifestyle' positioning. With a design language that blends performance functionality and future aesthetics, DESCENTE aims to offer a sophisticated, immersive experience that connects sports innovation with modern urban living for local shoppers and international travelers nearly 90 years of history, DESCENTE originated in alpine skiing and is renowned for its ergonomic construction and high-performance technical fabrics. At the heart of the brand is the philosophy of 'Design that Moves,' which represents not only physical motion but also the evolution of lifestyle through innovative design. From elite athletes to everyday city wearers, DESCENTE has consistently pushed the boundaries of sportswear with Japanese precision tailoring and functional Galaxy Macau Flagship Store adopts the brand's latest Store 4.0 concept — themed 'Tomorrow's World'. The space merges elements of snow culture, advanced technology, and urban living into one futuristic vision. Guided by the design pillars of 'Trajectory, Breakthrough, and Energy', the flagship store symbolizes the skier's spirit of exploration and the brand's ongoing mission to transcend limits. From the metallic façade to the directional arrow motifs and dynamic zoning, the retail environment exemplifies DESCENTE's commitment to sustainability, innovation, and seamless integration of sports lifestyle — courageously embracing the endless possibilities of the around four active lifestyle scenarios — running, training, commuting, and outdoor — the flagship store at Galaxy Macau creates an immersive customer journey that demonstrates real-life application of DESCENTE's performance apparel. The featured collections this season include the latest Running and Training series, reflecting the brand's continual evolution of performance technology and lifestyle-forward for lightness and breathability, the Running collection features men's and women's lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent 3-layer shell and ergonomic F360 silhouette for mobility and performance. The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau's changing climate. Both styles utilize two of DESCENTE's signature technologies— the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men's training wear provides both structure and freedom — ideal for urban workouts and daily mobility. DESCENTE's long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. Whether under extreme training conditions or for casual wear, the apparel showcases the brand's unwavering pursuit of motion performance and wearing Galaxy Macau Flagship Store also showcases the brand's commitment to lifestyle versatility through three core series: ALLTERRAIN, DUALIS, and GOLF. This area features the ALLTERRAIN series, designed for high-end outdoor activities, and the DUALIS series, suitable for daily commuting and light outdoor pursuits. The ALLTERRAIN series uses a minimalist design and high-performance materials for various terrains and harsh conditions, combining technology and craftsmanship to meet outdoor enthusiasts' needs with exceptional functionality and durability. The DUALIS series brings DESCENTE's craftsmanship into urban living, offering a flexible and lightweight design perfect for daily commutes and light outdoor activities, allowing modern urbanites to transition effortlessly between city and outdoor GOLF series showcases DESCENTE's innovative spirit and expertise from skiing, tailored for golf enthusiasts. Designed for comfort and functionality, these products feature ergonomic designs and high-performance fabrics, merging DESCENTE's craftsmanship with athletes' needs for precise swings and stable postures on the celebrate the opening of the flagship store at Galaxy Macau, DESCENTE offers each guest a personalized canvas tote bag, hand-painted on-site by a local artist. The activation combines artistic flair and sport spirit, creating a collectible gift that blends personalization, interaction, and DESCENTE's attention to #DESCENTE The issuer is solely responsible for the content of this announcement. About DESCENTE Founded in 1935, DESCENTE is a French word meaning 'downhill skiing.' The DESCENTE signature arrow logo – known as the 'Spirit Mark' – represents the basic skiing techniques of 'schuss,' 'traverse,' and 'sideslip.' Over its 89-year history, the brand has expanded into cycling, running, golf, cross-training, and high-performance gear. By merging functional beauty with exceptional craftsmanship, DESCENTE meets the diverse needs of athletes through innovative designs and collaborations with top professionals. Guided by the brand concept 'Design that Moves,' DESCENTE believes that only with exceptional designs backed by continuous technological innovation, it is possible to underpin sportsmanship, make breakthroughs, nurture new forms of sport, and strengthen character. And it is the spirit of those people who share our love of sport that keeps us progressing with relentless innovation. DESCENTE Galaxy Macau Flagship Store Address: G009B, G/F Promenade East, Galaxy Promenade Opening Hours: Sunday to Thursday: 10:00 – 22:00; Friday, Saturday, Public Holidays 10:00 – 00:00 Facebook: Instagram:
Yahoo
05-07-2025
- Business
- Yahoo
Onitsuka Tiger Opens Champs-Élysées Flagship as It Sets Its Sights on a Century
PARIS — Japanese shoe brand Onitsuka Tiger is stepping into its next era with confidence, following the opening of a new flagship on the Avenue des Champs-Élysées. Paris holds historical significance for the brand. It was Onitsuka Tiger's first international retail location outside of Japan following the brand's revival in 2002. Due to this history, 'Paris is really close to our heart,' Ryoji Shoda, head of Onitsuka Tiger, told WWD. More from WWD Berlin Retailer Solebox Brings Zellerfeld's 3D-Printed Shoe Experience In-Store More Than 30 Convicted for Roles in Organized Retail Theft Ring Of Course You Can Expect the Paris Ball Sofia Coppola Art-directed to Be 'Cinematic' After celebrating its 75th birthday last year with an activation titled 'Onitsuka Tiger Hotel' in the same building, the brand is now expanding its retail presence and looking toward category expansion. 'This new store on the Champs-Élysées marks the beginning of our third generation. This is going to be the first stepping stone towards our 100th anniversary. This will be an important store for us,' said Shoda, speaking through an interpreter. Located at 25 Avenue des Champs-Élysées, the new store has taken over the space of a former restaurant at the base of the historic Hôtel de la Païva building below the legendary Travellers Club. The 5,500-square-foot space features 3,800 square feet of sales floor drenched in Onitsuka Tiger's signature black and yellow palette. 'Our brand has a lot of history. History is something that is important, that is close to our heart. It also needs to be modernized,' Shoda said. '[The store is a] collaboration between Japanese modernism and history. It's a message we are sending.' The renovation was led by Milan-based architects Filippo Dini and Gianluca Cataldi, who have worked on four Onitsuka Tiger stores in Europe and one in Japan. 'We always like to have a crash between Tokyo style with European culture,' Dini said. The result is a layered space that combines preserved 19th-century architectural features, including original arches and pillars, with glossy black shelving units reminiscent of traditional Japanese lacquer boxes, as well as custom concrete crafted from Japanese mortar. 'We're trying to give an identity to each capsule of the brand with their own materials to make them live in their own world, and then live also together with the other stories,' Dini added. Each area within the store reflects a different aspect of the Onitsuka Tiger range. One room features a bookshelf-style display that highlights the 100 percent handmade 'Nippon Made' collection. To celebrate the opening, a special 'Nippon Made' edition of the classic Mexico 66 rendered in the colors of the French flag will be available. Another room dedicated to ready-to-wear is bathed in the traditional bright yellow hue of the brand's signature sneaker. The rooms will also offer heritage models, bags and accessories. Meanwhile, a former bank vault has been cleverly transformed into the store's dressing rooms. Adding to the lifestyle experience, the store includes a café serving Onitsuka Tiger's own branded coffee blend, as well as specialty drinks and snacks. If the beans prove popular, they may eventually be added to the brand's expanding product categories. Onitsuka Tiger is making its first big move into new categories with the coming launch of its fragrances. The fragrances were teased during the brand's show at Milan Fashion Week in February, and are expected to roll out at retail by early fall. Shoda sees it as part of the brand's evolution from sports shoes, to fashion and now lifestyle. He emphasized that the brand sits in a unique position between luxury and high street — a balance reinforced by a strict full-price model. 'To me, luxury means when a product holds its value…We do not do discounts or sales. For me, that's the definition [of luxury],' he said. 'And unlike fast fashion, we are brand driven. It's not about pushing product; it's about building a fanbase of people who love our brand.' Brick-and-mortar retail remains central to the company's strategy, and that like-for-like sales have been growing at a steady clip. 'We can see that the sales per store are growing,' he said. 'The revenues of our stores is really doubling.' Fragrance, Shoda believes, can continue to boost those per-square-foot numbers, and the brand is exploring additional categories. A potential hospitality concept is under consideration, following the popularity of the 'Onitsuka Tiger Hotel' activation last year. The pop-up included branded pillows, bath products and stationery, all of which are now under consideration as new categories, alongside cosmetics and sleepwear. Shoda confirmed that a return to the U.S. market is in the pipeline, though no firm date has been set. Current economic conditions and the uncertainty around President Donald Trump's tariffs are being analyzed, he said. 'It's really going to be not so far away in terms of time, but when we decide to do it, it will have to have a great impact on the market,' he said. 'We have to wait and see [when] the time will be right, when the American market stabilizes.' Globally, Onitsuka Tiger is leaning into physical retail. During the pandemic when most brands were betting on e-commerce, Shoda believed the future would be 'real, human communication,' he said. He put that at the core of his strategy and planning, and moved quickly to open new outposts in London and Milan post-pandemic. The approach has been winning. Onitsuka Tiger is now the most profitable category within parent company Asics. The most recent financial results showed sales up 58.3 percent year-over-year, with profit increasing 8.5 percent over 2023. The company currently operates 192 own-brand stores across the globe, including 48 in Japan, 83 in China, 32 in South Korea, 19 in Southeast Asia, seven in Europe and three in Australia. Many other locations operate through partnerships, though company strategy is concentrated on direct-to-consumer retail. 'As a brand we are extremely popular in Asia, and our products really sell well in Asian regions,' Shoda said. 'That's our strength compared to other luxury brands.' One of those key markets is India. With 11 stores there run through local partnerships, Onitsuka Tiger is considering opening domestic production facilities soon. 'The Indian market is known for being a bit difficult [to break into], but we take pride in the fact that we've been able to achieve great success in that market,' he said. The brand's popularity has been boosted by ambassadors such as Bollywood star Rashmika Mandanna, who was among the celebrity guests invited to the Paris flagship opening night. For dinner in the private Travellers Club, Michelin-starred chef Ryuji Teshima created a four course meal with each course paired to one of the four fragrances. Each course was accompanied by an interpretive dance inspired by the fragrances' characteristics. Onitsuka Tiger's ready-to-wear is now regularly on the Milan calendar. While Shoda declined to provide sales figures for clothing, he said its momentum is steady. The brand's only competition is itself. 'The clothing category is increasing — but shoes are growing so exponentially, it's hard for clothing to keep up.' Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos]
