12-05-2025
- Entertainment
- Daily Record
Disney fans 'love' Primark's 'comfy' £13 merch that's 'not a want but a need'
Disney fans can't wait to get their hands on the 'adorable' £13 merchandise that's gone viral
Disney fans are rushing to Primark after a shopper highlighted the retailer's "adorable" Cinderella-themed pyjamas. Priced at £13, the "cute" sleep set has wowed fans of the classic film. The design features Jaq and Gus, who movie fans will recognise as two of Cinderella's closest companions.
Primark's pyjamas went viral thanks to a TikTok video shared by blogger @maisieemousee. Her caption said: "The Cinderella girlies are screaming rn!!! £13 !?!!! Okay Primark, I'm obsessed." The video gained over 290,000 times, attracting thousands of likes and hundreds of comments, reports the Mirror.
One excited viewer commented: "OMGGGGGGGGGGGGG I LOVE THEM I NEED THEM!" while a second praised: "OHMYGOSH I NEED IT!!" and a third agreed: "OH MY GOODNESS ITS NOT A WANT ITS A NEED."
Another commenter gushed: "ARE YOU KIDDINGGG," while a different response read: "OH MY GOSHHHHHH." Maisie said: "I love them so much." Meanwhile, a social media user praised: "Oh my goodness!
"I'm so pleased Primark has got onto the Cinderella hype," and Maisie said: "Me too! She's my no.1" Someone else thought: "Yea we need the Disney princesses now I'm tired of Stitch." A different fan said: "At least it's something other than Stitch for a change!"
Elsewhere, shoppers said they'd love the PJs for special occasions. One shopper commented: "Omggg stop. I need these for my Disney trip in November." Another added: "I'm going to go find these today as my 40th birthday eve pjs. Wish me luck on finding them."
Others shared that they'd be "running" to find the PJs featuring their favourite characters. For instance, a reply read: "Oh my goodness 2 of my faves!" Similarly, a Cinderella fan said: "I'm OBSESSED with the Gus and Jaq representation rn."
Another commented: "Alright hun ….You've convinced me … off to Primark tomorrow." A different response read: "Omg I shall be running for these," and a fan praised: "NOOOOOOO MY FAVE CHARACTER." Maisie replied: "Me too!! My fave sidekicks ever. So cute."
Maisie said the pyjamas are "so comfy," praising the fit when a commenter criticised Primark's sizing. The viewer said: "I'd love these but Primark only does cropped or boxy pj tops now. I can't stand my belly exposed everytime I lift my arms up or move," and she replied: "Yeah I 100% agree!! But I do think these ones are slightly on the longer side compared to most of them and I'm 5'9!"
However, the response wasn't the only criticism shared by viewers. Someone questioned: "Why don't they do these for the kids though?" Another wrote: "Nooo why did it have to be long pj bottoms? It should be shorts."
While the pyjamas do not appear to be available on Primark's website, the retailer offers a selection of Disney sleepwear online. For example, there's a Disney's Minnie Mouse Short Pyjama Set for £17, a Disney's The Lion King Simba Pyjama Set for £9, and a Disney Toy Story Short Pyjama Set for £17. There's also a selection of Disney-themed pyjamas for children, ideal for families looking for themed PJs.