Latest news with #Jaquar
Time of India
11-07-2025
- Business
- Time of India
Wimbledon's rising viewership and steady ad rates attract marketers
Wimbledon , traditionally a refined niche, now commands significant attention in cricket-loving India. 2024 saw a profound shift: Indian consumers are actively gravitating towards premium, scheduled sports on all screens, making it a crucial platform for brands targeting affluent customers. According to BARC India data shared by JioStar , overall viewership across TV and digital platforms increased 3.5 times compared to 2023. This led to Wimbledon reaching 36.3 million viewers, which is a 176 percent increase from the previous year. Indian sports fans collectively spent 930 million minutes watching the tournament, indicating its rising popularity. Wimbledon's performance also highlights broader trends in Indian sports consumption. The FICCI EY report 2025 indicates that in 2024, 457 million viewers watched sports other than cricket on linear TV. Within this, Tennis ranked third, drawing 82 million viewers. Brands flock to Wimbledon to elevate their image and court high-net-worth audiences. It's a strategic move, often seen as cost-effective for them. Despite strong viewership, ad rates aren't skyrocketing. This situation is, in fact, generally advantageous for brands and marketers, allowing them to reach a quality audience at a relatively decent price. Media planners attributed this to the evolving and fragmented media consumption landscape, where audiences are spread across traditional TV, Connected TV (CTV), and mobile streaming platforms. A Grand Slam for brands For many brands, particularly in the premium and luxury sectors, Wimbledon offers a unique strategic fit. In 2024, JioStar (formerly Disney Star) attracted a strong lineup of partners for both TV and digital platforms, including names like Jaquar, Hyundai, Amul, ICICI Mutual Funds, Glenfiddich, Natural Diamonds Council, HSBC, Haier, Castrol, Kohler, Disney Adventure, and One Plus. The network has significantly expanded its brand presence for Wimbledon 2025. This year, 11 brands from 2024 have returned, joined by 17 new clients, showing rising interest across various industries. Advertisers include Mahindra Electric , William Grant , HPCL, Jaquar, ICICI Mutual Funds, Amul, Haier, Kohler, and Black and White. Haier, a home appliance and consumer electronics company, is a returning partner for 2025. Priyanka Sethi , head of marketing, Haier Appliances India, stated, 'Tennis, as a focused sport in India, helps us connect with a premium audience segment that matches our brand's evolving direction.' She added that Haier has been gradually shifting towards a high-end premium brand over the past three years. 'Our association with this tournament fits perfectly with our global strategy of partnering with major sporting events worldwide.' Haier is a global on-ground sponsor for all four Grand Slams and the ATP Tour. Their India strategy focuses on local efforts through Connected TV and mobile streaming for 'comprehensive, high-impact engagement in a rapidly changing media environment'. Haier is one of the digital sponsors for the tournament. While JioHotstar continues its impressive growth, with advertiser count up over 50 percent from last year, some brands are embracing a dual strategy. Jaquar, a returning sponsor this year, stands out by partnering across both TV and digital platforms, unlike Haier, which has opted for a digital-only presence. Sandeep Shukla , vice president & head marketing communications at Jaquar & Company, explained that HD linear TV still reaches a substantial audience for the brand ensuring their presence across both HD television and digital. As per JioStar, the 2024 Wimbledon edition on Star Sports Select 1 & 2 and Star Sports 2 attracted a demographic that was 57 percent from Urban India and 65 percent over 22 years of age. Shukla highlighted their consistent strategy: 'We always seek to associate with properties that align with our aspirations and positioning. For tennis in India, Wimbledon is top-tier in terms of prestige and resonance. Our Wimbledon association has been very positive. It's one of those premium properties—like the IPL or 'Koffee with Karan' with which we've maintained steady involvement. In our category, we usually launch a new brand commercial every year or every alternate year.' Cricket tournaments deliver broad reach and mass engagement for many brands. However, tennis events like Wimbledon offer a complementary, highly targeted, and premium platform, proving effective for reaching a more selective consumer segment. 'The precision of tennis audiences requires no filtering. Together, these sporting properties form a dual strategy, IPL drives volume and widespread brand presence, while tennis delivers exclusivity and affinity. This balanced approach is central to our ambition to penetrate diverse consumer strata across India's dynamic market,' mentioned Sethi. Shukla on the other hand shared that as a brand with strong communication objectives, Jaquar has been very active in our ATL (Above-The-Line) efforts. This year, they have launched three brand films. 'These films are not traditional advertisements; they are beautifully crafted stories told from the brand's perspective. The tone, narrative structure, and visual treatment have been designed to appeal to the top strata of society—our HNIs, UHNIs, and premium audiences and if I have to tell a story via an audio-visual medium, then Wimbledon is a perfect fit in terms of both the audience and the contextual experience they are in.' Measuring Impact 'We evaluate ROI by closely monitoring sales trends during the campaign period, with particular focus on premium product segments to gauge the impact of our messaging and communication efforts. Additionally, we measure the partnership's effectiveness through comprehensive reach analysis and brand impact metrics, ensuring alignment with our broader strategic goals,' shared Sethi. While Shukla shared, at Jaquar, they regularly conduct brand audits, specifically, a baseline brand study that gives us a comprehensive view of brand scores. This is a periodic, third-party research effort that they undertake every six months. Additionally, they do extensive digital tracking. 'With connected TV and digital media, we're able to monitor backlinking, impressions, reach, and search spikes on our website, all of which are measurable. We also have psychographic and demographic data from these interactions. Our internal tools allow us to assess impact in numerical terms, which we cross-reference with third-party studies. Furthermore, we conduct programme-specific research.' For example, during properties like IPL or Wimbledon, the brand engages agencies like Kantar to carry out post-event studies. These help them measure brand lift—changes in message recall, awareness, and buying intent. It's all done using a robust sample size. He also highlighted, ' feedback from our trade network—architects, designers, builders—also helps us gauge impact. So it's a combination of top-down research, bottom-up insights, and both qualitative and quantitative analysis that help us measure ROI, not just in terms of numbers, but also in brand imagery and reach.' B Sridhar , group director, Innocean Worldwide Communications, an expert in media planning and buying, highlighted that when it comes to ROI, brands are not necessarily tracking GRPs or TRPs for properties like Wimbledon. Instead, the goal is to reach a qualitatively superior audience, one with a stronger potential affinity toward premium brands. 'The KPI here is quality over quantity: audience exclusivity, brand alignment, and premium positioning take precedence over raw reach numbers,' said Sridhar. Revenue Playbook According to Sirdhar, sports like Tennis, Golf, and similar sports are typically considered niche and premium, particularly appealing to a male target audience. From an advertiser's perspective, these platforms offer high relevance—largely because they provide a space where one can reach an audience with minimal wastage. The viewers of such events are generally SEC A1+ audiences, making them a strong fit for premium or niche brands. He said, 'some brands are present on Wimbledon by intent and design. They deliberately choose to be part of such premium content. Others may appear due to package deals done with the channel, often anchored around cricket properties. In such cases, Wimbledon comes bundled as an incremental addition at a marginal cost.' Adding to the above some media buying experts shared that from the channel's perspective, this adds another brand partner. From the advertiser's perspective, it's not a mismatch, even if they are more mass-oriented. It's not detrimental to be seen on Wimbledon, and so even slightly more mass brands come on board. 'Some brands intentionally seek out Wimbledon; others land there via larger media deals,' said the expert. According to the industry sources, ad rates on Wimbledon can vary widely depending on whether the brand is part of a packaged deal or if it's a standalone sponsorship. However, the average cost is approximately INR 30,000- INR 40,000 per 10 seconds whereas for any cricket tournament whether its IPL or World Cup, the average cost is around INR 10 lakh per seconds and can go up till 40 lakhs. This figure can fluctuate depending on the scale of investment and other negotiated variables. ROI and engagement metrics. Some media planners also highlighted that when it comes to advertising rates, they've not significantly increased for Wimbledon. Television ad inflation overall is relatively muted, especially considering how fragmented media consumption has become. Audiences are now spread across platforms—TV, OTT, CTV, and others. 'For niche properties like Wimbledon, it's not always practical to increase rates, given their inherently limited but premium audience base,' said the expert. The Indian TV landscape is undergoing a significant transformation, as highlighted by the FICCI-EY Report 2025. In 2024, TV segment revenues collectively fell by 4.5 percent, marking the second consecutive year of decline following a 2 percent drop in 2023. This downturn was largely driven by a 6 percent reduction in TV advertising revenue, accompanied by a similar decrease in ad volumes and a notable 12 percent fewer brands opting for television as a primary medium. Furthermore, distribution revenue saw a 3 percent decrease due to a loss of six million pay TV subscribers, bringing the total down to 111 million. Conversely, the rise of CTV is a key trend, with active CTV sets reaching 50 million, and approximately 30 million of these connecting to the internet weekly, signaling a clear shift in audience consumption habits. 'TV is steadily losing audiences to OTT and CTV platforms, and there's an increase in cord cutters. Therefore, pricing for TV properties has to be realistic, based on what can be delivered. Even though Wimbledon isn't sold on GRPs or TRPs, the overall shift in audience behaviour restricts the possibility of significant price hikes. Fragmentation and audience migration are key reasons why ad rates for niche events like Wimbledon have remained relatively stable.'
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Business Standard
17-06-2025
- Business
- Business Standard
Salesforce, Jaquar partner to drive digital transformation and agility
CRM provider Salesforce to help Jaquar implement digital solutions like Tableau and Field Service for data agility, mobile responsiveness and intelligent operations Sharanya M Delhi Customer relationship management service provider Salesforce on Tuesday announced a partnership with bathroom and lighting solutions provider Jaquar to accelerate the latter's digital transformation efforts. As per the collaboration, Jaquar will implement a range of Salesforce's products and services, such as Consumer Goods Cloud, Partner Community Cloud, Field Service and Tableau, to boost operational efficiency. 'Digital transformation today is not just a business initiative — it is a strategic imperative that defines resilience, relevance and long-term value creation,' said Arundhati Bhattacharya, President and Chief Executive Officer of Salesforce South Asia. Jaquar, which was founded in 1960, has seven manufacturing units in India and one in South Korea. The partnership with Salesforce will help Jaquar be ready for the future by being data agile, mobile responsive and embedding intelligence in all customer interactions as well as operations, said Rajesh Mehra, Director and Promoter of Jaquar Group.
Khaleej Times
12-06-2025
- Lifestyle
- Khaleej Times
Dubai's answer to summer heat: Experience Duoflow by Jaquar
Jaquar, a global leader in bathroom and lighting solutions, introduces Duoflow, a ceiling-mounted shower system designed to transform daily routines into wellness rituals, helping Dubai residents cool down, unwind, and refresh with elegance. Duoflow: Jaquar's wellness-driven shower solution Built for today's design-conscious, health-aware consumers, Duoflow brings together indulgent comfort, contemporary style, and personalised experience - all in a sleek, flush-mounted format that fits seamlessly into modern bathrooms. Whether you're escaping the midday heat or starting your day with a revitalizing spray, Duoflow delivers two distinct water experiences designed for well-being: Rain mode: Envelops you in a cooling, full-body cascade Mist mode: Offers a gentle, spa-like vapor to relax and recharge Together, they provide a refreshing escape, ideal for hot summer days in Dubai. Chromotherapy meets minimal design With built-in RGB LED lighting, Duoflow introduces the calming power of chromotherapy, letting users personalize their shower ambiance through gentle, colored light. Controlled via a wireless remote, the lighting can energise, soothe, or set the perfect mood - morning or night. The system's minimalist design, available in round and square formats, sits flush within false ceilings, making it perfect for luxury homes, designer apartments, and hospitality spaces. A selection of six high-end finishes, from matte black to blush gold, ensures the system complements any interior. Smart engineering with subtle strength Behind its sleek surface, Duoflow is built to perform. Crafted from Premium rust-resistant stainless steel it's engineered to withstand harsh conditions, including extreme heat. With smooth switching between modes and easy maintenance through Jaquar's Advanced Rubit faceplate, this is a shower that blends form, function, and durability. Why Duoflow is the ideal choice for the UAE market Dubai bathrooms are no longer just functional zones, they are personal sanctuaries. Duoflow aligns with the region's evolving design sensibilities by offering a product that supports both aesthetic beauty and practical wellness. For homeowners, hotel developers, and interior designers seeking to deliver cooling comfort with lasting style, Duoflow stands out as a versatile, future-ready choice. "Duoflow is more than a shower, it's a cooling, calming, sensory experience. It helps people design spaces that feel refreshing, relaxing, and timeless," says a Jaquar spokesperson. Discover the perfect harmony of design and technology with Duoflow and other premium wellness solutions by Jaquar. Experience next-level bathroom luxury today. Visit the showroom: Jaquar World, SZ 21 – Units 1 and 6, Oasis Street, Sheikh Zayed Road, Al Quoz 3, Dubai, UAE.
Time of India
12-05-2025
- Business
- Time of India
The Anatomy of Better real estate: Inside the Making of K Better Homes
Sleepless nights, endless sketchbooks, passionate debates with architects, and a pursuit rooted in philosophy: this is how K Better Homes came to life. More than a real estate brand, it was a mission: to reimagine what it means to live better. Brainstorming sessions with architects and the creative team, heated discussions, countless references, umpteen drawings: everything led to one ultimate goal: defining 'K.' K Better Homes was conceived as a concept that, in the simplest sense, aimed to be better than the homes around it. The letter 'K' stemmed from the company's belief in Karma, and significant effort was made to merge this philosophy with the vision of better homes. But a belief system alone wasn't enough. It had to manifest into something tangible. Into homes. Into spaces that think, breathe, and live better than the rest. Across Pune 's prime residential markets: K Town (Kiwale), K Ville (Kiwale), K Shire (Punawale), K City (Keshavnagar), and K Pune (Bavdhan). K Better Homes has designed spaces that challenge conventions. Layouts are expansive and functional, with future-proof flexibility. Every configuration it caters to, whether a 2 BHK or a 4 BHK, the spatial planning prioritises usability over excess. Furniture fits comfortably, and natural light is invited, not incidental, thanks to its Vastu-compliant build. Each structure is engineered with high-grade concrete and earthquake-resistant RCC frameworks. The concealed wiring, gypsum-finished walls, and sand-faced plastering deliver a clean, long-lasting finish. One standout element is the use of intelligently placed UPVC windows that elevate natural light and cross-ventilation. UPVC brings in excellent insulation and soundproofing, aluminium used in the window frames adds strength and a more premium finish! Nothing is left to chance. The tiles are premium vitrified selections from top brands. Kitchens feature spacious and well-planned platforms, stainless steel sinks, and matte flooring for both safety and aesthetics. In bathrooms, you'll find Jaquar's Laguna Collection at K Shire & K Pune, with equally premium fixtures across all other projects. To add to the charm, black and white sanitary fixtures were introduced in K City and K Town even before their market launch, carefully chosen to highlight the project's premium character. There's a clarity of intent behind every specification, fitting and fixture. Nothing flamboyant, everything future-ready. Amenities That Actually Add Value Amenities at every project under K are skilfully designed to cater to the diverse recreational needs of all age groups. These amenities go beyond mere checkboxes; they're integrated into the lifestyle fabric of each community. Special attention is given to creating spaces that encourage social interaction, quiet reflection, and physical vitality. Unlike the trend of bloated amenity lists, K Better Homes focuses on meaningful spaces: Swimming Pools for both adults and kids: with an architectural variety in terms of design, dimension and aesthetic across all of K's projects. They are built with an intent to refresh and rejuvenate while breaking architectural norms!State-of-the-Art Gyms and Yoga Spaces that go beyond the designed as community hubsChildren's Play Areas, Senior Citizen Zones, Jogging Tracks, and Co-Working Pods are thoughtfully distributed across the premises – that focus on holistic well-being across all ages and meet the requirements of each. Every amenity is scaled generously. Every experience is layered thoughtfully. For them, being better isn't just a tagline; it's a measurable, liveable, tangible difference that Tayal Corp brings to real estate in Pune. To know more about the projects, visit , K City- P52100026909 | P52100031361 | P52100052901 K Town- P52100028608 | P52100032956 | P52100049129 | P52100053741 K Pune- P52100047630 | P52100077301 K Shire- P52100046102 | P52100050966 | P52100078900 K Ville- P52100020646 | P52100026606 | P52100031164 | P52100049230 To see more of their work and stunning developments, visit (Brand Connect Initiative)
Hindustan Times
02-05-2025
- Business
- Hindustan Times
Trinity partners with Jaquar Group for Sky Palazzo Residences
Trinity has officially announced a strategic partnership with Jaquar Group, a globally renowned brand in premium bathroom solutions. The signing of this Memorandum of Understanding (MOU) marks the beginning of a collaboration that will introduce Jaquar's elite Artize Line to Sky Palazzo Residences, as well as future Trinity developments, further setting new benchmarks in luxury living. Jaquar's Artize co-branded with Trinity will play a pivotal role in elevating Trinity's developments to new heights of opulence and design excellence. 'We foresee an exciting and transformative journey with Jaquar Group as we integrate their exceptional craftsmanship into Sky Palazzo Residences and our upcoming projects. This partnership embodies our vision of redefining luxury living through a seamless fusion of functionality, aesthetics, and innovation. With Jaquar's unparalleled expertise, we are committed to delivering an extraordinary lifestyle experience to our residents. This collaboration further cements Trinity's position as a pioneer in luxury real estate,' stated Adil Altaf, Managing Director, Trinity. Sky Palazzo Residences, India's first man-made beach residences, seamlessly blends Amalfi-style coastal elegance with contemporary architectural brilliance. Trinity's unwavering vision to create an exceptional lifestyle experience is reinforced by this collaboration, ensuring that every detail embodies the essence of sophistication and comfort. With Jaquar's cutting-edge designs, residents will enjoy an unmatched blend of functionality, aesthetic refinement, and luxurious indulgence. This partnership will not only enhance Sky Palazzo Residences appeal but also set new industry standards for Trinity's future projects, positioning them as iconic landmarks in modern residential developments. 'We are delighted to partner with Trinity for the Sky Palazzo Residences project. Jaquar is synonymous with quality, design, and innovation, and we believe our premium range will seamlessly complement the sophisticated aesthetics of Sky Palazzo Residences. This collaboration is a testament to our shared vision of delivering the finest luxury living experiences,' said Mr. Rajesh Mehra, Promoter & Director, Jaquar Group. Design lies at the heart of every decision we make at Trinity,' said Avinash Nagpal, Sr. Vice President – Projects, Trinity. 'We believe that true luxury is not just about materials or finishes, but about thoughtful detailing and timeless aesthetics. Our partnership with Jaquar is the result of an extensive and deliberate selection process, and we are proud to co-create a bespoke, co-branded Artize line exclusively for Trinity developments. This ensures our projects, starting with Sky Palazzo Residences, deliver not only best-in-class functionality but also an unmistakable design signature that reflects our commitment to craftsmanship and elevated living. Jaquar is a leading bathroom and lighting solutions brand, with a presence spanning over 55 countries, including Europe, the Middle East, Asia-Pacific, and Africa. The company has reported a turnover exceeding Rs. 7,500 crores for the fiscal year 2024-25, solidifying its leadership in India's premium bath segment in both value and consumer trust. Jaquar's world-class manufacturing is driven by seven state-of-the-art facilities in India and one in South Korea, all equipped with cutting-edge technology and automation. These LEED Platinum-certified plants uphold the highest standards of sustainable production and precision engineering, ensuring superior quality and durability. Recognized by Nielsen as India's most trusted bathroom brand, Jaquar continues to set industry benchmarks with its commitment to innovation, craftsmanship, and customer satisfaction. Setting New Standards in Luxury, Innovation, and Sustainability The Trinity-Jaquar partnership is more than just a collaboration—it is a commitment to redefining luxury living through precision, innovation, and sustainability. With an unwavering focus on quality and customer-centric design, this MoU will elevate the standards of premium residential spaces. Together, Trinity and Jaquar aim to establish a legacy of architectural brilliance and refined living, setting new global benchmarks for reliability, durability, and opulence. Along with enhancing Sky Palazzo Residences, this alliance will shape the future of luxury real estate development in India, ensuring that Trinity's projects continue to be synonymous with elegance, sophistication, and world-class living.
