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Snowflake, Acxiom Partner to Deliver AI-Powered Marketing
Snowflake and Acxiom are building a secure, AI-powered marketing infrastructure to help brands modernise data practices, eliminate silos, and unlock real-time personalisation at scale. Snowflake, the AI Data Cloud company, and Acxiom, the connected data and technology foundation of Interpublic Group of Companies, Inc., have announced a strategic initiative to develop an AI-powered marketing data infrastructure aimed at helping brands use AI more effectively. As part of the collaboration, IPG will integrate its data, identity, and collaboration tools directly into brand environments within Snowflake. With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernise outdated data practices by delivering a secure and transparent AI-powered marketing foundation built natively in the cloud. As part of this transformation, Acxiom will also modernise its products, solutions, and client environments with Snowflake, enabling brands to maximise the power of their first-party data in the cloud. By bringing IPG's advanced technologies—including Acxiom's comprehensive suite of data and identity solutions and IPG's collaborative Interact platform—directly into their Snowflake environments, brands gain unprecedented visibility and control over their data flow across applications, agencies, and platforms. With Snowflake's built-in privacy and security features, this direct integration eliminates the need to move first-party data. It empowers brands with real-time insights, precise audience segmentation, and improved personalisation, while also modernising their data and technology stacks with composable architectures and AI. ALSO READ: Snowflake Integrates Microsoft Azure OpenAI 'IPG and Acxiom are redefining how brands leverage data and AI by building on Snowflake's secure, unified platform,' said Denise Persson, Chief Marketing Officer, Snowflake. 'Our AI Data Cloud provides the robust foundation necessary to bring IPG's innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients.' Jarrod Martin, Global CEO of Acxiom, said, 'Every marketer and business leader wants speed, flexibility, and meaningful results from their data and martech investments. By partnering with Snowflake, we're eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalisation.' New Features Introduced: Privacy-First Data Access: Interact, IPG's integrated platform for brand marketing, will be made available directly within marketers' Snowflake environments through the Snowflake Native App Framework. It will integrate with Acxiom's privacy-focused tools, including data clean rooms, predictive audiences, and Acxiom Real ID for identity resolution. AI-Powered Marketing Transformation: Brands can automatically optimise campaigns, predict performance, and generate personalised content by leveraging Interact's AI features, powered by Snowflake Cortex, unlocking a new level of AI-driven marketing transformation. Full Ecosystem Transparency: Interact will operate directly within the client's Snowflake environment, securely powered by Real ID, reversing the traditional agency-client data model. This shifts away from traditional 'black box' agency models, providing more visibility into data usage and performance metrics while maintaining data control. Secure Data Collaboration: IPG and Acxiom will continue to prioritise privacy-forward practices, leveraging Snowflake's collaboration capabilities and trusted partners like Mediaocean Prisma and The Trade Desk. Acxiom's integration of Real ID into Snowflake Data Clean Rooms further reflects their commitment to zero-copy data sharing, facilitating seamless collaboration on audience insights, ad verification, incremental ROI measurement, and omnichannel marketing. Joint Solutions Hub: Snowflake, IPG, and Acxiom will set up a joint hub to explore new AI and omnichannel marketing tools. The teams will work with Snowflake Cortex, Interact, and other platform features, while also gaining early access to updates from Snowflake's partner ecosystem. This is aimed at helping teams stay current and test new solutions before wider release. Building on these integrations and Acxiom's involvement in the Snowflake Partner Network (SPN), IPG is extending its focus on delivering data-driven marketing solutions using Snowflake's infrastructure. The partnership gives IPG early access to Snowflake's upcoming features, supporting the ongoing development of its technical capabilities on the platform. ALSO READ: Acxiom Launches Data Clean Room Powered by Snowflake The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. 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VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
a day ago
- Business
- Yahoo
Snowflake and Acxiom collaborate for AI-driven marketing
Snowflake and Acxiom, part of Interpublic Group of Companies, (IPG), have forged a partnership to create an AI-powered marketing data infrastructure to change how brands use AI in marketing. Under the collaboration, IPG will bring its data, identity, and collaboration tools into brands' Snowflake environments. Operating in more than 100 countries, IPG will provide these tools globally, updating data practices with a secure, cloud-based AI marketing framework. Furthermore, Acxiom will update its products, solutions, and client environments using Snowflake. This will allow brands to use their first-party data more effectively in the cloud for marketing purposes. The partnership integrates IPG's technologies, including Acxiom's data and identity tools and IPG's Interact platform, into Snowflake environments. This provides brands with better oversight and management of data across applications, agencies, and platforms. Snowflake's privacy and security features remove the need to transfer first-party data. Brands can access real-time insights, detailed audience segmentation, and enhanced personalisation while updating their data and technology systems with flexible architectures and AI. Additionally, they plan to establish a joint solutions hub to foster innovation in AI and omnichannel marketing, enhancing team skills and providing advanced access to new data and applications. Acxiom Global CEO Jarrod Martin said: 'By partnering with Snowflake, we're eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalisation.' This collaboration is already delivering results across various sectors. For instance, IPG Mediabrands is helping a global toy manufacturer optimise ad spend through real-time consumer insights powered by Snowflake. KINESSO is using Snowflake for a leading commerce company to analyse ad spend across markets, leading to improved investment decisions. Additionally, Acxiom is assisting financial institutions in modernising their marketing technology stacks while establishing ethical data governance. Snowflake chief marketing officer Denise Persson said: 'Our AI Data Cloud provides the robust foundation necessary to bring IPG's innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients.' Recently, Snowflake announced plans to acquire Crunchy Data, a developer of cloud-based database software. "Snowflake and Acxiom collaborate for AI-driven marketing" was originally created and published by Verdict, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Yahoo
2 days ago
- Business
- Yahoo
Can Acxiom and Snowflake break the data black box where others failed?
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Snowflake and Acxiom have announced plans to build and deploy a marketing function powered by artificial intelligence (AI) and built natively in the cloud, per details shared with Marketing Dive. The pair hope to break the 'black box' model that underlies most agency-brand relationships by enabling Acxiom parent Interpublic Group of Companies (IPG) to bring its proprietary data, identity and collaboration tools directly into brands' Snowflake environments. The collaborative offering will eliminate the need to move first-party data — a risky endeavor on the privacy and competitive fronts — and gives brands more transparency into and control over their data and marketing operations. It represents the next step in a long-standing partnership between IPG's data arm and the data cloud company, which is used by more than 11,000 clients globally to build, use and share data. At a high level, Snowflake and Acxiom want to meet brands' expansive data needs and address challenges around enabling security and compliance, real-time insights, precise audience segmentation, improved personalization and — increasingly — a foundation for AI experiments and activations. 'First-party data is becoming more and more important because of different changes in the digital ecosystem, and the consequences of things going wrong with that data are more important than ever, as well,' said Jarrod Martin, CEO at both Acxiom and Kinesso. The collaboration also looks to act as a corrective for how tech platforms like Google and Meta use marketers' first-party data without insights into how their walled gardens work. 'If you're Nike, you want to be Nike. You don't want to be Facebook Nike, TikTok Nike, et cetera, and have a different brand identity, reach and frequency strategy — whatever it might be — in each of those platforms,' Martin explained. 'By bringing control closer to the client, that enables them to create that consistency and connectivity on their own behalf.' At the heart of the latest collaboration is an integration of IPG's Interact platform directly within marketers' Snowflake environments via the Snowflake Native App Framework. Interact, launched last year, is a marketing engine powered by Acxiom that serves as a framework for data flow across the entire campaign lifecycle. The integration allows for marketers to use tools like Snowflake's collaborative data clean rooms without transferring sensitive data. Interact includes AI features, powered by Snowflake Cortex, that help brands optimize campaigns, predict performance and generate personalized content — three key parts of many marketers' AI-focused transformation efforts that have traditionally been hampered by data silos. 'Acxiom-Kinesso is going to bring a lot of these AI applications directly to marketers, and they can use it on their own data — that's what's so powerful — and not only their own data, the right combination of external data sources that you need, as well,' said Snowflake CMO Denise Persson. The partners will also create a joint incubation hub to develop new solutions that combine their shared resources, helping upskill teams at IPG and Acxiom and in turn giving clients advanced access to new data, applications and AI solutions. Already, the partnership is yielding results. IPG Mediabrands is working with a global toy manufacturer to adopt an always-on investment strategy; Kinesso is analyzing tens of millions of dollars in ad spend to power a proprietary media mix model; and Acxiom is helping major financial institutions modernize their martech stacks. 'We have so many joint customers already. This is going to be easy for them to implement,' Persson said. 'This is not a one-year journey here, this is a journey of a couple of months to get going.' Google's April decision to keep third-party cookies — despite years of industry work in support of a cookieless future — changed the impetus but not the outlook on the need for privacy-safe identity resolution. Acxiom's RealID, launched in October 2023, is key to the IPG-Snowflake collaboration and remains one of the company's 'big bets,' Martin explained. 'We can extend the reach of a media platform by creating a better identity solution than what they have today. It allows a media partner to get better reach and command CPM premiums… just through the leveraging of an identity solution like RealID,' the executive explained. RealID bolsters the new collaboration's transparency efforts and is part of Snowflake's data clean room offering, allowing marketers to access identity resolution out of the box without a months-long process that would traditionally take months to set up. RealID is also essential for large enterprise marketers who need to manage campaigns across their organizations. 'Being able to create sequential messaging across the enterprise is super important,' Martin said. 'Those things might sound trivial, but they create massive cumulative gains when you're able to recognize the same person across all of your touch points.' RealID is also helping IPG win large integrated business accounts. While Martin would not name specifics, IPG Mediabrands this week won Paramount's media account for U.S. streaming, Paramount+ and Pluto TV, as well as CBS, BET, VH1 and Comedy Central from Horizon Media as part of a larger shakeup, Deadline reported. Being able to knit together customers across different platforms within a broader organization allows for better monetization of inventory. 'I've got someone who looks like they're a low-value customer, but then when I connect it to another data asset, I can see actually they are high-value customers,' Martin explained, as way of an example. 'I now can command a better price premium for that record, knowing that it's actually a high-value customer based on data that we know over here.'
Techday NZ
2 days ago
- Business
- Techday NZ
Snowflake, Acxiom launch AI platform for marketing data
Snowflake and Acxiom have announced a global strategic partnership to deliver an AI-powered marketing data infrastructure designed to provide brands with secure, transparent, and cloud-native access to marketing data and tools. The initiative aims to shift brands away from traditional "black box" agency models by enabling direct access to proprietary data, identity, and collaboration tools within their own Snowflake environments. This new foundation leverages Snowflake's AI Data Cloud to allow clients of Interpublic Group (IPG) to utilise privacy-by-design technologies, zero-copy data sharing, and advanced AI features at scale. Strategic goals According to the companies, the collaboration will bring IPG's advanced data and identity solutions, including Acxiom's Real ID and predictive audience tools, directly into brands' cloud environments. With operations in over 100 countries, IPG will provide these capabilities to brands globally, focusing on modernising data practices and enabling real-time personalisation and campaign optimisation. "IPG and Acxiom are redefining how brands leverage data and AI by building on Snowflake's secure, unified platform. Our AI Data Cloud provides the robust foundation necessary to bring IPG's innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients," Snowflake's Chief Marketing Officer, Denise Persson, said. The infrastructure will enable brands to activate and manage first-party data, achieve improved audience segmentation, and gain increased control over their data flows. By eliminating the need to transfer sensitive data between platforms, the solution aims to enhance security and privacy while continuing to support cross-channel marketing activity. Technology and privacy features Within this ecosystem, IPG's Interact platform will be available in marketers' Snowflake environments via the Native App Framework. Brands will have access to privacy-focused tools such as collaborative data clean rooms and cross-channel identity recognition. These features are designed to secure sensitive data and facilitate collaboration without compromising privacy. "Every marketer and business leader wants speed, flexibility, and meaningful results from their data and martech investments. By partnering with Snowflake, we're eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalization," said Jarrod Martin, Global CEO of Acxiom. Brands are expected to benefit from AI-powered campaign optimisation, predictive performance analytics, and real-time content personalisation through Interact, which is now directly powered by Snowflake Cortex. IPG and Acxiom are continuing to prioritise privacy and secure data collaboration, building on previous partnerships and integration with industry platforms such as Mediaocean Prisma and The Trade Desk. Acxiom's Real ID will be integrated into Snowflake Data Clean Rooms, supporting zero-copy data sharing and enabling collaborative activities such as audience insights, ad verification, and omnichannel marketing measurement. Snowflake, IPG, and Acxiom also plan to establish a joint "solutions hub" to develop new AI and marketing tools, and provide early access to emerging Snowflake technologies and partner ecosystems. Impact on client operations The partnership is already contributing to client success in several sectors, according to both companies. IPG Mediabrands is supporting a global toy manufacturer in adopting a real-time advertising investment strategy, powered by Snowflake-based data insights. KINESSO is utilising Snowflake to provide a commerce company with comprehensive global channel analysis to inform advertising investment decisions. In the finance sector, Acxiom is helping institutions integrate cloud infrastructure with Snowflake to establish data governance and privacy-centric marketing operations. By expanding Acxiom's role within the Snowflake Partner Network, IPG aims to maintain an ongoing commitment to data-driven marketing and secure early access to the platform's developments. The companies say this will support continued improvements for clients in technical capabilities, data management, and AI adoption. The collaboration aims to provide brands with direct control, transparency, and efficiency in marketing data use, while maintaining privacy and regulatory compliance standards in line with industry developments.
Business Wire
3 days ago
- Business
- Business Wire
Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies
No-Headquarters/BOZEMAN, Mont. & NEW YORK--(BUSINESS WIRE)-- Snowflake (NYSE: SNOW), the AI Data Cloud company, and Acxiom ® , the connected data and technology foundation of Interpublic Group of Companies, Inc. (NYSE: IPG), today announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration tools directly into brands' Snowflake environments. With operations in over 100 countries, IPG will make these capabilities available to brands at a global scale, helping modernize outdated data practices by delivering a first-of-its-kind, secure and transparent AI-powered marketing foundation built natively in the cloud. As part of this transformation, Acxiom will also modernize its products, solutions, and client environments with Snowflake, enabling brands to maximize the power of their first-party data in the cloud. This collaboration unlocks a new era of marketing capabilities for brands. By bringing IPG's advanced technologies—including Acxiom's comprehensive suite of data and identity solutions and IPG's collaborative Interact platform—directly into their Snowflake environments, brands gain unprecedented visibility and control over their data flow across applications, agencies, and platforms. With Snowflake's built-in privacy and security features, this direct integration eliminates the need to move first-party data. It empowers brands with real-time insights, precise audience segmentation, and improved personalization, while also modernizing their data and technology stacks with composable architectures and AI. "IPG and Acxiom are redefining how brands leverage data and AI by building on Snowflake's secure, unified platform,' said Denise Persson, Chief Marketing Officer, Snowflake. 'Our AI Data Cloud provides the robust foundation necessary to bring IPG's innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients." 'Every marketer and business leader wants speed, flexibility, and meaningful results from their data and martech investments,' said Jarrod Martin, Global CEO of Acxiom. 'By partnering with Snowflake, we're eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalization.' Breaking the Black Box: Marketing's Transparent Future This initiative unlocks capabilities previously impossible to deliver at scale: Privacy-First Data Access: Interact, IPG's integrated platform for brand marketing, will be available directly within marketers' Snowflake environments via the Snowflake Native App Framework, seamlessly integrating with Acxiom's suite of privacy-enhancing solutions, including collaborative data clean rooms, predictive audiences, and Acxiom Real ID for identity resolution. This eliminates the need to transfer sensitive data, providing a secure and privacy-preserving way to achieve cross-channel identity recognition and advanced marketing insights. AI-Powered Marketing Transformation: Brands can automatically optimize campaigns, predict performance, and generate personalized content by leveraging Interact's AI features, powered by Snowflake Cortex, unlocking a new level of AI-driven marketing transformation. Full Ecosystem Transparency: Interact will operate directly within the client's Snowflake environment, securely powered by Real ID, reversing the traditional agency-client data model. Unlike traditional "black box" agency technology stacks, this creates a transparent ecosystem where data is securely connected between marketers and media partners, granting full visibility into data usage and marketing ROI, with significant advantages in privacy, control, and AI enablement. Leading with Secure Data Collaboration: IPG and Acxiom will continue to prioritize privacy-forward practices, building on their established history of secure data engagement leveraging Snowflake's collaboration capabilities and trusted partners like Mediaocean Prisma and The Trade Desk. Acxiom's integration of Real ID into Snowflake Data Clean Rooms further reflects their commitment to zero copy data sharing, facilitating seamless collaboration on audience insights, ad verification, incremental ROI measurement, and omnichannel marketing. Joint Solutions Hub for Continued Innovation: Snowflake, IPG and Acxiom are planning to create a joint incubation hub to develop new AI and omnichannel marketing solutions, leveraging Snowflake's secure, multi-cloud data collaboration capabilities and the combined power of Snowflake Cortex and Interact. This initiative will not only upskill IPG and Acxiom teams on Snowflake's latest products and features but also provide them with valuable first looks into Snowflake's robust adtech and martech partner ecosystem, granting IPG and Acxiom clients advanced access to groundbreaking new data, applications, and AI solutions. Building on these powerful integrations and Acxiom's role in the Snowflake Partner Network (SPN), IPG is signifying a deep and ongoing commitment to delivering comprehensive, data-driven marketing solutions powered by Snowflake. This will allow IPG early access to Snowflake's latest innovations, allowing for continuous advancement of technical capabilities on the platform. Real-World Impact: Transforming Client Outcomes This alliance is already delivering measurable results across industries: IPG Mediabrands is empowering a global toy manufacturer to adopt an always-on investment strategy and achieve more effective ad spend optimization based on real-time consumer demand, enabled by Snowflake-powered data insights. KINESSO is unlocking unprecedented global channel insights for a leading commerce company by leveraging Snowflake to power a proprietary Media Mix Model. This analysis of tens of millions in ad spend across markets is driving smarter and faster investment decisions. Acxiom is currently helping major financial institutions modernize their martech stacks and integrate cloud infrastructure with Snowflake, establishing ethical data governance practices and a more secure, privacy-centric foundation for their marketing activities. For additional details on the IPG-Snowflake partnership, visit About Snowflake Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 11,000 companies around the globe, including hundreds of the world's largest, use Snowflake's AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at (NYSE: SNOW). About Acxiom Acxiom puts data to work, solving complex challenges for the world's leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at
