Latest news with #JaskaranSinghKapany
Time of India
07-08-2025
- Entertainment
- Time of India
MobiKwik celebrates the evolving sibling bond with its #TraditionSeHatke campaign
This Raksha Bandhan, MobiKwik has launched a new campaign #TraditionSeHatke , a fresh take on sibling relationships that goes beyond convention. At its core is a film that reimagines Rakhi as a celebration of gratitude , equality and mutual support between brothers and sisters. The film features a brother writing a heartfelt thank-you letter to his sister, a tribute to her many roles in his life: motivator, confidante and biggest cheerleader. It gently challenges the traditional one-way narrative and instead shows that care and strength flow both ways. Departing from the usual cash or gifts, the story ends with the brother gifting his sister 100 per cent pure Digital Gold via the MobiKwik app, a gesture that is both meaningful and lasting. The campaign also underscores the ease of buying and gifting Digital Gold on MobiKwik. Whether for festivals, milestones, or everyday appreciation, Digital Gold offers a simple, modern way to make someone feel valued - all in just a few taps. Jaskaran Singh Kapany, chief marketing officer, MobiKwik, said, 'Raksha Bandhan has long stood for the brother's promise to care for his sister. But today, it is about shared strength and mutual respect. With #TraditionSeHatke, we are celebrating this modern sibling dynamic and introducing Digital Gold as a contemporary expression of love and gratitude.' Watch the video here:
Business Standard
20-05-2025
- Business
- Business Standard
#SmarterWayToUPI - MobiKwik Launches Pocket UPI Campaign Featuring Jaideep Ahlawat
PRNewswire Gurugram (Haryana) [India], May 20: One MobiKwik Systems Ltd., India's largest digital wallet, has unveiled a multi-media campaign for its innovative 'Pocket UPI' product. The campaign positions Pocket UPI as a smarter alternative to traditional UPI payments by eliminating the need for direct bank account linking & other superior product benefits. Actor Jaideep Ahlawat headlines the campaign, reprising his popular cop avatar to bring authenticity and edge to the screen. In a series of engaging digital films, Ahlawat navigates everyday financial scenarios with humor & candidness, demonstrating why Pocket UPI represents a smarter way to UPI. Digital Payment Challenges in India: The Pocket UPI Solution Despite the rapid growth of digital payments in India, users struggle with managing UPI transactions across platforms and bank accounts. Some of these issues include cluttered bank statements, security risks, expense tracking difficulties & payment delays. MobiKwik addresses these challenges through a series of engaging and witty creatives across Digital and Social platforms. Throughout the campaign, the brand aims to highlight real-world situations where digital payments are made and why Pocket UPI is the smarter choice. Users can make UPI transactions without directly linking their Bank accounts, significantly reducing fraud risk. They can keep bank statements clutter-free by routing payments through their Pocket UPI balance. The product enables better control over monthly spending by allowing users to load specific amounts into their account and use them as per their needs. Additionally, customers can experience faster, PIN-less transactions. Announcing the launch of the multi-media campaign, Jaskaran Singh Kapany, Chief Marketing Officer at MobiKwik, said, "As a company, we have been known to introduce innovative products that simplify consumers' interaction with financial services. Pocket UPI is one such revolutionary product that simplifies UPI payments and adds tremendous value to possibly the largest product use case in the world." "Jaideep's relatable on-screen presence and authenticity make him the perfect face to bring the convenience of Pocket UPI to our millions of users. Pocket UPI really is the smarter way to UPI," he added. The campaign launched with a teaser posted by Ahlawat on his Instagram account on May 16, 2025, creating intrigue around how his cop character would tackle digital payment complications and saw tongue-in-cheek engagement by many celebs. The first film launched today showcases how small daily transactions can lead to cluttered bank statements, positioning Pocket UPI as the solution for maintaining cleaner financial records. Link to the Film: Click Here Upcoming films will showcase secure enhanced security, PIN-less payments & improved budgeting control and will be released soon on the company's and actor's social platforms. Credits: MobiKwik Marketing Team CMO: Jaskaran Singh Kapany Associate Vice President: Shishir Kataria About MobiKwik One MobiKwik Systems Ltd. (MobiKwik) is India's largest digital wallet that offers a wide range of payments and financial products to both consumers and merchants. The Company, founded by Bipin Preet Singh and Upasana Taku in 2009, today offers various payment products such as MobiKwik Wallet, UPI, Pocket UPI, and Zaakpay (payment gateway), serving 172 Mn+ registered users and 4.5 Mn+ merchants. The Company has expanded into the distribution of financial products ranging from credit (MobiKwik ZIP, ZIP EMI), savings & investment (Fixed Deposits, Mutual Funds, Digital Gold, and insurance products on its platform. According to the RedSeer Report, as of Fiscal 2023, MobiKwik had the fourth-highest user base in India in terms of total registered users on the platform. MobiKwik was termed as one of the leading digital financial product and services platforms in India by registered users. MobiKwik is the largest digital wallet in India with a 23% market share of the PPI wallet gross transaction value (GTV) as of November 2024. Media contact:
