Latest news with #JasonHennessey
Forbes
6 days ago
- Business
- Forbes
How To Future-Proof Your SEO Strategy For The AI Search Era
Jason Hennessey is an entrepreneur, internationally recognized SEO expert, author, podcast host, business coach and CEO of Hennessey Digital Have you ever felt frustrated trying to keep up with constant changes to how your content appears—or disappears—across search engines? If so, you're not alone. As artificial intelligence increasingly powers search tools, from generative AI assistants to AI-enhanced search engine results pages (SERPs), the rules of SEO are shifting rapidly. Depending on how you've built your SEO strategy, these changes can feel like the goalposts keep moving. That frustration is common, but it doesn't have to be that way. SEO is an ongoing process, and you should never adopt a "set it and forget it" mentality. It takes regular refinement to achieve the best results. But that doesn't mean you need to overhaul your website or content every time AI search systems get smarter. In fact, with the right foundation, you can thrive no matter how AI search evolves. Why Is AI Changing How Search Works? To adapt effectively, it's helpful to understand why search is changing in the first place—and surprisingly, the changes are usually for the better. AI-powered search tools like Google's AI Overviews, Microsoft Copilot and others aren't trying to make things harder. They're trying to deliver more accurate, conversational and helpful answers to users. That means search engines are becoming less about matching exact keywords and more about understanding the intent behind a query—and even generating answers rather than pointing to a page. These shifts are built on massive datasets and user behavior patterns, and they aim to reward the most helpful content—not just the most optimized. If your content takes a hit with an AI-driven update, it's often a sign you've been relying too much on short-term tactics instead of long-term strategy. What Does This Mean For Website Owners? If your SEO strategy depends heavily on ranking for narrow keyword phrases or exploiting ranking loopholes, AI search may upend your results. Many older tactics—like keyword stuffing or link schemes—simply don't work anymore. These so-called 'black hat SEO' techniques might've offered a quick boost in traditional search, but the winners in AI search will be those who invest in creating content that genuinely answers questions, serves the user and builds trust. How Do You Stay Ahead Of AI Search Shifts? The key to succeeding in the age of AI search is building a resilient SEO foundation based on best practices that transcend algorithms. Here are three pillars of a future-proof SEO strategy: Even the smartest AI can't find or surface your content if your website has technical problems. A fast, secure and mobile-optimized site is the baseline. AI search engines still rely on crawling and indexing, so things like broken links, slow load times and crawl errors can prevent your content from being understood—or even found. You'll need someone experienced in technical SEO to regularly audit and maintain your site's health. Bonus: As AI search increasingly prioritizes user experience, a technically sound site helps you score points across the board. AI search thrives on high-quality, relevant and trustworthy content. That means less keyword cramming and more meaningful insights. Your goal should be to answer real questions in natural language and build topical authority in your niche. Think about how your audience might phrase their queries in a conversation with an AI assistant. Then create content that answers those questions clearly and thoroughly. Also, focus on format: Structured data, clear headings, and helpful visuals or summaries can help AI systems understand and surface your content more effectively. AI search doesn't just look at what you say—it also pays attention to who else is pointing to you as a credible source. Backlinks from reputable websites remain a strong trust signal. Focus on creating link-worthy content—original research, useful tools, thought leadership—and developing genuine relationships that lead to quality referrals. Avoid shady link-building shortcuts. In the AI age, credibility is king. The Bottom Line Yes, AI is reshaping the search landscape, but that doesn't mean SEO is dead. Far from it. What's changing is the shortcut era of SEO. The winners will be those who focus on substance over trickery. A healthy, well-structured site, paired with valuable content and earned authority, will continue to thrive—no matter how the search engines evolve. Invest in the fundamentals now, and you'll build an SEO strategy that's not only algorithm-proof—but future-proof. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Los Angeles Times
20-06-2025
- Business
- Los Angeles Times
Valencia Marketing Firm Hennessey Digital Acquired by Herringbone Digital
Herringbone Digital, a digital marketing platform backed by private equity firm Trinity Hunt Partners, acquired Valencia-based Hennessey Digital, a digital marketing agency serving law firms nationwide. This acquisition marks Herringbone Digital's first investment in the legal marketing vertical. Hennessey Digital was founded in 2015 by Jason Hennessey to focus on search engine optimization and other digital marketing services for law firms, with a focus on personal injury practices. The company had 125 employees who were fully remote at the time of the acquisition. 'This partnership represents a transformative new chapter for Hennessey Digital and our team,' said Jason Hennessey, chief executive and founder Hennessey Digital, in a statement. Information for this article was sourced from Hennessey Digital.
Business Wire
11-06-2025
- Business
- Business Wire
Herringbone Digital Acquires Hennessey Digital, Expanding Platform into Legal Marketing Vertical
LOS ANGELES--(BUSINESS WIRE)--Trinity Hunt Partners-backed Herringbone Digital, a digital marketing platform partnering with best-in-class local digital marketing agencies, service providers, and tech-enabled solutions, today announced the acquisition of Hennessey Digital, a leading digital marketing agency serving law firms nationwide. This strategic acquisition marks Herringbone Digital's first investment in the legal marketing vertical and expands upon its multi-industry strategy to build a leading digital marketing platform with best-in-class functions across the dental, legal, healthcare, and home services sectors. Founded in 2015 by Jason Hennessey, Hennessey Digital has established a reputation as a white-glove service provider specializing in SEO and other complementary digital marketing solutions for law firms, with a particular focus on personal injury practices. The Valencia, California-based agency operates with a fully remote team of 125 professionals and has been recognized as one of Fortune's 50 Best Workplaces in Advertising & Marketing. The company will continue to operate under its established brand, and all members of Hennessey Digital's executive team will continue in their current roles, ensuring continuity of service and company culture. "This partnership represents a transformative new chapter for Hennessey Digital and our team," said Jason Hennessey, Founder and CEO of Hennessey Digital. "In a highly-fragmented industry with many strong players, we are fortunate to join forces with partners who understand our vision and will work alongside us to become the undisputed leader in legal marketing, offering the most comprehensive suite of solutions for law firms looking to grow. With Herringbone's support, we can preserve the brand identity and business structure we've worked hard to build while gaining the resources to expand our capabilities. We are proud to be part of an innovative movement alongside Raj and his team to better serve our client base and create new opportunities for Hennessey." The acquisition reflects the evolving legal marketing landscape, where law firms seek comprehensive digital solutions. Hennessey Digital serves clients nationwide, providing SEO, digital PR, PPC management, and web design services. Joining the platform enables Hennessey Digital to better leverage AI advancements and integrated capabilities across Herringbone Digital's multi-vertical strategy, providing enhanced value to its clients. "Jason and the Hennessey Digital team have built one of the most respected and results-driven agencies in the legal marketing space," said Raj Ramanan, CEO of Herringbone Digital. "Their unparalleled expertise in helping personal injury law firms scale, combined with their drive for innovation and client-first mindset, makes them the perfect cornerstone for our legal vertical. This partnership represents a significant milestone in our mission to bring together visionary founders and build a category-defining, fully comprehensive marketing platform in the industry. We're excited to work together to redefine what's possible for legal marketing." For more information about Herringbone Digital's strategy and M&A opportunities, visit ABOUT HENNESSEY DIGITAL Hennessey Digital is a leading digital marketing agency providing white-glove services to law firms nationwide. Founded in 2015 by Jason Hennessey, the company delivers SEO, digital PR, PPC management, and web design services primarily to personal injury law firms. With a fully remote team of 125 professionals, Hennessey Digital has built a reputation for excellence in the legal marketing industry and has been recognized as one of Fortune's 50 Best Workplaces in Advertising & Marketing. For more information, visit ABOUT HERRINGBONE DIGITAL Herringbone Digital partners with best-in-class local digital marketing agencies, service providers, and tech-enabled solutions run by experienced leaders. Founded in 2024, the platform focuses on serving businesses in the dental, legal, home services, and healthcare sectors. Backed by Trinity Hunt Partners, Herringbone Digital is building a leading platform through strategic acquisitions and organic growth initiatives. For more information, visit ABOUT TRINITY HUNT PARTNERS Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading B2B and B2C services companies. Trinity Hunt's mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. Trinity Hunt was ranked tenth amongst all firms worldwide on HEC-Dow Jones' most recent Top Small-Cap Buyout Firms List (2024), which ranks firms based on their performance for investors across funds raised over a 10-year period i. For more information, visit
Yahoo
11-06-2025
- Business
- Yahoo
Herringbone Digital Acquires Hennessey Digital, Expanding Platform into Legal Marketing Vertical
LOS ANGELES, June 11, 2025--(BUSINESS WIRE)--Trinity Hunt Partners-backed Herringbone Digital, a digital marketing platform partnering with best-in-class local digital marketing agencies, service providers, and tech-enabled solutions, today announced the acquisition of Hennessey Digital, a leading digital marketing agency serving law firms nationwide. This strategic acquisition marks Herringbone Digital's first investment in the legal marketing vertical and expands upon its multi-industry strategy to build a leading digital marketing platform with best-in-class functions across the dental, legal, healthcare, and home services sectors. Founded in 2015 by Jason Hennessey, Hennessey Digital has established a reputation as a white-glove service provider specializing in SEO and other complementary digital marketing solutions for law firms, with a particular focus on personal injury practices. The Valencia, California-based agency operates with a fully remote team of 125 professionals and has been recognized as one of Fortune's 50 Best Workplaces in Advertising & Marketing. The company will continue to operate under its established brand, and all members of Hennessey Digital's executive team will continue in their current roles, ensuring continuity of service and company culture. "This partnership represents a transformative new chapter for Hennessey Digital and our team," said Jason Hennessey, Founder and CEO of Hennessey Digital. "In a highly-fragmented industry with many strong players, we are fortunate to join forces with partners who understand our vision and will work alongside us to become the undisputed leader in legal marketing, offering the most comprehensive suite of solutions for law firms looking to grow. With Herringbone's support, we can preserve the brand identity and business structure we've worked hard to build while gaining the resources to expand our capabilities. We are proud to be part of an innovative movement alongside Raj and his team to better serve our client base and create new opportunities for Hennessey." The acquisition reflects the evolving legal marketing landscape, where law firms seek comprehensive digital solutions. Hennessey Digital serves clients nationwide, providing SEO, digital PR, PPC management, and web design services. Joining the platform enables Hennessey Digital to better leverage AI advancements and integrated capabilities across Herringbone Digital's multi-vertical strategy, providing enhanced value to its clients. "Jason and the Hennessey Digital team have built one of the most respected and results-driven agencies in the legal marketing space," said Raj Ramanan, CEO of Herringbone Digital. "Their unparalleled expertise in helping personal injury law firms scale, combined with their drive for innovation and client-first mindset, makes them the perfect cornerstone for our legal vertical. This partnership represents a significant milestone in our mission to bring together visionary founders and build a category-defining, fully comprehensive marketing platform in the industry. We're excited to work together to redefine what's possible for legal marketing." For more information about Herringbone Digital's strategy and M&A opportunities, visit ABOUT HENNESSEY DIGITALHennessey Digital is a leading digital marketing agency providing white-glove services to law firms nationwide. Founded in 2015 by Jason Hennessey, the company delivers SEO, digital PR, PPC management, and web design services primarily to personal injury law firms. With a fully remote team of 125 professionals, Hennessey Digital has built a reputation for excellence in the legal marketing industry and has been recognized as one of Fortune's 50 Best Workplaces in Advertising & Marketing. For more information, visit ABOUT HERRINGBONE DIGITALHerringbone Digital partners with best-in-class local digital marketing agencies, service providers, and tech-enabled solutions run by experienced leaders. Founded in 2024, the platform focuses on serving businesses in the dental, legal, home services, and healthcare sectors. Backed by Trinity Hunt Partners, Herringbone Digital is building a leading platform through strategic acquisitions and organic growth initiatives. For more information, visit ABOUT TRINITY HUNT PARTNERS Trinity Hunt Partners is a growth-oriented private equity firm with over $2 billion of assets under management focused on building leading B2B and B2C services companies. Trinity Hunt's mission is to provide the talent and strategic, operational, and financial capabilities needed to build entrepreneurial services companies into market leaders. Trinity Hunt was ranked tenth amongst all firms worldwide on HEC-Dow Jones' most recent Top Small-Cap Buyout Firms List (2024), which ranks firms based on their performance for investors across funds raised over a 10-year periodi. For more information, visit i Revealed: The top 20 global small-cap private equity firms; Trinity Hunt Partners was ranked 10th amongst all firms worldwide on the most recent HEC-Dow Jones Top Small-Cap Buyout Firms List (2024), which ranked firms based on their performance across funds raised over a 10-year period between 2011 and 2020. The list was published on April 1, 2025. In total, performance data was analyzed across 649 PE firms through data sourced from Prequin, a third-party database neither managed by nor affiliated with Trinity Hunt Partners, as well as data sourced directly to HEC/Dow Jones. Trinity Hunt Partners did not pay any compensation directly or indirectly to participate in, be nominated, or otherwise in connection with this ranking. Neither HEC nor Dow Jones is affiliated with Trinity Hunt Partners, nor do they invest in any investment vehicle sponsored by Trinity Hunt Partners. View source version on Contacts For Press Inquiries Allie GambleMiddleM Creative (on behalf of Herringbone Digital)allie@ T 704.280.1432 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
29-05-2025
- Business
- Forbes
How To Boost SEO With Already-Published Content: 15 Repurposing Tips
getty Boosting SEO doesn't always have to mean starting from scratch with new content. Content you've already published can become a powerful means of gaining fresh visibility—if you know how to work with it. From refreshing blog posts to breaking them out into videos or social media carousels, smart repurposing helps the best ideas work harder—and reach farther—across more platforms. A strong content strategy is about meeting users where they are and speaking their language, whether it's via video, visuals or text. Here, 15 members of Forbes Agency Council share highly effective tactics for breathing new life into existing content. Check out their tips below to repurpose your best content in ways that will be rewarded by search engines. One of my favorite tricks is turning an old blog post into a short video. It keeps the message alive while reaching people who prefer different formats. To embed these videos, I recommend using a platform like Wistia for the video uploads rather than YouTube. It keeps viewers on your website instead of getting redirected to YouTube. - Jason Hennessey, Hennessey Digital My favorite trick is to identify evergreen content and update it with fresh data and examples, signaling to search engines that the content is still relevant and valuable. A key tip is to always consider the user intent for each platform when repurposing; what works as a detailed blog post might need to be a quick video or infographic elsewhere. - Datari Ladejo, Fernhill Digital Consulting You can repurpose previously published content by simply reworking its headers and structure. For example, take the same core information and transform it into a list of 'Do's' and 'Don'ts,' a tip-based roundup, a step-by-step tutorial or a listicle. - Peter Boyd, PaperStreet Web Design Adding FAQ sections to existing content is our go-to SEO repurposing strategy. We analyze customer inquiries and 'People Also Ask' results to identify genuine user questions, add concise and actionable answers, and implement proper heading tags and FAQ schema markup. This naturally incorporates long-tail keywords in a conversational format while increasing chances of appearing in featured snippets. - Meeky Hwang, Ndevr, Inc. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? My favorite trick is reworking high-performing blog posts into multiple content formats, such as social media carousels, short-form videos or infographics. This brings fresh eyes to the same topic while reinforcing keywords and internal links across platforms. Always update content with the latest stats, trends or examples. Google rewards freshness, so small updates that include strategic keyword adjustments can have a big impact. - Jennifer Friese, Protiviti I remodel old content by turning it into interactive micro-guides that answer fresh user queries. By updating keywords, visuals and internal links, I rejuvenate the material without losing its core insights. This method, known as 'pivoting,' breathes new life into proven assets and reinforces long-term authority. - Vaibhav Kakkar, Digital Web Solutions Authentic content that resonates with your audience is, and will continue to be, king—especially in the new realm of AI-generated content. That said, the content used in blog posts for SEO can have many different lives, from social media snippets and posts on your Google Business Profile to audio and video content for use on social media and websites. The combination of uses creates an 'evergreen effect.' - Terry Zelen, Zelen Communications Using Google Search Console to find content that is almost breaking into the top five results on SERPs. Then, repurpose it with small, high-impact updates like refining H1s, refreshing keywords it already ranks for and mirroring top-ranking structures. AI tip: Run it through ChatGPT, and you can have a fully optimized, repurposed asset in minutes. - Amy Packard Berry, Sparkpr If the original content was of high quality, simply recycling it is a bad idea. A good repurposing program will take content and repurpose it for a different persona or stage in the customer journey. Long white papers are bottom-of-the-funnel content, so create a short video out of one that is more suited to earlier stages in the customer journey, or re-create it with a different member of the buying committee in mind. - Mike Maynard, Napier Partnership Limited Take your top-performing blog post, feed it into AI, and turn it into a 60-second 'hot take' for social media. Then, embed that video back into the original post. It's a double win: You boost time on page and rank higher with fresh, multimedia-rich content. Repurposing isn't recycling; it's reimagining! - Curtis Priest, Pixelcarve Inc. One of my favorite tricks is transforming strong articles into resources that stay relevant long-term, like how-to guides or best practices. This helps SEO because the content keeps bringing in traffic over time. The key is to refresh the structure and add value so it stays useful and keeps converting new readers. Regular updates also improve technical SEO by keeping pages healthy. - Goran Paun, ArtVersion The No. 1 repurposing trick is to divide all of your content into chapters. That way, you can break one piece of content down into parts, mix and match chapters, or even combine it with sections from different content. You can also transcribe a video, feed the transcript into AI and turn it into a blog post, infographic or other assets. Using chapters makes repurposing content for SEO far more powerful. - Austin Irabor, NETFLY Use the month and year in your titles, as Google loves fresh and recently updated content, and most definitely put a time stamp on the content. If it's Q&A-type content, then the questions can stay the same; you just need to update the bullet points in the answers. And don't forget that Google hates duplicate content, so make sure enough of the content has actually been updated and/or modified. - Daniel Kamen, Serial Scaling Look at what's trending and match a news item or hot issue to your past content. Adding references to people and organizations in the news and key points from the media dialogue (with hyperlinks where possible) can transform your older (but still relevant) content into timely commentary, and this is an incredibly efficient use of resources. - Thomas Faust, Stanton Be careful—or you might be wasting your time. Search engines only provide SEO value where content is originally published; it will be considered duplicate content and ignored anywhere else. While there might be branding value in republishing content on other platforms, there is zero SEO benefit if it is republished verbatim. Either rewrite the content so that it is distinctly different from the original or refresh the content where it was originally published. - Michael Chagala, Rank Harvest Digital Marketing
