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Omaxe Chowk's Diamond Festival Ends on a Glittering Note
Omaxe Chowk's Diamond Festival Ends on a Glittering Note

Fashion Value Chain

time03-05-2025

  • Business
  • Fashion Value Chain

Omaxe Chowk's Diamond Festival Ends on a Glittering Note

Omaxe Chowk in Chandni Chowk wrapped up its Akshaya Tritiya Diamond Festival with remarkable success, witnessing a 20% rise in footfall and a massive 400% surge in overall consumer spending. This festive retail event, aimed at blending tradition with shopper engagement, saw enthusiastic participation from both brands and customers. The festival's highlight was its assured gifting campaign. Over 100 shoppers who met the spending threshold received diamond pendants and gift vouchers. Adding a surprise element, the top three shoppers were gifted gold coins, enhancing the celebratory spirit and customer satisfaction. Prominent jewellery names including Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds, CaratLane, and Senco Gold & Diamonds saw substantial sales during the event. Lifestyle and apparel outlets, along with the Dawatpur food court, also reported a boost in traffic, contributing to the festival's vibrant and comprehensive appeal. Jatin Goel, Executive Director of Omaxe Group, expressed gratitude and reaffirmed the company's commitment to creating value-driven retail experiences. 'We aim to transform culturally significant festivals into memorable and rewarding journeys,' he said, emphasizing the trust and growing loyalty among shoppers. The Akshaya Tritiya Diamond Festival proved to be a resounding success, positioning Omaxe Chowk as a festive retail hotspot in Delhi-NCR, offering a complete shopping, dining, and celebratory experience.

Palmonas launches first North India store in Delhi
Palmonas launches first North India store in Delhi

Fashion Network

time25-04-2025

  • Business
  • Fashion Network

Palmonas launches first North India store in Delhi

Demi-fine jewellery label Palmonas has opened its first store in North India at Omaxe Chowk, Chandni Chowk to reach more shoppers in New Delhi. The label's new outlet houses an array of lightweight women's jewellery and features promotional images of brand co-founder, Bollywood actress Shraddha Kapoor. 'Palmonas was born out of the idea to offer stylish, long-lasting, and affordable jewellery for modern Indian women," said Shraddha Kapoor, India Retailing reported. "Each piece is crafted to complement everyday looks while making a statement. I'm so excited to see our first North India store come to life at such a vibrant location like Omaxe Chowk, Chandni Chowk." The new store offers a curated collection of necklaces, rings, bracelets, and earrings, targeting Indian consumers seeking affordable, modern jewellery. Palmonas currently ships to over 200 countries and has built its brand identity around offering lightweight, tarnish-resistant pieces designed for everyday wear, according to its Facebook page. "Omaxe Chowk, Chandni Chowk, with its blend of heritage and modern infrastructure, is emerging as a launchpad for such brands," said Omaxe Group's executive director Jatin Goel. "Palmonas' entry here is not just a store opening- it represents the growing appetite for curated, experiential retail that resonates with the next generation of shoppers." Palmonas joins jewellery brands including Tanishq, Malabar, Caratlane, Kalyan Jewellers, Senco, and Kisna at Omaxe Chowk. The Pune-based brand was founded in 2022 by Pallavi Mohadikar and Amol Patwari and later named Shraddha Kapoor as a co-founder.

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