01-04-2025
21 April Fools Day Pranks That Had Us Questioning How Gullible We Are
It's that time of the year — when the internet gets silly and brands start to make up fake products to test our media literacy skills. Happy April Fool's Day, silly billy!
Here's how the internet tried to trick us today:
1. This prank (that we not-so-secretly wish wasn't a prank) from Subway and Birds Eye that brings together delicious footlong bread and bangin' hot chips.
We're kind of sad that the Footlong Chip Butty isn't real. Imagine hot, chicken-salted chips in warm toasted bread with a light squeeze of tomato sauce? Feels like a carb-y fever dream and we want it sooooo bad. @ might be onto something here.
2. This 2km Ikea concept that will guarantee even longer visits to the lifestyle store.
Whoever dreamt this up must have seen it in a nightmare or something. To be fair, it would be a pretty epic set for a horror movie.
3. This Vegemite LUBE (?!) that is so cleverly named "Vagimite".
4. This new app from Transport for NSW that'll help you track down your train, bus or Metro crush with ease.
In an alternate reality, this dating app from Transport for NSW would eliminate the "I can't meet people IRL" conversations.
5. This hot flavour collab between Shapes and Chiko that has people begging in the comments for it to be real.
Can't get through an April Fool's Day without Shapes trying to launch a new flavour. It's tradition, but we're sad that it's not real every time.
6. This other biccy prank that throws together the salty and crunchy elements of Jatz with creamy, delectable chocolate — and would hit cravings unknown.
Instagram: @arnottsbiscuits
Arnott's has thrown together their iconic Jatz biscuits with chocolate and the crowd goes wild! Too bad, it's April 1.
7. This charcoal skincare line from the chicken grilling legends at El Jannah — which feels on-brand, but also has us wondering, "What the heck is going on?"
El Jannah
You can lock down an El Jannah charcoal face mask, hand cream, hair scrub and even a TOOTHPASTE for a smoky musk and glow all over your body. Do you think there's toum (garlic sauce) in the bottle?
8. Again, this Matcha Milk from Big M Australia that's actually a good idea, considering how many people are frothing over the drink.
Instagram: @bigmaustralia
Big M dropped a big announcement — they're launching Matcha Milk. This would trap some of you (including us). Just think of all the biccys you can dunk in it!
9. This personalised plates for bikes prank, which is lowkey a good idea for safety!
Personalised Plates Queensland
The Queensland Maroons are getting amongst the silliness of today by jumping on bikes with personalised number plates. Will we need to get rego for these too? Please disclose the fees — surely it can't be more than a car.
10. This brand new fragrance from Contiki, which apparently has notes of 'adventure' — whatever that means!
Contiki
Eau de Contiki has scent notes of ski slope snow, sunscreen, food trips, tears (of joy and sadness) and something Magic. And if you're missing Rome, don't stress, they've reassured every sprayer that there's a splash of water from the Trevi Fountain.
11. This ice block scented deodorant body spray that sounds like nostalgia in a can. Do you think we can eat it?
Instagram: @tradiebrand
Tradie — famous for their socks, undies and apparel — has teamed up with the good people at Zooper Dooper to prank Aussies with a new launch. The two brands have created a Zoo Dooper deodorant, which will probably send shockwaves through the Lynx using community.
12. This ooey, gooey joke as part of Hungry Jack's newest breakfast launch — the Eggs Benny Roll.
If your name was Penny, Jenny or Denny — or really anything that rhymes with Benny — you would've gotten a FREE brekkie roll, drizzled with hollandaise sauce.
13. This truly unserious set of greeting cards from CAR BRAND, Toyota.
Toyota
What business does Toyota have making greeting cards? Either way, the marketing professional that put these together deserves a medal — these actually gave us a good chuckle.
14. This (maybe) prank from Twisties, which sees the return of a nostalgic classic that turns your tongue blue. So sorry if this is real!
Twisties
Twisties has 'resurrected' their Sour Blueberry flavour. Show of hands, who asked for this? These crunchy berry-flavoured corn snacks transform the surface of your tongue into a bright blue colour. So real!
15. This oh-so-delicious-and-totally-genuine Salmon Seltzer from Mr Miyagi with hints of crispy nori and Japanese mayonnaise.
Mr Miyagi
This Victorian restaurant has dreamed up a mildly-feral drink that might entice salmon lovers. Introducing Mr Miyagi's Salmon Seltzer — inspired by their Salmon Nori Taco. Will you let the fizz and flavours of fish, crispy seaweed, kimchi, Japanese mayo and cabbage tickle your tastebuds?
16. This left-field approach from Jim's Group that launches a new division
Instagram: @jimsgroupofficial
The franchise giant has launched a new division named Jim's Annuities. Thank goodness it's a prank, because according to the announcement on their Instagram, people signed onto the program will be asked to smoke "at least two packs a day, for life." If you quit, you don't get paid.
17. This other Vegemite collab with Doughnut Time that walks a fine line between believable and prank.
Instagram: @doughnut_time
18. This rebrand from Sour Patch Kids to "Just Patch Kids" that feels slightly passive aggressive.
Instagram: @sourpatchkids
According to the candy brand's social account, they're no longer making the chewable children sour. It's "Just Patch" now.
You can read their full statement here.
19. This announcement from Mad Mex that'll see airplane food completely transformed.
Instead of your boring airplane meals, Mad Mex is trying to convince the people that they've taken their burritos, tacos, salsas and more up to the skies. If only that were really the case.
20. This decaf version of iced coffee from Dare is making the rounds — and it'd be pretty valid if you were just drinking coffee for its taste.
Instagram: @dareicedcoffee
Like one comment said, "Despite the date, there might be a market for that" — we can't help but agree.
21. And finally, not an Aussie prank but across the pond, this New York sandwich shop who teamed up with a baby food brand to launch a line of BLENDED SANDWICHES.
Little Spoon/Court Street
This sounds like a sensory NIGHTMARE. Little Spoon and Court Street have put together five blended flavours — Clean Turkey, Italian Combo, Reuben, Tunaberry and Mr Victor. All of them include a healthy serve of mushed up proteins, veggies and sauces. Yummo!
