Latest news with #Jaunty
Scoop
14-07-2025
- Entertainment
- Scoop
Smurf Your Voice: Global Campaign Urges Everyone To Speak Up For A Better Future
12 July 2025 Launched in June, the eight-week digital campaign draws on the enduring popularity of the beloved Smurfs to encourage young people – along with their parents and caregivers – to raise their voices on issues that matter to them. The initiative is part of the UN's ActNow effort for the Sustainable Development Goals (SDGs) and aims to empower individuals, especially children, to speak out and take action in their communities. Voices for change Featuring Rihanna, Hannah Waddingham, Billie Lourd and Amy Sedaris – who voice various characters in an upcoming Smurfs film – the campaign includes vibrant public service announcements (PSAs) and colourful social media cards. ' The Smurfs know the importance of speaking up and speaking out because everyone, every child, has the right to be heard,' said Hannah Waddingham, who voices Jezebeth in the movie. ' The power to create change is already inside you. You just have to act,' added Billie Lourd (Worry Smurf). Amy Sedaris (Jaunty) summed it up simply: ' It's easy if you follow the Smurfs' blueprint. Small actions can add up to make a big difference. ' The videos, produced in multiple formats, direct viewers to a dedicated ' Speak Up with the Smurfs ' section on the ActNow platform, which offers child-friendly tools and resources. Join the Smurfs and speak up for a better world! | UN ActNow and UNICEF Smurfing it up To smurf things up a bit – campaign invites everyone to 'smurf their voice' and help smurf a brighter future, one action at a time. Whether you're five or fifty-five, there's always a way to smurf positive change. In Smurf-speak, 'smurf' can mean just about anything – noun, verb, or adjective – but the message here is clear: smurf your voice, smurf your rights, smurf the future. UNICEF 's involvement centres on ensuring the message reaches children everywhere – and that they are equipped to participate meaningfully in decisions affecting their lives. Global rollout The campaign is being promoted across Paramount Global's platforms – including CBS, MTV, Nickelodeon, BET, Comedy Central, streaming services like Paramount+ and Pluto TV, and the free-to-air network Net 10 in Australia. Smurf-themed content will also light up Times Square in New York City and appear in markets across Europe, Latin America and Asia. Content is available in over a dozen languages, including Arabic, French, Spanish, Hindi, Kiswahili, and Japanese, to ensure broad accessibility. About the Smurfs First introduced in 1958, the Smurfs are small blue fictional characters known for their teamwork, mischief, and unique way of speaking. Generations of children (like this author and his little ones) have followed their adventures, and their continued appeal has made them ideal messengers for values like cooperation, kindness and now, global citizenship.
Time of India
14-06-2025
- Entertainment
- Time of India
Myntra takes a 'Father's Drip' in Father's Day campaign
Myntra , the fashion e-commerce platform, is celebrating Father's Day with a humorous twist on style, launching its new 'Father's Drip' campaign. The initiative aims to put a fresh spin on traditional gifting, acknowledging the distinctive style and endearing quirks of Indian dads. Titled 'Invest in FDs, Father's Drip', the campaign playfully reinterprets the common financial term 'FD' (fixed deposit) to celebrate what makes dads iconic. The accompanying film blends humour and heartfelt moments, showcasing everything from their unique habits to their classic fashion choices. It suggests that the right 'drip' – a term for stylish attire – can reveal an entirely new personality. Set in a hyper-stylised 1990s-inspired world, the video features an investment advisor explaining 'FD' not as a fixed deposit, but as Father's Drip. This leads to a comical review of a dad's 'fashion portfolio', which includes outdated polo shirts, newspaper-based shopping habits, and unconventional trend choices. The turning point arrives with Myntra's assistance, a perfect 'drip fit', and a very impressed (and possibly fainting) wife. With retro music, dramatic slow-motion shots, and a high-impact makeover sequence, the film acknowledges every dad's signature quirks, now transformed with Myntra's fashion selections. The film concludes with the dad confidently declaring, 'Ab sab log bolenge, 'Baap re baap, ye toh drip ka bhi baap!' Speaking about the campaign, Monalisa Panda, associate director - social media marketing at Myntra, said, "This campaign is a celebration of the unique charm and enduring influence that fathers bring to our lives, often in quiet, unconventional ways. With 'Father's Drip', we've taken a lighthearted yet thoughtful approach to spotlight their style, which often goes unnoticed. Our dedicated Father's Day Store offers a wide range of handpicked fashion and lifestyle options to make gifting both meaningful and effortless. Through this film, we aim to bring a smile, spark a moment of connection, and reinforce Myntra's position as the go-to destination for stylish, trendy, and heartfelt gifting." Jaunty, director of the film, commented, "I had the old school joy of directing this Father's Day film for Myntra. As a director, it was especially fun to bring the script's vision to life — playing on how dads often carry the same sense of style for decades. That's where the retro treatment came from — a visual nod to the timeless 'dad drip'. And thanks to Myntra, maybe this Father's Day, that drip's finally getting an upgrade. I loved building this world — nostalgic, modern, and just the right amount of mad." Watch the film here:
