17-07-2025
Security app launch coming up in Durban North
A REVOLUTIONARY new safety app promising to transform how communities protect themselves has been officially launched in Durban North.
Visionary and founder Jess Watts hosted partners and stakeholders at Java Café this week, unveiling HelpMe, an app he hopes will 'change the face of protecting ourselves and our families'.
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Watts recounted how, 15 years ago, a frightening experience while stranded on a Ballito roadside planted the seed for what would become HelpMe.
'I'd run out of petrol and had gone to a petrol station and a Good Samaritan offered me a lift. When I returned, I saw another car already parked by my vehicle, and the occupants were about to get out. Our arrival scared them off but that moment made me realise how vulnerable we can be,' he said.
Described as the world's first data-free safety app, HelpMe uses cutting-edge technology to integrate seamlessly with security, medical, and fire services. Watts revealed that the app already services over 300 000 users and is South Africa's No.1 ranked security service provider on Hello Peter.
For the Durban North community, project 4051 launch is uniquely tailored.
'This is about building a safety and security ecosystem around technology,' Watts explained. 'People who need help will be connected directly to service providers which is data-free. We're striving to be bigger, faster, and safer.'
Marshall Security and Fidelity ADT have signed on as security response partners in 4051. Fourteen dedicated vehicles will be linked directly to the app's crime alert button feature, ensuring that whichever vehicle is closer, Marshall or Fidelity ADT, will respond first. Average response times are estimated at under four minutes, a development Watts called a 'game changer'.
'Without Marshall and ADT's commitment, this wouldn't be possible,' said Watts, thanking all safety, security, community, and media partners who contributed to the app's launch.
Looking ahead, a major public launch event is planned, geared to host up to 10 000 people in a large expo-style format.
The Community Connect and Protect event takes place at Northwood Crusaders Sports Club on August 2 and 3 from 10:00 to 16:00 on the Saturday and 10:00 to 14:00 on the Sunday.
Plans for the event include 14 video stands showcasing the power of the HelpMe app, a range of emergency response vehicles on display, helicopter fly-ins, a live four-hour broadcast from East Coast Radio, DJs, competitions, and food and drinks.
'We're inviting the whole community to come and see how we're going to smash crime in 4051. It's all about partnerships and working hand in hand to make our communities safer and more secure. Together, we're making South Africa safer, one neighbourhood at a time,' said Watts.
Residents of Durban North are encouraged to attend the event.
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