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The Sun
18-07-2025
- Entertainment
- The Sun
Brice's launches new Himalayan Salt flavour
AFTER a morning of slogging away at work, mundanity sets in at midday, and we turn to snacking to seek comfort and familiarity. That brief gratification is later plagued with guilt over an unhealthy dietary choice made in the heat of the moment. Helping you make the right snacking choices, SW Food, under the EcoBrown's brand, has revealed another flavour, fourth, to be exact, in its Brice range called Himalayan Salt. Minnie from I-dle at the Brice new flavour launch. The launch event, graced by K-pop star Minnie of I-dle, took place at the One Utama Oval Concourse last Saturday as adoring fans of the Obsession crooner and Brice guilt-free snacks made the affair livelier with their high-strung cheers and enthusiasm. Following the masterstroke of its previous flavours – Spicy Cheese, Seaweed and Truffle –, the Himalayan Salt-flavoured rice puff snack is available in 40g and 100g packs, perfect for snacking on the go or during a movie marathon. Leading the healthy snacking troupe with its slogan 'Snack the Smart Way', Brice's rice puffs, made from brown rice, red rice and black rice, are packed with all the right nutrients such as dietary fibre, Vitamin B3, B6 and E. SW Food head of marketing Vynce Lim said this launch is meaningful as it cultivates special moments for friends, loved ones and loyal customers who enjoy Brice's rice puffs. 'Himalayan Salt is famously known for their health and beauty benefits, this new flavour can be enjoyed by all age groups and it is made from premium quality rice.' She also shared her excitement over Minnie's special appearance at the event. 'We are truly excited about this launch, with a special appearance by the K-Pop idol Minnie of I-dle, known for her exceptional talents and beauty, offering our loyal customers an unforgettable exclusive experience.' Snack right with Brice range of rice puffs and its new addition Himalayan Salt, which is available at major supermarkets including Jaya Grocer, Mydin, Lotus's and Aeon. (From left) The event host, Minnie and her translator at the event.


Rakyat Post
19-06-2025
- Business
- Rakyat Post
Shaping The Future Of Retail: Jaya Grocer Named Supermarket Of The Year (Malaysia) At Retail Asia Awards 2025
Subscribe to our FREE Malaysia's home-grown supermarket chain, Jaya Grocer, has been named Supermarket of the Year (Malaysia) at the Retail Asia Awards 2025, recognising the brand's innovation, technology-driven growth and strong commitment to customer experience. Since its founding in 2007 with a single outlet in Petaling Jaya, Jaya Grocer has grown into one of Malaysia's most popular names in retail, known for its curated offerings and premium shopping experience. The award highlights Jaya Grocer's strides in transforming grocery shopping through a seamless omnichannel model that bridges the digital and physical worlds. By integrating with GrabMart, the brand offers customers a digitally-enabled, on-demand experience that combines the speed of online access with the reliability of in-store shopping. 'We are grateful for this recognition, as it comes at a time when consumer expectations become more sophisticated, with faster and more personalised service increasingly becoming a benchmark – a standard that reflects the hard work of our team, the trust of our customers and the support of our partners. At Jaya Grocer, our tech-forward strategy positioned us to adapt and thrive in this shifting landscape. The integration with GrabMart enabled real-time inventory visibility and on-demand delivery, while tools such as our custom-built Picker app and automated reordering system boosted fulfilment accuracy, efficiency and access. These efforts enabled us to meet evolving customer needs, as well as overcome operational challenges with speed and precision,' remarked Daniel Teng, Chief Executive Officer of Jaya Grocer. From left to right: Joseph Teoh, Chief Business & Operations Officer; Kimberly Xavier, Director, Strategy & Supply Chain; Daniel Teng, Chief Executive Officer; Tan Kee Tatt, Head of Merchandising (non-food); Kantan Kolandivellu, Head of Merchandising (food). The supermarket chain's growth trajectory has been reinforced by cultivating customer loyalty and strong partnerships. With over 1.5 million members in its loyalty programme and close collaboration with partners like Grab, Jaya Grocer continues to grow by prioritising innovation, technological advancement and service excellence. Jaya Grocer's development strategy is built on leveraging technology to enhance every touchpoint of the customer journey. Automated smart features offer personalised recommendations and reordering options based on past behaviour, while the Picker app ensures order accuracy and efficient delivery. Real-time updates help maintain consistent prices and promotions across channels. At the same time, data from shopping patterns is used to optimise inventory, reduce waste and anticipate demand, maximising freshness and setting new benchmarks for modern grocery retail in Malaysia. Commenting on the win, Teng added: 'This award means the world to us. It reflects the dedication of our amazing team, the support of our valued customers, and strong collaboration with our partners who share our vision. Looking ahead, Jaya Grocer plans to continue enhancing our digital ecosystem and expanding to more communities across Malaysia, making smart, convenient grocery shopping the everyday standard – for every single customer.' Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.