28-01-2025
Give a Gift and Help L.A. Wildfire Relief Efforts with These Brands
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As of this writing, the fires in California are becoming contained, but the threat isn't over and the damage is overwhelming. With the devastation to local communities, immediate relief efforts are underway to get people the essentials they need for daily life, and organizations are planning for long-term aid efforts.
Across the state and country, organizations, brands, and individuals are coming together to support a community that has a long road ahead of it. A number of brands are even offering to replace items that people have lost, such as small appliances and cribs while others are donating proceeds from their products to wildfire relief and support efforts.
We rounded up 10 brands that are donating 100 percent of proceeds from specific products to a variety of organizations and charities coming together to help those affected by the fires. If you're looking for a cozy gift for a loved one or need something for yourself, you can consider choosing from this list, knowing you'll be meeting your needs as well as helping to meet others' needs as well. We also included some information about the organizations helping with relief efforts and where to donate. Your contribution to these organizations may even count as a tax-deductible donation.
To aid in wildfire relief, Little Words Project is donating 100 percent of proceeds from its beaded Resilience bracelet to the Wildfire Recovery Fund by the California Community Foundation. The company is also donating 25 percent of net proceeds from its Love Club collection to the Wildfire Recovery Fund. This collection features Valentine's themed charms and sayings, as well as tote bags, stickers, and jewelry.$25.00 at
Clothing and accessories from Clare V. have the laid-back vibe of California style with the sophisticated nature of Parisian fashion. The made in L.A 'Los Angeles Je T'Aime' Original Tee is 100percent cotton with a roomy, unisex fit. Clare V. will donate 100 percent of profits from sales of this shirt to The American Red Cross, which is currently aiding in providing relief for those affected by the recent fires.$100.00 at
Although Jacquie Aiche may specialize in jewelry, the brand is donating 100 percent of the proceeds from each Tribe Together Tote purchase to the California Fire Foundation. The tote features an image designed to symbolize love for Los Angeles and dedication to relief efforts. The company is also donating 100 percent of all online sales to the Pasadena Humane Society—which is helping provide shelter for animals that were displaced by the fires— through the end of January.$50.00 at
To support The American Red Cross and the Los Angeles Fire Department Foundation, Fanatics is donating 100 percent of the proceeds from their LA Strong line to relief efforts. Whether you're a dedicated Dodgers fan or love LAFC, you can find your team of choice and pick from a variety of hoodies and t-shirts.$35.00 at
That Gay Guy Candle Co. offers a wide range of eye-catching, cheeky labels and scents. All proceeds from the brand's 'I Love Los Angeles' candle sales will benefit The American Red Cross to support their efforts to provide safe shelter, essentials, and support. The candle comes in a variety of scents, including Clean Cotton, White Sage + Lavender, Apple Harvest, and more. It also donates 5 percent of monthly sales to organizations that assist the LGBTQ+ community.$25.00 at
Jennifer Vallez is a small business that specializes in inspirational artwork. To support relief efforts, Jennifer designed a line of LA Fire Fundraiser products, including the LA Fire Fundraiser Mug, featuring an image of a firefighter hugging a member of the Los Angeles community. All proceeds from the sale of the mug and other items in this collection will go toward the Los Angeles Fire Department Foundation, American Red Cross, and the Best Friends Animal Society.$25.00 at
Based in Southern California, The Shop Forward is a clothing and apparel brand that's currently donating all proceeds from two of its collections to support relief efforts. The California Collection features a variety of sweatshirts and t-shirts, including the 'I Love You California' Unisex Pullover Sweatshirt, that showcases the state and encourages love and strength. The Valentine's Day collection of sweatshirts and t-shirts have fun sayings and, of course, hearts. Donations will go to local organizations that are providing short and long-term recovery relief.$44.00 at
4x4ward offers a variety of camping-inspired stickers and pennants, as well as other apparel, gear, and racing memorabilia. This brand is currently donating and matching 100 percent of proceeds from their 4x4nia map stickers to help provide wildfire relief. This sticker shows a variety of cities and natural landmarks, and it's the perfect size for a water bottle or laptop.$6.00 at
Among Sydney Evan's custom and fine jewelry offerings is the Gold & Diamond California State Necklace, made of 14k yellow gold in the shape of California and filled with sparkling diamonds. All proceeds from the sale of the necklace will benefit the Los Angeles Fire Department Foundation.$1245.00 at
Seek & Swoon offers sustainably made and domestically produced throws inspired by different travel destinations. All of the net proceeds from Seek & Swoon's limited-edition, California coast inspired Malibu Throw will go toward the California Community Foundation to aid in their efforts to help people who are most in need after the fires.$175.00 at
If you don't want to purchase an item, but still want to donate to wildfire relief, ahead are some organizations that are offering immediate and ongoing assistance to wildfire victims.
Many students and staff across the Los Angeles areas have lost their homes as result of the wildfires. The Los Angeles Unified School District Education Foundation has established an Emergency Relief Fund that will help families and employees with direct cash assistance, provide in-class resources, and offer assistance for mental health support among other services.
Donate here
The California Community Foundation supports a variety of funds that offer solutions for houseless people, veterans, the arts, and more. The foundation's Wildfire Recovery Fund is dedicated to providing housing, mental health, and medical care for those affected by the wildfires.
Donate here
The California Fire Foundation offers benefits, resources, and educational assistance to the families of fallen firefighters, and supports current firefighters, and their families. The foundation also offers financial support to communities impacted by fires. Its Wildfire & Disaster Relief Fund directly supports the victims of the wildfires by providing $250 gift cards to purchase basic necessities.
Donate here
Habitat for Humanity is known for making homeownership a possibility for low-income individuals and families. In the wake of the fires, ReBUILD LA® is a long-term emergency response campaign that's offering immediate assistance to victims of the fire. Its efforts include providing essential goods, replacing home furnishings, and rebuilding the homes that were lost.
Donate here
Baby2Baby provides diapers, clothing, and other basic necessities to families with children who are living in poverty. During disasters, this organization is quick to mobilize and bring supplies and support to families in need. In Los Angeles, Baby2Baby has provided diapers, formula, water, blankets, and clothing to families and evacuation centers to aid in immediate and ongoing relief due to the wildfires.
Donate here
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