Latest news with #Jean-Luc
Yahoo
a day ago
- Automotive
- Yahoo
Hyundai pitches hybrids as ‘Best of Both Worlds' in Paris, Texas
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Hyundai launched a marketing campaign, 'Best of Both Worlds,' in support of its Sante Fe and Tuscon hybrid vehicles, per a press release. Two ad spots and two long-form videos feature a French cowboy who lives in Paris, Texas and drives Hyundai's hybrids. A separate campaign, 'He Got Money,' focuses on fuel savings and is targeted at an African-American audience. The campaigns, from Innocean USA and Culture Brands, respectively, come as the automaker has seen hybrid vehicle sales increase 44% so far in 2025, despite ongoing macroeconomic uncertainty. Hyundai is going all-in on its hybrid vehicles with a pair of ads that mix humor and value propositions like performance and savings. The automaker has seen a big boost in hybrid vehicle sales, with total hybrid vehicle sales jumping 5% in May, per details shared with Marketing Dive. The 'Best of Both Worlds' effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas. A 30-second 'Cowboy' spot which debuted on June 8 during the NBA finals focuses on the Sante Fe Hybrid and shows how the titular character can have 'more cheese' on his plate by saving on fuel. 'Mosey' focuses on the Tucson Hybrid and will air later this month. In addition, a long-form YouTube spot has a cinematic feel, albeit one drawn more from Westerns and not Wim Wenders' art house classic 'Paris, Texas.' However, the campaign was filmed on location in the Texas town, and Hyundai will donate an estimated $30,000 from production to support local schools in the community. Created by Innocean with media by Canvas, 'Best of Both Worlds' will run across broadcast, digital and programmatic platforms, with custom digital content on TikTok, Meta, Reddit, YouTube and beyond. In a separate but related effort, Hyundai continued its series of 'Okay Hyundai' ads with 'He Got Money.' The 30-second ad focuses on a character who owns a hybrid and the gossip about his seemingly extravagant lifestyle, which — in a nod to ongoing price pressures — includes a fridge full of eggs. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and will be featured in influencer partnerships. The ad, which is targeted at an African-American audience, features Kathleen Bradley — best known as Mrs. Parker from the cult classic "Friday' — and is from Hyundai's African American agency of record, Culture Brands. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America, in a press release. Hyundai's increased hybrid sales follow the automaker becoming the launch partner of Amazon Autos late last year. One global auto brand moved approximately $80 million in annual ad spend from The Trade Desk to Amazon's ad platform by the end of Q1, partially due to its ability to sell its cars via the online retailer, Adweek reported. Hyundai is currently the only automaker that has that functionality on Amazon. Recommended Reading Mattel's Hot Wheels ignites 'challenger spirit' with cinematic ad
Globe and Mail
03-03-2025
- Business
- Globe and Mail
Ven Agency Identifies Top 5 AI Trends Australian SMEs Must Adopt in 2025
Ven Agency reveals five AI-driven trends set to transform digital marketing and business operations for Australian SMEs in 2025. Covering AI automation, predictive analytics, and immersive engagement, these insights help small businesses stay competitive in an evolving digital landscape with smarter, data-driven strategies. Melbourne, Australia - Ven Agency, a leading Melbourne-based digital marketing firm, has released its latest research on AI trends poised to transform Australian SMEs in 2025. As artificial intelligence continues to drive digital transformation, businesses must integrate AI-powered solutions to enhance efficiency, engage customers, and remain competitive in an increasingly digital world. With over 90% of Australian businesses classified as SMEs, adopting AI technology is no longer optional—it is essential for long-term success. Ven Agency's research identifies five critical AI trends that will redefine digital marketing strategies, customer engagement, and business operations in the coming year. The Top 5 AI Trends for 2025 1. AI and Virtual Reality (VR) for Enhanced Customer Engagement The integration of AI and VR is revolutionizing customer experiences, allowing businesses to provide immersive virtual product showcases, interactive advertisements, and AI-driven engagement campaigns. These technologies, once exclusive to large corporations, are now accessible to SMEs. 2. Autonomous AI Agents for Business Efficiency AI-powered automation is streamlining business operations by handling repetitive tasks, customer interactions, and data analysis. Automated AI agents are improving efficiency in marketing, sales, and customer support, enabling SMEs to scale without increasing costs. 3. AI-Optimized Video and Photography for Digital Marketing The use of AI in video production and photography is enhancing content creation by automating video editing, image enhancement, and asset generation. Small businesses can now produce high-quality visuals at scale without the need for extensive resources. 4. AI-Driven Predictive Analytics for Smarter Decision-Making AI-powered predictive analytics is transforming digital marketing by analyzing customer behavior, forecasting trends, and optimizing marketing strategies. These insights allow businesses to make data-driven decisions that maximize engagement and improve ROI. 'AI-driven predictive analytics empowers SMEs to anticipate market trends, personalize customer interactions, and optimize their marketing efforts, leading to more effective decision-making and business growth,' said Jean-Luc, Managing Director at Ven Agency. 5. AI Accessibility for SMEs AI is becoming moreaccessible and affordable, breaking down barriers for small businesses that previously lacked technical expertise. User-friendly AI platforms now enable SMEs to integrate automation tools into their operations with ease. The Role of AI in SME Growth and Digital Success Ven Agency's research underscores how AI adoption will define the future of SME success in 2025. Businesses that integrate AI-powered solutions will streamline operations, enhance customer engagement, and gain a competitive edge in an evolving digital landscape. About Ven Agency Ven Agency is a Melbourne-based digital marketing firm specializing in AI-driven solutions for small businesses. As a trusted web design agency in Melbourne, Ven Agency provides custom web design Melbourne solutions to enhance user experience and digital engagement. The company's search engine optimization Melbourne expertise helps SMEs maximize online visibility and business growth through advanced AI-powered marketing strategies. For more information visit: Or Media Contact Company Name: Ven Agency Contact Person: Jean-Luc Email: Send Email Phone: (03) 7003 5248 Address: L2, Forum, 65 Dover St City: Cremorne 3121 Country: Australia Website:
